31 May 2019

May 2019 – The Story of Modern Music in 1,500+ Facts – Part III

by Tony Drew | posted in: History, Introduction, Observations | 0

Introduction

Well, my, my, my… Here we are back again with spring just about to morph into balmy summer. I can’t believe that we are nearly half way through the last year of the 2010s already.

This means that we are now well into this year’s major music project with article number three of, well, who knows how many at the moment. Such a venture needs breaking down into digestible chunks or it would be colossal as just one bite at the proverbial cherry. The source data is immense, yet still only manages to brush the surface of a monumental subject matter. As always, if there are errors or omissions that I should consider including retrospectively, let me know via e‑mail or the web site’s contact form.

If you would like to pop in and (re)visit the first two parts of the story to‑date, you can do so here (each link opens a new browser tab):

The Story of Modern Music Part III 1920-1939

This month, we start at the beginning of the ‘Roaring Twenties’ and finish at the end of the ‘Dirty Thirties’ (the latter being a moniker apparently associated with the Dustbowl era rather than something inherently naughty – apologies for that!).

The world had never seen decades like these and hasn’t since. As such, they exhibit polar opposites in human endeavour. These twenty years stand a testimonial to the rapid progress of civilisation while also as a condemnation of the self‑destructive stupidity of the human condition. Hindsight, as ‘they’ say is a wonderful thing, so perhaps we should learn something profound from an examination of our collective past and build a better future for mankind. However, I digress…

This brings us to the format of this article, which follows the same tripartite structure for each 10‑year span as last month. Each decade is given a broad historical context outlining the sorts of global events – good and bad – that occurred, followed by examples of how music genres emerged and changed over the period and, finally, the whole point of this series, some music facts associated with the same years. As a whole, it hopefully provides an interesting insight into what went on. Here we go…

One noticeable trait that comes through strongly this month is the number of births occurring in the 1920s and 1930s of people who would go on to be significant musical icons in the 1950s and thereafter. This means that this month’s ‘facts’ are setting the foundation for future articles, while later ones will see a shift to the other, and rather more mortal, end of their illustrious lifetimes.

Historical Context 1920-1929

The 1920s was a paradigm shift in global affairs. The ‘Roaring Twenties’ and were characterised by post‑WWI optimism, individualism, industrial and economic growth, as well as social, artistic, and cultural dynamism. However, underlying the positivity was an omnipresent political paranoia, fuelled by conspiracy and corruption that stood a portent of the looming storm clouds that were gathering. The rise of radical political doctrines including communism and fascism would ultimately lead to further international conflict. Women were experiencing greater emancipation as a result of the suffragette movement, paving the way for later equalities movements.

Year	Global Events
1920	The United States introduced national legislation to ban the production, transport and sale of alcohol, widely known as the prohibition.
1921	The Irish Revolution led to the partitioning of Ireland into Northern Ireland which is part of the United Kingdom and the South, which is now the Republic of Ireland.
1922	The Union of Soviet Socialist Republics (USSR) was created and existed until c.1991 when the political confederation collapsed. Georgian revolutionary and Soviet politician Joseph Stalin became leader, and later dictator, of the USSR. Danish physicist and philosopher Niels Bohr won the Nobel Prize for his work on atomic structure and quantum theory. Fascist leader Benito Mussolini became Prime Minister in Italy and proceeded to seize power as dictator espousing an ideology of ‘revolutionary nationalism’.
1923	Egyptian pharaoh King Tutankhamun’s tomb was opened by British archaeologist Howard Carter. The first Le Mans 24 Hours Grand Prix of Endurance motor race took place in France. It remains the world’s oldest endurance sports car racing event.
1924	The first international Winter Olympic Games were held in Chamonix, France.
1925	Author Franz Kafka wrote the novel, ‘The Trial’, the same year that F. Scott Fitzgerald wrote ‘The Great Gatsby’. The first successful black & white television transmission was made by Scottish engineer John Logie Baird in the UK, with the first public demonstration the following year.
1926	The first General Strike took place in Britain after the Trades Union Congress (TUC) called for widespread industrial action to support miners who were locked out by owners demanding longer hours for less pay. The famous U.S. Route 66 highway from Chicago, Illinois to Santa Monica, California was opened, with a total length of 2,448 miles (3,940 km).
1927	Aviator Charles Lindburgh made the first solo flight across the Atlantic Ocean in his plane The Spirit of St. Louis. The sprawling epic dystopian science fiction silent film, ‘Metropolis’, directed by Fritz Lang was released. Russian/American singer and actor Al Jolson starred in the first commercial feature length ‘talkie’ film, ‘The Jazz Singer’.
1928	Scottish biologist, Sir Alexander Fleming discovered the anti‑biotic penicillin, which would go on to revolutionise modern medicine. American animator Walt Disney introduced Mickey Mouse to the public in the short film, ‘Steamboat Willie’. Republican politician Herbert Hoover became the 31^st president of the United States of America.
1929	Notorious gangster Al Capone allegedly carried out the brutal Saint Valentine’s Day Massacre of 7 members of the North Side Gang in Lincoln Park, Chicago, Illinois. American astronomer Edwin Hubble demonstrated that the universe is expanding. The Vatican City became an independent and sovereign state located within Rome, Italy. The U.S. Stock Market collapsed, known widely as the Wall Street Crash, precipitating the worldwide Great Depression that lasted until the late 1930s.

Musical Genre Development 1920-1929

Blues and jazz continued to be popular during the 1920s, the latter sparking the ‘jazzmania’ craze. These twin pillars of modern musical culture also began to spawn new genre styles and to influence a diverse range of musical expression. Record, radio and film companies started to search out new artists and music to bring to a wider audience. It was in 1925 that the electrical recording and the 78rpm vinyl record became standard, the same year that television began, thereby opening up a whole new market for musicians.

In the 1920s, two separate musical forms emerged from Louisiana in the deep south of the United States, cajun and zydeco. The Cajuns were French colonists, called Acadians, from North Eastern America (Canada and Nova Scotia) who migrated to Louisiana in the late 18^th Century, bringing with them Cajun musical traditions. The creole were people descended from the inhabitants of French colonial Louisiana and who developed their own distinct musical style called zydeco. Although often regarded as similar, the two forms developed in parallel and have different cultural origins and styles. Cajun music is often played on accordion and fiddle, while zydeco is usually played on accordion and washboard. Both forms became popular outside insular local communities from the late 1920s when early recordings became available. Stylistic origins derived from blues, jazz, spirituals, traditional folk and country music, as well as regional influences from Europe, Africa, indigenous Americans and the Caribbean. Both cajun and zydeco are often used as dance music, including two‑steps and waltzes. Cajun and zydeco, in turn, influenced other forms of American roots music.

From the 1880s, musical theatre such as vaudeville and burlesque were common and very popular. From around 1920, commercial theatrical Broadway musicals originated in New York and London, becoming widespread and attracting big audiences before ‘talkie’ cinema movies began to adopt musical storytelling as a reflection of popular culture. Successful composers of the time included George & Ira Gershwin, Cole Porter and Irving Berlin. Prior to the 1920s most music distribution was by way of sheet music, piano rolls or live performance. It was during the 1920s that recording and distribution of popular music really took off, giving audiences much greater access to a wide range of music. However, the gramophone had strong competition from the proliferation of wireless radio and commercial radio stations during the 1920s, as well as motion pictures. In 1927, the first commercial feature length film to incorporate synchronised music, singing and speech, ‘The Jazz Singer’, starring Al Jolson was released. Broadway musicals reached their zenith in the 1940s with hits such as Oklahoma (1943). The convergence and crossover between Broadway and cinema musicals became a major launch pad for musical dissemination into the 1950s and beyond, including the development of soundtrack compositions for film and, later, television.

Country music was another genre that emerged from the Appalachian Mountain region of southern and eastern America during the 1920s, particularly in Tennessee but also Oklahoma and Texas. The roots of country music came largely from traditional genres such as folk, blues, hillbilly and western music, and was heavily influenced by Irish, English and wider European immigrants to the American east and south. Early popular country music, including cowboy songs, were often regarded as the music of the American rural working classes. Popular establishments for hillbilly music were the rowdy honky‑tonk bars of the period. Country music comprised of song ballads and dances normally constructed from simple arrangements, lyrics that told a story, and vocal harmonies. In addition country music accompaniment was usually provided by an array of acoustic string instruments such as banjos, guitars and fiddles as well as harmonicas and Jews harps. Early pioneers of country music included Jimmie Rodgers and The Carter Family, followed by other famous artists such as Patsy Cline, Jim Reeves, Willie Nelson, Johnny Cash and Dolly Parton. Country music is a massive commercial industry, now largely centred on Nashville, Tennessee. Country music is a diverse musical form of expression and continues to evolve, having seen several resurgences of popularity since its early heyday.

Musical Facts 1920-1929

Bert Weedon

Day	Month	Year	Music Fact
10	May	1920	English guitarist and a guide for millions of fledgling guitarists the world over, Bert Weedon OBE (1920-2012, 91) was born in London.
29	August	1920	Legendary American jazz/bebop saxophonist and composer, Charlie ‘Bird’ Parker Jr. was born in Kansas City, Kansas.
7	June	1921	Virtuoso American jazz guitarist, Tal Farlow (1921-1998, 77) was born in Greensboro, North Carolina.
4	August	1921	Influential and highly renowned American jazz guitarist Herb Ellis (1921-2010, 88) was born in Farmersville, Texas.
7	August	1921	French virtuoso gypsy flamenco guitarist Manitas de Plata (1921-2014, 93) was born in Sète.
3	April	1922	American singer and Hollywood actress Doris Day was born in Cincinnati, Ohio.
22	April	1922	Hugely influential American jazz double bass player and bandleader Charles Mingus was born in Nogales, Arizona.
10	June	1922	Famous American actress, singer and dancer Judy Garland was born in Grand Rapids, Minnesota.
5	January	1923	Legendary American producer and founder of Sun Records, Sam Phillips was born in Florence, Alabama. Phillips signed artists including Elvis Presley, Jerry Lee Lewis, Roy Orbison and Johnny Cash.
6	March	1923	Legendary and hugely influential American jazz guitarist, Wes Montgomery (1923-1968, 45) was born in Indianapolis, Indiana.
25	April	1923	Legendary guitarist and one of the ‘Three ‘Kings’ of blues guitar, the one and only Albert King (1923-1992, 69) was born in Indianola, Mississippi.
29	July	1923	One of the world’s great innovators in modern music, nicknamed ‘The Father Of Loud’, Dr Jim Marshall OBE (1923-2012, 88), founder of Marshall Amplification PLC, was born in London.
17	October	1923	Great American jazz guitarist Barney Kessel (1923-2004, 80) was born in Muskogee, Oklahoma.
27	March	1924	Highly acclaimed Grammy award winning American jazz singer Sarah Vaughan was born in Newark, New Jersey.
18	April	1924	American blues rock guitarist, Clarence ‘Gatemouth’ Brown (1924-2005, 81) was born in Vinton, Louisiana.
20	June	1924	Great American country guitarist and producer who established the Nashville sound, nicknamed ‘The Country Gentleman’ and ‘Mr. Guitar’, Chet Atkins (1924-2001, 77) was born in Luttrell, Tennessee.
6	July	1925	American guitarist, singer and Rock ‘n’ Roll pioneer Bill Haley (1925-1981, 55) was born in Highland Park, Michigan.
15	August	1925	Virtuoso Canadian jazz pianist and composer Oscar Peterson was born in Montreal, Quebec.
6	September	1925	American electric blues guitarist and Hall of Famer, Jimmy Reed (1925-1976, 50) was born in Dunleith, Mississippi.
16	September	1925	Legendary American blues guitarist, singer, songwriter and producer supreme, one of the ‘Three ‘Kings’ of blues guitar, Mr BB King (1925-2015, 89) was born in Itta Bena, Mississippi.
28	November	1925	The famous country music institution, the Grand Ole Opry was founded in Nashville, Tennessee by George D. Hay to promote country music and showcase its history.
8	December	1925	American singer, musician, dancer, actor, vaudevillian and comedian Sammy Davis Jr. was born in Harlem, New York.
2	January	1926	The first edition of the monthly popular music magazine ‘Melody Maker’ was published in the UK, priced at just 3 pence. It ran for over 74 years until 2000.
3	January	1926	English record producer, composer and conductor, Sir George Martin was born in London. He was well known for his pioneering collaboration with The Beatles.
26	April	1926	Hugely influential American blues guitarist J.B. Hutto (1926‑1983, 57) was born in Blackville, South Carolina.
26	May	1926	Legendary and hugely influential American jazz trumpeter and composer, Miles Davis was born in Alton, Illinois.
17	September	1926	American bass guitarist who played with Elvis Presley in the pioneering rock ‘n’ roll years, Bill Black (1926-1965, 39) was born in Memphis, Tennessee.
18	October	1926	Hugely influential pioneering American rock ‘n’ roll guitarist, singer and songwriter, the legendary Chuck Berry (1926‑2016, 90) was born in St. Louis, Missouri.
23	November	1926	Underrated American blues singer, songwriter and guitarist, the inimitable R.L. Burnside (1926-2005, 78) was born in Lafayette County, Mississippi.
10	December	1926	Pioneering New Orleans blues guitarist, Guitar Slim (real name, Eddie Jones, 1926-1959, 32) was born in Greenwood, Mississippi.
28	January	1927	English jazz saxophonist and founder of the famous Ronnie Scott’s Jazz Club situated in Soho, London in 1959, Ronnie Scott OBE was born in Aldgate, London.
–	January	1928	American country guitarist and member of Johnny Cash’s band, the Tennessee Three, Luther Perkins (1928-1968, 40) was born in Como, Mississippi.
19	April	1928	Influential English musician and pioneer of the British blues/R&B scene in the 1960s, Alexis Korner was born in Paris, France.
5	May	1928	One of the main men behind the ‘Man In Black’, American bass player with Johnny Cash’s band, the Tennessee Two, Marshall Grant (1928-2011, 83) was born in Bryson City, North Carolina.
6	August	1928	Famous American pop artist, manager of The Velvet Underground, producer, director and album artwork designer, Andy Warhol was born in Pittsburgh, Pennsylvania.
30	December	1928	Massively influential in the development of modern music, American guitarist, singer and songwriter Bo Diddley (1928-2008, 79) was born in McComb, Mississippi.
13	January	1929	American virtuoso jazz guitarist, Joe Pass (1929-1994, 65) was born in New Brunswick, New Jersey.
10	February	1929	Legendary American film and television music composer and conductor, Jerry Goldsmith was born in Los Angeles, California.
17	April	1929	German composer and big band leader of the James Last Orchestra, James Last was born in Bremen, Germany.
2	May	1929	Highly influential American rock ‘n’ roll guitarist, Link Wray (1929-2005, 76) was born in Dunn, North Carolina.
23	June	1929	American country singer, songwriter, actress, author, member of the famous Carter family and wife of Jonny Cash, June Carter Cash, was born in Maces Spring, Virginia.
19	December	1929	American blues and gospel guitarist, singer and songwriter, Blind Lemon Jefferson died from a reported heart attack in Chicago, Illinois, at the age of 36.

Historical Context 1930-1939

After a period of relative peace during the 1920s, the ‘Dirty Thirties’ followed. The harshness of the global recession set in, resulting in widespread unemployment, hardship, deprivation and poverty. The catalysts for descent of the globe’s major industrialised countries into a second and even more destructive world war had been seeded and, despite progress in other areas of human civilisation such as science, technology and art, the political die was already cast. Expansionist agendas fuelled Fascism in Europe, which coalesced into the rise of the Third Reich in Germany and its Axis power allies, while communism was also on the rise.

Year	Global Events
1930	The first FIFA soccer World Cup was held in Uruguay; the home team beat Argentina in the final.
1931	The Empire State Building opened in Manhattan, New York, reaching 102 stories and 1,250 feet (381m) tall.
1932	English author Aldous Huxley published his famous futurist novel, ‘Brave New World’. American aviator Amelia Earhart became the first woman to fly solo across the Atlantic Ocean.
1933	Democrat Franklin D. Roosevelt was elected 32^ndPresident of the United States of America. After 13 years, the nationwide prohibition of manufacture, transportation, and sale of alcohol in America was ended. In Germany, Adolf Hitler, leader of the Nazi Party became Chancellor and subsequently Führer in 1934, establishing his one‑party dictatorship. Infamous American bank robbers Bonnie Parker and Clyde Barrow were shot and killed after being ambushed by a posse of law enforcement officers in Louisiana.
1934	The worst ever American drought led to severe dust storms that greatly damaged the ecology and agriculture of the American and Canadian prairies, known widely as the Dust Bowl. Alcatraz Federal Penitentiary, an American maximum security prison island located in San Francisco Bay, California, also known as ‘The Rock’, opened its cell doors for the country’s most notorious criminals.
1935	British publishing house Penguin Books was founded and introduced the first inexpensive paperback books.
1936	The massive art deco style Hoover Dam, spanning the Colorado River in Nevada became operational, with a height of 726 feet (221m) and a length of 1,244 feet (379m). British monarch King George V died. His successor, Edward VIII was crowned and soon abdicated, and George VI became King. The bitter Spanish Civil War started after the Spanish army in support of General Franco rebelled against the Republican presidency. The conflict lasted until 1939, resulting in Franco becoming nationalist dictator of Spain until 1975.
1937	The German passenger airship Hindenburg caught fire and was destroyed when attempting to dock with a mooring mast in Lakehurst, New Jersey, killing 36 people. Conservative Party MP Neville Chamberlain was elected British Prime Minister.
1938	Orson Welles’ infamous radio broadcast adapting H.G. Wells’ science fiction novel ‘The War Of The Worlds’ caused mass panic in America. The first comic book appearance of fictional superhero Superman was published by Action Comics.
1939	The classic ‘golden era’ Hollywood films ‘The Wizard of Oz’ and ‘Gone with the Wind’ were released. The first comic book appearance of fictional superhero Batman was published by Detective Comics (DC). The Second World War (WWII) began when Britain and France responded to Germany’s military invasion of Poland. The first successful flight of a jet-propelled aircraft was undertaken by a Heinkel He178, developed for the German Luftwaffe, in Rostock, Germany.

Musical Genre Development 1930-1939

Music of the 1930s was largely characterised by social events such as the Great Depression and the growth in popularity of radio and Hollywood cinema, which began to replace Broadway musical theatre. Established genres such as jazz continued to evolve to reflect changes in social culture, giving birth to swing and big band music. Jump blues music began to appear in the 1930s, adapting the grand swing and big band music for smaller venues, performed by small bands. The 1930s also saw the introduction of the electric guitar, which began to play a part in evolution of popular music of the decade.

Hawaiian music was popular with mainstream audiences in America during the 1930s, even though it had been a major genre in the mid-Pacific since the late 19^th Century. Hawaiian music was important because of its influence on country music, including the introduction of the lap steel guitar, often played horizontally and using a slide. It also helped to shape Polynesian music across the Pacific islands.

Traditional folk music has been an enduring form of musical expression throughout the centuries, in many nations and regions across the globe. Historically, folk music is often regarded as an oral tradition being handed down by word of mouth over many generations. During the 1930s, contemporary folk music, an Anglo‑American acoustic style, experienced a revival, often commenting about social issues including war, work, civil unrest, economic hardship, as well as love songs and non‑topical comedy themes. As the roots of folk music predate many modern musical genres, influences came from all over the world, imported by immigrants to America from Europe and Asia, as well as traditional songs used by African slaves. During the Great Depression in the 1930s, America in particular experienced a booming folk scene. The record industry began to exploit folk songs as an alternative to other popular genres. One of the most significant folk singer/songwriters of the generation was Woody Guthrie, whose work in the 1930s and 1940s was often seen as a protest against rural injustice, and which has influenced many artists since. Other famous artists from the 1940s to the early 1960s included Pete Seeger, Joan Baez and Bob Dylan in America, Donovan, Ralph McTell and Martin Carthy in the UK, as well as Leonard Cohen, Joni Mitchell, and Buffy Sainte-Marie in Canada.

Swing music is a close relative of jazz and has its roots as early as the 1920s, becoming a dominant genre during the 1930s and 1940s, predominantly in urban cities such as Chicago, New York and Kansas City. It is notable because music with a strong ‘swing feel’ became popular dance music, especially in lively clubs that could accommodate swing ensembles. Swing was popularised by big band swing orchestras such as that led by Benny Goodman. Other famous swing artists included Glenn Miller and Tommy Dorsey. The ‘swing era’ lasted for about 10 years from 1935 to 1946, when popularity began to fade during and after World War II. Swing was also hugely influential in popular music with artists like Ella Fitzgerald, Billie Holiday, Nat King Cole and Frank Sinatra. Dance crazes of the swing era included the jitterbug and the shag, which would evolve into dances later associated with genres such as R&B and rock ‘n’ roll. Swing and its derivatives have experienced a number of revivals in subsequent years.

Musical Facts 1930-1939

Day	Month	Year	Music Fact
15	January	1930	American Chicago blues guitarist working either solo or with other artists, Earl Hooker (1930-1970, 40) was born in Quitman County, Mississippi.
17	June	1930	American rock ‘n’ roll guitarist who played with Gene Vincent and His Blue Caps in the 1950s, Cliff Gallup (1930-1988, 58) was born in Norfolk, Virginia.
3	July	1930	Highly regarded, prolific American session guitarist, Tommy Tedesco (1930-1997, 67) was born in Niagara Falls, New York.
30	August	1930	American entrepreneur, musician and innovator of guitar equipment, Ernie Ball (1930-2004, 74) was born in Santa Monica, California.
29	April	1931	Scottish singer, songwriter and guitarist, often referred to as the ‘King of Skiffle’, Lonnie Donegan (1931-2002, 71) was born in Glasgow.
17	September	1931	Record company RCA-Victor first demonstrated the 33¹/₃rpm Long Playing (LP) record. Astoundingly, the vinyl ‘album’ is still going strong, even now.
5	November	1931	Controversial American R&B/soul guitarist, songwriter, producer and rock ‘n’ roll innovator, Ike Turner (1931-2007, 76) was born in Clarksdale, Mississippi.
16	November	1931	Influential American blues guitarist, singer and long-term member of Howlin’ Wolf’s band, Hubert Sumlin (1931-2011, 80) was born in Greenwood, Mississippi.
27	December	1931	Influential rock ‘n’ roll legend, American guitarist Scotty Moore (1931-2016, 84) who played with Elvis Presley in the early days was born in Gadsden, Tennessee.
26	February	1932	The great American country legend that is Mr Johnny Cash (1932-2003, 71) was born in Kingsland, Arkansas.
9	April	1932	Great American singer, songwriter and guitarist, Carl Perkins (1932-1998, 65) was born in Tiptonville, Tennessee.
1	October	1932	Legendary American blues/rock guitarist and singer, ‘the master of the Telecaster’ and ‘the ice man’, Albert Collins (1932-1993, 61) was born in Leona, Texas.
14	March	1933	Multi-award-winning American musician and record producer Quincy Jones was born in Chicago, Illinois.
29	April	1933	Legendary American outlaw country legend, guitarist, singer and songwriter, Willie Nelson was born in Abbott, Texas.
3	May	1933	Legendary American singer, songwriter and producer, often proclaimed as the ‘godfather of soul’, James Brown was born in Barnwell, South Carolina.
15	July	1933	English virtuoso classical guitarist and one of the very best musicians of his generation, Julian Bream was born in London.
3	November	1933	English composer of film and TV scores, including 11 James Bond film soundtracks and numerous theme tunes, John Barry OBE was born in York, Yorkshire.
29	November	1933	Legendary English blues/rock guitarist, singer, songwriter and founder of the Bluesbreakers, John Mayall OBE was born in Macclesfield, Cheshire.
7	February	1934	American blues singer, songwriter and guitarist, Earl King (1934-2003, 69) was born in New Orleans, Louisiana.
28	April	1934	Renowned American delta blues guitarist Charlie Patton died from a heart disorder in Sunflower County, Mississippi at the age of 43.
3	September	1934	Hugely influential American blues guitarist and one of the ‘Three Kings’ of blues guitar, Freddie King (1934-1976, 42) was born in Gilmer, Texas.
21	September	1934	Legendary Canadian guitarist, singer and songwriter, Leonard Cohen (1934-2016, 82) was born in Montreal, Quebec.
1	December	1934	American blues and ragtime guitarist Arthur ‘Blind’ Blake died from tuberculosis in Milwaukee, Wisconsin at the age of 38.
8	January	1935	American singer, guitarist and cultural icon that would become ‘The King’, Elvis Aaron Presley (1935-1977, 42) was born in Tupelo, Mississippi.
3	February	1935	Flamboyant American soul, blues and funk guitarist, singer and songwriter, Johnny ‘Guitar’ Watson (1935-1996, 61) was born in Houston, Texas.
29	April	1935	Influential American Chicago blues guitarist and singer, Otis Rush, (1935-2018, 84) was born in Philadelphia, Mississippi.
6	June	1935	American virtuoso jazz guitarist and composer Grant Green (1935-1979, 43) was born in St Louis, Missouri.
17	October	1935	English dairy farmer and founder of the world famous Glastonbury Music Festival from 1970 to date, Michael Eavis was born in Pilton Somerset.
22	April	1936	Great American singer, songwriter and guitarist, Glen Campbell (1936-2017, 81) was born in Billstown, Arkansas.
30	July	1936	Legendary and highly influential American Chicago Blues guitarist and singer, George ‘Buddy’ Guy was born in Lettsworth, Louisiana.
7	September	1936	Legendary American rock ‘n’ roll star, guitarist, singer and songwriter, Buddy Holly (1936-1959, 22) was born in Lubbock, Texas.
24	October	1936	English bass guitarist, singer, songwriter, producer, former member of rock band The Rolling Stones and bandleader with The Rhythm Kings, Bill Wyman was born in London.
6	April	1937	Acclaimed American country singer, songwriter and guitarist, Merle Haggard (1937-2016, 79) was born in Oildale, California.
4	May	1937	Influential American surf rock guitarist often referred to as ‘the king of the surf guitar’ Dick Dale (1937-2019, 81) was born in Boston, Massachusetts.
15	May	1937	Renowned American guitarist, singer and actor, Trinidad ‘Trini’ Lopez III was born in Dallas, Texas.
15	June	1937	Influential American country guitarist and singer, Waylon Jennings (1937-2002, 64) was born in Littlefield, Texas.
13	January	1938	Australian guitarist, singer, songwriter and co-founder of psychedelic rock bands Soft Machine and Gong, Daevid Allen (1938-2015, 77) was born in Melbourne, Victoria.
25	January	1938	Grammy award-winning artist and Hall of Famer, legendary American songstress, Etta James was born in Los Angeles, California.
26	April	1938	American rock ‘n’ roll guitarist who became famous for his signature ‘twang’ guitar sound, Duane Eddy was born in Corning, New York.
16	August	1938	Legendary American blues guitarist Robert Johnson died in mysterious circumstances in Greenwood, Mississippi at the age of 27. The bizarre mythology surrounding Johnson’s life and demise continues to deepen with time.
3	October	1938	Legendary American singer and guitarist, Eddie Cochran (1938-1960, 21) was born in Albert Lea, Minnesota.
5	December	1938	Highly influential American guitarist, singer and songwriter, J.J. Cale (1938-2013, 74) was born in Oklahoma City, Oklahoma.
18	December	1938	English bass guitarist with The Animals, record producer and manager of both Slade and Jimi Hendrix, Chas Chandler (1938-1996, 57) was born in Newcastle upon Tyne.
2	April	1939	American singer, Motown soul legend and multi-award winning artist, Marvin Gaye was born in Washington DC.
4	April	1939	Incomparable English double bass guitarist who has collaborated with artists like John Martyn and Richard Thompson to great effect, Danny Thompson was born in Teignmouth, Devon.
28	July	1939	American singer and actress, Judy Garland recorded the perennial all‑time‑favourite song, ‘Over The Rainbow’ from the classic feature film, ‘The Wizard Of Oz’.
21	August	1939	Hall of Famer and prolific American guitarist and collaborator extraordinaire, James Burton was born in Dubberly, Louisiana.
23	September	1939	Influential American blues/rock guitarist Roy Buchanan (1939-1988, 48) was born in Ozark, Arkansas.
26	November	1939	American-born Swiss soul/R&B/pop singer, songwriter and actress Tina Turner was born in (where else?) Nutbush, Tennessee.
26	December	1939	Famous but volatile American ‘Wall of Sound’ record producer Phil Spector was born in New York. He is currently serving a 19-year prison sentence in California for the murder of actress Lana Clarkson in 2003.

Tailpiece

Phew! That was a bit of a 20‑year roller coaster. However, this still hasn’t got us to point at which ‘modern music’ arguably really begins, i.e. from the emergence of rock ‘n’ roll and will ultimately bring us up‑to‑date. However, it is a fascinating insight into not only what the rapidly growing global population got up to but also how this was inextricably linked to how music was also progressing. Social culture and music are symbiotically interdependent – culture shapes and stimulates music and music reflects and influences culture. The 20 years covered in this article are therefore fundamental building blocks of the unstoppable development that will lead us to rock ‘n’ roll and beyond. The next article will, hopefully, bridge the gap from the start of WWII to the ground-breaking events that would take place in the 1950s.

Watch this space and make sure you tune in, same time same place next month. I can’t wait… can you? Until next time…

CRAVE Guitars ‘Quote of the Month’: “Don’t try to learn from geniuses how to be a genius. They are unique. Think for yourself and you are a genius, even if no-one else notices. That is also integrity.”

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28 Apr 2019

April 2019 – The Story of Modern Music in 1,500+ Facts – Part II

by Tony Drew | posted in: History, Introduction, Observations | 0

Introduction

Hello and welcome back to the second part of what is turning out to be CRAVE Guitars’ magnum opus for this year. You can revisit Part I by clicking on the link below (it will open in new browser tab):

March 2019: Part I – 1650‑1900

After posting Part I in March 2019, I realised that the intended approach wasn’t going to work as I’d originally intended, especially as the series would progress. The idea for this year was to present each section in two parts, i) a short narrative setting the general historical context through global political, technological and economic events of the time, and ii) the list of music facts covering the same period. That worked well enough for the first article, which briefly covered 250 years (1650 to 1900) as a precursor to ‘modern’ musical times (from 1900 onwards).

Now… after a bit of reflection, this posed a few problems once we get into the 20^th and 21^st Centuries, as the number of facts and the historical context expanded in quantity and complexity. Not only this, there was a noticeable disconnect between the context and the musical facts that seemed to leave a hole in the story. While not a huge problem, I wasn’t happy with the result. The course of events needed something additional not only to make the story more coherent but also to become more interesting.

So, as it’s ‘early doors’ in the project, I decided to revisit the deferred piece of research that I was going to publish this year. This brainwave enabled me to adapt that other idea and to combine it with the historical context and musical facts. It isn’t quite what I was thinking of but I reckon it will work quite well. This extensive new piece of work involved documenting the development of relevant musical genres that took place over the same time period as the rest. This move, however, will negate the original idea I had for 2019. Oh well, never mind.

Unfortunately for me, this presented another issue which was to undertake the background work needed for it to make sense and this was on top of the other elements I was already working on. If that was the end of the story, that would be enough. However, it also meant that the length of each section would then not only become too long but also too ‘chunky’. The answer to that is to split the sections into decades, each comprising three parts – historical context, musical genre developments and music facts. That’s where we are this month.

As music is an art not a science, the approach is, to some extent, necessarily arbitrary. In an attempt to avoid repetition, each genre is only covered in the first period when it became popular. As you might expect, history, genres, artists and time periods are not always neatly organised, so there is often overlap and a degree of ‘fuzziness’ around the edges. I hope, however, that the structure is relatively easy to follow and makes some kind of sense.

As previously mentioned, this is not a detailed, comprehensive academic exercise. It is purely for entertainment and each snippet of information barely scratches the tip of the proverbial iceberg. If you want to know more, I’m afraid you’ll have to go and explore where it takes you for yourself.

Finally, before we get started with this month’s part of musical history, I also have to say that the starting point of the series is from the perspective of the guitar and guitar music. If you are reading this, then you probably already appreciate that anyway, however, it does need to be said. This means that, while other aspects of music are covered, it will have a definite and obvious guitar bias. As the author, that’s my prerogative and I’m not apologising for that. Anyway, I hope you enjoy this part of the story because this is where things begin to get enthralling.

The Story of Modern Music Part II – 1900-1919

Musical Context

This is the new bit of the story added to cement the whole together, so a quick recap is needed.

Popular music of the early 1900s was very different from the predominantly highly structured classical music genres that preceded it. Starting around 1870, the catalyst for the emergent modern styles led to a seemingly miraculous eruption of musical innovation, creativity and experimentation during the 20^th Century that was unlike anything that preceded it and probably unlike anything we will see again, at least in our lifetimes. Blues, jazz, gospel and folk were becoming particularly prominent and relevant in the western world.

In order to appreciate where modern music of the 20^th Century began, we need to take a brief look at the origins that began to appear in the late 19^th Century, even though they were still not necessarily prominent at the turn of the millennium. In these sections it is important to recognise that musical genres did not appear from nothing and neither did they disappear overnight. In addition, many musical genres endured and morphed over decades and many have seen periodical revivals. The categorisation of music into decades for the sake of this article is simply a convenient device to provide a frame of reference within which the ‘facts’ can be readily accommodated. Similarly, genre boundaries and musical styles emanating from particular geographical territories should be seen as fluid and constantly cross‑pollinating, and should not, therefore, be taken as definitive. Where appropriate, relevant notes will be included. Nothing in music, it seems, is simple or straightforward.

1870s

The Blues, or ‘the devil’s music’ is a major musical genre that originated in the Deep South of the United States such as Mississippi, Louisiana and southern Texas from around the 1870s and spread widely across the country changing its style as its popularity increased. Blues really came to prominence at the beginning of the 20^th Century. The basis of the blues came predominantly from African American music and traditional African music, as well as European traditional folk music. The genre can be recognised often by repeating chord progressions and commonly a 12‑bar structure. The word ‘blues’ is largely attributed to melancholy, sad or depressed mental states and is often associated with trials and tribulations of post‑slavery black oppression. The development of the blues included work songs, spiritual songs, chants, and ballads. Around 1902, African American musician WC Handy, often called ‘the father of the blues’, heard blues music being played at a railway station and set about promoting the genre through early recordings. Some of the early practitioners of blues include Charlie Patton, Blind Blake, Blind Lemon Jefferson, Mississippi John Hurt, Son House, Robert Johnson, Big Bill Broonzy and Lead Belly, along with many others. Blues music has been highly influential over the last 150 years and its lasting effects can be found widely in jazz as well as later musical genres such as rhythm & blues, rock ‘n’ roll and rock music. Blues has also spawned many sub‑genres including Delta blues, country blues, Piedmont blues, hill country blues, West Coast blues, electric Chicago blues, Texas blues and blues rock.

1890s

While orchestral music remained popular up to the end of the 19^th Century, a new breed of music was attracting listeners’ attention. Ragtime emanated from the African American communities of urban cities including St. Louis in Missouri around 1895-1897. Ragtime takes the traditional march musical style that had been made popular by John Philip Sousa and was often played by African American bands. Ragtime incorporated ‘ragged’ syncopated rhythms often reminiscent of polyrhythmic African music. Ragtime became a massively popular form of dance music up to around 1919. Ragtime, along with blues music largely influenced and evolved into Jazz from about 1917. Dance crazes inspired by ragtime became popular with contemporary audiences of the time including the shimmy, the turkey trot, the buzzard lope, the chicken scratch, the monkey glide, and the bunny hug. Predominantly white audiences first encountered the new craze at popular vaudeville shows, with artists soon migrating to the music clubs. Scott Joplin, Joseph Lamb and James Scott are known as the ‘big three’ ragtime composers of their time.

Right, now things are back on track, let’s get going with the early part of the 20^th Century.

The 1900s

The 1900s was a decade that heralded not only intense hope for a new millennium but also further leaps of scientific and technological progress.

Historical Context 1900-1909

1900	Work on the famous New York subway from City Hall to the Bronx began.
1901	The first Nobel Prizes are awarded in Stockholm, Sweden in the fields of physics, chemistry, medicine, literature, and peace. The Commonwealth of Australia was created. Hubert Cecil Booth made the world’s first commercial vacuum cleaner. King Gillette and William Nickerson founded the American Safety Razor Company. After 63 years on the throne, British monarch Queen Victoria died and was succeeded by King Edward VII. The first 2000‑mile transatlantic radio message from England to Newfoundland was sent by Italian electrical engineer Guglielmo Marconi.
1902	The Flatiron Building in Manhattan, New York became the world’s tallest at 20 stories and 205 feet tall.
1903	The first powered flight was made by brothers Orville and Wilbur Wright using the first heavier than air powered airplane, the Wright Flyer. American industrialist and founder of the Ford Motor Company, Henry Ford started mass production of motor cars in America. The first baseball World Series was held.
1905	Albert Einstein published his ‘Special Theory of Relativity’ proposing the relationship between space and time.
1906	A massive 7.9 (estimated) magnitude earthquake struck California, killing 3,000 people and destroying 80% of San Francisco. The Britain suffragette movement began, aiming to give women the vote. The first Grand Prix motor race took place at Le Mans in France.
1908	Lord Baden‑Powell founded the Boy Scouts and Girl Guides movement. The headquarters of the Singer Manufacturing Company in Manhattan reached 47 stories and 612 feet tall. The American agency, the FBI (Federal Bureau of Investigation) was formed. Ford introduced the massively popular Model T motor car, which sold for $850.
1909	Explorers Robert Peary and Matthew Henson claim to be the first people to reach the North Pole.

Musical Genre Development 1900-1909

Blues music was beginning to spread from the rural areas of the American Deep South and varieties such as hill blues and country blues reflected the social culture of their regional origins. Church music was also prominent in the American Bible belt, as was Anglo‑American folk music with immigrants influencing home grown styles.

Although classical music began to be overtaken rapidly by more modern forms, opera became particularly popular in the early 20^th Century and sustained interest until about 1960.

Jazz music, often termed ‘America’s classical music’, is another major musical genre starting from around 1900. Early forms of jazz musical expression emerged mainly from the American south and particularly around the city of New Orleans in Louisiana, often referred to as Dixieland. Jazz stemmed from existing blues, ragtime and European military band music, all of which were popular in the late 19^th Century. Musician Buddy Bolden is widely recognised for fusing blues and ragtime to form the basis of jazz. Partly because of these origins, early jazz music was principally performed by African American musicians. Jazz is characterized by ‘swing’ and ‘blue’ notes, call and response patterns, polyrhythmic arrangements and extensive improvisation. Jazz rapidly diversified with forms such as ‘honky‑tonk’, ‘boogie woogie’ and simple jug band music. The main surge in the popularity of jazz music occurred after WWI and particularly from 1920 onwards, known widely as ‘the Jazz Age’. The growth of the jazz craze soon spread to dance halls and speakeasies as well as ubiquitous marching bands. Music and dancing became a significant part of popular jazz culture, including the cakewalk, the black bottom, the Charleston, the lindy hop and the jitterbug. The introduction of recording technology and wireless radio also gave much broader exposure to the exciting new musical genre. Popular jazz artists included Jelly Roll Morton, Louis Armstrong, Bessie Smith and Fats Waller, as well as big band orchestras led by the likes of Duke Ellington, and Count Basie. Jazz rapidly diversified including forms such as Kansas City jazz, gypsy jazz, bebop, cool jazz, free jazz and fusion. Jazz and its many different styles remained hugely popular up to the 1940s and its legacy heavily influenced the proliferation of other musical genres from the early 1950s.

Musical Facts 1901-1909

Day	Month	Year	Music Fact
4	August	1901	Legendary American jazz trumpet player, singer and composer, Louis ‘Satchmo’ Armstrong was born in New Orleans, Louisiana.
21	March	1902	Legendary and influential blues guitarist, singer and songwriter, Son House (1902-1988, 86) was born in Lyon, Mississippi.
9	June	1902	Influential delta blues guitarist and singer Skip James (1902-1969, 67) was born in Bentonia, Mississippi.
10	October	1902	American luthier Orville Gibson founded The Gibson Mandolin-Guitar Manufacturing Co. Ltd in Kalamazoo, Michigan, now better known as manufacturer of Gibson guitars.
26	June	1903	American blues singer, songwriter and guitarist, Big Bill Broonzy (1903-1958, 65) was born in Jefferson County, Arkansas.
1	March	1904	American big-band trombone player, arranger, composer, and bandleader Glenn Miller was born in Clarinda, Iowa.
21	August	1904	American jazz pianist, organist, bandleader, and composer Count Basie was born in Red Bank, New Jersey.
19	November	1905	American jazz trombone player, composer, conductor and bandleader, the ‘Sentimental Gentleman of Swing’ Tommy Dorsey was born in Shenandoah, Pennsylvania.
12	January	1906	American country blues singer and guitarist Mississippi Fred McDowell (1906-1972, 66) was born in Rossville, Tennessee.
12	November	1906	American delta blues guitarist and singer Booker T. Washington ‘Bukka’ White (1906 or 1909-1977, 67 or 70) was born between Aberdeen and Houston, Mississippi.
2	December	1906	The inventor of the long playing microgroove record (a.k.a. the LP) for Columbia Records, Peter Carl Goldmark was born in Budapest, Hungary.
29	September	1907	American guitarist, singer, songwriter, actor, rodeo performer and businessman, ‘the singing cowboy’ Gene Autry (1907-1998, 91) was born in Tioga, Texas
26	January	1908	Amazing French virtuoso jazz violinist, known as ‘the grandfather of jazz violinists’ Stéphane Grappelli was born in Paris.
30	May	1909	American jazz clarinet player and bandleader, the ‘King of Swing’, Benny Goodman was born in Chicago, Illinois.
10	August	1909	One of the most significant figures in guitar music history and business, Clarence Leonidas ‘Leo’ Fender (1909-1991, 81) was born in Anaheim, California.
10	October	1909	American businessman, president of guitar manufacturer Gibson and mentor to luthier Paul Reed Smith, the formidable Theodore ‘Ted’ McCarty (1909-2002, 91) was born in Somerset, Kentucky.

The 1910s

The 1910s was a tumultuous decade and one that would leave the world on a watershed, with positive and negative implications for the ones that would follow.

Historical Context 1910-1919

1911	Norwegian explorer, Roald Amundsen became the first person to reach the South Pole. The Chinese Revolution led to the formation of the republic of China. The first Indianapolis 500 motor race took place at Indianapolis Motor Speedway in Indiana.
1912	The so‑called unsinkable ocean liner, the RMS Titanic sank on its maiden transatlantic voyage from Southampton to New York after striking an iceberg, killing over 1,500 passengers and crew.
1913	The first crossword puzzle was published in a Sunday newspaper, the New York World.
1914	The Panama Canal in Central America opened, connecting the Atlantic and Pacific Oceans. The First World War (WWI) started between Germany/Austria and Britain/France/Russia, which lasted until 1918.
1915	A German torpedo sank the British ocean liner Lusitania off the Irish coast, killing nearly 1,200 people.
1916	Albert Einstein published his ‘General Theory of Relativity’ proposing a unified description of gravitation as a geometric property of space and time.
1917	The Russian Bolshevik Revolution took place, led by Vladimir Lenin and Leon Trotsky. America joined WWI on the side of the Allies.
1918	The British Royal Air Force was founded. Women over the age of 30 were given the vote in Britain. A deadly influenza pandemic infected c.500 million people around the world and resulted in the deaths of 50 to 100 million, equivalent to 3-5% of the global population. The armistice between the Allies and Germany ended WWI. Approximately 17 million people were killed during the conflict.
1919	The infamous Chicago Black Sox baseball match fixing scandal, when 8 members of the White Sox were accused of intentionally losing the World Series to Cincinnati for money from a gambling syndicate. The Grand Canyon National Park in Arizona was created. After WWI, the League of Nations was established, intended to ensure world peace, lasting until it was abandoned in 1946.

Musical Genre Development 1910-1919

By 1910, blues music was migrating into urban areas and would have a major influence on all forms of music. Jazz particularly New Orleans Jazz maintained its popularity during the 1910s. Religion was of great solace to the oppressed black communities of southern USA and unaccompanied singing of spirituals grew in popularity, eventually morphing into gospel by the 1930s. Social development in America and particularly Europe during the 1910s was heavily impacted by World War I. In the absence of technological music distribution, the ‘new’ music from the previous decade continued to spread and it maintained its influence during the 1910s. As a consequence, no major genre styles appeared before the boom period of the post‑war ‘roaring twenties’. Recordings of Afro‑Caribbean calypso music began to appear in the 1910s, which proved not only popular but also influential.

Musical Facts 1910-1919

Day	Month	Year	Music Fact
23	January	1910	Belgian/French virtuoso gypsy jazz guitarist, Django Reinhardt (1910-1953, 43) was born in Liberchies, Pont‑à‑Celles, Belgium.
28	May	1910	Influential American blues guitarist, singer and songwriter T-Bone Walker (1910-1975, 64) was born in Linden, Texas.
10	June	1910	Legendary blues American guitarist and singer Howlin’ Wolf (real name, Chester Burnett) (1910-1976, 65) was born in White Station, Mississippi.
8	May	1911	Legendary American blues guitarist, singer and songwriter, Robert Johnson (1911-1938, 27) was born in Hazlehurst, Mississippi.
5	November	1911	American singer, guitarist and popular Western film actor, known as the ‘King of the Cowboys’ Roy Rogers (1911‑1998, 86) was born in Cincinnati, Ohio.
15	March	1912	American country blues singer, songwriter and guitar legend, Sam ‘Lightnin’ Hopkins (may be 1911 or 1912‑1982, 69) was born in Centreville, Texas.
14	July	1912	Legendary and influential American folk singer, songwriter and guitarist, Woody Guthrie (1912‑1967, 55) was born in Okemah, Oklahoma.
4	April	1913	Legendary American Chicago blues guitarist, Muddy Waters a.k.a. McKinley Morganfield, (1913-1983, 70) was born in Issaquena County, Mississippi.
7	August	1913	American pioneer of the 7-string jazz guitar, long before its current popularity in modern rock music, George Van Eps (1913-1998, 85) was born in Plainfield, New Jersey.
22	November	1913	Famous English classical composer, conductor and pianist Benjamin Britten was born in Lowestoft, Suffolk.
20	March	1915	Influential American gospel singer, songwriter and guitarist, Sister Rosetta Tharpe (1915-1973, 58) was born in Cotton Plant, Arkansas.
7	April	1915	Legendary American singer Billie Holiday was born in Philadelphia, Pennsylvania, She is widely recognised as one of the greatest jazz singers of all time.
9	June	1915	True American guitar legend and musical innovator, the incomparable Les Paul, a.k.a. Lester William Polsfuss (1915-2009, 84) was born in Waukesha, Wisconsin.
1	July	1915	Influential American blues singer, songwriter, upright bass player and guitarist, Willie Dixon (1915-1992, 75) was born in Vicksburg, Mississippi.
29	July	1916	Highly influential American jazz guitarist, Charlie Christian (1916-1942, 25) was born in Bonham, Texas.
12	March	1917	American record producer and co-founder of Chess Records in Chicago, famous for pioneering blues and rock ‘n’ roll artists, Leonard Chess was born in Motal, Poland.
7	June	1917	American singer, actor, comedian, and producer Dean Martin was born in Steubenville, Ohio.
22	August	1917	Massively influential American blues guitarist, singer and songwriter, an all-time great music man, John Lee Hooker (1917-2001, 83) was born in Tutwiler, Tallahatchie County, Mississippi.
30	September	1917	Legendary American jazz drummer and band leader Buddy Rich was born in Brooklyn, New York.
21	October	1917	American jazz trumpeter, bandleader, composer, and singer Dizzie Gillespie was born in Cheraw, South Carolina.
17	November	1917	Influential American country singer, songwriter and guitarist, Merle Travis (1917-1983, 65) was born in Rosewood, Kentucky.
27	January	1918	American blues guitarist, the ‘king of the slide guitar’, Elmore James (1918-1963, 45) was born in Richland, Mississippi.
25	April	1918	Renowned American jazz singer, known as the ‘First Lady of Song’ and the ‘Queen of Jazz’, Ella Fitzgerald was born in Newport News, Virginia.
19	August	1918	Pioneering American luthier, Orville H. Gibson, founder of Gibson guitars, died in a New York hospital at the age of 62.

Tailpiece

OK, there you have it for this month’s article and we’ve only covered two decades! But, what influential decades they were. Things are just starting to hot up and there is still plenty to look forward to over coming months. Music and world events begin to get even more complicated and quite exciting from here on in. I’m not sure how many months this series will last, so we’ll just have to take things as they come.

In the background, the repatriation project is ongoing at an intentionally slow pace with about 3‑4 guitars a month attracting some much deserved tender loving care and attention. Also, the ‘most wanted’ vintage gear hunt is still underway but with no desperate urgency, as there is plenty else to be getting on with. Also, the postponed and much‑needed cellar renovation (i.e. future guitar accommodation) may begin to get underway by mid‑year. So, lots of fun and games to be had if at all possible. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Intelligence is not about what you know or how much you know but about having the curiosity to ask ‘why?’”

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30 Mar 2019

March 2019 – The Story of Modern Music in 1,500+ Facts – Part I

by Tony Drew | posted in: History, Introduction, Observations | 0

Introduction

Welcome to springtime in the northern hemisphere! Starting this month (March 2019), we are about to do something a bit different and embark on a new historical music journey. This isn’t the major writing project that I was going to embark upon this year – the original idea for 2019 requires much more research than I am able to undertake currently and has had to be postponed, probably until 2020 at the earliest. This decision left a bit of a quandary as to what was going to keep me writing this year and then I had this idea to do something a bit different. Little did I know how much work this alternative project was going to take either!!!

The story covers approximately 350 years of ‘modern’ musical from the end of the European Renaissance to the current day. To some extent, this music‑centric sojourn also reflects humankind’s broader cultural development. I hope you’ll join me on this ‘new’ melodious expedition and hope you enjoy whatever bits and pieces you want to gain from it over the coming months.

If you waded through CRAVE Guitars’ 9‑part exploration of the ‘Potted History of the Guitar’ series throughout 2018, you’ll have some background to the instrument’s development from ancient times to today (and an imaginary look forward into the future). Some learned researchers believe (NB. I don’t) that the story of the guitar and the music produced by this remarkably popular instrument really begins around the end of the Renaissance (c.1600 CE) with the Spanish vihuela. Standardisation of the guitar’s structural form developed over time with the Renaissance and baroque guitars and the Italian chitarra battente. By the middle of the 19^th Century during the Romantic period (c.1830-1900 CE), the now‑familiar guitar outline had appeared with the refinement of the aptly named romantic guitar. Read the relevant part here (“ A Potted History Of The Guitar Part II) Thereafter, modern classical and folk acoustic guitars became well‑established and its development has been well‑documented during the course of the 20^th Century, including the introduction of electric guitars from the 1930s.

Having looked at the impact of the instrument itself, it now seems appropriate to look at some of the people, innovations and events that have been directly or indirectly related to the evolution of guitar. As you might expect, what happens in music is closely interwoven with the progress of western civilisation during the same period.

In addition, if you’ve been following CRAVE Guitars’ social media output, you’ll know that I have regularly posted ‘Music Facts of the Day’, musician birthdays and other interesting trivia over the last 4+ years. However, trawling back through social media timelines to pick these out doesn’t give a chronological perspective, just an ‘on this day’ one. So, having done most of the hard work (I thought naively) of collecting the data for another use, it seemed to be a straightforward exercise to present this same information as a historical chronology of ‘facts’, over 1,530 of them in all. As it turned out, this was a much more onerous task than originally envisaged.

Inevitably, the ‘Story of Modern Music’ arranged in this way, it is just a list of seemingly unrelated things that happened over time. However, stepping back and looking at the bigger picture, the chronology does bestow a sense of how modern music unfolded over the years. Hindsight, it turns out, really is a wonderful thing!

The earliest dates in the story are quite scant, so what we’ll do is to cover an extended period of time quite quickly before it starts to get culturally interesting in the 20^th Century. The idea of the whole exercise is to present about 3½ centuries of music history largely through the perspective of the guitar, guitarists and guitar music but not comprehensively so, so there is quite a lot of relevant contextual information. Keeping things specific to guitars would, I felt, be too limited, so guitars were used as a starting point and the story broadens out to encompass other musical events.

The reason why I use ‘facts’ in quotes is because, during the research, re‑writing and re‑ordering exercise, some errors will inevitably have crept in, despite my best endeavours, and I apologise if this is the case. Also, to keep the overall scale and scope manageable, each ‘fact’ is presented as a short ’snippet’, regardless of whether they are major or minor points. I may also have missed many notable events, as I’m learning continually and adding things to the collective library. However, I hope this new story gives an alternative view of how we got from post‑Renaissance European classical music to the diverse musical landscape of the current day. Most modern musical events tend to focus on developed western countries, that’s just the way it came about. By the time we get to the end of the story, some events along the way may well change, especially more recent happenings, so the story is presented very much as a point‑in‑time.

Clearly, recording musical ‘facts’ in isolation can also become a bit exclusive, so at the beginning of each article there will be a short background synopsis of the political, economic, social and technological events that occurred during the relevant period. At this point, The cultural background paragraphs are simply an indicator of what else was going on the world at the same time that musical development was taking place. Before we get going, I have to remind readers that I am neither a historian and nor is this is not an academic exercise. Like ‘A Potted History of the Guitar’ endeavour before it, this series of articles is for entertainment only, based on what I have researched over the years. The nature of the article doesn’t lend itself to images, so for lovers of the pictorial story, apologies, there are is little to look at.

So, getting to the point… The first part of our story begins in the latter part of the 17^th Century and concludes at the end of the 19^th Century. So, let the voyage of discovery begin with a quick look at some global non‑music events…

Historical Context 1650-1900

1650-1700

In 1653, Oliver Cromwell became Lord Protector of England until 1660 when Charles II restored the monarchy. The Great Plague and the Great Fire of London took place in 1665 and 1666 respectively. Europe was being ravaged by war, particularly against France. In America in 1681, William Penn obtained a land grant from the King of England, which led to the formation of modern‑day Pennsylvania. Sir Isaac Newton published his scientific masterwork, the ‘Philosophiae Naturalis Principia Mathematica’ in 1687. A year later, in 1688, the Glorious Revolution ended four years of Catholic rule in England. Although written anonymously in 1660, in 1689 the English philosopher John Locke published the ‘Two Treatises of Government’, which presented the theory of a limited monarchy and stated that a social contract existed between those governed and those being governed, thereby influencing the development of democratic government. In 1692, the infamous witchcraft trials were held in Salem, Massachusetts. The Bank of England was founded in 1694.

1701-1800

Queen Anne of England was crowned in 1702 (and died in 1714). Five years later in 1707, England and Scotland become the United Kingdom of Great Britain. In 1719, Daniel Defoe wrote the novel, ‘Robinson Crusoe’. 1720 saw Sir Edmund Halley become Astronomer Royal. In 1721, Sir Robert Walpole became first British Prime Minister, the same year that Peter the Great became Emperor of Russia. In 1727, physicist and mathematician Sir Isaac Newton died. In 1751, China annexed Tibet. In 1755, English writer Samuel Johnson publishes his landmark ‘Dictionary’. In 1770, Captain James Cook laid claim to New Zealand and Eastern Australia on behalf of Britain. 1773 was marked by the Boston Tea Party, which marked the start of the American Revolution. In France, Louis XVI and Marie Antoinette succeeded to throne in 1774. America finally declared independence from Britain in 1776. In the same year, Scottish economist Adam Smith published his masterpiece, the ‘Wealth of Nations’. In 1783, the French Montgolfier brothers became the first people to fly using their hot air balloon. By 1787, the American Constitution was drafted and two years later George Washington became the first American President in 1789. The first British convicts were deported to settle Australia in 1788, a practice that continued until 1867. 1789 saw the start of the French Revolution when the Bastille fortress in Paris was stormed and by 1793 the French Republic was declared after Louis XVI and Marie Antoinette had been beheaded.

1801-1900

The 19^th Century began with Thomas Jefferson becoming American President in 1801, the same year that British inventor Richard Trevithick developed the high‑pressure steam engine. Napoleon Bonaparte declared himself emperor of France in 1804. A year later, in 1805, Lord Horatio Nelson defeated Napoleon at the Battle of Trafalgar. In 1807, the slave trade was abolished in Britain. The new technologies of the industrial revolution ignited the Luddite riots in 1811 England. By 1812, Napoleon’s army was defeated and forced to retreat from the siege of Moscow. In 1814, Robert Stephenson built the early steam locomotive. The Duke of Wellington finally defeated Napoleon at the Battle of Waterloo in 1815. The precursor to today’s computers, the Difference Engine was created by English mathematician Charles Babbage in 1820. The first railway from Stockton to Darlington in England was opened in 1825. By 1829, Sir Robert Peel established the London Police Force. In 1834, the Tolpuddle Martyrs were persecuted to discourage the formation of trade unions in England – unions were finally legalised in 1871. Queen Victoria came to the British throne in 1837, the same year that French artist Louis Daguerre pioneered photography. In 1848, German philosophers Karl Marx and Friedrich Engels published the ‘Communist Manifesto’. In 1857, American industrialist Elisha Otis introduced the first elevator. English naturalist, Charles Darwin published his ground‑breaking theory of evolution, the ‘Origin of Species’ in 1859. Abraham Lincoln became American President in 1861, the same year that the American Civil War began, which lasted until 1865. Thanks to French biologist and chemist Louis Pasteur, pasteurisation was introduced to milk and beer in 1864. The United States of America abolished slavery in 1865. In 1869, the Suez Canal was opened in Egypt. The telephone was developed by Alexander Graham Bell in 1876, a year before Thomas Edison invented the first phonograph in 1877 and the electric light in 1878. The bloody Zulu war took place in South Africa in 1879. Work began on the Panama Canal in Central America in 1880. The world’s first real skyscraper was the Home Insurance Building in Chicago, completed in 1885. By 1886, German engineers, Gottlieb Daimler and Karl Benz produced the first automobiles. In 1896 the first modern Olympic Games were held in Athens, Greece. Between 1888 and 1991, Jack the Ripper was carrying out a campaign of murder on women in London. In France, the Eiffel Tower was built in Paris for the ‘Exposition Universelle’ in 1889. One year later, in 1890, the famous London Underground subway system was opened. Also in 1890, the French Lumière bothers developed motion picture film. New Zealand became the first country to give women the vote in 1893. In 1895, Italian inventor Guglielmo Marconi sent the first radio message. Toward the end of the Qing dynasty, the brutal nationalist Boxer Rebellion in opposition to Western colonialism and Christian missionary activity uprising started in China in 1899, which lasted until 1901.

Let the Music Story Begin

To ease us gently into the long story of modern music, we’ll begin with just a few – a mere 44 – ‘facts’ for now.

This portion of the musical timeline (1650‑1900) is broadly known as the ‘common practice period’ and covers late Baroque (c.1600‑1750), Classical (c.1750‑1810) and Romantic (c.1810‑1900) periods of music. This period is often associated with the birth of the classical music orchestra as we know it today and the rise of the tonal system that leads to the development of modern music theory, focusing on harmonic progression, rhythm and duration.

Are you sitting comfortably? Then we’ll begin…

Day	Month	Year	Music Fact
10	September	1659	Famous English baroque classical composer Henry Purcell was born in London (died 1695).
4	March	1678	Famous Italian classical composer and virtuoso violinist Antonio Vivaldi was born in Venice (died 1741).
23	February	1685	Famous German classical composer, George Frideric Handel was born in Duchy of Magdeburg and worked extensively in London, UK (died 1759).
31	March	1685	Famous classical composer and musician, Johann Sebastian Bach was born in the Duchy of Saxe-Eisenach (died 1750).
31	March	1732	Famous Austrian classical composer Joseph Haydn was born in Rohrau (died 1809).
27	January	1756	Famous Austrian classical composer and musician Wolfgang Amadeus Mozart was born in Salzburg (died 1791).
17	December	1770	Famous German classical pianist and composer, Ludwig Van Beethoven was baptised (birth date not known) in Bonn (died 1827).
27	October	1782	Famous Italian violinist, guitarist, and composer Niccolò Paganini was born in Genoa (died 1840).
31	January	1796	The visionary who founded guitar maker C.F. Martin & Company in 1833, German/American luthier Christian Frederick Martin (1796-1873, 77) was born in Markneukirchen, Germany.
31	January	1797	Famous Austrian classical composer Franz Schubert was born in Vienna (died 1828).
11	December	1803	Famous French Romantic classical composer Hector Berlioz was born in La Côte-Saint-André (died 1869).
1	March	1810	Famous Polish romantic classical composer and virtuoso pianist Frédéric Chopin was born in Warsaw (died 1849).
22	May	1813	Famous German classical composer and conductor Richard Wagner was born in Leipzig (died 1883).
16	September	1814	The American National Anthem, ‘The Star-Spangled Banner’ (originally titled, ‘Defence of Fort McHenry’) was written by Francis Scott Key and set to the tune of ‘Anacreon in Heaven’.
25	October	1825	Famous Austrian classical composer, nicknamed ‘the waltz king’, Johann Strauss Jr was born in St Ulrich near Vienna (died 1899).
7	May	1833	Famous German romantic classical composer and pianist Johannes Brahms was born in Hamburg (died 1897).
25	April	1840	Famous Russian classical composer of the romantic period, Pyotr Ilyich Tchaikovsky was born in Votkinsk (died 1893).
1	May	1856	Legendary American luthier, guitar innovator and founder of Gibson guitars, Orville H. Gibson (1856-1918, 62) was born in Chateaugay, New York.
2	June	1857	Famous English classical composer Sir Edward Elgar was born in Lower Broadheath, Worcestershire (died 1934).
7	July	1860	Famous Austro-Bohemian late-Romantic classical music composer and conductor Gustav Mahler was born in what was then the Austrian Empire (died 1911).
22	August	1862	Famous French classical impressionist composer Claude Debussy was born in Paris (died 1918).
11	June	1864	Famous German classical composer Richard Strauss was born in Munich (died 1949).
24	November	1868	African-American composer and pianist, the ‘King of Ragtime’, Scott Joplin was born in Texarkana, Arkansas.
21	September	1872	Famous English classical music composer, arranger and teacher Gustav Holst was born in Cheltenham, Gloucestershire (died 1934).
12	August	1877	American inventor and businessman, Thomas Edison developed the phonograph and effectively started the sound recording industry.
17	June	1882	Famous Russian-born composer, pianist, and conductor Igor Stravinsky was born in Saint Petersburg (died 1971).
3	April	1886	Great innovator in guitar history, Swiss/American inventor and founder of Rickenbacker guitars, Adolph Rickenbacker (1886-1976, 89) was born in Basel, Switzerland.
20	January	1888	American folk and blues legend, as well as being a great guitarist, Huddie William Ledbetter (a.k.a. Lead Belly) (1888-1949, 61) was born in Mooringsport, Louisiana.
23	May	1888	One of the greatest American Broadway and cinema songwriters of all time, Irving Berlin was born in Tolochin, Russia (now Belarus).
20	October	1890	American ragtime and jazz pianist, bandleader and composer Jelly Roll Morton was born in New Orleans, Louisiana.
–	April	1891	American guitarist and ‘Father of the Delta Blues’, Charley Patton (c.1891-1934, c.43) born. Sources suggest he was born in April in Hinds County, Mississippi.
27	April	1891	Famous Russian composer, pianist and conductor Sergei Prokofiev was born in Sontsovka (died 1953).
9	June	1891	Highly acclaimed American Broadway composer and songwriter Cole Porter was born in Peru, Indiana.
8	March	1892	Reputed country blues singer and guitarist, Mississippi John Hurt (1892-1966, 74) was born possibly 8 March or 3 March (or several other disputed dates) in Teoc, Carroll County, Mississippi.
21	February	1893	Spanish virtuoso classical guitarist, often called the ‘godfather of the classical guitar’, Andrés Segovia (1893-1987, 94) was born in Jaén.
24	September	1893	American blues guitarist, singer and songwriter, the ‘Father of Texas Blues’, Blind Lemon Jefferson (1893-1929, 36) was born in Coutchman, Texas.
–	–	1896	American blues and ragtime guitarist and singer Arthur ‘Blind’ Blake (1896-1934, 38) was born in either Florida or Virginia.
15	August	1896	The Russian inventor of the strange electronic musical instrument, the Theremin (1928), Léon Theremin was born in Saint Petersburg (died 1993).
6	December	1896	American lyricist who worked closely with his younger brother George, Ira Gershwin was born in New York City.
3	June	1897	American blues singer, songwriter and guitarist, Memphis Minnie (1897-1973, 76) was born in Algiers, Louisiana.
5	May	1898	Influential American blues and ragtime guitarist and singer, Blind Willie McTell (1898-1959, 61) was born in Thomson, Georgia.
26	September	1898	American composer and pianist who worked closely with his older brother, Ira, George Gershwin was born in Brooklyn, New York.
29	April	1899	American jazz composer, pianist, and bandleader Duke Ellington was born in Washington D.C.
16	July	1900	Record company RCA Victor registered the famous ‘His Master’s Voce’ logo, featuring the iconic dog Nipper, with the U.S. Patent Office.

Wow, that’s 250 years, from Henry Purcell to Nipper the dog, covered in a flash! Of course, there was much more to this era than covered here, so this is just a teaser of what is to come. Only 120 years to go! As always, readers are encouraged to explore areas of particular interest beyond the scope of this article.

You may be wondering at this point what many of the ‘facts’ shown above have to do with guitars. Well, let’s dip into some relevant quotes to illustrate how interdependent music through the ages can be:

“The violin is my mistress, but the guitar is my master” – Niccolò Paganini (1782-1840)

“The guitar is a wonderful instrument which is understood by few” – Franz Schubert (1797-1827)

“Nothing is more beautiful than a guitar, except, possibly two” – Frédéric Chopin (1810-1849)

“All the good music has already been written by people with wigs and stuff” – Frank Zappa (1940-1993)

Without doubt, the classical composers have had a tremendous influence on modern day music and many of today’s musicians borrow heavily from classical theory, music styles and techniques.

Tailpiece

Next time, hopefully next month, we’ll kick off with the 20^th Century, as the twin pillars of modern music, jazz and blues, allied to new‑fangled recording technology, really begin to play their significant part in shaping where today’s music came from. I hope you will continue to partake in this passage of exploration over the next few months.

In the meantime, I’m getting back to the latter part of the 20^th Century and my ‘Cool & Rare American Vintage Electric’ Guitars. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Unlike doing, thinking and imagination have no geographical boundaries or physical limitations.”

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30 Nov 2018

November 2018 – A Potted History of the Guitar: Epilogue

by Tony Drew | posted in: History, Introduction, Observations | 0

Hello again. Just when you thought it was safe to go back into the studio, on stage or rehearsal room… some closure is required.

As before. if you wish to recap on any or all of the previous articles before starting here at the end, the whole ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):

Note: For completists, I’ve updated Part VII (September 2018) to include some empirical data over the last decade to fill out the ‘recovery and rejuvenation’ section. It isn’t vital by any means. Just sayin’.

It was only after I completed the mammoth task of researching and documenting the history of the guitar, that I had another thought. All eight parts were written from scratch with little idea of where it would all end up. At the end of the 8^th (and what I thought at the time was the final) part in the series, I mentioned that it had ended with “a bit more of a whimper than some almighty bang”.

After all the effort invested in telling the guitar’s epic journey, I felt a tad disappointed that something was missing but I wasn’t sure what it was. Even though the narrative needed to have a line drawn under it at some point, it wasn’t perhaps up to me to determine the last remaining thoughts about the topic.

As is my wont, and if you’ve read any of my articles before, you’ll know that I tend to have a lot of wonts, I thought about what might be a fitting coda to the outstanding ‘unfinished business’. That ‘missing link’ turned out to be something that isn’t actually part of the historical timeline or anything that I could add myself, but something else altogether.

Whereas the first eight parts were in my own words, I felt that it would benefit from, and indeed deserved, some independently derived anecdotes from some highly respected sources. So… I had this genius (!?) epiphany that I would select some imparted wisdom from people who have made a living either playing or being in the influential presence of the mighty guitar.

While working on social media over the last four years, I have compiled and posted many interesting quotes from musicians. Of the many hundreds of apt and often motivational quotes, quite a number of them make reference to the guitar in one way or another. It seems therefore appropriate to share them in order to give a sense of closure to the guitar’s long story. While I am not alone in my admiration for the instrument, I felt that readers shouldn’t just take my word (or many words as it turned out) for declaring the importance of the humble guitar within the context of music and cultural history. As a result, I will leave it to the professionals to have their say on the subject as they see it from their own perspective. You may recognise some of the names along the way, ranging from ‘Dimebag’ Darrell Abbott to Frank Zappa – a veritable and literal A‑Z of guitar wisdom over the years.

What follows are some of my favourite guitar quotes for your consideration. You may well have others that complement these and which may add something to the overall picture. All in all, I think that they provide the appropriate concluding element that I was unwittingly looking for, bringing a bit of subjective coherency to the factual chronology.

So, from the horse’s mouth of music royalty, so to speak, take the opportunity to internalise what they say into your psyche. You never know, you may end up being a better guitarist (and perhaps a more rounded human being) by taking heed of a thing or two from the masters of their trade. After all, they can say it better – and way more succinctly – than I can, so perhaps it is best left to them to articulate the remainder of this article. Are you sitting comfortably?

Musicians’ quotes about the guitar

Just to mix it up a bit, the quotes are listed in alphabetical order of the quote, rather than by the artist. There are also quite a few pictures this month, so to save repetition, where an artist has more than one quote, their picture only appears next the first one. Enjoy…

A guitar is a very personal extension of the person playing it. You have to be emotionally and spiritually connected to your instrument. I’m very brutal on my instruments, but not all the time – Eddie Van Halen (1955-)

A guitar is like an old friend that is there with me – BB King (1925-2015)

A guitar is something you can hold and love and it’s never going to bug you. But here’s the secret about the guitar – it’s defiant. It will never let you conquer it. The more you get involved with it, the more you realize how little you know – Les Paul (1915-2009)

Ah, I could make it in the shape of a guitar, and it would a) be more affordable, and b) a guitar player could double on this instrument – Leo Fender (1909-1991)

As far as I’m concerned, I’m just a guitar player, and my job is to go out there and play and entertain and do my thing – Les Paul (1915-2009)

Besides being a guitar player, I’m a big fan of the guitar. I love that damn instrument – Steve Vai (1960-)

Describing certain sounds, there’s a common language that guitar players have – Joe Perry (1950-)

Doesn’t matter what guitar you play, as long as you’ve got passion! – Eric Johnson (1954-)

Every time you pick up your guitar to play, play as if it’s the last time – Eric Clapton (1945-)

Finding ways to use the same guitar people have been using for 50 years to make sounds that no one has heard before is truly what gets me off – Jeff Beck (1944-)

For me, I think the only danger is being too much in love with guitar playing. The music is the most important thing, and the guitar is only the instrument – Jerry Garcia (1942-1995)

Guitar is the best form of self-expression I know. Everything else, and I’m just sort of tripping around, trying to figure my way through life – Slash (1965-)

Guitar playing is both extremely easy for me and extremely difficult for me at the same time – Kirk Hammett (1962-)

Guitars are fun. There are plenty of different kinds to play. They look cool. They sound cool. Don’t you want to play guitar? – Joe Satriani (1956-)

Guitars have been the obsession of my life. I first picked one up at the age of four and I’ve been a guitar junkie ever since – Johnny Marr (1963-)

I believe every guitar player inherently has something unique about their playing. They just have to identify what makes them different and develop it – Jimmy Page (1944-)

I can’t even read notes. But I can teach someone how to make a guitar smoke – Ace Frehley (1951-)

I don’t know of a guitar player that has only one guitar. They’re never happy with one. I’m never happy with just one of them. I woke up and ended up with six, even if you can only play one at a time! – Les Paul (1915-2009)

I don’t play a lot of fancy guitar. I don’t want to play it. The kind of guitar I want to play is mean, mean licks – John Lee Hooker (1912-2001)

I don’t want you to play me a riff that’s going to impress Joe Satriani; give me a riff that makes a kid want to go out and buy a guitar and learn to play – Ozzy Osbourne (1948-)

I had no aspirations to be a musician, but I picked up a guitar for two seconds and haven’t put it down since – Slash (1965-)

I just go where the guitar takes me – Angus Young (1955-)

I loved playing the guitar and I knew I was pretty good at it, so that’s what I wanted to do with my life – Ace Frehley (1951-)

I never felt so close to a guitar as that silver one with mirrors that I used on stage all the time – Syd Barrett (1946-2006)

I never stop being amazed by all the different ways of playing the guitar and making it deliver a message – Les Paul (1915-2009)

I never wanted to sing. I just wanted to play rhythm guitar – hide in the back and just play – Kurt Cobain (1967-1994)

I started out playing guitar because Jimi Hendrix was my hero, so my roots were really based on Jimi Hendrix and his style of playing – Joe Satriani (1956-)

I think people must wonder how a white girl like me became a blues guitarist. The truth is, I never intended to do this for a living – Bonnie Raitt (1949-)

I tried to make guitars that were close to what my heroes played. That’s the way it’s done. My experience is that you have to do it like a musician. You have to learn the language before you can learn to be a novelist – Paul Reed Smith (1956-)

I want every girl in the world to pick up a guitar and start screaming – Courtney Love (1964-)

I wanted to connect my guitar to human emotions – BB King (1925-2015)

I wonder if I could make an electric bass – Leo Fender (1909-1991)

I’m just a guitarist in a kick-ass rock and roll band. What more could I ask for? – Eddie Van Halen (1955-)

I’ve had three wives and three guitars. I still play the guitars – Andres Segovia (1893-1987)

If ever there’s an obscene noise to be made on an instrument, it’s going to come out of a guitar… Let’s be realistic about this, the guitar can be the single most blasphemous device on the face of the earth. That’s why I like it… The disgusting stink of a too‑loud electric guitar: now that’s my idea of good time – Frank Zappa (1940-1993)

If something is easy to repair, it is easy to construct – Leo Fender (1909-1991)

If you don’t know the blues… there’s no point in picking up the guitar and playing rock and roll or any other form of popular music – Keith Richards (1943-)

Lean your body forward slightly to support the guitar against your chest, for the poetry of the music should resound in your heart – Andres Segovia (1893-1987)

My guitar is not a thing. It is an extension of myself. It is who I am – Joan Jett (1958‑)

My guitar was a loyal person to me – Dave Mustaine (1961-)

Nothing is more beautiful than a guitar, except, possibly two – Frédéric Chopin (1810-1849)

Playing guitar was one of my childhood hobbies, and I had played a little at school and at camp. My parents would drag me out to perform for my family, like all parents do, but it was a hobby – nothing more – Bonnie Raitt (1949-)

Running my hands really fast up and down the fretboard… I mean, anybody can do that. It’s the Guitar Olympics, and I can’t think of anything more pointless – The Edge (1961-)

Sometimes the nicest thing to do with a guitar is just look at it – Thom Yorke (1968-)

That’s all I wanted to do as a kid. Play a guitar properly and jump around. But too many people got in the way – Syd Barrett (1946-2006)

The guitar has a kind of grit and excitement possessed by nothing else – Brian May (1947-)

The guitar is a small orchestra. It is polyphonic. Every string is a different colour, a different voice – Andres Segovia (1893-1987)

The guitar is just a wonderful instrument. It’s everything: a bartender, a psychiatrist, a housewife. It’s everything, but it’s elusive – Les Paul (1915-2009)

The guitar is a wonderful instrument which is understood by few – Franz Schubert (1797-1827)

The guitar is the coolest instrument in the world – Steve Vai (1960-)

The guitar is the easiest instrument to play and the hardest to play well – Andres Segovia (1893-1987)

The guitar is your first wings. It’s assigned and designed to unfold your vision and imagination – Carlos Santana (1947-)

The guitar was my weapon, my shield to hide behind – Brian May (1947-)

The media says that equality for women has arrived, but if you look around, you still don’t see girls playing guitars and having success with it – Joan Jett (1958-)

The most important part of my religion is to play guitar – Lou Reed (1942-2013)

The time I burned my guitar it was like a sacrifice. You sacrifice the things you love. I love my guitar – Jimi Hendrix (1942-1970)

The violin is my mistress, but the guitar is my master – Niccolò Paganini (1782-1840)

There’s something about approaching universal truths with the simplicity of the acoustic guitar. You can take it anywhere, and it helps me reach listeners of all ages and walks of life – Jim Croce (1943-1973)

To me a guitar is kind of like a woman. You don’t know why you like em but you do – Waylon Jennings (1937-2002)

To stand up on a stage alone with an acoustic guitar requires bravery bordering on heroism, bordering on insanity – Richard Thompson (1949-)

When the intellectual part of guitar playing overrides the spiritual, you don’t get to extreme heights – John Frusciante (1970-)

When you find yourself in the deepest rut you’ve ever known, don’t ever forget how f*ckin’ good the guitar sounds – ‘Dimebag’ Darrell Abbot (1966-2004)

When you just get mixed up and there’s too much going on, then it’s time to pick up your guitar – Les Paul (1915-2009)

When you think about where guitar playing is going today… it’s going everywhere at the same time – Joe Satriani (1956-)

With my Les Paul, I know I’m small. But I enjoy living anyway – Marc Bolan (1947-1977)

Why did they keep changing guitars and amplifiers when they were perfect? They did the same things with cars, if you ask me. They forgot how to make them right, because they focused on style and bells and whistles – Buddy Guy (1936-)

Your sound is in your hands as much as anything. It is the way you pick and the way you hold the guitar, more than it is the amp or guitar you use – Stevie Ray Vaughan (1954-1990)

Conclusion

Well, there you go. A fascinating summary of the world in which the guitar exists from the real experts. Do I have a favourite quote from among that lot? Nope. How could one pick a single truism out and exclude the remainder? I think that the collective intelligence from these esteemed contributors is what makes the overall message so powerful. Given Fender’s 2018 research that suggests that half of all new guitarists in the U.S. and UK are women, perhaps in the future, it would be good to feature more memorable quotes from prominent female guitarists.

When you think that what they say relates to what is essentially just a bit of wood, metal and plastic (in most cases), the guitar truly stands out as something special. At its most basic, the guitar is an artefact that doesn’t do anything of and by itself, it requires a symbiotic attachment to the person playing it to make it work its magic. It hangs on a strap or sits on your lap and converts the emotional core of the musician’s expression into fantastic guitar music that has touched just about everyone on the planet and has become a global phenomenon like no other.

Whether from musicians or not and regardless of whether there is any profound insight or not, what people will say about the guitar in the future, one can only imagine. Whatever is divulged, ‘the guitar’ will undoubtedly be a topic that will be widely debated for as long as people pick up the instrument and play music on it.

What more can one possibly add? Well… you may have noticed that at the bottom of every monthly article is a ‘CRAVE Guitars’ Quote of the Month’. This is my own way of teasing some mental curiosity as a parting shot. So, while my humble ‘thoughts of the day’ are possibly not worthy of being considered in the company of the hallowed artists quoted above, below is my modest addition to the canon, just where it usually is, at the end of my regular monthly rant. The eagle‑eyed reader may actually recognise it because it appears at the bottom of every CRAVE Guitars’ web page and on all CRAVE Guitars’ related social media profiles. I admit that, when writing this epilogue, I tried to come up with something clever but the attempts were, unsurprisingly, contrived and derivative. So, I went back to where it all began and what I felt deeply when I founded CRAVE (Cool & Rare American Vintage Electric) Guitars over 10 years ago. I looked at it again and realised that it remains a heartfelt and very personal belief, so I reckon it fits the bill as a nice little sign‑off. Nuff said.

Now that really is, possibly, maybe, probably, perhaps the last‑ish part of ‘A Potted History of the Guitar’. Honest. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Love Vintage Guitars. Music matters. Create. Play. Be inspired! Share the passion… Change lives for good”

CRAVE Guitars

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30 Oct 2018

October 2018 – A Potted History of the Guitar Part VIII

by Tony Drew | posted in: History, Introduction, Observations | 0

Welcome to what is, for now at least, the final part in this series of articles on the history of the world’s most popular musical instrument.

If you wish to recap on any or all of the previous seven posts before starting with this one, the whole ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):

Part I – The ancient world up to the early Renaissance
Part II – The Renaissance up to the end of the 19^th Century
Part III – The late 19^th Century up to the 1930s
Part IV – The 1920s and 1930s
Part V – 1930s up to the 1950s
Part VI – 1950s and 1960s
Part VII – 1960s to date
Part VIII – The current day and into the future. Read on below…

Having pretty much reached the present day, all that remains is to summarise where we are now and to take a somewhat flippant and imaginative look ahead. The ‘current day’ is a tricky subject, as ‘now’ is at best ephemeral. The future, on the other hand, can only ever be guesswork, even if it can be informed by the past. Perhaps the best way to predict the future is to help to create it, so that means that what happens to the next chapter of the guitar is in our hands. Can we be trusted to behave as responsible guardians of the guitar’s destiny? As Mahatma Gandhi (1869‑1948) said, “The future depends on what we do in the present”. This suggests that what will happen is not predetermined and individually or collectively, we can take action to shape the future.

There are not many images again supporting this article so, apologies to those who like pictures to speak a thousand words. Anyway, without further ado, on with the last part of the chronicle…

The guitar has come a very long way in the last 3,500 years or a road slightly less travelled in the preceding 350 years depending on whose version of the facts you want to believe. The story has finally reached that pivotal moment that lies between the past, which is, on the whole, pretty well documented and the future, which of course isn’t. There is much to be played for and the stakes are certainly high.

It is hopefully of little surprise that the future of the acoustic and electric guitar, as well as all its derivatives and distant relations, is probably well‑assured, at least for the foreseeable future. Whether it survives in the (very) long term or not, the world’s favourite musical instrument is undeniably going to be a hard act to follow, let alone surpass.

As with many industrial and technological revolutions, predictions have proved variable in terms of accuracy. As time passes, change tends to accelerate in both pace and scope. While progress may be inexorable, there is an unseen ‘force’ that tends to counteract unbridled advances and which acts as a bit of a restraint. That set of reins is the very human tendency to hold onto what is familiar while resisting change until it is either inescapable or desirable. This natural ‘drag’ effect has laid waste to many grand ideas and great inventions. Numerous well‑marketed ‘next big things’ have fallen at the hurdle of persuading the general public to take up something new or unfamiliar, especially if one’s respected peers haven’t bitten the bullet of early adoption either. Mankind’s flawed history is littered with countless failed marvels. This phenomenon isn’t, I hasten to add, just a trait of idiosyncratic musicians; it appears to be a fundamental characteristic of the human condition.

Anyway, as usual, I digress. It is time to get back to the point which is basically that whatever you read from here on has absolutely no basis whatsoever in fact and is highly likely to be extremely wrong! My consolation is that few people will regard it as portent or look back to judge its accuracy in a century’s time. There is nothing genuinely prescient here in the vein of Da Vinci or Nostradamus. Apologies if you were hoping for more in the way of a profound visionary insight. Unfortunately, my stock of that ran out last week.

General indicators of change

It is fair to suggest that popular music is often representative of, and in turn is dependent on, broader social, cultural and political movements, and guitars follow in their footsteps. Whether we like it or not, music is integral to our everyday lives, so it is not surprising that it is also inherently powerfully evocative. As a result, it can dramatically affect the way we identify with past events.

One of the key factors that drove guitar evolution has been the trends in popular music, so perhaps musical trends may provide a much generalised hint at parallel guitar developments. Let’s start by considering the (very simplistic) genre movements and the types of instrument used over the last century. Starting with the post‑classical era, there was jazz (Gibson archtops) and blues (National & Dobro resonators) in the 1930s and 1940s, country and rock ‘n’ roll in the 1950s (Gretsch & Gibson hollowbodies), pop and rock in the 1960s (Fenders and Rickenbackers), progressive and heavy metal (Gibson solid bodies) and then punk (pawn shop guitars) and hair metal (pointy super Strats) in the 1970s. Then we get to the guitar doldrums of electronica, new age and rap in the 1980s, followed by revitalised guitar music of alternative, grunge in the 1990s, and indie (retro guitars) nu‑metal (PRS) and dance in the 2000s, etc. I struggle to think of a musical genre that so far defines the 2010s or perhaps many distinctive guitars to go with them. So there is some kind of link going on here. Google has attempted to map the progression of musical genres from 1950 to the current day (take from it what you will).

The type of guitars de jour used by famous musicians, including artist associations, during these epochs often reflected the style of contemporary music they played and these have largely been well covered in previous parts of the story. Just think of Chet Atkins with his Gretsch 6120, Buddy Holly with his Fiesta Red Fender Stratocaster, The Beatles with their Rickenbacker 300s, or Jimmy Page with his Gibson Les Paul Standard and EDS-1275 double neck. The various interconnections are manifold and too many to mention here, and many have been captured in photographs to become iconic in the annals of rock history.

Cinema and television music regularly use key songs to catapult us back in space and time without the need for narrative exposition to describe what’s happening. Just think about classic movies such as American Graffiti, Stand By Me, Almost Famous, Saturday Night Fever, The Breakfast Club or 8 Mile among many, many others. Those random examples don’t include the numerous biopics (e.g. Sid & Nancy, Walk The Line, The Doors) and musicals (e.g. West Side Story, Grease) or original scores (e.g. Paris Texas) that use familiar, memorable and/or popular music to transport us to another ‘reality’. Then there are the one‑offs like the mockumentary, This Is Spinal Tap. TV programmes also picked up the strategy for domestic viewing since the 1960s and often featured manufactured artists such as The Monkees or The Archies. The lists of relevant examples are endless. Music is used to draw the viewer into the director’s vision of a certain bygone era. Many of the sound tracks of our lives rely heavily on evocative (guitar) music to manipulate us emotionally and, more importantly, intentionally.

The way that environmental factors affect local communities may spark a genre direction that is then promulgated more widely. For example, one could point to the rise of electric blues in Chicago, soul in Detroit, Mersey beat in Liverpool, punk in New York and London, rap in Los Angeles/Philadelphia, or grunge in Seattle, etc. What we cannot predict is what or where any future musical revolutions (if any) may emerge, from where, and what step‑change responses guitar builders may then make.

As with many other aspects of our 21^st Century lives, the nature of music, how it is made, distributed and accessed suggests that anything genuinely ‘new’ will find it much harder to stand out from the mainstream. What is already there will continue in some form and anything new will simply be added to it, often at the margins of existing genres, hence the proliferation of sub‑genres, e.g. thrash or nu-metal in rock; house and techno in dance; raga and dancehall in reggae; dubstep and grime in urban music, etc. One only has to compare and contrast the mind boggling varieties of heavy metal music and then consider how they continuously diverge, converge and cross‑fertilise in order to keep it fresh and vibrant.

While some technological change may be more predictable, social change and the music that characterises it is certainly more unpredictable. When one looks at something as specific and tangible as the guitar, it becomes increasingly risky to anticipate with any certainty what change may occur over an extended period of time, say the next century or so.

One view is that we are powerless and don’t need to think about it, as what will be, will be. Another is that we wait passively and be subject to what transpires with little or no influence over it. A third way may be not to accept the status quo and take positive action to stimulate change, which can happen in oddly random ways. Being of an opinionated sort, I tend to fall into the latter camp. Apologies, that probably actually doesn’t help much!

Perhaps the biggest challenge to the guitar’s supremacy is likely to lie in the digital revolution that really started to make an impression in the 1970s and 1980s. Part of the reason for the guitar’s seemingly unassailable success has been that it is a hugely expressive and flexible instrument, which actually makes its nuances extremely difficult to replicate in a world constructed entirely of binary 0s and 1s. We shall see whether digital advances can fully overcome the difficulties in recreating the subtleties provided by a very analogue instrument in the hands of discriminating (and generally quite conservative) musicians.

The evidence so far suggests that digital is making ever increasing inroads into the analogue guitar’s dominance and the discernible gap between analogue and digital output is decreasing all the time. How long will it be before even the most ardent luddites finally admit that they can’t really tell the difference (despite what they may say outwardly)? However, it isn’t just the sound of guitars that appeals to guitarists; it is also the feel and the look of them that matters, as well as how they allow musicians to communicate with each other in unspoken ways.

New generations of guitarists, however, may be looking for something very different from their predecessors. What form will ‘the shape of things to come’ take? Will it be all hyper‑modernistic and crammed with tech and flashing lights and built from materials we cannot yet imagine, or will it be the same old bits of tree wood crafted into the familiar shapes of Telecasters, Stratocasters, Precisions, Les Pauls, ES‑335s and SGs that we covet today? Only time will tell how things pan out and it will be for future authors to use the convenient assistance of hindsight to determine and document what path the history of the guitar takes from here on.

Looking and learning from the past, one might simply extrapolate forward. Future guitarists may well be like their ancestors and pragmatically seek to mix the best of the past with the best of what’s to come, regardless of whether it is analogue or digital. My personal prediction is a typically ambiguous ‘sit on the fence’ one, in that guitars will probably become increasingly hybrid if they are to keep ahead of other comparable instruments. Let’s face it, there are not really any threats` to the guitar’s dominant popularity at the time of writing and it has always been a continuously evolving instrument, so it would be of little surprise if this were to continue. While the 1980’s temporary trend for synth and electronica attempted to eradicate guitar music in the minds of popular listeners, the guitar has proved very resilient and difficult to displace.

Since the 1970s, the guitar has been used to trigger digital electronics. However, while both signal tracking and polyphony still present problems, these barriers are gradually being overcome. There have been several attempts to introduce effective guitar synths over the years but they have really been analogue or digital filters activated by either an ordinary guitar pickup or by discrete signals from a hexaphonic pickup. Hex pickups, which output a separate signal for each string, were often added to an existing guitar and used to transform it into a MIDI (Musical Instrument Digital Interface) controller while still able to be used as an ordinary guitar. MIDI was a standard specification published in August 1983 by Japanese electronics giant Roland and American synthesizer company Sequential Circuits, and is commonly used to control electronic audio equipment. While attempting to revolutionise guitar music, Roland’s excursions into guitar synths since the 1980s have still relied on a standard guitar as its starting point.

Other Japanese companies specialising in electronics have also experimented with MIDI control of external synthesis engines, for instance guitars from Casio (DG20) and Yamaha (EZ-EG). It seems incredible to think that these early electronic instruments are now being considered as ‘vintage’. Today, there are now plenty of guitars on the market with MIDI capability built in. Technology has moved on and the fundamental concepts of a digital source are now ripe for being reinvestigation and improvement.

Other pioneering companies such as Line 6, now owned by another Japanese giant Yamaha, introduced their ground breaking digital modelling preamp (the Pod) and digital modelling guitar (the Variax) to indicate the direction in which development might go. Line 6’s philosophy inspired and influenced subsequent successful products such as the Kemper Profiler and the Fractal Audio Systems Axe-FX. Computer control of complex parameters, presets, firmware and downloads are commonplace for amps and effects in the 2010s and we can certainly expect this trend not only to become de facto but also to become a requirement in the near future, so a laptop at live gigs is already almost a necessity to keep your rig running smoothly – not a comfort zone for many analogue technophobe musos.

Guitar making cannot stand still and neither should it. Even the companies with a century or more of history, such as Gibson, Gretsch and Martin, have to keep moving forward or risk being overtaken. However, the tightrope of appealing to customers who appreciate the heritage is also key to the future success of long‑established manufacturers. Newer, smaller companies, though, are not constrained by the time capsule factor.

It is probably safe to say that the future is likely to be a practical symbiosis of both the familiar to satisfy the conservative traditionalists and the whizzy new gizmos to appeal to the technologically savvy experimentalists and neophytes… just as it always has been if fact. Even Gibson has been toying with the addition of digital features into its guitars, including the Les Paul HD.6X Pro and the Firebird X models. Intriguingly, Fender and other major brands have yet to declare their hands. It will be the fine balance between the opposing forces that will enable lasting incremental change, via ‘chimera’ guitars, rather than a number of fundamental radical shifts. That eventuality could prove a bit boring though, don’t you think? However, sadly, it also seems to mirror the way that modern popular music is going as well?

Leaps of unadulterated conjecture:

This next section is pure fantasy and should not be relied on as authentic in any way. It came from an idea that it can sometimes be fun to imagine what things might be like in some near or distant future. One hopes, though, that what follows doesn’t come to represent some form of self‑fulfilling prophecy.

It may be that the guitar itself could become superseded by something completely different from what musicians (rather than video game players) use today. Could it be possible that something along the lines of the PlayStation ‘Guitar Hero’ controller may someday make inroads into real instruments to create real music? I would anticipate that the majority of guitarists would sincerely hope not.

There are already some very modernistic looking instruments out there, such as the HTG Hyper Touch and the Misa Kitara (note the use of the Greek name kitara from Part I of this long story). Are these all‑electronic ‘guitars’ the sorts of instruments that will replace our beloved classic designs and become de rigeur in the near future? Alternatively, perhaps the electric guitar could somehow morph into some form of fully digital instrument via the route of hybridisation. As a logical conclusion, is the ‘Digital Guitar’ with analogue playability a holy grail and, if so, for whom? Here are some current digital guitar innovations from the 2010s…

So… suspend your disbelief for a few minutes and take a tentative look ahead to the scary world of AIs, AAs, AVs and AM (spoiler alert – these acronyms may seem familiar but in this context, they don’t mean what you think they mean today). You will be assimilated. Resistance is futile. Read on…

10 years’ hence (c.2028):

Analogue vs digital – Digital technologies will be used increasingly to enhance the analogue signal chain rather than usurp it completely. We have already seen many examples of this appearing in effects and amps, so there isn’t really any clever insight in mentioning it. Digital control of analogue signals is already becoming commonplace especially in delay and modulation effects where digital manipulation gives much more precise control over what happens in the analogue domain.

It remains unpopular to sample the original signal through an analogue to digital converter (ADC), mess around with it and then put it back through a digital to analogue converter (DAC) to turn it back into a signal for further processing. Many purists say that the act of conversion using today’s chips taints the original signal. It will be a while longer before we make that bold step of a fully digital signal chain from fingers to ears but it is getting ever closer. It will happen but possibly not by 2028, mainly because of the difficulty in engineering effective fully digital instruments and loudspeakers.

Research will continue to develop a truly digital guitar ‘pickup’ that could compare to current electromagnetic pickups and provide the first step to more complex processing in the future. Digital modelling using DSP (Digital Signal Processing) chips will continue to improve and will become almost indistinguishable from analogue electronics in effects, amps and digital audio workstations (DAWs). There will be a hardcore fan base that remains wedded to the old school stuff for many, many years to come. The guitar itself is highly unlikely to become fully digital in the next 10 years, if only because there are far too many dogmatic people invested in preserving the status quo. Auto‑Tune for the guitar anyone?

Guitar Making – In the near future, it is highly unlikely that wood will be superseded by any other material as the primary input for the majority of guitars. Wood has proved over millennia to be a very flexible, durable renewable material. Let’s face it, it can also look wonderful. One major advantage of wood is that it contributes towards the organic tone and touch of an individual musical instrument. Many alternative materials have been used in the construction of guitars since at least the 1920s, including plastics, metals, carbon fibre and a wide variety of composites. To‑date, though, wood has prevailed in terms of structural integrity allied to inherent musicality. What will change, though, is the shift away from the use of endangered exotic hardwood species such as rosewood, ebony and even mahogany to more sustainable species. For instance Pau Ferro (Libidibia Ferrea, a.k.a Bolivian rosewood) is rapidly replacing the CITES‑restricted rosewood (varieties of the genus Dalbergia) as a popular fingerboard material. Quite how fussy musicians will accept unfamiliar wood substitutes, will be determined in due course. What is clear is that guitarists really have no choice but to go with the ecologically acceptable flow in the long‑term.

Like their classical musical counterparts, the guitar itself (whether acoustic or electric) will remain very much a natural instrument for a good few years yet. The guitar will still be supremely popular and will be making great music all over the world. Guitars will be made by a broad range of entities from one man band local custom luthiers up to multinational mass manufacturers. Competition, particularly from China, will be a threat to many established western companies until their economic bubble bursts, which it eventually will at some point.

Recorded music – The vast majority of recorded guitar music will be produced on digital equipment with a few retro studios still using analogue equipment including valve preamps and tape machines. The relative accessibility of convenient digital recording equipment will continue to provide openings for all sorts of artists from the home musician to the professional mega bands using famous dedicated studio facilities such as the famous Abbey Road Studio in London. Recorded music will be increasingly distributed and accessed online, although legacy formats will maintain a solid niche popularity.

Live music – Live music will continue to grow in popularity to become the cornerstone for many successful artists, provided that they do not price themselves out of live appearances and that over‑zealous regulations don’t stop large live events from taking place. PA and monitoring systems will continue to improve significantly and sound pressure levels at venues will be severely restricted, removing some of the visceral excitement of the live music experience.

30 years’ hence (c.2048):

Analogue vs digital – Digital will be the primary domain in which music will be made, recorded, distributed and accessed. The guitar will remain analogue, although it is likely that the entire chain from the pickup onwards will be predominantly digital. However, as with current classical instruments and music, there will still be an important place for traditional analogue guitars. Amps and effects are likely to be almost totally digital. Successors to the analogue electromagnetic pickup and the loudspeaker will be introduced to a point that digital sound will be common if not universal. ‘Old fashioned’ guitars will remain very popular and will experience regular revivals and rejuvenations, even if the overall battle will be won by the digital technologies of the 2040s. New digital connectors will proliferate, as the currently ubiquitous USB port will long since have been superseded, and the jack pug/socket will be purely of vintage interest.

Guitar making – Most of the large manufacturers will be producing some sort of digital instrument as the norm, even if the vital interaction between fingers and strings will remain as it is now. All guitar tone woods will be derived from sustainable sources by strict regulation and use of rare species tightly controlled (outside the unavoidable black market). The use of alternative materials will be in full swing, reducing the reliance on today’s natural materials. New guitars will be built to be recyclable. Automated manufacturing will be the norm and the demand for traditionally made guitars will be catered for by numerous specialist guitar builders. Pure wooden analogue guitars will be vintage only and regarded with the same respect as classical instruments are now. Guitar development will be relegated to refinements around the margins, rather than core revolutions. Hybrid instruments will be fighting a rear‑guard action, with digital beginning to win the final battle. Competition to the guitar will continue but will not succeed… yet.

Recorded music – Digital will almost totally dominate recorded music production, distribution and access. Diehard analogue fans will be regarded as geeks and nerds. Vinyl albums will, however still persevere… just.

Live music – Like recorded music, live music will be, apart from the musicians themselves, almost universally digital. ‘Loud’ live music will be a thing of the distant past. Music venues will begin to disappear as discrete locations, with personalised performance content delivered direct to the individual.

50 years’ hence (c.2068):

Analogue vs digital – Analogue guitar music will be like classical music is today, a popular, niche and a largely historic pastime. All other aspects will be digital.

Guitar making – Standardisation and construction will be largely prescribed. Hybridisation will just about have peaked and on its way out. The majority of guitar production will move towards making AIs (Artificial Instruments). The focus will be on the technical facets of music making, rather than subjective, emotive ones. Guitars as we know them now will be of heritage interest.

Recorded music – Music will be manufactured in the digital domain with just a few maverick analogue‑obsessed musicians beavering away in the minority. The vast majority of contemporary recorded music will be created electronically, with few outmoded musical instruments as we know them now being used. Many artists will be AAs (Artificial Artists), rather than by artistically inclined human beings – the latter will concentrate on performing historic pieces from the golden heyday of guitar music.

Live music – There will no longer be a need to travel to a discrete venue where music is performed in person to a collective audience. ‘Live’ music will be created in computers, customised to an individual’s tastes and accessed in the home, in a domain known as an AV (Artificial Venue) giving the sight, sound and feel of a venue.

100+ years’ hence (c.2120):

Analogue vs digital – Analogue guitar music will be an historic vocation and largely a lifestyle pastime. All other aspects of ‘modern’ music will be entirely digital. Some authentic old‑style music will be recreated on historic instruments for research purposes, rather than as entertainment.

Guitar making – Even the last few old‑school luthiers will be migrating to alternative materials, automation and digital electronics. Hybrid instruments will be seen as a thing of the past. AIs will be commonplace and there won’t be a need for human musicians to learn the art or skills needed to make any type of contemporary music.

Recorded music – Popular music will be artificially created without the need for accomplished musicians. Music will be constantly morphing on a second‑by‑second basis, known as AM (Artificial Music).

Live music – Performance capture will be produced electronically and experienced direct by the listener’s visual and audio receptors, bypassing the unreliable eyes and ears altogether. Finally, the digital signal path from computerised source to the recipient’s brain will be complete and will require no human intervention whatsoever.

Alternative Reality

Or… in some alternative, perhaps more desirable dimension, the unwritten future could well be pretty much as it is today, with new generations doing just what we do now, rocking to good old electric guitar music. To many guitarists, the tactile and synergetic relationship between musician and his/her guitar in full flow with other musicians is unbreakable and simply cannot be usurped by some dystopian digital future scape.

One trusts that there will always be a place for creative artisans and a desire or the musically minded to enjoy the fruits of their vision for the guitar of the future. It is encouraging that many well‑known guitar makers are actually stepping back in time in order to move forward. This isn’t the paradox that it may first seem. Savvy guitar builders are investigating in great depth what made great guitars great in the first place and identifying what musicians actually want from their instruments today. Much of this current R&D is leading to a number of findings that indicate that what was important 100 and 200 years ago (and probably longer) is still important today but with modern consistency and reliability.

Perhaps the past masters did get it largely right in the first place and that is why their products, new or vintage, are still desirable artefacts today. While traditional manufacturers like C.F. Martin use modern production methods for some parts of the building process, they are also still using tools and equipment employed by successive cohorts of luthiers, as well as relying on many of the basic techniques and skills refined and passed down from one generation to the next. Most of the top flight guitar builders also work very hard to ensure long-term supplies of precious tone woods to make into future guitars. This focus on the best‑of‑the‑best perhaps suggests that guitars may well remain, for the large part, relatively familiar in 10, 30, 50 and 100 years from now but with improvements to the detail. Perhaps it takes that bold flight of fancy to realise that we already have what we and future generations of musicians actually need. Owning inspiring guitars inspires guitar playing and results in inspiring guitar music.

There really is no point in speculating any further ahead. The likelihood is that, even with advances in medical technology, most if not all of us reading this in 2018 will not be around to see anything beyond c.2020. The guitar is dead, long live the guitar. The passage of father time will inform just how accurate these flights of fantasy (or descents into nightmare) really are. Clearly, the further one looks into the future, the less precise any predictions become. Welcome to tomorrow’s very scary ‘brave new world’.

I, for one, am certainly not laying any bets. I’d like to think that there is something about our very personal instruments that will endure for many decades, if not centuries. If we lose that quintessential ‘something special’ about making guitars that make guitarists that make music, it will all have been for nothing. Watch this space.

Conclusion

So, that’s it. The long‑running and on‑going story of the guitar has finally reached a logical stopping off point, at least for now… However, it not the end of the story by any means. Somewhat disappointingly, the denouement to ‘A Potted History of the Guitar’ series seems to be a bit more of a whimper than some almighty bang. After so much history and so much personal investment in researching it, it seems a bit of a let‑down to leave the guitar’s evolution ‘hanging’ without some sort of definitive resolution to the script and with the various loose ends neatly tied up. Nevertheless, remember that this is not a fictional piece and let us not forget that this is definitely not the epilogue.

‘They’ say that a picture speaks a thousand words. So, to sum up the 3,500‑year, 8‑part journey in a single image that tells the story of the guitar from its origins to the possible near future, here is a fitting 27‑picture montage that possibly speaks approximately 50,000 words. Basically, I could have saved 9 months of my life and just posted this one composite picture. That, I guess, is one of the benefits of hindsight. I hope that you’ve enjoyed the expedition with me and that, like me, you have learned a little something about the guitar along the way. You wanted a potted history of the guitar? Well, how about…

From this point in time onwards is the start of the future and, whatever happens next. It will be fascinating to experience the on‑going next instalment of the long story and to observe with trepidation and excitement what is to unfold. Let us try to make it a bright and positive outcome for everyone who loves The Guitar and Great Guitar Music. Thank you for reading. Enjoy the future, whatever it holds for us guitar aficionados.

End of Part VIII and the end of this series

Now… I need a break from the relentless rigmarole of the research and write routine, which has, for the best part of a year (or more), been on top of everything else. As mentioned previously, at some point, I might adapt the eight separate ‘Guitar History’ parts into a more coherent and accessible feature set on the CRAVE Guitars’ web site.

Very shortly, I will try and start to prepare for 2019’s (hopefully slightly less) epic partner piece to this year’s gargantuan opener. For the rest of this year, it is back to opinionated hum‑drum ‘normality’ with stand‑alone observations of a more topical and transient nature.

One thing I have noticed is that I haven’t been playing enough guitar in recent months, hardly any at all in fact, which is deplorable. So perhaps now that this particular endeavour is over for now, it’s time to practice what I preach, pick up a lovely vintage guitar and plink away for a bit of cathartic enjoyment. At least, in doing so within the context of the past, I now have an enhanced appreciation of the history that led to it coming into my hands and why it is so important to conserve the heritage for that future. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Let’s be honest, the future is all we really have and it is the only thing we can do anything about”

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29 Sep 2018

September 2018 – A Potted History of the Guitar Part VII

by Tony Drew | posted in: History, Introduction, Observations | 0

Welcome back to the latest in a long series of articles chronicling the history of the world’s favourite musical instrument. Last time, we covered the advent of production solid body electric guitars during the guitar’s ‘golden era’ from c.1950-1965. That article also covered some relevant later events, but the essence was about a period of intense invention and creativity, hence why it deserved a separate article dedicated to it, even though much of the content would be familiar to many.

This month’s article mostly focuses on ‘what happened next’ between c.1965-1987, although it does also cover the subsequent period up to the current day, albeit in less depth than the earlier years. Depending on how the rest of the story is covered, this 7^th part is likely to be the penultimate episode.

If you’ve been following the various twists and turns along the way, you’ll know that I have tried very hard to strike a balance between light entertainment for the general reader and the level of detail that would appeal to the needs of the nerdiest of guitar geeks out there. As previously stated, this is not an academic thesis – I just don’t have the time or resources to reference every element along the way, so it probably will never make it into book form, which is a bit of a shame but ç’est la vie. However, once the 3,500 year history has been finished, I may try to bring it all together as a ‘box set’ feature on the web site, so it will be easier to find and come back to than monthly instalments. It also provides the opportunity to correct the content. I may also add a bit off the original longer version back in (!!) and to balance the various parts as a more coherent whole.

You may wish to recap on previous articles before starting here at Part VII. If so, the previous segments of ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):

I hope that you’ve enjoyed the journey so far and will stick with it for just a little longer. For me, it has certainly involved a huge amount of hard work researching and learning along the way. There is an enormous amount of information that had to be excluded in order to make it digestible in an online format. As always, while I have been diligent, some errors and omissions will inevitably have crept in. Not only do I apologise if that is the case but also, I welcome feedback from readers in order to correct or clarify. I would also encourage readers who might wish to look at things either from a different perspective or with a different level of detail to explore the fascinating world of guitars for yourselves.

There are not many pictures this month, as the subject matter is largely narrative‑driven. Sorry about that, photo fans.

Post-Modern Reconfiguration, Rejuvenation and Consolidation

It has become generally accepted that the electric guitar’s so‑called ‘golden era’ started at the beginning of the 1950s with the introduction of Fender and Gibson’s solid body electric guitar models and ended in the mid‑1960s around the time that Leo Fender sold up in early 1965, followed by Gibson in 1969.

On the face of it, the years immediately after the mid‑1960s would appear to be of little historic interest, particularly as far as investors and ‘serious’ collectors are concerned. While the 1950s and early 1960s have been very well documented in countless learned tomes, the subsequent years have tended to be characterised by vociferous opinion and anecdote in a relative vacuum, rather than subject to objective scrutiny.

The Internet has, perhaps unsurprisingly, encouraged many already polarised opinions to become even more extreme. Assertive and often throwaway hyperbole of many self‑appointed ‘experts’ has possibly been consistently exaggerated to the point that they have gained some sort of historical validity. Widely read ‘unpopular opinion’ is often misinterpreted as indisputable definitive evidence. It isn’t gospel; there was more to it than what many would have you believe.

This version of the ‘facts’ is arguably simply that and, while every effort has been made to remain impartial, it should be read with a degree of realistic scepticism. This doesn’t mean that there wasn’t some ‘smoke without fire’, just that the flames may have been fuelled by circumstances and intensified by ill‑informed prejudgment.

The music industry wasn’t alone in coming in for acerbic over‑criticism; the American automotive industry was also subject to similar issues during 1960s and 1970s. The parallels extend beyond the superficial with the demise of many historic car brands and the inexorable rise of Japanese competition. As with guitars, some of these old models are now becoming highly sought after. The guitar industry during the latter part of the 20^th Century, it seems, was symptomatic of wider deep‑seated socio‑political problems in the world’s largest capitalist economy.

Actually, ‘what happened next’ is an equally fascinating tale and one that is worth spending a little while looking at. At the same time, it’s also worth standing back and looking at the bigger picture as events unfolded. While it’s all a matter of degree, what transpired was rife with intrigue and machination. The appeal of these transitional years is one of the reasons that CRAVE Guitars tends to focus on ‘forgotten underdog’ and quirky cool American electric guitars from between around 1960 and 1989, although not exclusively.

Was that all‑too‑brief 15‑year ‘golden era’ the end of the story? Will guitars built in the ‘dark ages’ between 1965 and 1987 remain ignored most as gross errors of judgement? Will there be another defining period of electric guitar evolution or will musicians spend their lives experiencing mediocrity by default while harking back to that unobtainable time viewed through rose‑tinted spectacles? Perhaps digital technology will deliver the next step‑change with some Darwinian mutation that future writers will look back upon and write about. OK, enough of the rant, on with the story…

The Catalysts

The trouble really started once both Fender and Gibson been acquired by faceless corporations used to running commercial businesses, rather than important customer‑led operations. Despite post‑war prosperity and growth, the period between the mid‑1960s and the mid‑1980s could possibly be described aptly as eventful and tempestuous. In hindsight, whichever way you look at it, the sale of the industry’s ‘big guns’ was a 20^th Century watershed for guitar building.

Firstly, let’s take a quick look at what actually happened immediately after the ‘golden era’ drew to a close circa 1965. The subsequent corporate merger & acquisition activity impacted directly on American musical instrument manufacturing up to the end of the 1980s. A few choice examples may help to illuminate the significant strife that befell the industry for a couple of decades (in rough chronological order)…

Rickenbacker – The only one of the major American brands that didn’t ‘sell out’ during the 1960s was Rickenbacker. They had, in some ways dodged that particular bullet, as Adolph Rickenbacker had already sold his company to music industry businessman Francis C. Hall in 1953. In retrospect, the move to transfer the undertaking and to keep it in safe hands seemed both pre‑emptive and positively prophetic. Arguably, the timing enabled Rickenbacker to capitalise on 1950s creative growth and become more resilient to what was to come. RIC (short for Rickenbacker International Corporation) has remained under the ownership of the Hall family since 1953 with John C. Hall as CEO at the time of writing.

Fender – After Rickenbacker, Fender was the first of the big names to capitulate to big business ambition. In 1965, Leo Fender sold his company to CBS (Columbia Broadcasting System) for just over $13m. The reason often given for the sale was Leo Fender’s health, although an injection of capital funding probably was also contributory. Other perspectives cite Leo Fender’s desire to pursue new ideas, which he possibly couldn’t do while running the company. CBS started making changes almost immediately and expanded capacity at Fullerton to increase supply. By agreement, Leo Fender was prohibited from setting up another music instrument company for 10 years, after which he went on to found Music Man (1974) and then G&L (1980). After 20 years under CBS control and on the brink of total collapse, division president William Schultz bought the company, forming Fender Musical Instruments Corporation (FMIC) in 1985. What followed was a period of intense restructuring, with guitar production temporarily moved to Japan for approximately two years before resuming full American manufacturing with the launch of the American Series guitars in 1987. U.S. manufacturing was moved from Fullerton to Corona, California and its headquarters were relocated to Scottsdale, Arizona. Fender was once again back on the path to success as an independent company and has remained so ever since.

Danelectro – Danelectro was originally formed by entrepreneur Nathan Daniel in 1947. Daniel built his business on the back of large scale, low cost department store and mail order demand for electric guitars, often branded as Silvertone and Airline. This enabled him to start building instruments under the Danelectro brand from 1954. By 1966, Daniel sold Danelectro to industry giant MCA (Music Corporation of America). MCA tried unsuccessfully to introduce the Coral brand and to restructure its distribution network. The outcome was that Danelectro ceased production altogether just 3 years later in 1969. The brand was resurrected by the Evets Corporation in the late 1990s and, after several faltering attempts to recapture market share, Danelectro remains in operation as a successful American company with overseas manufacturing based in China and Korea.

Gretsch – Gretsch was originally founded by Friedrich Gretsch in 1883. Two years after Fender and one year after Danelectro, Fred Gretsch sold the family business to the Baldwin Piano Company in early 1967. After many organisational troubles including relocation, factory fires, Chet Atkins withdrawing his endorsement, and misjudged model decisions, Baldwin finally ceased production of Gretsch instruments by 1981. Fred W. Gretsch acquired what little remained of the company in 1985, basically just the Gretsch name and rights ownership. After a number of abortive efforts, consistent output was eventually re‑established in Japan. Rockabilly guitarist Brian Setzer became a key endorsee for Gretsch in the 1990s and consumer interest in the brand was rekindled. Retaining family leadership, Gretsch has been under the patronage of Fender since 2002 and the famous brand is once again a significant player in the guitar industry.

Gibson – Gibson was really the last of the large American names to succumb to corporate ownership. Gibson’s parent company, Chicago Musical Instruments Ltd (CMI) followed the competition in 1969 when Gibson was taken over by a South American brewing company called ECL and then subsumed by Norlin Musical Instruments in 1974. Gibson survived cost‑cutting, relocation to Nashville and general mismanagement largely intact, although its hard‑earned reputation was severely tarnished. Gibson eventually returned to private ownership in 1986 through a consortium management buyout. Despite a major financial crisis and bankruptcy protection initiated in May 2018, there are signs of a positive future for the company.

These were just some of the big players who were able to weather the economic storms during the second half of the 1960s through the 1970s and into the 1980s. In addition to the big names, plenty of other well‑known American companies failed to survive, including:

Valco merged with Kay in 1967; a move that included familiar names such as Supro and Airline. However, the newly combined company went bust in 1968
National Dobro merged with Mosrite before the latter went bankrupt, also in 1968
Harmony lasted until 1975 before it ceased trading

Those that survived the volatility would continue to fight for survival at best. Overall, when viewed in hindsight, it proved a disastrous phase for American guitar making and collectively one that isn’t widely documented, other than in individual circumstances. The ‘golden era’ was, seemingly, definitely over.

As is often the case, the causes of American guitar manufacturing woes between the mid‑1960s and the mid‑1980s are quite complex, based on deep‑seated structural flaws. Looking at the circumstances strategically, there were probably, amongst many other contributory factors, five key issues…

Industry structure and stability – Inward investment and backing of large business should have provided a positive commercial injection to guitar companies who were either struggling with financial difficulties or were unable to grow quickly enough with existing management structures. What actually happened was that big businesses, as is their wont, were looking to cut costs and increase profit, seemingly unaware of the impact that they were having. The large companies tried to stimulate demand by experimenting and introducing new products without assessing whether what they were making was adequately meeting consumers’ needs. For small agile companies, risk taking was a vital part of the creative process, while the bigger firms focused on large scale, efficient production methods, conversely heightening the risks of failure. Remote and disconnected governing bodies tended to dictate business decisions based on balance sheets and shareholder return, rather than customer satisfaction. Arguably, though, the businesses were in dire need of ‘better’ rather than ‘different’ management both before and after takeover.
Industrial relations – Strict operational disciplines, controlled production processes and rigorously applied policies are a fundamental requirement of larger bureaucratic organisations. These management styles were generally not part of the music industry’s ‘way of doing things’ at the time. Companies needed to be managed effectively rather than efficiently and, unfortunately, the pendulum swang too far towards the latter. Business managers exhibited a flagrant disregard for the expertise and skills required to make consistent, high quality musical instruments. Production facilities were relocated, often giving long‑term highly experienced luthiers a ‘move or go’ ultimatum. In addition distribution and dealership networks were changed with little regard for what went before. Unhappy employees and belligerent trade unions led to heated industrial disputes (and worse), thereby causing significant leadership and management problems. Decades of accumulated knowledge, skills, expertise and, perhaps importantly, attitude were lost to the industry in a short space of time – something that would take years to rebuild. The outcome was that quality fell, exacerbating existing deficiencies elsewhere in the industry.
Industry culture – New corporate owners did not fully appreciate or take the time to understand why the guitar industry worked as it did, resulting in fundamental mistakes internally and externally. The latter disenfranchised those involved in the supply chain from distributors to dealers and, ultimately, impacting on paying customers. Crucially, working musicians’ requirements were not being met and, with that dissatisfaction, brand loyalty diminished as professional guitarists looked elsewhere for alternatives. In addition, musical tastes were rapidly changing and short‑lived fads required nimble organisations that knew how to adapt to changes quickly and appropriately. Smaller companies that were better‑tuned into what was going on could flex more easily. The larger corporations, however, were unable to spot change and respond, leading to mismatches and time lags between demand and supply. Many commentators suggest that it was because musicians weren’t running the show. However, guitarists don’t necessarily make good business people (or vice versa!), which might have contributed to the difficulties. Significantly, two of the most influential guitar innovators – Leo Fender and Ted McCarty – didn’t play the guitar at all. Nevertheless, they were effective leaders because they ensured that professional artists were closely involved with business decisions. Importantly, the time when musicians were listened to and relationships were actively cultivated had fallen by the wayside.
Supply problems – Availability of consistent materials, particularly the all‑important tone woods, created challenges for large‑scale American production. Variable density and therefore weight of some imported tone woods meant that it was difficult to manufacture to dependable standards. Depending on the combination of materials, the shortage of quality inputs affected builders to different degrees. Around the same time, sustainability and environmental factors were becoming an issue, leading to further supply issues. Manufacturers started looking to alternative materials including metal (e.g. Kramer, Travis Bean), plastics (e.g. Ampeg/Dan Armstrong) and composites (e.g. Gibson) that were intended to improve consistency and streamline manufacturing processes. Other moves included building guitars not from single pieces of difficult to acquire, expensive wood but from cheaper, smaller, more available cuts. Consumers saw such actions as negative and symptomatic of other perceived underlying problems. Unfortunately for the manufacturers, customers were not impressed by ‘good intentions’ and the changes were seen as cost‑cutting measures taken a step too far. Many consumers saw through superficial claims and resented the big companies for making what they felt were false marketing claims.
Far Eastern competition – Enterprising Japanese companies, revitalised by post‑WWII recovery and able to observe from outside, spotted that American labour and manufacturing costs were contributing to a combination of poor quality and high prices – an equation that would present opportunities to penetrate a previously U.S.‑dominated market. Companies such as Ibanez and Yamaha did two crucial things. The first was to use their structural advantages to make high quality instruments at lower cost, and to produce them in large enough numbers to compete with American products on their own ground. The second thing they did was to brazenly copy iconic American designs, presenting consumers with recognisable products built to (generally but not always) higher standards and sold more cheaply than the American ‘classics’. There is more on the Japanese competitive assault on American guitar makers below. They also used rapidly changing music trends to create openings for entirely new products, including their own designs, thereby beginning to build a strong and more ethical reputation of their own. When the inevitable backlash came (see below), the marketplace had already changed fundamentally.

Lawsuit Guitars and Trademark Protection

During the post‑1965 period, sales of major American brand guitars was in decline and the home industry was in disarray. This provides a broad background against which American companies had to contend. Generally speaking, the way in which the industry and marketplace was organised was not favourable for the likes of Fender, Gibson, Gretsch, Rickenbacker and many others.

The takeovers and general (mis-)management of American firms left the U.S. industry weakened and susceptible to aggressive business manoeuvres. American labour, tooling and material costs didn’t fall, so prices for finished instruments generally remained high for guitars that were increasingly poorly made. It is relatively easy to understand why the 20‑year period between approximately 1965 and 1985 was crucial to reshaping the global guitar making industry.

One particular Japanese guitar maker, Hoshino Gakki Gen, saw an ideal opportunity to enter the fragile American market. Cleverly, Hoshino recognised the potential animosity towards Japanese‑sounding products after WWII and adopted the Ibanez moniker. Incidentally, the Ibanez name was derived from Spanish guitar maker Salvador Ibáñez, who made classical guitars and sold them to Japan from the 1920s. When Ibáñez, failed during the Spanish Civil War (La Guerra 1936-1939), Hoshino acquired the rights to use the name, dropping the accents in the process. Hoshino’s next step was to take over an American company, Elger, which had already been importing Japanese guitars into the U.S. This move gave them ready access to the American territory, initially as Hoshino USA and then Ibanez USA. From 1970, Ibanez began systematically targeting and imitating popular American guitar models, particularly from Gibson, Fender, and Rickenbacker.

Initially, Fender and Gibson chose not to challenge these foreign copies unless they were identical to the originals, i.e. deliberate forgeries. Perhaps they didn’t see the early copies arriving in relatively small numbers as a significant threat and therefore not worth the lengthy and expensive battles through the American court system with no guarantee of success. Perhaps naively, they may have seen the copies as providing entry‑level experience that would lead consumers to trade up and purchase the ‘real thing’. Nobody really knows for sure. However, by taking their eye off the proverbial ball, the already struggling American brands were storing up a hornet’s nest of latent problems.

The relatively cheaply made Japanese copies often used bolt‑on necks, cheap materials and inferior hardware. Having said that, they were often reasonably well made for what they cost the consumer. The slavish copies appealed to many novice guitarists wishing to have guitars that, at least visually, looked like the more expensive American counterparts without the accompanying high price tags. Notably, and perhaps pertinently, Fender’s own low cost ‘student’ guitar lines (the Mustang ‘family’) and Gibson’s budget models (the Melody Maker) didn’t resemble their upmarket pro‑level instruments, further exacerbating the weaknesses in the eyes of customers.

The Japanese picture at the time is typically complex and confusing, particularly when trying to differentiate the production companies from the brands they made and the importers they used. Some of the companies such as Tokai, Greco, Yamaha and Suzuki followed Ibanez’s lead and jumped on the cloning bandwagon, making relatively faithful copies of American guitars.

The huge Kawai Teisco company was a mass producer that made guitars under many names, including Apollo, Domino, Kent, Randall, Sterling, Victoria and Winston. One brand, Antoria was actually a German company (Framus) that imported Japanese Guyatone (Suzuki) guitars that included replica Stratocaster copies. Others, such as British firm CSL (Charles Summerfield Limited) originally rebranded imported Ibanez guitars. Columbus was another brand that simply imported Japanese‑made guitars under its own name. Hondo was an American company that imported Japanese copies, giving them some home‑grown legitimacy. The Spanish‑sounding Fernandes, on the other hand, was a wholly owned Japanese company that also used the name Burny. Many companies made guitars for other companies, so the picture is further obscured. There were many, many Japanese manufacturers that were largely unknown outside the country but were indirectly contributory to the assault on America and Europe in the 1960s and 1970s, including Fujigen Gakki, the aforementioned Hoshino Gakki Gen (who also used the Tama brand), Matsumoku, Moridara and Tombo.

So… just what were all these Japanese companies actually targeting? In particular, Gibson’s Les Paul and SG models, as well as Fender’s Telecaster and Stratocaster came in for ubiquitous copying. Popular Martin, Guild and Gibson acoustics also came in for replication, as they were the world’s most recognisable acoustic instruments at the time. Acoustic copies including names like Takamine, Morris, Pro Martin and Ventura. Even the fonts used for headstock logos often mimicked the original American brand styles.

As volumes increased, the wave of imports understandably caused problems for the original manufacturers and it was only a matter of time before there was a defensive response. That reaction was based largely on Gibson’s famous Les Paul and particularly the outline shape of the headstock.

In June 1977, Gibson’s owners at the time, Norlin, filed a legal case against Ibanez/Hoshino for copying the Gibson ‘open book’ headstock outline. The case was settled out of court by February 1978, by which time Ibanez had already changed their headstock shape. However, since 1974, Ibanez had been astute enough to foresee the complication and had been developing and improving its own unique Artist guitar designs, thereby circumventing any further rights issues. From 1978, once the lawsuit was behind them, Ibanez focused purely on its own designs.

Despite appearances, there was, in fact, only one landmark lawsuit at the time and it only related to the design of the headstock on Gibson guitars. Presumably, other American manufacturers were watching and waiting for the outcome of the Gibson case. Not looking for potentially damaging confrontation in the courts, other Japanese companies sought to avoid the wrath of the American companies and changed their designs just enough so as not to fall foul of further litigation.

Ironically, some of the Japanese ‘lawsuit’ guitars have since become collectable in their own right. Although many copies that claim to be subject to the lawsuit aren’t, they are just guitars made during the ‘lawsuit era’ of the late 1970s. Generally speaking, Japanese guitar making – having made its mark for better or worse – went on to plough their own furrow in the multinational market, establishing a successful business model on which they could build.

The imitation game hasn’t gone away completely though. Many ‘knock off’ guitars in the 21^st Century are emanating from China, where there is little effective means of legal challenge. While some of the guitars originating from China replicate American designs and are produced in large volumes, some of the fakes are appearing in small quantities as very convincing forgeries of rare and valuable vintage instruments.

Also, somewhat ironically, the big American brands struck back by strategically shifting manufacture of lower cost instruments off‑shore. Fender made guitars in Japan from 1982, only later changing the name to Squier to differentiate them from the American originals. Similarly, Gibson started Far Eastern manufacture of Epiphone guitars in Japan in the early 1970s, then in Korea from 1983, before relocating production again in 2003 to a dedicated Epiphone factory in Qingdao, China.

In 1984, PRS guitars was established by luthier Paul Reed Smith and has since become one of America’s major guitar manufacturers. To cater for all price points, PRS also introduced Korean production facilities for its SE‑branded guitars in 2003. While on the subject of lawsuits, after PRS had released the PRS Singlecut in 2001, Gibson filed a trademark infringement claim against PRS for allegedly copying the Les Paul design. Gibson’s lawsuit failed at appeal and PRS resumed production of the Singlecut, albeit slightly altered, from September 2005.

Fender now actively defends its trademarks, which exist in perpetuity, unlike patents that have a limited duration. To illustrate the issues, Fender’s defence of its trademark headstock design reads as follows, “The headstock is the key source-identifying feature of the modern electric guitar. In particular, the shape of the headstock (which, in the types of guitars at issue here, is part of a single piece of wood that also includes the guitar neck) is nonfunctional and primarily serves to identify the brand and model of the guitar. Fender owns trademark rights and federal registrations for the shapes of its headstock designs. These marks are instantly recognizable to generations of musicians and music fans as indicators of the source of Fender’s products and of the immense history and goodwill associated with Fender.”

Furthermore, Fender lost a 2009 application to trademark its guitar designs retrospectively. Opponents stated that consumers had had decades of unopposed exposure to those shapes from a wide variety of other guitar makers. This particular ruling opened the door to many look‑alike guitars, bar the familiar and distinctive headstock shapes.

Rickenbacker, unlike many of its counterparts, trademarks its important designs and vigorously protects them through the courts, hence why there are generally fewer Rickenbacker copies on the market compared to Fender and Gibson clones.

The whole issue of who owns what and how owners’ rights can be protected in a global market rife with replicas is a hugely complex issue and the nuanced legal debates are not for this story, so it is time to close this particular case and move on.

The Fallout and Time for Objective Re-assessment?

The Gibson law suit was, however, a wakeup call for American guitar building, as it proved beyond doubt that they were vulnerable to competition. While it may seem a relatively small isolated incident, it was contributory to the way in which guitar making, distribution and sales had to change. It was time for a shake‑out. By getting back to the basics, the rebuilding of American production that took place from the mid‑1980s resulted in vastly improved fortunes, even though it would take years for several companies to return to prosperity. Gibson and Fender were back in private ownership, Rickenbacker had sustained its business and, although Danelectro and Gretsch would find success, it took some time to regenerate historic popularity.

Despite what naysayers, respected journalists and wealthy vintage guitar collectors will delight in telling anyone who will listen, not all guitars built between 1965 and 1987 (when Fender introduced the landmark American Standards) are bad. Yes, there are many examples of poor quality instruments produced during those ‘dark ages’ but, let’s be honest, that has always been the case. Just look at some of the cheap and nasty instruments from the 1950s and early 1960s produced during the ‘golden era’.

Being a bit provocative and controversial, it is the author’s considered belief that there were many very good instruments built in the 1970s but these tend to be overlooked and caught up in the sweeping generalisation that ALL instruments from that period are sub‑standard. Some unique and interesting models only appeared during the 1970s and 1980s as part of the drive for experimentation. Some of these experiments were often made for relatively brief periods before they disappeared again. As a result, many of these rare examples are highly likely to be of interest to collectors in the future. As vintage prices of 1950s and 1960s guitars are rapidly increasing beyond many enthusiasts’ ability to purchase them, 1970s and 1980s guitars are also creeping up in value and are likely to become the ‘next big thing’ in the vintage marketplace. When they do eventually become desirable, which they will, that critical labelling of ‘poor quality’ is likely to be conveniently forgotten as the wheat is separated from the chaff.

Generally speaking, with the introduction of automated and computer controlled construction technologies, instruments from c.1990 onwards are generally consistently well‑made. This means that poor quality instruments are fewer and further between. Value‑for‑money since the 1990s has never been better with some very good guitars available at relatively low prices compared to the past. Broadly categorising the ensuing years between, say, 1990 and 2000 as a period of rejuvenation, resurgence and consolidation in the face of significant and multifarious challenges including economic downturn. The dawn of the new millennium saw further change including diversification, growth and a degree of reconfiguration. The reality, perhaps obviously, isn’t simply a case of general classification though, so such broad descriptions may best be regarded as a bit of artistic licence on the author’s part.

It may seem strange but it was often the inherent manufacturing variations and inconsistencies that have led to the handmade ‘golden era’ guitars becoming so desirable in the first place. As the idiosyncratic traits of the past have been ironed out, consumers have had ready access to consistent, reliable and higher quality guitars at virtually all price points. However, the increase in standardisation means that many modern mass‑produced guitars are often described as ‘generic’, samey and bland. It is also that lack of variation that has led to the boom in boutique, custom and modded guitars in the 21^st Century.

Only time will really tell whether some of these maligned 1970s guitars will be re‑evaluated and achieve better recognition. Good examples will undoubtedly become increasingly sought after and collectable.

Recovery and Rejuvenation

Musical tastes continued to change and the 1980s and 1990s were no different. One trend was a move away from guitar music to highly produced electronic keyboard music. Japanese giant Roland (owner of BOSS effect pedals) tried to popularise the guitar synthesizers on the back of the electronica trend, as did consumer electronics company Casio who were more famous for calculators rather than guitars.

Another trend in musical taste was the explosion in popularity of glam, hard and ‘shred’ rock. Ironically, it was companies like Ibanez, once the scourge of copy guitars, which was ideally placed to cater for the trend with some cleverly designed genre‑appropriate instruments, such as their Destroyer, Iceman and Jem guitars.

Ibanez had cleverly repositioned themselves and continued to do so in order to sustain competitive advantage. In another canny move, Ibanez courted the new breed of virtuoso instrumental rock musicians, which proved successful. American guitarists such as Steve Vai and Joe Satriani were regularly seen using and advertising the Ibanez brand. Other Japanese companies followed suit, such as Yamaha and ESP/LTD. American brands such as Dean, Jackson and BC Rich also exploited the growing market for pointy rock alternatives to the old‑hat rock shapes such as Gibson’s Explorer and Flying V. Times had moved on and the traditional industry stalwarts were once again looking tired, on the back foot and at a strategic disadvantage.

By the time that some sort of equilibrium was restored from the late 1990s, the music and guitar landscape was very different from the end of the ‘golden era’. There was room for big music companies to grow, such as Peavey and Ernie Ball, the latter having bought out Leo Fender’s Music Man in 1984. The ‘big four’ brands were still there – Fender, Gibson, Rickenbacker and Gretsch, who continued to expand their ranges into high‑value custom shop as well as low‑priced models. In addition, once the barriers to entry were lowered, there were many small, opportunistic companies that sought to grow market share on their own terms, such as PRS. There was also a whole thriving boutique sub‑industry that focused heavily on producing custom instruments built to individual guitarists’ requirements; a healthy trend that continues to flourish well into the 21^st Century.

The 2000s saw a reversal of fortunes with synth‑based dance and pop music becoming clichéd and well‑worn. This change of fortune facilitated a major resurgence in guitar music across a whole range of musical genres but specifically the burgeoning indie/alternative music scene. Indie music also triggered a renewed interest in retro‑styled instruments often evoking quirky designs from the past. This revitalisation enabled many gone but not forgotten guitars to experience a new lease of life. In addition, metal, progressive/contemporary, alt‑country and blues/rock genres have also seen rejuvenation and/or revivals, together with relevant instruments to suit. Even the likes of Fender, Gibson, Gretsch, Danelectro and Rickenbacker have benefitted through reissues of previously defunct models. All in all, many guitar‑based musical styles continue to flourish and guitar sales benefit from the 21^st Century appetite for diversity.

Interestingly, in the 2000s and 2010s, with the renewed interest in both retro and vintage designs, many of the old American brand names that went out of business in the 1960s have since re‑emerged, including Supro, Valco, Airline, Harmony and Kay.

The global recession that started in 2008 has been the longest and deepest since the 1930s severely dampened demand for discretionary purchases such as musical instruments. However, the desire to own and play the world’s favourite instrument endures, despite regular proclamations of the ‘death of guitar music’.

Music Trades data shows that total guitar sales in America, either by number or value, have shown a general increasing trend per year since 2009:
Year    Number Value
2009    1.65m $924m
2010    1.74m $922m
2011    1.94m $921m
2012    2.34m $903m
2013    2.34m $821m
2014    2.50m $839m
2015    2.49m $935m
2016    2.47m $1,001m
2017    2.63m $1,070m

In comparison, the number of electric guitar sales in America has remained largely steady since the start of the recession. Where these figures will go in the future and whether sales will regain pre-crash levels anytime soon is a betting man’s game. The market is, judging by these indicators, likely to stay challenging for some time to come.

One very positive trend is that research by Fender in 2018 shows that 50% of new guitarists in the U.S. and the UK are females, suggesting that equality is finally making progress in the music industry.

Modern‑day guitarists have learned to become fickle and much more discerning. No longer could a few privileged brands expect musicians to be loyal or for their products to be accepted as the default ‘go‑to’ solution. While slower to adapt, the American ‘big four’ fought back and, although often constrained by their past, were forced to innovate and compete or die. Not all of those experiments have been successful but the point is that they are trying to adjust to the inevitability of the brave new world.

Looking at the bigger picture, the diverse structure of the guitar industry is healthy for both producers and consumers. While things will change again, the fragmented nature of the marketplace in the 2010s means that risks of major step change are reduced. For the long‑established brands, the asset value of the ‘classics’ is now cemented and, to some extent, can once again be relied upon in terms of quality and value. The reliance on industry standards also creates a problem for the likes of Fender, Gibson, Gretsch and Rickenbacker, as it inhibits what they can do in a way that consumers will accept, witness Gibson’s failed attempt to move into consumer and lifestyle electronics.

Ultimately, nothing is set in stone and there is very little that can be considered genuinely ‘new’. The only certainty is that change will be continuous and necessarily incremental. Digital music technology will continue to be both a threat to, and an opportunity for, manufacturers. The hybridisation of analogue instruments and digital technologies is still in its infancy and only time will tell, which companies will respond positively and which will fail to adapt and fall by the wayside (again).

That brings us pretty much up to the current day, at the time of writing (2018). As English punk rock pioneer Joe Strummer of The Clash once said, “The future is unwritten” and how true that is. We are nearing the end point of the guitar’s long story… except that the story will continue in perpetuity. All that is really left to do is to describe the current position (again at the time of writing) and to speculate, somewhat idly, about what that unwritten future may hold.

End of Part VII

Here we are at the end of yet another episode in the guitar’s extended tale. We are pretty much up‑to‑date and therefore almost at the end of the journey, with (I think) just one more article to go. I hope that you’ll join me, hopefully next month for the conclusion… as far as there can be one.

I am now beginning to deliberate about a companion series of articles for next year (2019). Before that happens, I need a rest from this massively resource intensive exercise. I can’t yet reveal what that new series is, as I am thinking about things I haven’t thought of yet (if you get my drift). I will have to consider how it might be done in a way that I haven’t seen elsewhere up to now – I need to bring something new to the subject matter, otherwise it is just regurgitating what others have already done. Watch this space… In the meantime, I have to start planning what I’m going to fixate upon for the remainder of this year.

Right now though, it’s time to stop writing about guitars and to start playing one of the darned things, so I’m off to plink my plank! Until next time…

CRAVE Guitars ‘Quote of the Month’: “Whatever was pre-modernism like?”

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31 Aug 2018

August 2018 – A Potted History of the Guitar Part VI

by Tony Drew | posted in: History, Introduction, Observations | 0

Hello again, guitar history fans and welcome to August 2018’s article in the series on the history of the guitar. There is no point in beating about the bush, it’s time to dive right back in where we left off last month with the birth, and now – to extend the analogy – the growth of the electric guitar from early years to adolescent hood.

If you wish to recap on previous articles before starting here, the ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):

The Modern Solid Body Electric Guitar

This part of the guitar’s story covers the period of fundamental and rapid innovation as well as pragmatic entrepreneurialism that starts around the late 1940s and early 1950s, a period of intense creativity that would come to define the modern electric guitar. Once the essential foundations were laid by Rickenbacker, Gibson and a few others, the popularity of the guitar was about to explode.

Since the time of the guitar ‘big bang’, instruments would continue to be improved and refined; an incremental process that continues unabated up to the current day. However, nothing like the level of creativity that heralded the ‘dawn’ of the electric guitar era. It was the start of a so‑called ‘golden era’ that would last about 15 years.

While acoustic guitars continued to develop after the 1930s, they were just about as loud as they were going to get without some form of amplification. Electric archtop and early solid body electric guitars had started the ball rolling during the first half of the 1930s and guitarists were buying into the increasing trend for electric guitars of one sort or another.

While not alone in influencing guitar development, today’s ‘big two’ companies – Fender and Gibson – have between them, been responsible for, or at last instrumental (sic!) in, many of the major innovations and landmark electric guitars since the 1950s. Therefore, the focus here is predominantly, but not exclusively, on the contribution from these two major manufacturers. Much credit though is due to the vast number of other guitar builders – way too many to mention them all by name – that have played their part in developing the musical landscape over the decades, and which we enjoy today. Without their competition to keep the ‘big two’ on their toes, the quality and price equation might have gone too far in opposite directions. Thankfully, there is no monopoly in the guitar market – far from it in fact – and that fact, as it turns out, is a very good thing for musicians all over the world.

However, before the story moves on to Fender and then Gibson, we need to take a short diversion before getting back on track…

Bigsby Guitars

No history of the formation of the electric guitar would be complete without some mention of Paul Adelburt Bigsby (1899-1968). P.A. Bigsby was a motorcycle racer, inventor, designer and builder based in California. Bigsby has often been quoted as saying confidently, “I can build anything”.

Historically, Bigsby might be better known for his iconic Bigsby vibrato systems. Less well known is that Bigsby was also responsible for pioneering solid body electric guitars as well as for revolutionising pedal steel guitars.

Bigsby collaborated with lap steel guitarist Earl ‘Joaquin’ Murphey (1923-1999) of Spade Cooley’s orchestra in the 1940s. Murphey helped to persuade Bigsby to start making guitars in the first place, in around 1946/1947. Bigsby built Murphey several steel guitars by 1947, with two or three necks. Murphey’s successor in Cooley’s band, another steel guitarist called Speedy West (1924-2003), not wishing to be outdone, also commissioned Bigsby to build him a custom pedal steel guitar in 1948.

Around the same time, successful country and western artist and good friend, Merle Travis (1917-1983) asked Bigsby to fix a wayward vibrato on his Gibson L-10 guitar. Bigsby subsequently went on to build a complete solid body electric guitar for Travis, based on a sketch Travis had made. Travis’s Bigsby guitar attracted a lot of attention and other artists queued up for Bigsby to make further custom guitars, including for acclaimed session guitarist with the ‘Nashville A-Team’, Grady Martin (1921‑2001).

Bigsby’s guitar designs not only seem familiar, but also seem well ahead of their time for 1948, especially when compared to anything else on the market. The Bigsby Merle Travis guitar has a single cutaway body not dissimilar to Gibson’s Les Paul models and a neck/headstock outline that bears a notable resemblance to Fender’s Stratocaster. Bigsby’s design predated both the Les Paul (1952) and the Stratocaster (1954) by several years. Many have contended that Gibson and Fender plagiarised, rather than simply being influenced by, Bigsby’s original designs. Hindsight provides the opportunity to speculate but the truth is shrouded in idle debate and misinformation.

Partly because he wanted to make most of the parts himself, Bigsby only produced a very small number of finished custom‑built instruments up until 1956, where after he concentrated on the vibrato business. However, as his guitars never entered full production, his legacy consists of a few unique examples of his craftsmanship. Unfortunately, Bigsby kept no records of his creations. The company he founded undertook extensive research and can document 47 steel guitars and only 6 standard guitars, along with a few other custom instruments surviving to the current day. Others may yet come to light at some point to be authenticated.

Bigsby’s name is now synonymous with his ubiquitous vibrato tailpieces, which have adorned countless guitars since the 1950s. Bigsby sensibly filed a patent for his ‘tailpiece vibrato’ in November 1952, which was granted by the U.S. Patent Office in March 1953. The rest, as ‘they’ say, is history.

When his health started to fail, Bigsby sold his company to retired Gibson president Ted McCarty in 1966. Paul Bigsby died 2 years later in 1968 at the age of 68. Subsequently, Gretsch bought the Bigsby enterprise from McCarty in 1999. Bigsby Guitars is now making limited edition guitars under the patronage of Gretsch.

Many of those aware of Bigsby’s pioneering work feel that he should be given greater credit for his contribution to guitar history. One might only wonder at the course of modern guitar history had Bigsby capitalised on his creative designs. Bigsby may have been first in a lot of areas but it was other companies that catered for the market and it is the commercial success brought about by mass production which is where the story then continues.

Fender Solid Body Electric Guitars

Clarence Leonidas ‘Leo’ Fender (1909-1991) was an electrical engineer by trade. He started out in business as Fender Radio Service in 1938, repairing radios, phonographs and valve amplifiers. Recognising the growing demand for his skills from the music industry, Fender looked to use his growing expertise in that area. Along with business partner and former Rickenbacker employee Clayton ‘Doc’ Kauffman, Fender co‑founded the short‑lived K&F Manufacturing Corp in 1945. K&F’s intention was to manufacture musical instruments and amplifiers, including lap steel guitars that were particularly popular at the time.

By 1946, Fender had parted ways with Kauffman and established the Fender Electric Instrument Manufacturing Company, based in Fullerton, California. The company, known to most simply as Fender, has become one of the pre‑eminent and most widely recognised manufacturers of electric guitars, basses and amplifiers in the world. Historically, Fender is particularly important because of its ground breaking role in making electric instruments and amps accessible to mass markets eager for the new‑fangled technology in the 1950s.

Leo Fender’s vision had less to do with building small numbers of bespoke instruments and more to do with commercial large‑scale manufacture of instruments using tried and tested production methods. Fender wanted the electric guitar to be straightforward to manufacture as well as easy to service and maintain. Leo Fender asked George William Fullerton (1923-2009) to join the company in 1948. Fullerton’s appointment was important, as he would become a long‑term business associate not only at Fender but also in subsequent post‑Fender enterprises, including Music Man and G&L (an acronym standing for George & Leo).

Even though Fender had introduced amplifiers in 1947, Fender’s business began focusing on guitar designs and in c.1949 the company started making prototypes of what would eventually become the iconic Telecaster. The early prototypes used a body largely designed by George Fullerton. The first prototype exhibited a 3‑a‑side lap steel‑style headstock, while the second attempt looked more Fender‑like. Both prototype headstock designs bore a similarity to those seen on Bigsby’s guitars.

Fender offered the first mass-produced Spanish-style solid-body electric guitar to the public in 1950. The initial few guitars were single pickup models called the Esquire, although confusingly, a small number of Esquires were also ordered with two pickups.

The production dual pickup model was originally named the Broadcaster until Gretsch objected to the use of the name, as they had produced drums using the Broadkaster name since the 1920s. Fender complied and for a short period between February and August of 1951, the guitar appeared with no name on the headstock, leading to the popular nickname ‘Nocaster’ to describe its curious temporary anonymity.

Fender filed a patent for the Telecaster design in April 1951, which was awarded quite quickly by the U.S. Patent Office in August 1951. The familiar twin pickup single cutaway guitar, now formally named the Telecaster was made available to the public from mid‑1951 and has, remarkably, remained in continuous production ever since.

Although instantly recognisable nowadays, the Telecaster was unlike anything that had come before. The way they were put together was revolutionary; using a modular construction comprising a single cutaway slab body of solid ash wood and a removable maple neck secured by four screws on the back of the body. The simple and sturdy design proved not only resilient but also efficient and relatively cheap to manufacture using established assembly line techniques of the time.

While there have been many variants of the Telecaster over the years, including the Custom, Deluxe, Thinline and Elite, the original fundamental design elements have remained largely unchanged over many decades.

Not content with the success of the Telecaster, Fender and this team went on to design and market the enormously popular Stratocaster in 1954. Unlike the Telecaster, the Stratocaster employed a futuristic double cutaway ash body with deep rib and forearm contours for player comfort, 3 single coil pickups and a clever floating vibrato system. Fender retained the bolt‑on maple neck, albeit with a shapelier headstock than the Telecaster and eerily reminiscent of Bigsby’s earlier design. Fender filed a patent application for the Stratocaster’s ‘tremolo’ (a misnomer – it is actually a vibrato) design in August 1954, which was subsequently awarded in April 1956. The Stratocaster, like the Telecaster before it, became phenomenally successful with consumers and has been in continuous production since its launch.

Just as revolutionary for bass players, Fender also pioneered the commercially successful electric solid-body bass guitar. The Precision bass first appeared shortly after the Telecaster in 1952 and before the Stratocaster. Before the Precision, bass players had to contend with cumbersome acoustic, hollow body, fretless upright basses. The Precision was an ergonomic godsend, especially for travelling musicians. Like a guitar, the Precision featured a fretted neck making the instrument much more accessible to neophytes wanting to jump on the bandwagon of popular electric guitar music in the 1950s and 1960s. The 34”‑scale fretted neck gave practical credence to the new bass’s name – Precision. Fender filed a patent for the bass guitar in November 1952, which was awarded in March 1953.

Initially, the Precision took many design cues from the Telecaster before updates in 1954 and 1957 gave it the now‑familiar characteristics more akin to the Stratocaster. Not resting on their laurels, Fender followed up the hugely successful Precision with the twin‑pickup offset Jazz bass in 1960.

These four models – Telecaster, Stratocaster, Precision and Jazz – represented the enduring ‘core’ models around which Fender experimented with other designs. It is very unusual in industrial design history to ‘get it right’ first time and then for those products to remain relevant for over six decades (… so far, and counting). However, Fender seemed to have achieved just that. Fender, however, not content to stand still, kept innovating.

In the late 1950s and early 1960s, Fender also introduced two luxury contoured offset‑waist body models; the 25½”‑scale Jazzmaster in 1958 and the shorter 24”‑scale Jaguar in 1962. Both models used entirely new single coil pickups and both had separate, complex ‘rhythm’ and ‘lead’ circuits. The controls were not intuitive, which put off some players. The high‑price of the Jazzmaster and Jaguar may also have deterred customers and both models failed to attract the intended target audience – traditional jazz guitarists wedded to the competition’s archtop designs. However, both the Jazzmaster and Jaguar gained a significant boost from an unexpected source. Popular west coasts surf musicians including The Beach Boys and The Ventures adopted the new offsets and gave them some legitimacy. Ultimately though, poor sales led to Fender discontinuing the Jaguar in 1975 and the Jazzmaster in 1980. Wisely, Fender has subsequently successfully reissued both models for newer generations to discover.

One of the key success factors for Fender was the introduction of custom colour options in addition to the limited standard blonde and sunburst finishes. Custom colours were based on popular automobile paints made by DuPont during the American car craze of the 1950s. Customers could custom order new guitars from a range of exciting colour finishes for an additional 5% upcharge. Fender was also open to accepting standard colour guitars for factory refinishing in the custom colours. Popular names for the custom colours included Olympic White, Lake Placid Blue, Daphne Blue, Sonic Blue, Shoreline Gold, Burgundy Mist, Sherwood Green, Surf Green, Foam Green, Fiesta Red, Dakota Red, Candy Apple Red, and Shell Pink. Early models with genuine custom colours are relatively rare and have since become highly desirable with vintage guitar collectors; some guitars fetching a hefty premium on the vintage market compared to the standard colours. Many of those original custom colours phased out by 1969 to 1972 have now become very popular again as standard colours in the 21^st Century.

Strategically, Fender tried to cover all bases by also introducing a range of short-scale (initially 22½” and then 24”) ‘student’ models including the Musicmaster (1956), Duo‑Sonic (1964), Mustang (1964) and Bronco (1967). To differentiate the ‘student’ instruments from the pro‑level models, Fender designed hardware and finishes that was unique to these models. The Musicmaster and Bronco had single pickups, while the Duo‑Sonic and Mustang had two pickups. The Mustang and Bronco also featured bespoke vibrato systems while the Musicmaster and Duo‑Sonic had fixed bridges. While these budget models have found a strong following by those in the know, they have had chequered histories, all having been discontinued and reissued over the years. Seen as peripheral to the ‘core’ classics, the high volume low cost guitars undeservedly attract a lower profile and lower resale values on the vintage collector market despite being made at the same factory, by the same staff, using the same materials and tools.

In the minds of most guitarists, Fender was a solid‑body guitar maker. After the failure of the Jazzmaster and Jaguar to persuade traditionalists to change brand, Fender attempted to compete with Gibson’s popular ES range of semi‑acoustic guitars. Fender introduced the fully hollow‑body Coronado in 1966, designed by German luthier and Rickenbacker guitar designer Roger Rossmeisl. The Coronado retained Fender’s ‘bolt‑on’ maple necks with six‑a‑side headstocks, although the pickups used were unusually DeArmond single coil models. Unfortunately for Fender, the ill‑fated Coronado proved a commercial failure and was discontinued in 1972. After a short‑lived venture into archtop jazz guitars with the rare Montego and LTD models between 1968 and 1972, Fender tried again in1976 with the introduction of the upmarket semi‑hollow humbucker‑equipped Starcaster. Like the valiant attempts before it, the Starcaster met with the same consumer resistance and proved equally unsuccessful, resulting in it being summarily discontinued in 1982. Notably, both the Coronado and Starcaster models were reissued by Fender in 2013 and continue in production today.

There have been many other Fender solid body electric guitars over the years including the Bass V & VI, the Electric XII, Bullet and Lead amongst numerous others. In addition, there were many variations on a theme, for instance the Coronado came in Antigua, Wildwood, XII and bass versions. Similarly, the Musicmaster and Mustang also had short‑scale bass models. Other examples include parts‑bin oddities like the Swinger and Maverick. Many later experiments were undertaken by the Japanese arm of Fender without any risk to the company’s ‘Made in USA’ standing. Japanese‑only models include the Performer, Katana and the Gibson‑like set neck Flame. Many of these low volume under‑the‑radar guitar models are often described as ‘forgotten Fenders’.

As covered in Part IV of the story, Fender has also sustained a very successful line of guitar and bass amplifiers dating from the late 1940s right through to the current day, including landmark valve amps such as the Princeton, Champ, Bassman and the mighty Twin Reverb (among many others). Like Marshall and Vox from the UK, Fender amps have become synonymous with modern electric guitar music.

The successful honeymoon period for Fender was, however, not destined to last forever. In early 1965, Leo Fender sold his company to the Columbia Broadcasting System (CBS), reportedly for $13m. Despite investment and efforts to diversify the product lines, manufacturing quality varied considerably due to poor management and cost cutting, particularly during the 1970s. Industry reputation and credibility waned and Fender sales suffered significantly, especially in the face of aggressive competition from Japan. One of the strategies adopted by Japanese companies at the time was, despite the existence of U.S. patents, to flagrantly copy American guitar designs. Japanese companies produced large numbers of guitars built to high standards and sold at low prices. This shameless targeting of American products placed an already struggling Fender under considerable pressure. By 1981, Fender had brought in Dan Smith from Yamaha as Marketing Director to oversee selective guitar redesigns and, along with Fender luthier (and founder of the Fender Custom Shop) John Page, to breathe new life into Fender’s fortunes.

After making considerable improvements across the business, 20 years after being sold to CBS, a management buyout was initiated by CEO William Schultz (1926‑2006). In retrospect, Schultz is now widely regarded as ‘the man who saved Fender’. Fender Electric Instrument Manufacturing Company was acquired from CBS by its own employees in 1985 and the newly privatised company was renamed Fender Musical Instruments Corporation (FMIC). The sale did not, however, include the existing Fullerton factory, so Fender was forced to construct a new plant at Corona, California which started limited manufacturing in late 1985.

After two years of restructuring the business, the post‑CBS Fender American Standard Stratocaster was introduced in 1987. While superficially similar to previous models, the American Standard was a significant model that signified the company’s return to form and commercial prosperity. In the same year (1987), Fender set up their in‑house Custom Shop (nicknamed ‘The Dream Factory’), based at their Corona facility in California. The aim of the Custom Shop was to showcase just what Fender’s master luthiers were capable of building.

Fender’s headquarters are now based in Scottsdale, Arizona, with North American manufacturing facilities in Corona, California, and Ensenada in Mexico. Off-shore production of budget Squier guitars and basses is based in Korea and Japan. Fender has continued to innovate, introducing ‘custom shop’, ‘vintage reissue’ and ‘relic’ instruments and a range of electronics to a market hungry to recapture the ‘golden years’ of pre‑CBS Fender instruments and amps.

We have become so familiar with the Fender Telecaster, Stratocaster and Precision, that we sometimes forget just how revolutionary these designs actually were back in the 1950s and what they, perhaps unwittingly, came to represent. Looking a little more broadly helps to put things into context. Loud and brash electric guitars undoubtedly helped to define the musical uprising brought about by the advent of rock ‘n’ roll. At the same time, a western social and cultural transformation was taking place in the wake of post‑WWII austerity and despite prevailing conservative Cold War political paranoia. Affluent and often puritanical middle class values allied to consumers’ relentless drive to satisfy materialistic aspiration were fuelled by media, film and television. Opposing the status quo was a growing urban resentment, an angry youthful rebellion boosted by emerging anti‑conformist liberalism and radical demands for greater personal freedoms. Fundamental change was, arguably, inevitable. The turmoil created in the 1950s began to reshape the fabric of society in both the U.S. and the UK and this, in turn, propelled musical experimentation and creativity at a pace never seen before. Fender’s electric guitars not only enabled that particular wave to be ridden with verve, passion and a certain degree of teenage angst, but also came to symbolise many defining events for a frustrated generation, a subversive movement that would last well into the 1960s. When Marlon Brando was asked the question in the film ‘The Wild One’ (1953), “Hey Johnny, what are you rebelling against?” he retorted disinterestedly “whadda you got?” For a while at least, it was hip to be cool and cool to be hip.

If there are any guitars that qualify for the terms ‘iconic’, ‘classic’ and ‘industry standard’, these original Fender models have to be up there with the best and most enduring industrial design wonders of all time. In particular, the timeless design of the ‘Tele’ and the ‘Strat’ have persisted in the minds of guitarists over many decades, and will surely continue to do so for the foreseeable future.

Those ‘new’ guitars back in the 1950s are now hugely valuable vintage instruments and are part of our collective music heritage. Vintage Fender guitars, basses and amplifiers are much sought after by collectors, musicians, dealers and enthusiasts alike, with many key models originally made prior to the CBS takeover in 1965 now reaching high vintage guitar market values. Authentic vintage instruments associated with successful artists (and with documented provenance) attract an even higher price premium on the collectable market, for instance, Eric Clapton’s famous c.1956 ‘Blackie’, which was sold for $959,500 to Guitar Center at Christie’s in New York in 2005.

Gibson Solid Body Electric Guitars

The history of Gibson guitars is much longer than that of its main current‑day rival Fender and much of this has already been covered elsewhere. The crucial part that Gibson played in this stage of guitar evolution is picked up again here in the mid‑20^th Century.

During the 1940s, popular American jazz guitarist, performer and musical inventor Les Paul (1915-2009) – born Lester William Polsfuss – had become increasingly unhappy with the compromises experienced by electric acoustic archtop guitars. In an attempt to overcome the shortcomings, Les Paul had been actively experimenting with guitar design from around 1939. A famous early prototype electric guitar assembled by Les Paul out of hours at the Epiphone factory around 1940 was nicknamed ‘the log’, which was essentially a solid piece of 4”x4” pine timber running the length of the body, providing the base for the strings, bridge assembly and pickups. To make the design appear more guitar‑like, Les Paul attached a traditional guitar neck and two hollow guitar ‘wings’ from an Epiphone archtop on either side of the ‘plank’.

Les Paul had originally approached Gibson as early as 1941 but no interest was shown by the company. He tried again in 1945 or 1946 and his ideas were once again rejected. It wasn’t until 1950 that newly‑appointed Gibson president, Theodore ‘Ted’ McCarty (1909-2001) brought in Les Paul to act as a consultant in response to Fender’s newly launched solid body electric guitars. Like Leo Fender, McCarty could not play the guitar, so he worked very closely with those who could.

In 1951, Gibson began producing prototypes of a solid body electric guitar designed by McCarty in consultation with Les Paul. One of the many prototype designs (shown following restoration below) is relatively close to the final production in all but detail.

Gibson was already losing ground, and business, following the introduction of Fender solid body guitars that appealed to young musicians exploring new musical ideas. To many consumers, Gibson’s models were seen as staid and, compared to the modernistic Stratocaster, frankly old fashioned, tired and boring. For Gibson, it was important that any sold body electric guitar design would be all‑new while also remaining consistent with the values, quality and reputation of the company. It was also crucial that the new instrument would be quite different from Gibson’s competition, whether existing or emerging. Crucially, before the new guitar was launched, McCarty agreed a deal with Les Paul for it to carry Les Paul’s name on the headstock and for him to be an integral part of Gibson’s advertising campaign.

In July 1952, Gibson launched the now-iconic solid-bodied guitar, the Gibson Les Paul Model, finished in metallic gold, equipped with dual P90 pickups and a trapeze tailpiece similar to those found on the company’s archtop guitars. For a number of years, the Les Paul Model and its variants were the only solid body guitars made by Gibson. The range was extended from the basic ‘gold top’ to the upmarket black and gold Les Paul Custom in 1953 featuring a standard bridge, one P90 pickup and a unique Alnico V ‘staple’ pickup at the neck, a unique design intended to appeal to jazz guitarists.

To broaden appeal, Gibson introduced two affordable slab‑body single cutaway Les Paul models, the Junior with a single P90 pickup in 1954 and Special with dual‑P90 pickups in 1955. These rather utilitarian models retained the body outline but with few of the upmarket features of the carved‑top Les Pauls.

By 1957, the Les Paul’s P90 single coil pickups began to be replaced with Gibson’s PAF (Patent Applied For) humbucking pickup. The process started with the now‑iconic 3‑pickup Les Paul Custom ‘Black Beauty’.

1958 saw the Junior and Special updated to a new double cutaway body and the option of cherry or outrageous TV Yellow, a colour allegedly designed to show up well on black & white TV screens of the time.

Following poor sales of the original Les Paul ‘gold top’ model, the guitar was rejuvenated in 1958 by renaming it the Standard. The Standard’s specification was changed substantially – a cherry sunburst finish was applied to a maple‑capped mahogany body, the PAF pickups became the norm and a tune‑o‑matic bridge and ‘stop’ tailpiece were standardised. Some, but not all, of the tops exhibited an attractive matched 2‑piece ‘flame’ maple top. Around 1,700 of the now‑legendary ‘Burst’ Les Paul Standards were produced between 1958 and 1960 and all have become highly collectable on the vintage guitar market. The original sunburst Standards have become the aspiration of many guitar enthusiasts. These rare instruments are widely regarded as representing the epitome of Gibson guitar’s ‘golden age’.

The Les Paul models weren’t the only new instruments aiming to establish Gibson’s electric guitar credentials. The late 1950s saw a number of new guitar designs including the McCarty‑designed ES-335 semi‑acoustic, which first appeared in 1958. The ES‑335 was significant because of a solid centre block running through the body and on which the pickups and bridge were mounted, essentially much like Les Paul’s ‘log’ experiment. The semi‑hollow body construction was important in reducing acoustic feedback in high gain situations compared to fully‑hollow archtops. Gibson also released a lower cost hollow‑body ES model with dual P90s, called the ES-330 and two upmarket siblings, the ES‑345 and ES‑355.

The late 1950s was a period of intense innovation at Gibson. In addition to the Les Paul and the ES series, Gibson designed two ‘modernistic’ guitars intended to compete with Fender’s popular solid guitars, the Explorer and Flying V, both of which were introduced in 1958. A third ‘modernistic’ series model, the Moderne, was patented and prototypes might have been constructed but no actual verified examples have ever come to light, let alone reached the vintage collector market. The Moderne has become something of a myth and an original 1950s example is seen by many collectors as the ‘Holy Grail of guitar collecting’. Gibson (re‑)issued a Moderne in small numbers in the early 1980s and again occasionally since.

While the futuristic Flying V and Explorer models were well ahead their time, sales of these radical instruments was very poor. In 1958, Gibson sold only 81 Flying Vs and 19 Explorers. The following year (1959), only 17 Flying Vs and 3 Explorers were sold. It is hardly surprising then that both models were withdrawn by 1959-1960. A few further examples were constructed in the early 1960s from parts. As only small numbers of the original release Explorers and Flying Vs were made, they have become very highly sought after and valued. Gibson, however, would return to these original designs and has successfully reissued both the Flying V and Explorer many years later.

Like Fender, Gibson recognised that they had to cater for the lower end of the market in order to attract new and younger players to the fold. In order to make budget guitars accessible without affecting sales of their premium models, Gibson introduced a range of simple low cost ‘student’ guitars, called the Melody Maker, from 1959. The basic Melody Makers, featuring distinctive narrow headstocks, slab bodies and all‑new Fender‑like narrow single coil pickups, were produced in large numbers at Gibson’s Kalamazoo plant alongside the classics. The Melody Maker’s body shape went through four incarnations during its lifetime, with only 2 bearing a similarity to existing Gibson electrics. Although the Melody Makers proved very popular and sold in large numbers, they were nevertheless withdrawn by 1971. Gibson has re‑used the Melody Maker name on a number of occasions since the original models.

Despite the now‑legendary reputation of the Les Paul Standard, sales of the model remained relatively stagnant and, in 1961, Gibson were forced to take action. Effectively, production of the Les Paul ceased and a new design was introduced in 1961, even though it retained the ‘Les Paul’ moniker. The new model was another design shift with a thin double cutaway mahogany body with contoured upper bouts and pointed ‘devil’ horns. Allegedly, Les Paul didn’t favour the guitar’s design and no longer wanted to be associated with it. In addition, Les Paul separated from his wife Mary Ford and the divorce settlement may also have been a pecuniary factor in his decision to drop his name from the guitar. By 1963, after Les Paul’s name was removed, the model was re‑designated the Gibson SG (standing for ‘Solid Guitar’). The Gibson SG has remained in continuous production since 1961 and, ironically, it has become the company’s most commercially successful model in Gibson’s long history. Like the single cutaway Les Paul before it, the SG model came in a number of variants, the single‑P90 Junior, the dual‑P90 Special, dual‑humbucker Standard and 3‑humbucker Custom.

The single cutaway Gibson Les Paul may have gone but it was not forgotten. It reappeared in 1968, and then only after second hand guitars became popular at around the time of the British blues explosion, led by guitarists such as Eric Clapton and Peter Green, as well as other contemporary musicians of the time, including Jeff Beck, Jimmy Page and Paul Kossoff. The Les Paul has had numerous variants over the years including notable models such as the Les Paul Deluxe, Professional, Recording, Artisan and Studio models, and many guitarists have had signature models released to celebrate the artists’ association with the company. Since its reintroduction in the late 1960s, the Les Paul has remained in continuous production and, along with the Fender Stratocaster, it has become one of the most recognisable design icons of modern‑day guitar music.

Gibson continued to innovate into the early 1960s, introducing more convention‑busting designs. McCarty, hired famed car designer Ray Dietrich (1894‑1980) to cash in on the American automotive craze of the time. The new model was called the Firebird, which featured a more rounded‑off Explorer‑like outline, through‑body construction and rear‑facing banjo tuners. These first Firebirds, produced in 1963‑1964, were known informally as ‘reverse’ bodied because the upper treble bout was more pronounced than the bass bout. Again, due to poor sales and high manufacturing costs, Gibson simplified the fundamentals and ‘flipped’ the body to produce the ‘non‑reverse’ Firebird, made between 1965 and 1969, when it was withdrawn. As with many of other unsuccessful early Gibson solid body designs, the company has reissued the Firebird in both ‘reverse’ and ‘non‑reverse’ formats since. Other variants were made including the 12‑string Firebird XII and the Thunderbird bass.

McCarty stood down from Gibson in 1966 and became president of Bigsby Guitars. McCarty later collaborated with, influenced and mentored up‑and‑coming ambitious American luthier Paul Reed Smith of PRS Guitars. Smith honoured McCarty’s contribution to guitar building by dedicating him with a PRS McCarty model. McCarty died in 2001 at the age of 91.

As with competitors, Fender, Gretsch and Rickenbacker, the 1970s was a period of controversial experimentation while under ‘corporate’ ownership. Gibson produced many other solid body electric guitars than have been mentioned so far. Among the many ‘forgotten Gibsons’ of the period, there are some notable examples, including the Challenger, Corvus, Firebrand, Invader, L6-S, Marauder, RD series, S‑1, Sonex‑180 and the Victory.

While Gibson may have had considerable success with guitars, it has never quite found the same formula for basses, amps and acoustics as some of its competitors, including Fender. That doesn’t mean to say they haven’t made notable examples; they have, it’s just that they haven’t had the popular impact and longevity to warrant mainstream success alongside the recognised ‘classics’.

After McCarty’s departure, Gibson came under increasing commercial pressure. Things came to a head in 1969, when Gibson’s parent company, Chicago Musical Instruments Ltd (CMI) was taken over by a South American brewing company called ECL and then became a subsidiary of Norlin Musical Instruments in 1974. In the same year, Norlin shifted production of Gibson guitars from its long‑term home in Kalamazoo, Michigan to Nashville, Tennessee. In 1984, Gibson finally closed its old factory at Kalamazoo.

Following a similar pattern to Fender’s travails at the time, Gibson underwent a period of poor quality control and severe financial difficulties, often blamed on corporate interference by executives who knew little about, and cared little for, the company’s pedigree and its customer base. Ultimately, as happened with Fender, the company returned to private ownership in January 1986 to focus on its core business. The Gibson Guitar Corporation was close to liquidation when it was bought by three businessmen, Henry E. Juszkiewicz, David H. Berryman and Gary A. Zebrowski. Under the new management, the business was once again repositioned as a maker of high quality professional musical instruments.

While production of Gibson’s sold body guitars remained in Nashville, further production plants were also opened in Memphis, Tennessee (1984) for semi‑hollow models, as well as Bozeman, Montana (1989) for acoustic guitars. After having bought out its main American competitor Epiphone in 1957, Gibson strategically repositioned Epiphone as a budget brand and relocated production of Epiphone guitars to Japan in 1970 and then to Korea in 1983, mainly producing low‑cost versions of famous Gibson models.

In order to cater for the more exclusive end of the market, Gibson produced select instruments under an in‑house Custom Shop operation. Juszkiewicz built on the internal Custom Shop operations, the roots of which date back to around 1984 (3 years before Fender established its Custom Shop), and which became a separate facility based in Nashville from October 1993.

The Gibson Guitar Corporation, still a private company, has its headquarters based in Nashville, Tennessee and continues to develop and produce high quality instruments into the 21^st century. However, it hasn’t all been plain sailing for Gibson. In May 2018, after a period of unsuccessful diversification into peripheral consumer electronics products and rapidly rising debts, Gibson entered Chapter 11 bankruptcy protection in the U.S. The widely anticipated move was intended to give the company sufficient time to restructure the business, with Henry Juszkiewicz still as CEO. Gibson intends to focus on profitable core musical instrument products, while divesting itself of the remainder of its ill‑fated and loss‑making lifestyle ventures. It is likely that Gibson’s rationalisation programme will succeed and the company will avoid liquidation. Like the phoenix symbolised on its Firebird guitars, Gibson will surely rise again from the ashes and achieve long‑term financial security.

Many vintage Gibson solid body electric guitars are highly regarded by collectors, musicians and enthusiasts alike, with many key models reaching high or very prices on the vintage guitar market with the 1959 sunburst Gibson Les Paul Standard is held in particularly high esteem. It will be interesting to see if a resurgent Gibson will be able to recapture the pinnacles of past glory. Watch this space…

Other Major American Electric Guitar Brands

While it might seem from the previous two sections that Fender and Gibson were the only companies responsible for all the key milestones in the solid guitar’s evolution, this is in fact far from reality. There have been innumerable manufacturers from around the globe that have been highly influential in shaping the market.

Epiphone – Epiphone’s illustrious history dates back to 1873 when the Stathopoulo family emigrated from Greece, via Turkey, and arrived in New York in 1903. The family set up a business in America making banjos and mandolins. By the end of WWI, the company became ‘The House Of Stathopoulo’, then changed its name to the ‘Epiphone Banjo Company’ in 1928, the same year that they started producing acoustic guitars. The name Epiphone derived from a combination of owner Epaminondas Stathopoulo’s nickname, ‘Epi’, and the Greek word ‘phon-’ meaning ‘sound’ or ‘voice’. In addition to musical instruments, Epiphone started producing amplifiers in 1935. Epiphone was Gibson’s main competitor in the production of high‑quality instruments, particularly archtop guitars in the 1930s and 1940s, such as the De Luxe, Broadway and Triumph models. It was only after World War II that Epiphone began to struggle, eventually resulting in its acquisition by Gibson in 1957. Initially, the new generation of Epiphone guitars were still made in Gibson’s American facilities, even though many of their instruments were re‑branded Gibson models. During the 1960s, Epiphone’s Casino, which was effectively their version of the Gibson ES-330, became particularly famous because of an association with English pop/rock band The Beatles. In recent decades, the Epiphone brand has come to represent the affordable end of Gibson’s output, complementing the parent company’s product lines. In the early 1970s manufacturing was migrated to the Far East, first in Japan, then Korea and, since 2004, Epiphone guitars have been made in a dedicated factory in Qingdao, China. Other well‑known model Epiphone names from their past include Emperor, Riviera, Sheraton, Olympic, Wilshire and Crestwood.

Gretsch – Another famous manufacturer with a long history dating back to 1883 is Gretsch. The company was founded by Friedrich Gretsch (c.1856-1895). Gretsch arrived as a 17 year old German immigrant to the United States in 1872. By 1883, aged 27, Gretsch was manufacturing banjos, tambourines, and drums from a modest shop in Brooklyn, New York. It wasn’t until the big band era of the 1930s that guitars became part of Gretsch’s core business with models like the Synchromatic and Electromatic. Gretsch became hugely successful with the explosion of blues, country and rock ‘n’ roll music in the 1950s. The man behind many of Gretsch’s iconic designs including the flamboyant White Falcon was guitarist Jimmie Webster (1908‑1979), who worked as sales and demonstration representative for Gretsch. NB. Webster was known as the inventor of the ‘Touch System’ of playing in the 1950s, popularised by Van Halen as ‘two‑hand tapping’ in the late 1970s. The demand for Gretsch guitars during this period enabled Gretsch to compete head on with Gibson and Fender. Gretsch’s association with guitarist Chet Atkins propelled their now‑iconic 6120 from 1955 to massive popularity. Like many other companies in the 1960s, Gretsch struggled and was bought out by Baldwin Pianos in 1967. By 1981, after a period of significant decline Baldwin finally wound up production of Gretsch instruments. Fred W. Gretsch purchased the brand name in 1985 and several attempts were made to restart production, including manufacturing in the Far East. Gretsch has been under Fender patronage since 2002 with Fender having the controlling interest and the Gretsch family retaining ownership. A rejuvenated Gretsch company, with Fender’s support and endorsement from rockabilly guitarist Brian Setzer has, once again, become successful. Well‑known model Gretsch names from their history include the White Falcon, Country Gentleman, Tennessean, Viking, Anniversary, Jet and Corvette, often carrying obscure and confusing numerical model numbers.

Rickenbacker – Rickenbacker’s history is shorter than some of its competitors and has been widely covered in other parts of the guitar’s story. Rickenbacker only emerged in the early 1930s first as Ro‑Pat‑In then as Electro before formally adopting the Rickenbacker name. Rickenbacker was crucial in the early development of the electric guitar. However, it wasn’t until the late 1950s that Rickenbacker’s fortunes found a new lease of life and took a major upturn that would lead to the current day. In 1953, Adolph Rickenbacker sold his company to music industry businessman F.C. Hall (1909‑1999), founder and CEO of media company Radio-Tel. Under Hall’s ambitious leadership, the company introduced a number of innovative guitar models, which proved popular with many bands during the nascent rock ‘n’ roll era. In an inspired move, Halll hired illustrious guitar maker Roger Rossmeisl (1927-1979) in 1954. Rossmeisl was responsible for the design of Rickenbacker guitars including a number of iconic instruments released in the late 1950s, including the ‘Capri’ 300 series guitars from 1958 and the equally influential 4000 series basses from 1957. Both of these designs, along with a number of others, are still in production today. Rickenbacker’s artist association with, particularly, The Beatles and The Byrds in the 1960s, cemented the brand’s rightful place in guitar history.

Danelectro – While it may not be an obvious choice for coverage, it is worth mentioning Danelectro. The company was founded in 1947 by Lithuanian immigrant Nathan ‘Nat’ Daniel (1912-1994) and based in New Jersey. The company started out by making guitars, basses and baritones for other companies including Silvertone models for the Sears & Roebuck department stores and mail order, and Airline models for Montgomery Ward. The strategy enabled Danelectro to start making guitars using its own name by 1954. Daniel innovated by using unorthodox materials and construction techniques, at least hitherto unusual in the guitar building industry. The resulting instruments have a distinctive look and sound that also enabled the company to produce no-frills instruments at competitive prices for the mass market. In a clever move under the Silvertone brand, they produced guitars with a valve amp built into the guitar case, so customers could buy everything they needed in one convenient, portable package. The brand is important historically because it enabled many young aspiring musicians to buy instruments at low cost. The unique approach also attracted many professional players to use Danelectro instruments, including guitarists like Jimi Hendrix, Rory Gallagher, Jimmy Page and Beck. Like many other American companies, including Fender and Gibson, Danelectro struggled in the 1960s and was sold to industry giant MCA in 1966, only for the factory to be closed down in 1969. The brand was resurrected and started making guitars again in 2006.

PRS – Compared to some of the well established brands that have been around much longer, PRS Guitars is really the new‑kid‑on‑the‑block, founded by American luthier Paul Reed Smith in Annapolis, Maryland in 1984. In a relatively short period of time, PRS has gained an enviable reputation for high quality instruments and amps, cleverly finding a niche in the market that is different from their competitors. Taking design influences from Fender and Gibson amongst others and adding something new and fresh of their own, PRS managed to build substantial market share rapidly from seemingly nowhere. Having guitarist Carlos Santana on board from the start and bringing in ex‑Gibson president Ted McCarty as Smith’s mentor didn’t harm the company’s credibility either. PRS introduced stunning instruments, starting with the Standard and Custom, recognised for their immaculate craftsmanship. Many PRS instruments have distinctive features including exquisite highly figured tone woods, superbly engineered hardware and distinctive unique ‘bird’ fingerboard inlays. The company grew swiftly; relocating to a major new American factory in 1996 and from 2003 PRS established a range of more affordable SE (standing for ‘Student Edition’) models manufactured in Korea. PRS’s success demonstrates that the industry’s barriers to entry are not insurmountable and with the right strategy, it is still possible to enter the market and to grow market share despite well‑established competition, and without being straightjacketed by historical constraints.

Other Guitar Brands From Around the World

Guitar design, production and sales are not restricted to just a few large American companies. In America alone, there are many thousands of guitar manufacturers past and present. Many names will be familiar, such as Ernie Ball/Music Man, Peavey, Guild, Jackson, Dean, BC Rich, Ovation, Supro, National, Kay, Harmony, etc., through to innumerable custom and boutique luthiers. Some of these manufacture instruments in the U.S. while others are American companies that source part or all of their guitars from the Far East. A quick look around the globe highlights many other fertile guitar making territories…

Europe – Particularly following World War II when embargoes and tight trade restrictions limited exports of guitars from America, a combination of high demand for guitars and low supply provided an opportunity for some enterprising European companies to fill the gap. Many of these guitars followed the influence of American designs in the knowledge that young people in Europe aspired to emulate their American counterparts. Britain and continental Europe have produced many guitar brands over a long period of time including from illustrious companies such as Burns, Duesenberg, Eko, Framus, Hagstrom, Höfner, Hohner, Patrick James Eggle, Shergold, Gordon Smith, James Trussart, Vigier, Vox, Warwick, Watkins, Zemaitis, etc.

Far East – The Far East isn’t only responsible for producing low cost guitars for American and European guitar brands. During the 1970s, Japanese firms were producing affordable, high quality copies of American guitars, taking advantage of high labour prices and poor quality control in the U.S. However, there has also been a notable history of guitar manufacture in its own right, including some very quirky and idiosyncratic models. Many of the big names from Japan include, Aria, ESP/LTD, Ibanez, Italia, Teisco Tokai, Yamaha, etc.

Eastern Bloc – While not widely recognised as a guitar‑making region, largely because of its nationalistic political regime and economic protectionism, the Eastern Bloc countries have produced a diverse range of instruments over an extended period of time. There is a vast array of models bearing many unfamiliar names such as, Aelita, Formanta, Jolana, Migma, Tokina, etc.

As you might expect, the fascination with the world’s favourite instrument is genuinely global and they have been made in every corner of the world, including Australia, Canada, South America and, to a lesser extent, the middle east (where the guitar’s story began after all!) and Africa.

Other Factors

Although this section focuses on electric guitar production, it is worth remembering that acoustic guitar manufacturing is also thriving in the 21^st Century with famous specialist brands such as Martin (based in Pennsylvania since 1833) and Taylor (based in California since 1974) at the forefront of innovation and technological development. Of the major American electric guitar makers, it is only really Gibson that also has a reputable range of professional acoustic instruments. Elsewhere, Yamaha has a strong range of Far Eastern acoustic guitars. There are numerous other manufacturers to be found producing fine acoustic guitars at all price points in the market.

The 21^st Century landscape of guitar production is one of global diversity and differentiation. Modern guitars may have been hugely influenced, if not defined, by a small number of American companies but it is by no means a monopolistic industry; quite the opposite in reality. The long‑term viability of guitar making is inextricably linked to the music industry and what happens will rely heavily on musical trends and influences.

There have been many challenges to the dominance of the electric guitar, notably during the 1980s and 1990s with proliferation of synthesizers and in the 2000s as home production of electronic music became affordable and accessible. However, the popularity of the guitar seems (relatively) assured, despite many cynical commentators regularly proclaiming ‘the death of guitar music’. Digital technology is bringing a new challenge to guitar makers, so it will be up to countless luthiers around the world to rise to the challenge, seek new opportunities, adapt the guitar and make it truly a universal instrument and secure its future success for generations to come.

End of Part VI

Over these last six instalments, I have covered the guitar’s history from its vestigial beginnings in the ‘Cradle of Civilisation’ to the birth and proliferation of the electric guitar. There is just a little of the long and winding path left to travel and I hope you’ll join me for the remainder of the story. The next article has yet to be written, due to personal circumstances. While I hope to publish it next month, it is by no means certain. Fingers crossed. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Contrary to popular opinion, great minds most definitely do not think alike. Similarly, great musicians do not play or sound alike.”

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29 Jul 2018

July 2018 – A Potted History of the Guitar Part V

by Tony Drew | posted in: History, Introduction, Observations | 0

Hello again and welcome back to the latest, fifth, part in the long history of the guitar, abridged and serialised for your entertainment. After the lengthy but hopefully coherent, tome of last month, I promise this one is a bit shorter and focused back on whole guitars, for easier consumption.

If you wish to recap on previous articles before starting with this part, the previous articles making up the ‘Potted History of the Guitar’ series can be accessed here (each part opens in a new browser tab):

The previous article (Part IV) in the series covering the guitar’s evolution looked at some essential 20^th Century technological innovations without which, the electric guitar and modern music would not have evolved within the context of our current civilisation.

The artificial increase in volume provided by the pickup, amplifier and loudspeaker was important to enable the guitar to be elevated from just an accompanying instrument to a lead/solo instrument. This significant expansion in functionality proved massively popular across most non-classical musical genres and would change popular music forever. Crucially, the electric guitar provided a springboard for the musical revolution that occurred from the 1950s, fuelled first by jazz and blues and then by country and the rock ‘n’ roll ‘explosion’. At the same time, post‑war economic growth and social liberalisation in most western societies provided a fertile environment within which the electric guitar and the music it influenced could flourish. Part V explores how those key innovations were first introduced to the guitar world and then became an integral part of what would eventually become today’s musical landscape.

There were considerable challenges in turning prototypes into successful working commercial products. One of the barriers was the capability to manufacture the various elements to consistent quality in large numbers at low enough cost to match supply with demand. Another potential inhibitor was to persuade exiting dealerships and traditional musicians to adopt the new technology. One strategy was to attract big name artists to not only endorse but also to be seen using them in live performance. All of these factors were important in helping to build and then sustain long‑tem interest.

Scientific and technological progress in the first half of the 20^th Century, it seems, was inevitable and unstoppable. Guitar builders were taking massive leaps of faith and the risks were great. If the new‑fangled popular music turned out to be a temporary fad or the features offered didn’t catch the consumer’s imagination then all the investment in time, effort and money would be wasted. Manufacturers had to get their products ‘just so’ in a timely fashion, so there was pressure to adapt, get the balance right and to do so within a relatively short space of time.

In hindsight, the answers to these challenges seem relatively straightforward, although it may not have seemed so at the time. As mentioned briefly in the previous part of the story there were essentially two ways to migrate from an acoustic instrument to an amplified electric one…

The first method was, perhaps, an obvious incremental approach achieved by simply adding one of the new‑fangled pickups to an existing hollow‑body acoustic instrument. The modified acoustic guitar could then simply be connected to a portable valve amplifier and speaker. This would be an attractive approach for many well‑established jazz/dance band musicians. However, the potential of this solution – at least initially – was limited by fact that that all that was happening was simply electrifying acoustic guitars. Not surprisingly, it worked for companies already producing credible archtop acoustic guitars, including, for example, Gibson.

The second method was to take a more radical approach and invent an entirely new type of instrument designed from scratch. This was technically far more difficult at the time and carried no guarantee of success. However, a bespoke approach was seen as less of a compromise and more a means of going straight to a visionary objective in one step, as well as doing so quickly without being constrained by anything that had gone before. The forward‑looking pioneers in this field believed that a purpose‑built electric guitar would appeal to a completely different audience and were prepared to take the massive risk of alienating the current generation of risk‑averse musicians in order to grow a fresh following for the new generation of guitars from a low base.

Arguably, both ways were important and both were needed in order to refine the inventions and for the best of both worlds to converge. Without these pioneering efforts, we would not have the diverse range of electric guitars (and other instruments) we have today. The following sections take a brief look at what happened to each of these seemingly opposing strategies and how successful they really were.

Generally speaking, the development of acoustic guitars had taken different courses on the eastern and western sides of the United States, so perhaps it was not surprising that the developments leading to the electric guitar also followed a rough east/west geographical split. In addition, the routes taken to get to the nirvana of the electric guitar were fundamentally different. While there were many inventors, engineers and entrepreneurs working on similar projects, this part of the story focuses on two key enterprises based in Michigan and California during the 1930s. The pace of innovation that occurred in the wake of WWII, through the late 1940s and into the 1950s will be the focus of the next part of the series.

Amplified Archtop Guitars

On the eastern(‑ish, actually the mid-west) side of America, Gibson being Gibson, felt that they were in control of their own destiny. They were intent on doing things their way and in their own time. Although Gibson was no stranger to innovation, perhaps predictably, they chose the ‘safe’ option, which was to add an electromagnetic pickup to their successful range of existing archtop guitars and then take it from there. This was seen as a simple, effective and relatively painless way of making the transition for an existing largely conservative and loyal user base to the new platform. Professional musicians, perhaps conscious of retaining their reputation and credibility could keep the look, feel and timbre of their existing instruments and just plug them into an amplifier to make them louder. While the approach was successful, as we now appreciate, the seemingly straightforward act of electrifying an acoustic instrument isn’t always ideal. Many initially sceptical professional musicians were, however, persuaded to embrace incremental change. They could retain their trusty, mostly expensive, high quality acoustic archtop guitars and also keep their expectant audiences happy.

While their upstart competitors on the west coast may have beaten Gibson to the starting gate technologically (see below), the Hawaiian lap steel market was finite and Gibson was intent on occupying what they saw as their rightful territory in the centre ground. Gibson founder, Orville Gibson had passed away in 1918, long before Gibson electric guitars became a reality. One wonders what Orville would have thought and, perhaps more intriguingly, done if faced with the same set of circumstances.

While acoustic engineer Lloyd Loar was employed at Gibson, he had experimented with electrostatic pickups in the early 1920s, although not very successfully. It would, however, take Gibson another 10 years to make their breakthrough. It fell to Gibson employee, Walter L. Fuller, who had joined the company in 1933 who was responsible for finalising the design of Gibson’s first pickups used on their electric metal‑bodied E150 lap steel guitars, introduced in 1935. The electric E150 was, like the early Rickenbacher Electro lap steel guitars, constructed from sold aluminium. To help entice early adopters, the E150 was offered with a matching E150 amp.

A year later, in May 1936, Gibson introduced their first ‘Electric Spanish’ (ES) model, the hollow body archtop ES‑150. While some may dispute the circumstances, the Gibson ES‑150 is historically significant in that it is generally regarded as the first commercially successful production electric guitar. The Gibson ES‑150 employed the same pickup as used in the previous year’s E150 lap steel. Two large 5” bar magnets were hidden under the top of the guitar, as can be seen by the triangle of mounting bolts, while the hexagonal pickup with its distinctive ‘blade’ polepiece was visible, mounted near the neck. The output jack socket was positioned unobtrusively on the side of the guitar’s lower bass bout. Otherwise, the ES‑150 was a relatively unremarkable example of familiar archtop jazz guitar design of the 1930s. Interestingly, the ES‑150 wasn’t a replacement for another Gibson model; it was a new introduction, supplementing existing instruments.

Like the E150, the ES-150 was sold with an accompanying EH‑150 amplifier and cable. The ‘150’ of its name derived from the guitar’s introductory price of $150.

Importantly for Gibson, the ES‑150 was endorsed by acclaimed jazz guitarist Charlie Christian (1916-1942), which helped to popularise amplified archtop guitars not only for rhythm work but also for lead/solo playing. The distinctive black and white hexagonal pickup used in the ES-150 is still known today as the ‘Charlie Christian’ pickup and is held in high regard by aficionados, despite being very low‑powered in its original form. After 1938, Gibson redesigned the pickup so that it was more powerful – it had a notch in the polepiece below where the wound ‘B’ string would go, in order to balance the output across all 6 strings. A third variation of the pickup appeared on Gibson ES-250s from 1939, perhaps indicating that development of the pickup was ‘work‑in‑progress’.

By the end of the 1930s, Gibson’s Walter Fuller was experimenting with Alnico (aluminium, nickel and cobalt) alloy magnets in pickups. Various guitars of the early 1940s featured early versions of what would become one of Gibson’s most famous pickups, the P90. These developmental designs, used on Gibson ES-250 and ES-300 guitars, were a far cry from the familiar P90 pickups that would follow. Another early version of the P90, called the P-13, appeared on Mastertone Electric Spanish Guitars from 1940, a budget brand owned by Gibson.

Between 1943 and 1945, a substantial proportion of Gibson’s manufacturing capacity was re‑focused on supporting the American war effort. Supply of materials and tooling caused a temporary hiatus in America’s pickup, guitar and amplifier development, not only for Gibson but also for all manufacturers in the industry.

It wasn’t until 1946 that Gibson introduced the fully‑fledged single coil P.U.90, now known simply as the P90, on their ES-150 and ES-300 archtops. The P90 has become one of the company’s most famous and highly respected pickups, and a design that has endured almost unchanged over many decades. The P90 pickup was important to Gibson as it really established Gibson’s dominance in pickup design prior to the introduction of humbucking pickups. The successful P90 became a standard and effectively replaced Gibson’s earlier pickup designs. Although Gibson’s humbucking pickups were intended to replace the P90 in the 1950s, the P90 remains in production today as Gibson’s predominant single coil pickup, testament to the quality of its original design.

Once the concept of electric archtop guitars had been broadly embraced by enough mainstream guitarists, Gibson extended the use of pickups to other guitars. In 1949, Gibson released the ES-175. Like the ES‑150 before it, the model was named after its introductory price of $175. This model was important in the historical timeline because it was designed from the start to be an electric guitar, rather than an acoustic guitar with a pickup. It was also considered a cheaper guitar than Gibson’s upmarket archtops like the acoustic L5 and Super 400. Unlike its predecessors, the ES-175’s all‑hollow body was constructed from laminated boards rather than solid wood and it was the first Gibson to feature a pointed Florentine cutaway. Initially, the ES-175 came with one and then two P90 single coil pickups. By 1957, Gibson switched to their new humbucking pickups to the E‑175.

Following on from the ground breaking ES-150 and the ES-175, Gibson revisited an earlier classic creation by introducing the luxuriously appointed L5CES in 1951. The new model was based on the preceding L5 originally designed by Lloyd Loar in the 1920s. The L5CES was aimed squarely at the high end and was designed to provide the best of both worlds for discerning professional musicians. The ‘C’ stood for the single ‘cutaway’ body comprising spruce top and maple back and sides. The model was produced initially with a smoothly rounded Venetian cutaway and a pair of P90 single coil pickups, followed later by a sharply pointed Florentine cutaway and humbucking pickups. The ‘ES’ continued the ‘Electric Spanish’ nomenclature of other models. By using 2 pickups, the L5CES was intended to be used both acoustically and electrically. A notable user of the electric L5 was Scotty Moore who worked with emerging rock ‘n’ roll singer, Elvis Presley in the 1950s. There were a number of variations on the theme, including the thinline, short scale Byrdland and in the 1970s, Gibson even introduced a solid body version of the L5, called the L5S.

In 1955, Gibson introduced their first production humbucking pickup, designed by Seth Lover. Early versions of the Gibson P.U.490 humbucker have become known as PAF (Patent Applied For) pickups, while ones produced after their patent was awarded in 1959 are known as ‘Patent No.’ pickups. Succeeding versions of the Gibson humbucker right up to the current day have built on the foundations of these early, now legendary, pickups. As they had done in the 1930s, Gibson launched their new pickup first on lap steel guitars in 1956 before phasing them in to replace P90s on the aforementioned ES‑175.

It wasn’t long before PAF humbuckers were used on many Gibson guitars. Unsurprisingly, they also began to appear in the company’s (relatively) new solid body gold top Les Paul Model and black Les Paul Custom guitars from 1957 as well as on the all‑new semi‑acoustic ES‑335 from 1958. However, that’s getting ahead of this particular part of the story. Fortunately for Gibson, their humbucking pickups proved highly successful across all types of electric guitar and have long since become an industry standard, with many 3^rd party pickup suppliers creating their own versions. Even the original Charlie Christian pickups are now being replicated for enthusiasts of the unique sound they produced.

There have, perhaps obviously, been plenty of other electric archtop guitars over the intervening years from a wide range of manufacturers across the globe. While this part of the story recognises this diversity, it cannot do justice to the proliferation of instruments on the market today. Needless to say, many of today’s designs have been inspired by the few milestone instruments mentioned here. Arguably, progress would have taken place anyway, even without these key instruments. However, the guitars covered above are particularly notable in historical terms not necessarily because they were the first or the best but because of the part they have played in the overall heritage.

Again in hindsight, the addition of one or more pickups to an existing acoustic guitar may seem to be an obvious option. However, at the time, it was a significant development by a company that was known for combining innovation with traditionalism. It was a strategic decision by Gibson that achieved that clever balancing act, innovating while preserving their reputation and sustaining their user base during a time of major industry and social change.

When the time came to introduce their own range of solid body guitars in the early 1950s, Gibson already had plenty of experience under their belt to make informed decisions about what would and what wouldn’t work. It is not surprising that other manufacturers followed suit and the electric archtop guitars became mainstream until the 1950s.

The electric archtop guitar proved extremely popular with traditional guitarists looking to continue using archtop jazz guitars while also enjoying the benefits of greater volume provided by amplification. After a commercial nadir in the late 20^th Century, archtop electric designs have also proved exceedingly dependable and many models remain popular to the current day, and will probably now endure well into the instrument’s future.

The Early Solid Body Electric Guitar

Possibly the main individual associated with the rather awkward birth of the electric solid body guitar was Adolph Rickenbacher (1886‑1976). Shortly after he was born in Basel, Switzerland, Richenbacher emigrated to America in 1891 with relatives following the death of his parents. After settling initially in Wisconsin, Adolph moved to California in 1918. In 1925, he set up the Rickenbacher Manufacturing Company, a tool and die business manufacturing metal and plastic products in Los Angeles.

To begin with, Rickenbacher spelled his family surname with an ‘h’, rather than the ‘k’ we are familiar with today. Rickenbacher later changed his surname, partly to ‘Anglicise’ it and partly to capitalise on the fame of his cousin and WWI flying ace, Eddie Rickenbacker.

Alongside Rickenbacher, the other key person was none other than George Beauchamp, the Texan Vaudeville entertainer and inventor who had already played such a major part in the development of resonator acoustic guitars with the National String Instrument Corporation in the 1920s. In addition to pioneering resonator guitars (see Part III), Beauchamp had been experimenting with pickups and amplified instruments since the mid‑1920s but with little success (see Part IV).

Perhaps ironically, during the late 1920s, Rickenbacher’s company was manufacturing metal resonator guitar bodies for National, so perhaps it is not surprising that Beauchamp and Rickenbacher’s paths should cross. Rickenbacher was even a shareholder in National. According to some commentators, it was Beauchamp’s involvement with Rickenbacher that possibly precipitated the former’s ultimate departure from the newly merged National Dobro Corporation in around 1934.

Beauchamp’s quest for greater guitar volume had led him to explore the idea of using an electromagnetic pickup to create a signal and an amplifier to produce volume. Like many before him, Beauchamp was driven to prove the concept in a practical way and he was largely successful. Beauchamp had started designing pickups and ideas for an electric guitar while still at National and in collaboration with another National employee, Paul Barth. Beauchamp and Barth’s first successful pickup design comprised a pair of U‑shaped magnets arranged in a ‘horseshoe’ shape that housed the pickup’s wire coil and surrounded the guitar’s strings.

In October 1931, Rickenbacher, Beauchamp, Barth and a number of others became business partners and founded the Ro‑Pat‑In Corporation (short for Electro‑Patent‑Instruments), based in Los Angeles. Ro‑Pat‑In’s stated goal was to produce fully electric musical instruments. Their prototype Hawaiian electric guitar from c.1931 exhibited many of the features of the eventual production model, although it was mainly constructed from wood. This was not an acoustic guitar in any shape or form, so it had to function as an electric instrument from the outset.

Ro‑Pat‑In became the first company to design and manufacture a production solid bodied electric guitar in 1932, way before Gibson. Finally, albeit in embryonic form, the fully electric guitar had finally arrived. These early guitars were, perhaps unkindly, nicknamed ‘frying pans’ because of their distinctive shape, comprising small circular bodies, long necks and all-metal construction. The guitar comprised a circular cast aluminium body and neck and incorporated the all‑important ‘horseshoe’ pickup and a volume control.

Wisely, Ro-Pat-In changed its unwieldy name to Electro String Instrument Corporation in 1933. Confusingly, early instruments appeared with the ‘Electro’ (and even ‘Elektro’) name. Even more confusingly, the company used the Rickenbacher spelling inconsistently until it finally became Rickenbacker from around 1950.

Following the name change, the ‘frying pan’ became the Rickenbacher Electro A-22. The profile of the instrument was heightened by steel guitarist Jack Miller who played a ‘Frying Pan’ with Orville Knapp (1904-1936) and his orchestra from 1934. Although he was little‑known at the time, Miller may possibly be able to lay claim to being one of the first artists to popularise the electric guitar.

As previously covered in Part IV of the story, Beauchamp’s 1934 patent application for an ‘electrical stringed musical instrument’ incorporating an electromagnetic pickup was finally awarded in April 1937. The intervening 3‑year period allowed enterprising competitors to take advantage of the new technology and create their own versions. Rickenbacher made a conscious decision not to defend their patent in the courts, thereby effectively opening up the market to competition.

Aluminium often caused tuning problems under demanding stage conditions, so Rickenbacher also experimented with other materials, including plastic and wood. From 1935, Electro released the influential Model B Hawaiian lap steel guitar. The Model B was notable for being made from cast Bakelite, a form of synthetic plastic invented in 1907 by Belgian-American chemist Leo Baekeland (1863-1944) in New York. Model B guitars were originally produced with a single volume control and five decorative chrome panels before models from the late 1930s featured volume and tone controls with white enamelled panels.

Richenbacher and Beauchamp recognised that the market for lap steel guitars was relatively small and there were other opportunities to be exploited. From 1932, Rickenbacker also went on to design more traditional ‘Electro Spanish’ guitars with conventionally‑shaped acoustic wood bodies, f‑holes, a slotted headstock and neck to body join at the 14^th fret. By 1935, guitarist and early endorsee Ken Roberts was honoured with a ‘signature’ model that had a neck to body join at the 17^th fret, featured a vibrato tailpeice and was the first electric Spanish‑style guitar to have a 25½” scale neck.

Like the ‘frying pans’ before them, both the Model B and the Electro Spanish guitars used the distinctive ‘horseshoe’ pickup. In addition to guitars, Rickenbacher Electro used their expertise to develop other electric instruments including mandolins, violins, cellos and even a harp. To accompany their electric guitars and to make them usable, Rickenbacher Electro also produced guitar amplifiers.

Timing of these guitar developments wasn’t ideal and market conditions were challenging for Rickenbacher. Electro String’s instruments appeared shortly after the Wall Street Crash in October 1929, an event that initiated the Great Depression, a major worldwide downturn that persisted until the late 1930s. Coincidentally, during the 1930s, global political tensions started to increase culminating in the outbreak of WWII. Most of America’s industrial concerns were focused on supporting the war effort for several years and the ensuing recovery was slow. The impact on the uptake of electric guitars during depression‑era America was significant, particularly in rural areas. Despite the difficulties, Electro String Instrument Corporation persevered and had produced over 2,500 ‘frying pans’ by the time the company stopped making them in 1939.

After all his vision, ambition, creativity and drive, George Beauchamp became disillusioned with the direction in which things were moving and he left Rickenbacker in 1940 to follow other pursuits, including his passion for deep sea fishing. Beauchamp died of a heart attack while on a fishing trip near Los Angeles in 1941 at the age of just 42. Beauchamp was largely unrecognised at the time for his many significant contributions to guitar evolution.

Following Beauchamp’s departure, Rickenbacker continued making musical instruments until 1953 when he sold the company to Californian businessman Francis Cary Hall. After the sale, the Rickenbacker company embarked on a whole new era of guitar building and commercial success under Hall’s leadership. Adolph Rickenbacker died in 1976 as a result of cancer in California at the age of 89. The company he founded in 1931 continues to thrive and still bears his name (complete with its ‘k’) today as the Rickenbacker International Corporation (RIC).

End of Part V

This moment seems like another ideal stopping point, albeit covering a fairly short period of intense guitar evolution in the 1930s. Together, Gibson’s and Rickenbacker’s milestone innovations had bridged that all‑important gap between the guitar’s acoustic history and the introduction of commercially produced modern solid body electric guitars in the 1950s. From this watershed point on, nothing in the music world would ever be quite the same again.

It is the emergence of the modern electric guitar, and particularly the now‑familiar solid‑body guitar, as we know it that will be picked up in Part VI. The fascinating battle between industry stalwart Gibson and new‑kid‑on‑the‑block Fender was about to take place. Fender and Gibson started fighting for market supremacy in the 1950s and are still doing so today.

I hope you enjoyed this part of the guitar’s story and trust that you’ll come back for the next exciting instalment – same time, same channel, next month (hopefully!). Until next time…

CRAVE Guitars ‘Quote of the Month’: “Failure may not be an option but the risk of failure is something that most of us have to work damn hard to avoid at all costs.”

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29 Jun 2018

June 2018 – A Potted History of the Guitar Part IV

by Tony Drew | posted in: History, Introduction, Observations | 0

Without further ado, let’s get stuck into Part IV of the history of the guitar. As the story was left at the end of the last article during the 1920s and early 1930s, something new was needed to ensure that guitars would not only be able to compete with other instruments in a live situation but also become the catalyst for a musical revolution to mirror what was taking place in wider society. Just in case you were lulled into a sense of coherent continuity, this month’s article is a bit different from what has been covered so far.

This part is presented as part of a whole. If you wish to recap on previous articles in the ‘Potted History of the Guitar’ series, you can access them here (each part opens in a new browser tab):

Please remember that this is written purely for entertainment purposes and is not intended as an academic tome. While I have tried to be diligent in my research, there are undoubtedly improvements that could be made, so corrections and clarifications are genuinely welcomed. This is quite a long article, so I hope you are sitting comfortably.

Needing to be heard

The problem for guitarists in the 1920s was a simple but fundamental and frustrating one. The amount of volume that could be attained from purely acoustic guitar designs had got as far as it was likely to get at the start of the 1930s. Guitarists were still struggling to be heard in noisy live music environments as part of jazz, swing, big band and dance orchestras. Despite the strengths of steel strung folk guitars, archtop guitars and resonator guitars, the lack of volume continued to be a problem for guitarists throughout the early part of the 20^th Century. A number of clever innovations attempted to help acoustic guitarists cut through the mix but they didn’t really capture mainstream attention and passed into obscurity, leaving demanding musicians still yearning for louder instruments.

Creative inventors, engineers and entrepreneurs were determined to find a workable solution. Perhaps the biggest game‑changing watershed in the entire history of guitar building was about to take place in America in the 1930s. The transformation depended on coincidental and mutually dependent developments; the magnetic pickup, the portable valve amplifier and its associated loudspeaker(s). Undoubtedly, the amplifier came first, simply because it could be driven by other inputs, such as early microphones, while the pickup followed to take advantage of the opportunity. Logic suggests that the converse would make little sense, as a pickup without some means of manipulating the signal s essentially redundant.

By the end of the 19^th Century, early microphones were being used in telephone, broadcasting and recording industries. In 1916, the first condenser microphone was invented and in 1923, the first moving coil and ribbon microphones were developed. Given the timing, it seemed logical to experiment with microphones to capture the sound from acoustic guitars. However, the results weren’t particularly successful and the microphone proved to be a dead end for guitarists at the time. A more practical and reliable alternative was required to capture the physical energy produced by a stringed instrument and convert it into a usable electrical signal that could then be amplified and output.

Before starting to look at the early electric instruments that changed modern guitar music forever, it is worth taking a temporary detour to look at the catalysts that led to the step change. Once the technical inhibitors had been overcome and the various elements combined, electric guitars became a realistic and achievable proposition.

The electro magnetic guitar pickup

By the 1920s and 1930s, the science of using magnetism and wire coils to induce an electric current had been understood for several decades. It would, however, take some ingenuity to apply the various scientific principles involved to overcome the specific practical problems experienced by guitarists of the time. Within this context, we need to go right back to basics as a starting point.

An electromagnetic guitar pickup is basically a passive transducer that uses Faraday’s law of induction, named after English scientist Michael Faraday (1791‑1867), to produce an electromagnetic force. The physical movement of the vibrating steel string of a strummed or plucked guitar disturbs the magnetic field and induces a small voltage of between 100mV and 1V through the coil. This differs from a simple microphone, which works by converting pressure variations in the air (sound waves), into the mechanical motion of a diaphragm, which in turn produces an electrical signal (depending on the type of technology used).

A simple electromagnetic guitar pickup is generally constructed from one or more permanent magnets, wrapped many thousands of times in a coil made of fine copper wire. Most early guitar pickups comprised only one magnet and coil, hereafter referred to as single coil pickups. The weak electrical signal is then passed down an electrical lead to a separate amplifier where the signal is multiplied many times to drive a passive loudspeaker that reproduces the original signal at greater volume.

Unlike a microphone, the electromagnetic pickup does not reproduce the actual acoustic sound waves emanating from the guitar. The natural resonance of the instrument may cause the strings to vibrate in a certain way and this variation is picked up by the transducer, which may explain the differences in sound between two instruments using the same pickup, electrics, amplifier and speakers. As a result, at least in the early days, the characteristics of the pickup combined with the rest of the signal chain probably had more to do with the sound that audiences heard, rather than that of the actual instrument itself. There are innumerable permutations in which the basic components of magnets and wire can be configured to produce different outputs and over the years, pickup designers have used these variations to differentiate their pickups from those produced by others.

Gibson employee, Lloyd Loar had experimented with stringed instrument pickups as early as 1924, shortly before he left the company. Loar attempted to produce an electrical signal from vibrations passed from the strings through the bridge to the magnet and coil. Loar’s work did not lead to a successful product and guitarists had to wait a while longer.

American inventor and musician, George Beauchamp, who had been involved with the National String Instrument Corporation and the development of their resonator guitars, was also involved with another resourceful enterprise at the beginning of the 1930s. He teamed up with Adolph Rickenbacher to form the company was originally called Ro Pat In Corporation, which later became Electro String Instrument Corporation and later still, Rickenbacker, a name that most guitarists will recognise. Ro-Pat-In was instrumental in taking a fundamental new approach to electric guitar design.

Through Electro String, Beauchamp filed a patent in June 1934 setting out his pickup design as part of a complete ‘Electrical Stringed Musical Instrument’. Beauchamp’s ‘horsehoe’ pickup design comprised two ‘U’‑shaped magnets encircling the strings. Beauchamp’s application was granted by the U.S. Patent Office in August 1937. The patent was important because it was for a solid body electric guitar using a magnetic pickup, not just the pickup on its own – the development of the instrument will be covered in the next part of the story so, for now, the focus is solely on the pickup.

Ironically, in February 1936, Guy Hart filed a patent on behalf of Gibson for an ‘Electric Musical Instrument’ and this was awarded by the Patent office in July 1937, just 28 days before Beauchamp’s earlier patent application was confirmed.

Although unknown at the time, another single coil guitar pickup patent was filed in September 1944 by American inventor and entrepreneur Leo Fender. That application was for a ‘pickup unit for instruments’, which was awarded in December 1948. Although not as historically significant as other pickup patents, it was a clear indication of the direction that Leo Fender was heading prior to founding the company that would bear his name.

Another important principle of basic physics caused a significant problem for early pickup designers, and it still does even today. In addition to the desirable characteristic of electrical induction for guitar pickups, electromagnetic coils also act as directional antennae. As far as musical instruments go, this unwanted ‘feature’ means that single coil pickups not only pick up string vibrations but they also pick up interference from alternating mains current used by electrical appliances. Depending on position of the pickup in relation to other electrical equipment, of which there are usually many in a live music venue, the interference manifests itself as a continuous and insistent hum, which is then in turn amplified by a guitar amplifier.

One ingenious solution to the problem of mains‑induced hum was to invent a guitar pickup that still produced a signal from string vibrations while eradicating the interference from nearby electrical equipment. The clever answer was the invention of the ‘humbucking’ pickup, which uses two magnets, each with a coil of wire wound in opposite directions. Electrically induced mains interference affects both coils equally and, because each one is wound in opposing directions, the interference is cancelled out, thereby eradicating (or ‘bucking’) the hum. More importantly, not only do the coils still induce a voltage, they output a stronger signal because there are two coils instead of one. As the problem is all but removed at source, there is no hum to be amplified.

Arguments persist as to who invented the humbucking guitar pickup. Many commentators give the accolade to Seth Lover (1910‑1997), who was an electronics designer working for Gibson at the time and filed a patent in June 1955. Lover’s closest competitor in the race to be recognised for the humbucking pickup came from Joseph Butts, who later worked for Gretsch. Butts filed another humbucking pickup patent some 18 months later in January 1957. It was Butts’ application that was awarded first in June 1959, while Lover’s patent was awarded in July 1959. As far as many working musicians were concerned, the invention was successful and that was all that mattered.

Generally speaking (but not always, especially if obscured by a cover), it is relatively easy to spot the difference between slim single coil pickups and their larger dual‑coil humbucking counterparts. The latter normally have two coil bobbins traditionally mounted side‑by‑side. Within these two broad types, there are many, many different makes and styles of pickup to suit most needs.

Hum is not the only affliction that electric guitar builders have to deal with. All electromagnetic pickups, even those produced today, are prone to audio feedback, which is often heard as an undesirable high pitched shriek or howl. Feedback is a phenomenon called the Larsen Effect after the Danish scientist Søren Absalon Larsen (1871-1957) who discovered it. Audio feedback is caused by a sound loop that exists between an audio input such as a pickup or microphone and an audio output such as an loudspeaker fed by an amplifier. The electrical signal from the input is amplified through a loudspeaker and is then picked up again by the input and so on, continuously. The sound of the feedback is shaped by the resonant frequencies and proximity of the various components in the loop, including room acoustics. Most of the time, feedback is considered problematic and often unpredictable. However many guitarists have learned to harness and control feedback in a positive musical way to create additional sounds.

Some contemporary pickup manufacturers go to great lengths to replicate the authentic tonal characteristics of vintage pickups. One of those widely imitated pickups is also probably the most famous of humbucking pickups. Used on Gibson guitars from the late 1950s, the PAF (Patent Applied For), named after the black sticker on the baseplate, has come to define Gibson’s sound for many guitarists. The PAFs are particularly revered, as they were used in sunburst Gibson Les Paul Standards from 1958‑1960, often regarded as the ‘golden years’ for Gibson.

Today, many independent pickup builders not only pay homage to vintage designs but also strive to create their own distinctive reputation. Third party pickup builders may make OEM (Original Equipment Manufacturer) and aftermarket pickups in a huge range of types. Such companies include Seymour Duncan, Di Marzio, EMG, Lollar and Bare Knuckle, among many others. Pickup choice in the 21^st Century is very much down to personal preference and the options are nigh on infinite – very different from the 1930s.

The sounds generated by single coil and humbucking pickups are noticeably different. Not only do single coil pickups tend to produce a weaker signal, they sound thinner and cleaner, while more powerful humbucking pickups tend to sound fatter and warmer. Guitarists noticed this variation and took advantage of the differences to shape their own playing style and develop their distinctive tone. In addition, humbuckers are often considered better suited to overdriving pre‑amplifiers, thereby adding some controllable, distinctive and desirable harmonic distortion, making them popular in higher gain rock music.

By the 1950s manufacturers were commonly using two or more pickups on a guitar for added tonal versatility, initially adding a second or third pickup of the same type, for instance commonly used configurations include 2 humbuckers (e.g. Gibson Les Paul) or 3 single coils (e.g. Fender Stratocaster). Many guitar makers today mix different types of pickups on one guitar to broaden the range of sounds available.

Some pickup arrangements also allow pickups to be engaged in series or parallel or in/out of phase to give musicians a greater number of tonal options. Since the 1970s, pickup designers have enabled the signal from the two coils of a humbucking pickup to be ‘split’ (NB. not ‘tapped’). By using a switch, guitarists may enable a split humbucker to sound either like a traditional humbucker or to emulate the distinctive sound of a single coil pickup. All these various techniques provide guitarists with greater flexibility from their pickup(s).

Simplistically, guitar pickups may also be described either as passive or active. Passive pickups are the basic devices that have been described so far, while active pickups incorporate some form of electronic circuitry in the guitar to modify the signal, normally powered by an on‑board battery. Outwardly, there is often little to distinguish whether pickups are active or not. Putting active electronics into a guitar has been around since at least the 1960s and can range from a simple pre‑amp to boost the pickup signal to elaborate on‑board effects or even low powered amplification.

Since its inception 1930s, the humble guitar pickup has been adapted into many diverse forms. The majority of pickups in the early 21^st Century remain passive single coil or humbucking types. However, there have been other pickup innovations along the way diverging from the norm. These alternative technologies include, amongst many other pickup types; hexaphonic (that feed individual string signals to MIDI/synthesizer controllers), piezoelectric (using crystals to induce current), microphonic (converting sound wave vibrations to electricity), electrostatic (using a capacitor to vary electrical capacitance), optical (interrupting a beam of light detected by a sensor), etc.

The understanding of the science behind pickup materials and dynamics between the components has been improved and refined significantly since the 1930s. However, the basic principles behind the passive transducing electromagnetic pickup remain pertinent today and are likely to remain so for the foreseeable future. Magnetic pickups are, by far, the most common type used by electric guitars in the late 20^th and early 21^st Centuries. This may be about to change.

With the digital revolution, there are numerous innovations occurring today that will lead to radical new pickup designs in the future. Future musicians can expect many new ways of converting the vibrations from humble plucked guitar strings into electrical signals that can be manipulated in ways we cannot yet contemplate. The possibly unstoppable migration from analogue to digital technology will continue. We can only speculate as to how far digital processes will encroach into the hitherto staunchly analogue domain of the guitar. Already, we have seen digital devices that enable the output from a guitar’ pickup to ‘model’ other types of guitar and even other instruments by modifying the signal digitally. We have also seen guitars as being a source trigger for external synthesis and various guitar synths have been around since the 1970s. It seems somewhat ironic that the digital age is enabling ever more accurate simulations of the earliest analogue pickups including the original’s crude and accidental inconsistencies.

While this section of the story is about guitar pickups, it is worth remembering that pickups have also been used successfully on many other types of stringed instrument.

Once the concept had been proven, the next step was to apply actual real‑world pickups in a practical way. There were essentially two methods of implementing an electromagnetic pickup for use on a guitar. One way was to add a pickup to existing acoustic instruments and the other was to invent an entirely new type of guitar with the pickup as an integral part of the design. How these two approaches came about will be covered in the next part of the story.

The pickup on its own, however, is of little use in isolation. Another crucial part of the equation was to take the weak signal from the guitar’s pickup and manipulate it electronically to make it much louder, which is where a completely different solution was needed.

The electric guitar amplifier

Possibly the major challenge with introducing guitar pickups was to turn the tiny voltage produced by the pickups into a sound that provided practical real‑world volume and tone for working musicians playing in noisy bands on the road.

The essential piece of equipment actually comprises two crucial components, the electrical amplifier and one or more loudspeakers. Amplifiers largely fall into two broad categories – either as discrete units comprising the electronics in a ‘head’ unit with loudspeakers installed in a separate cabinet, or with both amplifier and speaker(s) integrated into a single ‘combo’ amp. It is worth looking at the origins of both the electronics and the loudspeaker separately.

For travelling musicians from the 1930s on, amps also needed to be portable, so size and weight were particular considerations, as was electrical safety, durability and reliability. In addition, some degree of industry standardisation to enable interchangeability between instruments, electronics and venues was important.

The Amplifier

In the early days, amplifying a signal from a pickup was all that a guitar amp was really required to do. Controls were very basic, usually just a single input channel with a volume and, maybe, a tone knob. It would take some time before more flexible electronics were added to these basic amplifier circuits. Nowadays, the diversity of amps ranges from the very simple to the incredibly complex. The latter often including, just for starters, multiple switched channels, gain controls, effects loops, digital modelling alongside advanced EQ, flexible on‑board effects and digital interfaces. However, the fundamental principles of amp utility haven’t really changed that much since amps were first invented in the 1920s and when guitarists started to use them in the 1930s.

Put very simply, an amplifier is made up of active electronics that are designed to take an input signal, multiply it many times in strength and output it to a loudspeaker at a volume that is considerably louder than the original input. The electronics of an amplifier comprise essentially two discrete parts, a pre‑amp that controls the incoming signal and shapes it ready to be boosted and output by the power amp section that then drives the loudspeaker(s). It is these two amp sections that determine the overall character and volume of the audio output.

Amplifier output is usually measured in watts and provides a crude indication of power output (volts x amps = watts). The relationship between watts and sound pressure levels heard by the human ear is logarithmic. Generalising, it takes ten times the output power in watts to double the perceived audio volume. In addition, it takes considerably more amplifier power to reproduce low-frequency sound, especially at high volume, so bass amps tend to have higher power output ratings.

While early amplifiers were configured to the environment in which they were most likely to be put, such as practice, studio or stage amps, many modern amps use various techniques to minimise this artificial distinction, such as master volume controls, power attenuators or circuits used to modify amplifier stages to suit.

Up until the 1970s, thermionic valves – also known as vacuum tubes – were a principal electronic component and one that contributed significantly to both the power and sonic character of the amplifier. A valve is a relatively simple device used to control electrical current between its electrodes. The first valve was invented in 1904 by English electric engineer John Ambrose Fleming (1849-1945).

At its most basic, a valve comprises an external glass container used to maintain a vacuum is attached to the valve base. Inside the valve there is a heater, an electron‑emitting cathode/filament and an electron‑collecting anode/plate. Electrical current, in the form of negatively charged electrons, flows through the vacuum in one direction only from the cathode to the anode. An electrical grid can be used to control the current and is the one often used for amplification because the grid can be used to vary the number of electrons reaching the anode and, thereby, controls the amount of gain. Valves are often described by the number of electrodes, for instance; diode, triode, tetrode or pentode valves (2, 3, 4 and 5 respectively). The humble valve has been used in many applications, such as amplification, rectification, switching, oscillation, and display.

Valves come in many shapes and sizes and vary according to the function they are required to perform in the amp stages. Generally speaking, pre-amp tubes tend to be smaller, while power amp valves tend to be larger.

There are numerous alternatives and variations of valves and there isn’t room to cover the range of technical differences. Thankfully, there has been a degree of commonality in amplifier design over the decades. Typical valves used in pre‑amps include models such as the 12AX7/ECC83. Typical valves used in power amps include models such as the EL-34, EL-84, KT66/77/88, 6L6/5881 and 5150. Valves impart a characteristic ‘natural’ sonic signature and tend to be sensitive to a guitarist’s playing dynamics, which is why they are still widely favoured by many musicians to this day. While technically outdated and obsolete, there is a notable modern‑day industry built around valve production, amp manufacturing and valve amp maintenance.

The valve is the technological precursor to modern semiconductors. Semiconductors are often made of silicon, although they can be made from other materials, such as germanium. A transistor is a solid‑state semiconductor that roughly performs the same function as a valve and is commonly used for amplification. Transistors are smaller, cheaper, lighter, run cooler, are more reliable and more resilient than valves. Some manufacturers produce hybrid amps that aim to take the best characteristics of both valve and transistor technologies.

Taking things even further away from archaic valve technology, electronics using complex digital microprocessors are commonplace. Not only can DSP (Digital Signal Processor) chips produce their own sounds but also they enable a single unit to model a multiplicity of amplifier models that would be impossible using traditional technology. In addition, they can also emulate multiple effects, speaker cabinets, microphone placements, studio interfaces, and so on. Reliable and robust digital processing amps able to be used equally well at home, in the studio and on stage are once again attempting to usurp territory previously held by archaic analogue amps.

Specialist amps are made to make the most of other, albeit similar, electric instruments. For instance, electro‑acoustic guitars (acoustic guitars with pickups) produce a wider frequency range and tend to be ‘cleaner’ sounding than electric guitar amps, which has led to increasingly elaborate amp electronics to cater for the particular needs of acoustic guitar players. Bass amps and speakers are also engineered specifically to provide for the demanding amplification used by bass guitarists. There are no hard and fast rules, the lines are not always clearly drawn and there is inevitably some interchangeability between the general types.

One of the keys to success is to match the characteristics of the amplifier stages to the loudspeakers, so it is worth looking next at the humble loudspeaker and the important part it plays in the guitar sound’s signal chain.

The Loudspeaker

The latter part of the 19^th Century was ripe for invention in the field of sound reproduction. As with other sections, only a few of the key milestones can be covered here. Prior to the invention of the modern loudspeaker, megaphones and bulky ‘radio horns’ had been used to increase acoustic volume. However these proved impractical because of their size and weight, limited frequency range and low sound pressure levels.

German teacher, Johann Philipp Reis was, perhaps, the first to develop a rudimentary type of experimental electric loudspeaker in 1861. Alexander Graham Bell was the first to patent his loudspeaker design in 1876 for use in his telephone, shortly followed by Ernst W. Siemens who patented his ‘magneto-electric apparatus’ in 1874. Thomas Edison and Nikola Tesla were also experimenting with sound around the same time. By 1898, Horace Short was working with compressed air drivers and Oliver Lodge was developing a ‘dynamic’ speaker using magnets and moving coils with horns to amplify sound. Danish‑American engineer Peter L. Jensen (1886-1961) is often cited as co‑inventor of moving coil speakers in 1915 and he started applying the technology for use in real world situations. Jensen founded his company, Magnavox, in 1915 to market products for telephones and public address (PA) systems. Magnavox is now part of the massive Philips corporation.

Things changed considerably in the 1920s with the introduction of the first amplified moving coil loudspeaker using a conical paper speaker diaphragm, which was invented in 1925 by Edward W. Kellogg and Chester W. Rice, both of whom worked for General Electric in New York, USA. Their research was important as it established both the principle of the amplifier to boost a signal and a speaker able to reproduce a wide and uniform frequency range. Rice filed a patent for the electrodynamic direct radiating ‘loud speaker’ in 1925, which was awarded in April 1929. Their speaker was introduced to the market under RCA’s Radiola brand in 1926.

Early speakers used powered electromagnets, as permanent magnets were scarce at the time, although Jensen released a fixed magnet speaker in 1930. Lightweight Alnico alloy magnets became available after WWII, making the technology more accessible enabling further innovations to take place. Other inventions along the way included, for example, 2‑way systems using a crossover to separate frequency bands (1937) and coaxial speakers (1943). Once the concept of the moving coil speaker had been proven in practical applications, it has become the de facto standard within the music industry for nearly a century.

The loudspeaker, as we know it today, is essentially a mechanical electroacoustic transducer that serves the opposite function to a microphone in that it converts an electrical signal into sound waves. A traditional moving coil speaker is passive in that it relies on an already amplified signal being fed to it and it doesn’t require its own power supply. The incoming amplified signal is fed into a coil of wire, known as the voice coil, suspended between the poles of a permanent magnet. The voice coil is attached to the apex of a conical diaphragm known as a speaker cone, originally made of paper. The outer edge of the cone is mounted within a fixed metal chassis, usually within a cabinet. The electrical signal makes the voice coil move back and forth rapidly within the magnet thereby pushing on the cone to produce sound waves. The more air that the moving speaker cone displaces, the louder the perceived sound is. Different sizes and types of speaker are used to deliver different sound frequency ranges. Generally, larger speakers are used to deliver lower bass frequencies and smaller ones used for higher treble frequencies.

Loudspeakers are usually attached to a flat panel (baffle) with circular holes cut into it such that the sound waves produced by the speaker cones can escape directly into the listening environment. The baffle with its speaker(s) is normally mounted inside either an open‑back or closed‑back wooden cabinet.

Like amplifier outputs, speaker output is usually measured in watts, which is the electrical power needed to drive the speaker. More watts generally, although not always, indicates greater volume. Like all electrical devices, a speaker provides some opposition to the signal being fed into it, called impedance, measured in ohms. Some speakers are ‘hard to drive’ and have a low impedance, which means that it requires greater current from the amplifier to result in the same output level than a high impedance speaker. As a result, it is important to match a speaker’s characteristics to the amp that is driving it.

Most loudspeakers, even those produced today, are relatively inefficient devices with only about 1% of the electrical energy being converted into acoustic energy. Most of the remaining energy is converted into heat. The sensitivity of the speaker describes how much relative electrical energy is converted into sound pressure level, measured in decibels.

The other important factor for loudspeaker performance is its frequency response. Human hearing generally covers the range 20-20,000 Hertz (cycles per second). People’s sensitivity to frequencies is not uniform and it varies depending on pitch. Human hearing is usually most sensitive in the 2,000-4,000 Hertz range.

Famous names in the field of loudspeaker manufacturing today include Celestion, Jensen, Weber, Electro Voice, JBL, Bose, Fane, Altec Lansing, Mackie, and Peavey amongst many others.

Despite its many drawbacks, the moving coil loudspeaker was (and generally still is) the most effective mechanism for the job and they remain in very wide use today. Speakers come in a multiplicity of shapes and sizes and are used in so many different ways. However, like the pickup and amplifier, the basic principles of speaker design can be traced back to the early part of the 20^th Century.

Guitar Amps

Initially, bulky battery‑powered valve amps and speakers were used in PA systems and in movie theatres of the time. Because of their bulk and relative fragility, these early systems tended to be fixed installations. From c.1927, portable AC mains‑powered amps became available and musicians started to adopt the technology.

In 1928, Stromberg‑Voisinet advertised the first electric instrument and amplifier package. However, it was not a commercial success and no verified examples exist today. In 1929, Vega introduced a portable amplifier to be used with banjos.

It wasn’t until 1932 when the Electro String Instrument Corporation – later to become Rickenbacker – was formed to bring the electric guitar to market that things really took off. Electro launched a ‘high output’ guitar amp to accompany their new solid body electric lap steel guitars, as Hawaiian music was highly popular at the time across America. The first commercial solid bodied electric guitar and amplifier made by Electro String essentially established the format for early combo amps comprising an electronic amplifier mounted inside a wooden cabinet along with a speaker. The new combo amp also had a carrying handle to make it portable and, shortly after, the company added metal corners to protect the cabinets in transit.

In 1933, Dobro introduced the first guitar amp combo with twin 8 inch speakers. By around 1935, the demand for amplified electric guitars became unstoppable and the electric guitar music revolution had begun. Other companies such as National, RCA Victor, Audio-Vox, Vivi‑Tone, Premier, Vega, Kay, Valco and Volu‑Tone, promoted their own amps to musicians, with varying degrees of success during the 1930s and 1940s. Gibson was also experimenting with amplifiers in the early 1930s although none were made commercially available at the time. Most of the early valve amplifiers were low powered by today’s standards, usually less than 10-15 watts and using small speakers, often of 10 inches or less in diameter.

In 1938, American electronics technician, Clarence Leonidas ‘Leo’ Fender (1909-1991) established Fender Radio Service to repair a wide variety of electronic equipment. He found that musicians would come to him for PA and amplifier repairs and rentals. Seeing the potential of the music industry and started to focus more on musical equipment manufacture. Fender began a short‑lived venture in 1944 with Clayton ‘Doc’ Kauffman, a former employee of Rickenbacker called K&F Manufacturing Corporation with the intention to build Hawaiian lap steel guitars and amplifiers.

In 1946, after Kauffman and Fender parted company, Leo founded the company with which he will forever be associated, Fender Electric Instrument Manufacturing Company, based in Fullerton, California. Shortly thereafter, they introduced the first guitar amps carrying the Fender name. Early Fender combo amplifiers included the Fender Princeton (1947-1979) and Champion 800 (1948-1982).

In 1952, shortly after Fender introduced their Broadcaster guitar which would become the legendary Telecaster, the company introduced what would be, perhaps, its most celebrated combo amp, the famous Fender Twin. The Twin moniker derived from its dual 12 inch speakers. The Twin has been released in many versions over its long history, with its power output ranging from its original 25 watts to a high of 135 watts in the late 1970s. The perennial Fender Twin remains in production today and has become an industry standard.

Meanwhile, based in Kent, England Tom Jennings (1918-1978) founded British company Vox in 1947 to produce musical equipment. It wasn’t until 1958 that Vox released its first guitar amp, the 15‑watt AC15. A year later, at the request of The Shadows’ guitarist Hank Marvin, Vox introduced its most famous model, the AC30, intended to compete with America’s powerful Fender Twin amp. The AC30 proved to be a very successful product and in updated form, it remains in production today.

It wasn’t until the 1950s that mass produced guitar amplifiers really became commonplace and incorporated many of the features now expected from an amp including, for instance, multiple tone controls, tremolo and reverb.

In addition, contemporary popular music of the time was developing rapidly and guitarists began to experiment by overdriving their amplifiers to distort the guitar’s sound at much higher volumes. From the mid‑1960s guitarists sought to control the level of overdrive and distortion (also known as clipping) as a creative tool. One particular characteristic of natural valve distortion is that clipping also tends to compress the signal as the volume is increased, meaning the output tends to sound ‘thicker’, rather than louder, emphasising the guitar’s sustain.

Guitarist Dave Davies of English band The Kinks is often credited with popularising guitar distortion. On one occasion, Davies himself admitted to slashing the speaker cone of his Elpico AC55 ‘little green amp’ with a razor blade out of frustration and in the process of doing so, he made it sound distorted and nasty. The Kinks’ song, ‘You Really Got Me’ (1964) is often cited, rightly or wrongly, as the first hit record featuring heavy guitar distortion (using a Vox AC30).

The search for new guitar sounds in the 1960s helped to ignite the drive for compact guitar effect pedals, initially with simple fuzz and wah effects. A whole industry developed during the late 1960s and 1970s including brands such as Electro‑Harmonix, MXR, Maestro, Boss and Ibanez, amongst many, many others. Effects have ever since been used to complement guitars and amps as an integral part of a musician’s signal chain. The market for effect pedals has grown into a massive industry in its own right.

The development of guitars, amps and popular musical styles of the 1950s defined the template on which succeeding generations of guitarists would build incrementally. Many modern amps and amplifier innovations hark back to the best examples of this ‘golden’ period. Driven by the success of the 1950s, particularly the popularity of Fender amps, the quest for more volume seemed unquenchable. The first 100 watt amps were made by Leo Fender for surf guitarist Dick Dale, while Jim Marshall of legendary British amplifier manufacturers Marshall did the same for Pete Townshend and John Entwistle of rock band The Who. Dr. Jim Marshall OBE was affectionately nicknamed, ‘the father of loud’.

High power, high gain valve guitar amps became the norm at the end of the 1960s and into the 1970s. It was not uncommon to see large stages filled with gargantuan ‘stacks’ of loudspeaker cabinets powered by banks of high powered amps. Marshall is the brand most associated with the classic guitar stack, which at its simplest comprises a 50 or 100 watt amp on top of two 4×12” closed back speaker cabinets, thanks again to Pete Townshend of The Who as well as the likes of Jimi Hendrix and Eric Clapton. The guitar stack has since become inextricably linked with hard, heavy and metal rock music. Music and its essential components very much reflected the cultural and social changes of the times.

There have been several technological challenges to the humble valve. A concerted trend away from vacuum tubes towards solid state transistor amps occurred in the 1970s, led by companies like Roland, Peavey and H/H. Other manufacturers adopted a best‑of‑both‑worlds approach by making hybrid solid state/valve amps, led by Leo Fender during his time with Music Man.

Arguably, Fender, Marshall remain the two predominant and recognisable amplifier brands and, respectively, have come to define the ‘American sound’ and ‘British sound’ respectively. Notably, unlike Fender, Gibson has never had much commercial success with building guitar amps, despite producing some credible models along the way. There are now a myriad of other amplifier manufacturers including famous brand names such as Mesa Boogie, Peavey, Ampeg, Randall, Rivera, Bogner, PRS and Supro in America, and Vox, Orange, Blackstar, Victory, Hi-Watt and Laney in the UK. Outside the USA and UK, there are many successful brands including Hughes & Kettner, Engl, Line6, Roland, Yamaha, BOSS, etc. In order to keep production costs down, many budget models are now produced in the Far East, while the majority of small boutique amp builders cater for the high‑end, being manufactured in limited numbers in America and Europe.

Many other famous brand names have passed into history, such as Traynor, Sunn, Multivox Premier, Univox, WEM/Watkins, Sound City, H/H, Selmer, Cornford and Carlsbro although, to be fair, some of these continue to operate in some form or other and may well be rejuvenated at some point. There are far too many brands, past and present, to mention here.

Ironically, there is increasing interest in capturing the retro sound and looks of the earliest guitar amplifiers. Many companies are now recreating classic analogue models of the past, often incorporating modern adaptations for reliability, safety and convenience to meet the demands of today’s guitarists. There are many boutique amp builders looking to take the best of old and new and present something different from the current mainstream manufacturers.

At this point, no article focusing on guitar amps would be complete without mentioning Dumble amplifiers. Dumble amps are made in very small numbers by Alexander ‘Howard’ Dumble in L.A., California, often by request of well‑heeled professional musicians. The Dumble Overdrive Special is widely regarded as the zenith of limited production boutique amps and, as a result of their quality and rarity, new or used examples have gained almost mythical status and demand extremely high values on the open market.

Despite the remarkable sustained popularity of valves, digital modelling technology is now making major inroads into the tube’s traditional territory. As the technological advances behind digital modelling processors that began with the iconic Line 6 Pod through to ever‑improving digital advances from companies like Fractal and Kemper. The audible difference between the ‘antiquated’ originals and modern digital recreations is rapidly diminishing to the point where professional musicians see a competitive advantage in moving to a digital platform.

Despite stiff competition from solid state and digital circuits, the valve guitar amp currently remains the de facto standard for many discerning professional guitarists, despite the decidedly old-world technology involved. It will be interesting to see how long genuine valve amplifiers will continue to prosper in the face of the digital revolution. Only time and hindsight will tell. It is likely that valve, analogue solid state and digital technologies will be able to coexist for many years yet.

Get connected

Guitars need to be connected to an amp in order to work, often with effect pedals in between. Before wireless and/or digital technology takes over completely, the venerable guitar lead has been the necessary link between input and output since the 1930s. At each end of a traditional interconnecting lead is a remarkable piece of analogue kit that most guitarists rarely think about but cannot live without. Similarly, guitars, amps and effects also have the other part of the same connection.

The essential connector in question is the ¼“ (6.35 mm) jack plug and its associated socket, which originally dates from c.1878. The first jack connector was invented by George W. Coy and was used for the first commercial manual switchboard at the telephone exchange in New Haven, Connecticut, USA. It is astonishing that, after nearly 1½ centuries, this enduring piece of industry standard equipment is still in ubiquitous use today, long after it became obsolete in telephone systems.

End of Part IV

This has been a self‑contained article that departs from the usual topic of guitars per se. While it might seem a lengthy, in‑depth examination, it only just scratches the surface. As I don’t have the space, knowledge or resources to write comprehensively on the subject, I highly recommend that readers wanting to delve into the historical detail take a look at the innumerable resources available on the ever‑present hinterwebby thing. NB. Credit to all original photographers for images used from Google Images.

Arguably, without the complementary inventions of the electromagnetic pickup, the dedicated valve amplifier and the moving coil loudspeaker, the revolution in guitar technology that started in the 1930s and which really took off in the 1950s would not have been possible. It is notable that the scientific principles underpinning today’s electric guitars are still relevant nearly a century later. It is, at least to me, remarkable that, technically, we haven’t really evolved a great deal over the intervening decades. Advances have been incremental refinements, rather than ground breaking. Digital technology may change all that. Watch this space.

At long last, in Part V, the story will finally unleash the breakthroughs that led directly to the early electric archtop and solid body guitars. The next revolution in guitar music making was about to happen. Who could possibly have anticipated the impact that the congruence of the three seemingly innocuous bits of music technology covered above would have when brought together.

I hope you have enjoyed the journey thus far and thank you for reading. I also hope that you’ll come back and join me on the next part of the guitar’s long journey to the current day. Time to get some vintage gear out and plug in. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Excess in any form does not indicate wisdom; rather it evidences the lack of it”

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28 May 2018

May 2018 – A Potted History Of The Guitar Part III

by Tony Drew | posted in: History, Introduction, Observations | 0

Here we are again with the 3^rd in a series of articles telling the long story of the guitar. Part I (→ read here) started over 3,500 years ago, emerging in the Middle East and gradually developing before dispersing across continental Europe and Asia. Eventually, the embryonic guitar found a home in Europe during the early Renaissance where it began to exhibit the characteristics and features that we recognise today. Part II (→ read here) expanded on the humble beginnings and evolved the acoustic instrument into a (generally) standardised form that we are familiar with, as well as focusing on some key 19^th Century innovations in acoustic guitar design. This instalment looks at key 20^th Century developments that will ultimately lead to the widespread introduction of the electric guitar.

The story from c.1900 is not only reasonably well-documented elsewhere but also fairly involved, so the pace slows compared to previous parts and also becomes richer in content. I would encourage anyone with a serious interest in guitar heritage to explore the hinterwebby thing for further information, along with all the usual caveats about the accuracy and believability of what’s out there.

Modern Era (1900-present)

At the end of the 19^th and during the early part of the 20^th Century, before the introduction of the electric guitar, musicians sought ever‑louder instruments, leading to various creative adaptations to the basic construction of the acoustic guitar. While the acoustic guitar continued to be popular for classical and traditional folk music, many guitarists were struggling to be heard as the trend for ensemble, ‘big band’ or swing orchestras became popular at the time. The issue with volume in a group context meant that the guitar essentially became consigned to a rhythm, rather than lead role, especially when competing with percussion and horns. In order to adapt to demand, a radically new approach to guitar design was needed. Thus, the fundamental divergence from traditional nylon strung classical and steel-strung acoustic ‘folk’ guitars had begun.

Guitars at the beginning of the 20^th Century were, though, still entirely acoustic instruments. However, two key innovations were about to take place in America that would bridge the gap from acoustic to amplified electric guitars, which would began to appear in the 1930s. The first development involved the emergence of the acoustic archtop guitar on the east coast while, on the west coast, the second invention to appear was that of the resonator guitar.

Guitars weren’t the only ubiquitous chordophones at the start of the 20^th Century; far from it. The mandolin, banjo, harp and violin also had periods of great popularity and fashion. However, it was during the first quarter of the 1900s that the guitar started its elevation from just another part of a band or orchestra into being the pre‑eminent instrument it is today. Arguably, in addition to the standardisation of classical and steel strung acoustic guitars, it was the introduction of archtop and resonator guitars that contributed towards that success. As is often the case in these matters, the path to success was more complicated than it seems at first and it would be far from a smooth transition with many pitfalls along the way.

Acoustic Archtop Guitars

The acoustic archtop guitar incorporated some of the basic components of the steel string acoustic guitar with a body style that bore some design and construction similarities with classical orchestral stringed instruments. An archtop guitar may be defined as, a stringed musical instrument with a convex curved top, formed either by carving a solid piece of tone wood or by heating a sheet of laminated wood in order to mould it into the curved shape.

Most flat top acoustic guitars up to the end of the 19^th Century used a single integrated bridge/tailpiece mounted to the surface of the top soundboard, meaning that the strings exert not only significant horizontal pull but also lift because of torque. In order to prevent the bridge from lifting and/or twisting, particularly with the greater tension required by metal strings, the thin flat acoustic soundboard required strong internal bracing. Heavily braced tops had the effect of reducing resonant vibrations and inhibiting overall volume. One solution was to make guitars bigger, an approach used by C.F. Martin in the 1930s with the introduction of the company’s sizeable X-braced D-series dreadnoughts, as covered in the previous part of this series of articles. Archtop guitars took an entirely different approach.

Unlike acoustic guitars, most orchestral stringed instruments had a long history of using a carved arched top featuring a separate moveable bridge and fixed tailpiece. The main advantage of using separate structures is that they serve different functions. The non-adjustable tailpiece is used to anchor the strings at that end of the instrument and deals only with the longitudinal stresses caused by string tension. The separate ‘floating’ bridge (meaning that it was not fixed and could be repositioned if needed) supports the strings and is used only to control string height (action) and intonation. The solid carved top of the soundboard was arched upward, as on a violin or cello, in order to counteract the downward pressure that the strings exerted on the bridge, thus providing a stable and resonant structure. The major benefit of this type of design is that it needs less internal bracing which allows the instrument’s soundboard to vibrate more freely, thereby producing a noticeably louder sound.

It was therefore not really surprising that, at some point, enterprising guitar builders would seek to exploit some of the characteristics of other instruments and incorporate the best of these into guitar design. While there may have been numerous examples of experimentation before this time, the enduring convergence of classical stringed instrument construction and acoustic guitar design resulted in the advent of the acoustic archtop guitar from the beginning of the 20^th Century.

The Rise of Gibson Guitars

Although not the only innovator in guitar design at the turn of the 19^th Century, certainly one of the key pioneers that popularised early archtop guitars was American luthier Orville H. Gibson (1856-1918), who was born in Chateaugay, New York. Gibson started making mandolins in his home workshop in Kalamazoo, Michigan in 1894 as ‘O.H. Gibson, Manufacturer, Musical Instruments’.

Gibson himself was, by all accounts, somewhat unconventional, being described as an obsessive, eccentric genius as well as an extreme perfectionist. He apparently held other, more traditional, instrument makers of the time in contempt and he was determined to do things differently and in his own way. Orville Gibson, the person, remains somewhat of an enigma and appears to have suffered from mental illness throughout his life, spending several periods in mental institutions before his death in a psychiatric asylum in New York.

Gibson started out by adapting European violin designs for use in mandolins and then, subsequently, guitars. By 1897, Gibson had made his first hollow archtop guitar with a relatively thick carved solid wood top, back and sides, cello style tailpiece, floating bridge and steel strings. His early designs retained the traditional acoustic guitar sound hole, although oval in shape. He used spruce wood for the top for its resonance and maple for back and sides for strength and density. Unlike traditional flat top acoustic guitars of the time, Gibson’s archtop guitars did not use internal bracing, as he felt this would hamper both volume and tone. When played hard, Gibson’s relatively un‑stressed design was more capable of projecting the loud, bright and ‘percussive’ acoustic volume that guitarists were seeking at the time.

Orville Gibson submitted his only patent application in 1895 for an archtop mandolin design (also applicable to the guitar), which was granted by the U.S. Patent Office in February 1898. The patent covered archtop construction comprising carved, tops and sides cut from solid wood, rather than the acoustic guitar’s braced flat top and bent wood sides. While earlier guitar/mandolin patents by James S. Back in 1893 and A.H. Merrill in 1896 may lay claim to the first archtop designs, it was Gibson that converted his own visionary concepts into a successful business enterprise.

On 11 October 1902, Orville Gibson, along with five local business partners founded the Gibson Mandolin-Guitar Manufacturing Co. in Kalamazoo. The company soon started building archtop guitars using the techniques Gibson had patented for the mandolin. However, Gibson was paid a $2,500 lump sum and monthly income to step back from day-to-day business where his overt, pedantic idiosyncrasies tended to affect production.

While the Gibson F-2 mandolin was a major milestone in the instrument’s history and is now considered a classic landmark design, mandolins generally were beginning to lose favour with musicians. In addition, Gibson had initially followed the trend for tenor banjos in the late 1910s before guitars became the mainstay of the business. Gibson was also known to make complex but not widely used harp guitars, such as the Style U.

Gibson’s Style 0 archtop guitar design proved better suited to the jazz and swing orchestras of the time than the flat top acoustic guitar. As a result, Gibson guitars became very popular in the early part of the 20^th Century up to the 1920s, particularly amongst the jazz fraternity. The Style 0 archtop, which retained the oval sound hole beneath the strings, is often referred to as the direct precursor to the archetypal jazz acoustic archtops that followed. The hand‑carved guitars were, however, very resource intensive to build, so supply fell short of demand and there was a growing need for an instrument that was quicker, easier and cheaper to build.

Orville Gibson finally left the company he founded in 1916 to live in upstate New York until his death in 1918 at the age of 62.

In the same year, 1918, composer, musician and engineer, Lloyd Loar (1886-1943) was hired by the Gibson company as acoustic consultant and advisor. After a break to entertain WWI troops in Europe, Loar re-joined Gibson in 1919. Loar went on to design many of the company’s new instruments in an attempt to turn around disappointing sales. While Loar wasn’t a luthier by trade, he led a design and construction revolution at the company during the 1920s, growing the company’s enviable reputation for building fine professional guitars, mandolins and other stringed-fretted instruments.

One of Loar’s first and best‑known guitar designs, released in 1923, was the Gibson L5 ‘Master Model’. The L5 is widely recognised as the first commercially produced ‘jazz’ guitar. In 1923, the L5 featured all the fundamental characteristics that we recognize in a ‘jazz’ guitar; a carved archtop fully hollow body, separate tailpiece and floating bridge, etc. It was also the first commercial archtop guitar to employ f‑holes that are now synonymous with the style of guitar. The L5’s neck incorporated other innovations, including an adjustable truss rod, designed to counteract string tension, and the body used an adjustable bridge to set the height of the strings above the fingerboard. These key improvements enabled guitars to become more streamlined and therefore easier to play. The L5 was a trendsetter and gained a strong following in the jazz community. Early adopters included the popular guitarist Eddie Lang, comedian/singer George Gobel, and jazz virtuoso guitarist Wes Montgomery.

The L5 is now considered to have been pivotal in acoustic archtop guitar design. As if to evidence its standing, the perennial L5 remains in production well into the 21^st Century, proving the soundness of Loar’s original concept. Lloyd Loar did not stay long at Gibson, leaving in 1924. During the 1920s and 1930s, Gibson became the leading manufacturer of archtop guitars. The perennial Gibson L5 will resurface again later in the guitar’s story.

Gibson archtop guitars remain in production today, including some faithful reproductions and improvements on the classic designs that began in the 1920s.

The Competition

Gibson wasn’t alone in the market and its competitors included Stromberg, Epiphone, Gretsch and Hofner were also making high quality instruments. In addition, from 1932, American luthier John D’Angelico (1905-1964) started producing very fine archtop guitars from his workshop in New York City. In 1965, his apprentice of 12 years, Jimmy D’Aquisto (1935-1995) took over D’Angelico’s work and continued to produce fine acoustic archtop guitars after his master had passed away. Original examples of these guitars are seen by many to represent the pinnacle of the jazz guitar era.

In order to provide ever‑increasing demand for volume, the size of archtop guitar bodies increased from the 16” L5 up to 18” or even 19” measured across the lower bout. Gibson’s reaction to competition was to produce one of the brand’s most famous archtop guitars, the classic Super 400 in 1935.

Arguably, classic archtop guitar designs provided a strong link between traditional steel strung acoustic guitars, through hybrids (electric archtops) to the emergence of later solid body electric guitars. The introduction of electric archtop guitars in the mid‑1930s enabled the transition from acoustic to electric guitars and is covered later in the story.

With the widespread uptake of electric guitars allied to the massive growth of blues and rock ‘n’ roll music in the 1950s, the pure archtop guitar with its strong jazz association struggled to remain popular. Manufacture and sale of archtop guitars fell dramatically and suffered a nadir in the 1990s. However, in the 21^st Century, many guitarists are rediscovering the aesthetic and sonic qualities of classic ‘jazz boxes’. Sales of new archtop guitars have picked up due to a new generation of musicians either seeking an alternative to mainstream instruments or wishing to recreate the sights and sounds of the past with a degree of authenticity.

Many current‑day archtop guitars incorporate pickups to make them more usable in contemporary situations. Modern manufacturing processes including CNC machines used to carve the tops also help to reduce cost and make archtop guitars relatively affordable. Alternatives to solid wood are also abundant today, including the use of formed laminates to create the curved tops.

Acoustic Resonator Guitars

While the concept of archtop guitars was one response to the need for louder instruments a discrete branch of guitar evolution was taking place on the west coast of the U.S.A. In the time before amplified guitars, manufacturers had to respond to the demand for greater acoustic volume during the golden ‘jazz age’ of the ‘roaring twenties’. This particular alternative to the archtop guitar is broadly categorised as the resophonic or resonator guitars. Hereafter they are called simply resonator guitars for brevity.

A resonator guitar in this context is still a hollow acoustic guitar. Resonator guitars differ from previous designs because of the way that mechanical string vibrations are transferred not to the guitar’s sound board but via the guitar’s bridge to one or more spun metal cones incorporated within the guitar’s body. It is these resonating metal cones that produce a louder sound than the traditional wooden sound boards of flat top or archtop acoustic guitars. Musicians also favoured the flexibility of resonator guitars over banjos, which were popular in the early part of the 20^th Century.

The unique construction of resonator guitars also produced a very distinctive thin, bright, metallic sound with little sustain, very different from other acoustic guitars. The distinctive resonator sounds were adopted by blues, bluegrass and country guitarists of the time and have produced many of the characteristic sounds of rural American music over many decades, especially when played with a bottleneck slide. It should be noted that, while resonator guitars are widely associated with the blues, and particularly with Mississippi delta blues guitarists, they have been used in a diverse range of musical genres.

General resonator guitar designs tend to fall into two separate types: square-neck Hawaiian lap steel resonators tend to be played horizontally with a slide and round‑neck resonators that can be played either horizontally, lap-steel fashion, or conventionally. The height of the strings above the fingerboard varies considerably depending on whether the guitars are used for slide, hybrid or regular fingerstyle use. In addition to lap‑steel and Spanish‑style guitars, resonators have been used in many diverse instruments including, ukuleles, banjos, basses and mandolins. Resonator guitars remain popular today, principally for their unique sound and the musical styles they inspired. English guitarist, Mark Knopfler’s iconic 1937 National Style 0 resonator was famously featured on the sleeve of their classic studio album, ‘Brothers In Arms’ (1985).

Some famous guitarists are associated with resonator guitars, including Tampa Red, Son House, Bukka White, Bo Carter and Blind Boy Fuller.

The Rise of National and Dobro Guitars

Probably, the most significant contributor to the development of the resonator guitar was a Slovakian immigrant to the U.S., John Dopyera (1893–1988). The Dopyera family moved to California in 1908 and John followed in his father’s footsteps, starting a business in the 1920s making and repairing musical instruments.

The crucial catalyst in resonator progress was provided by a Texan Vaudeville performer and musical experimenter, George Beauchamp (1899-1941). Once Beauchamp (his surname was pronounced ‘Beechum’) had moved to California, he approached John Dopyera in 1925 to design a guitar loud enough for use in a dance orchestra. Beauchamp had seen examples of some sort of external megaphone‑style horn arrangement to project a guitar’s volume. Dopyera’s initial prototype, involving a stand‑mounted amplifying horn proved far too bulky and was considered a failure. Undaunted, Dopyera and Beauchamp’s creative solution was to invent the resonator guitar.

Recognising the potential of the new resonator guitar design, John Dopyera and George Beauchamp founded the National String Instrument Corporation in 1927, based in Los Angeles, California to manufacture resonator guitars and other instruments under the National brand.

National’s first major instrument was a metal‑bodied guitar using three inward‑pointing suspended spun aluminium cones connected by a metal T‑shaped bracket to the bridge. The arrangement was, perhaps unsurprisingly, called a ‘Tricone’. String vibrations were acoustically amplified by the cones, acting like passive loudspeakers, giving the guitar its distinctive resonator sound. Dopyera filed a patent application for the Tricone design in April 1927, granted in December 1929. The ground breaking early National Tricone resonator guitars from the late 1920s are now highly collectable. The first engraved metal bodies were made of copper and zinc alloy (often called ‘German silver’ or ‘white brass’) before changing to traditional brass which was cheaper and more plentiful, then finally to steel.

1939 National Tricone Resonator

John Dopyera was concerned about the manufacturing cost and retail price of the complicated tricone design and proposed a cheaper, simpler single cone alternative. When the new design was presented to National’s board, it was rejected. His new single-cone design comprised an arrangement where the strings passed over a bridge that sat on a small circular wooden mounting disc (called a ‘biscuit’) that was in turn attached to the apex of the inward‑pointing spun metal cone. Although it wasn’t taken up at the time, Beauchamp, through National, went on to patent Dopyera’s single cone ‘biscuit’ resonator design, filed in March 1929 and granted in June 1931.

John Dopyera, having become frustrated by National’s internal politics, left the company in 1928. Crucially, to keep his options open, Dopyera remained a major shareholder in National. Along with his four brothers (Rudy, Emile, Robert and Louis), John Dopyera founded the Dobro Manufacturing Company to compete with National. The Dobro name comprises the ‘Do’ from the family’s surname and ‘bro’ as a contraction of ‘brothers’. The term ‘dobro’ has over the years come to be used as a generic term in common parlance when talking about single resonator guitars. Conveniently, and perhaps intentionally, the word dobro also means ‘good’ in Slovakian, leading directly to the company’s early motto using a play on words, “Dobro means good in any language”.

As National owned the resonator patents to-date, early Dobro resonator guitars had to differ from the single cone design made by National. The new Dobro guitars used a wooden body and a single inverted (outward‑facing) resonator cone with guitar strings passing over a bridge attached to an 8-legged cast aluminium ‘spider’ (resembling a spider’s web) that in turn was attached to points around the edge of the spun metal cone. Unlike the National single cone design, the Dobro cone projects outwards, thereby increasing volume. Dobro filed a patent in February 1932 for Rudi Dopyera’s resonator design, which was granted in February 1933. National objected to Dobro’s resonator design, resulting in several contested law suits between National and Dobro, which lasted for several years.

The advantage for guitarists was that the Dobro was both louder and considerably cheaper than the complex and costly National Tricone design. In addition, Dobro cleverly licensed their designs to brands such as Regal to extend their reach into an eager customer base. National responded to competition from Dobro by introducing their lower cost resonators, the Triolian in 1928 and Duolian in 1930. Also in 1930, National released their nickel-plated, steel‑bodied, round necked Style 0 resonator guitars, which featured Hawaiian scenes sandblasted into the guitar’s finish and are now considered iconic. In an attempt to cover all bases, both companies also produced resonator mandolins.

In 1932, with National in financial difficulty, the Dopyera brothers secured a controlling interest in both National and Dobro companies. The companies subsequently merged in 1934 to form the National Dobro Corporation, thereby ending the feud and eliminating the fierce competition between the two. Beauchamp was fired by the new company for his involvement with newcomers, Rickenbacker, who were developing new ideas for electric guitars. The National Dobro Corporation moved operations to Chicago in 1936 where it manufactured resonator guitars until it ceased production in 1941, shortly after America entered World War II. Aluminium was needed to support America’s war effort, making the raw material for resonator cones scarce and the demand for tooling machinery high.

Post-War Resonator Guitars

The remnants of the pre‑WWII National Dobro Corporation were later reorganised to become Valco in 1942, which eventually reintroduced resonator guitars under the National brand in the early 1960s. American company Mosrite bought the Dobro brand in 1966 before going bankrupt themselves in 1969. A new company, National Reso‑Phonic Guitars was formed in 1989, based in California, to produce resonator guitars based on original pre‑war designs as well as some all-new designs, including electro-acoustic resonator guitars.

Taking a different direction altogether, Emile and Rudy Dopyera formed the Original Musical Instrument Company (OMI), based in California in 1967 to make resonator guitars using the brand name Hound Dog. In 1970, OMI secured the Dobro brand name from the bankrupt Mosrite, which meant the Dopyera family could once again manufacture Dobro guitars using their original name. OMI was subsequently acquired by The Gibson Guitar Corporation in 1993 and they currently produce Dobro branded resonators, including Dobro Hound Dog budget models through their Epiphone operation in China. In an attempt to secure the heritage, Gibson has stated that they will defend their exclusive right to use the Dobro name.

While many variations of resonator guitars have been manufactured by a large number of companies over the years, National and Dobro, along with Dobro-licensed Regal, are the names most associated with pre‑WWII resonator production. The influence and legacy of these brands is significant in historical terms and 21^st Century popularity of resonator guitars suggests that they are here to stay with a bright future ahead. Many modern resonators now incorporate either electro‑magnetic or piezo‑electric pickups, enabling them to be amplified, just like other electric guitars, while retaining their distinctive acoustic tone. Given the reason why resonators were invented in the first place – to increase acoustic volume – the concept of electric resonators seems a touch ironic today.

End of Part III

I will stop at this juncture, just before the dawn of the electric guitar. In terms of the overall amount of material, Parts I-III cover about half the story I have to tell.

I must mention that this part of the story proved particularly convoluted and I apologise if it comes across confusingly. It was a major challenge to untangle the web of misinformation and distil a meaningful chronological narrative. I hope that you are able to make some sense of the various interweaving threads. The information for the next part proved even more tortuous and I’m still trying to simplify and condense it for the serial article format. As with previous parts, I am happy to amend any factual errors that may well have crept into the timeline thus far.

Before we get back to the next decisive milestones in the guitar’s long story, Part IV will be both a temporary and necessary diversion from the core subject matter. The next episode focuses on two key innovations upon which the electric guitar is entirely dependent. You will have to wait a while to see what unfolds. There is a great deal of background material to wade through, so it will be a challenge to cut down the full version in order to keep the story moving. However, once that contextual reference material is in place, the modern electric guitar in all its splendour can finally be unleashed, hopefully in Part V and thereafter.

Thank you or looking in. As interesting as the story may be, it’s now time for me to stop typing and get back to more important matters; playing (vintage) guitars. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Dancing, even in silence, is literally the embodiment of music.”

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28 Apr 2018

April 2018 – A Potted History Of The Guitar Part II

by Tony Drew | posted in: History, Introduction, Observations | 0

Hello again. Part II of CRAVE Guitars’ abridged history of the world’s favourite instrument continues from the point where Part I left off (March 2018 → read the first article here). For brevity (!), I won’t repeat the rationale or contextual backstory up to this point.

Part II covers the period starting shortly after the beginning of the European Renaissance in the 15^th Century and covers the development of the acoustic guitar as we know it, largely up to the middle of the 20^th Century. So, without further ado, here we go stepping right back into the story where the last part left off…

Renaissance (1400-1600 CE)… Continued

The lute remained fashionable in Europe in both Spain and, particularly, Sicily. The popularity of the nascent instrument was through its use as a solo instrument in European courts during the 16^th Century. The number of string courses used by the lute increased considerably, to as many as 14 or 19, or more, courses. Over time, however, the lute diminished in popularity, with keyboard instruments and the guitar eventually taking over. Its descent was so marked that, by 1800, the lute was pretty much absent from European social life.

The Spanish vihuela emerged in the late 15^th and early 16^th Centuries. The vihuela was a small flat‑backed, guitar instrument that derived its influence directly from the earlier ‘Spanish Guitars’. The vihuela’s appearance included the now familiar waisted ‘hourglass’ body shape, the circular sound hole with ornamental ‘rosette’, 10 moveable tied gut frets and 6 courses of gut strings. The vihuela’s tuning, however, was often distinctly more lute-like, often tuned to either G, C, F, A, D, G or A, D, G, B, E, A. Design and construction of the vihuela, however, tended to vary considerably during its reign, with the ‘vihuela da mano’, played with the fingers (rather than with a bow or plectrum), becoming the dominant form. Although the vihuela’s influence in Spain, Portugal and Italy diminished to be superseded by other forms of early guitar, it may, arguably, be the legitimate grandparent of the contemporary (12‑string) guitar. As if to support this notion, there is a small number of books of printed music tablature (or Spanish cifra translated as cipher) for the vihuela dating from the 16^th Century, suggesting its use for formal performance music by skilled vihuelists. Only 2 examples of the vihuela are known to survive in museum collections, one in Italy, the other in France.

Effectively succeeding the Spanish vihuela was the plain (i.e. undecorated) Renaissance guitar, which began to rise in popularity from the second half of the 16^th Century and remained fashionable well into the 17^th Century. These instruments were slightly smaller than the Spanish vihuela and initially had 10 frets, later increased to 12 frets. The Renaissance guitar tended to have 4 courses of stings tuned to G, C, E, A.

The first written music notation for guitar began to appear in the mid-16^th Century, initially in tablature (tab) format, soon to be superseded by modern staff manuscript. Early pieces for a 4‑course guitarra were published by Alonso de Mudarra in Spain in 1546 and an early manuscript by Miguel Fuenllana for the chitarra battente (see below) dates from around the same period (1554). A substantial amount of material appeared in France from c.1550-1570, principally by French musician Adrian le Roy, as the instrument gained popularity with the aristocracy.

Baroque Era (1600-1750 CE)

While the Renaissance guitar was rather plain and undecorated, the Baroque guitar (chitarra barocca), which originated during the baroque period of music from c.1600‑1750 was quite ornate in comparison. In addition, Baroque guitars gained an extra course of strings increasing from 4 to 5 courses tuned to A, D, G, B, E. The guitars were widely used in Spain, Italy and France, mostly by the wealthy classes. Baroque instrumental and dance court music was particularly popular at the time and contributed significantly towards subsequent development of the instrument and of classical guitar music.

Another branch of the guitar family tree from the same period includes the 4 or 5‑course chitarra battente (Italian for ‘strumming guitar’) commonly used in Italy. The instrument was traditionally played by folk musicians although it was also known to be used in court music. The chitarra battente comprised an ‘hourglass’ body shape and was similar to, although commonly slightly larger than, the baroque guitar. A number of 17^th Century instruments are known to exist in museum collections.

These various forms of early guitar continued incremental change including the introduction of metal strings and frets to replace gut. By the 16^th and 17^th Century, the ‘standard’ guitar tuning of A, D, G, B, E was proving popular and was becoming established. The tuning was equivalent to the top 5 strings of the modern guitar, although re-entrant tunings (where single strings are not tuned in order from the lowest pitch to the highest pitch) were also used during the same period.

By the late 16^th and early 17^th Century, the immediate predecessors of the ‘modern’ classical and flamenco guitars were firmly established. According to many historians, the documented history of the present-day classical guitar as we know it today really starts around this time – the ‘guitar’ had finally arrived.

The familiar shape of the guitar had been refined and had become largely well‑established. The traditional characteristics were in place including a flat front and back, distinct waist bouts providing the familiar and distinctive ‘hourglass’ body shape, a long, slim fretted neck and mechanical tuning on the headstock. However, the number of courses or single strings and tuning had not yet been fully standardised.

Classical Era (1750-1820)

While the European Renaissance was hugely important in bridging the gap between early guitar-like instruments and the recognisable forbears of the modern guitar, it certainly isn’t the end of the story. Musical styles and tastes in Europe were changing and the guitar was able to adapt to the major shift from baroque to classical music composition c.1750.

The 6-course guitar commonly appeared first in Spain during the classical period of music covering c.1750-1820, effectively using the same principle as today’s 12-string guitar. The modern-day ‘standard’ guitar tuning, E A D G B E, was in common use by c.1770 and by 1800, the practice of using six single strings had largely taken over from the earlier 5‑courses of paired strings. Many of these now‑‘obsolete’ 5‑course guitars were easily adapted to 6 single strings by simply removing the 2^nd and 4^th rows of the original 5 pairs of tuners from the headstock and adjusting the bridge and nut to suit. The change to 6 single strings was probably driven by musical tastes and the need for a louder, clearer-sounding instrument that could also be used for both solo and ensemble performance.

The Romantic Guitar

Not to be confused with the ‘Romantic Era’ of music (1820-1900 CE), the development of the romantic guitar predated the time period that it was known for. The basic body construction of these early guitars was relatively unchanged from those that preceded them, with transverse bracing struts used to support the top soundboard. However, incremental improvements had been made over time. The move from tied gut frets to fixed metal frets made of brass and the introduction of tuning gears, rather than violin pegs of previous instruments, became common. The consistent approach to guitar making in Europe between c.1790 and c.1830 is often referred to as belonging to the early romantic guitar. Known examples of early romantic guitars appear from the start of this period although opinions differ as to authenticity of the ‘first’ surviving specimen. The romantic guitar is often cited as the immediate precursor to the modern classical guitar that became established from the mid-19^th Century.

During the first half of the 19^th Century, many classical music composers used or played the romantic guitar, including several familiar names such as Hector Berlioz (1803-1869), Franz Schubert (1797-1827) and Niccolò Paganini (1782-1840). Schubert is often quoted as saying “The guitar is a wonderful instrument which is understood by few”.

Geographically, Naples in Italy had been a centre for educating religious and performance musicians since the mid‑16^th Century and this continued right up to the 19^th Century. The guitar developed as a serious instrument during the Baroque period and into the classical period, partly as a result of the influential major music conservatories based in Italy. The surge in popularity of the instrument led to the development of the luthiers’ craft, not only for guitars but also for violin and mandolin manufacture. There is no doubt that the craftsmanship involved with Italian instrument manufacture during the romantic guitar period was outstanding.

Influential luthiers from the romantic guitar period include Italians Gaetano Vinaccia (1759-c.1831), Giovanni Battista Fabricatore (c.1777-c.1849) and Pierre René Lacôte (c.1785-c.1868).

Coincidentally, prominent guitar players from the period include Italians Federico Moretti (1769‑1839) and Mauro Giuliani (1781-1829).

Romantic Era (1830-1900 CE)

The influence of romantic guitar on the broader romantic era of music is debateable. What was crucial to the guitar’s success was the ability of the luthiers who made them and the musicians who played them to adapt to changing styles of popular music.

Up to this point, evolution in the guitar’s development had been incremental and largely reactionary, i.e. responding positively to prevailing cultural circumstances rather than dictating them. Luthiers had adopted the skills, knowledge and experience of their predecessors and passed them onto the next generation with only minimal change and improvement. However, things were about to change significantly and a fundamental shift in the design and construction was about to transform the acoustic guitar and this would in turn thereafter drive musical development.

Over recent years, the level of interest in period instruments has grown considerably. The result of renewed fascination in the past is that there are many modern‑day luthiers making accurate recreations of historic instruments, as well as many musicians playing music in the style of the time, keeping the important heritage alive for future generations.

Revolutions in Classical and Acoustic Guitar Construction

While still in the formal ‘Romantic Era’ of music, the mid-19^th Century led to two landmark developments in the path to the modern instrument. While these innovations occurred separately on either side of the Atlantic Ocean, they came to define modern classical and acoustic guitars as we know them today. They also, arguably, paved the way to the even more revolutionary advances that took place during the 20^th Century, but more of that later in the story.

One of these breakthroughs occurred in southern Spain from around 1860 while the other leap forward occurred on the east coast of the United States of America from about 1850.

Spanish Innovation and Development

Spanish luthier, Antonio de Torres Jurado (1817-1892), introduced a major breakthrough in classical guitar design from the 1860s onwards. Torres worked in Seville and then in Almeria, Spain; the location of his workshops largely defined the two major periods (the so‑called ‘epochs’) of his work.

Up to this point, many classical guitars used what is called ladder bracing – a simple method where braces supporting the top sound board were in a grid aligned with and perpendicular to the strings. Torres’ revolutionary approach was to introduce fan‑braced soundboards with thinner strips of timber diverging from the sound hole to the base of the body in a fan shape. This seemingly simple invention enabled Torres to make guitars with larger bodies and thinner tops without increasing the weight of the instrument. In addition Torres popularised the use of mechanical machine heads for tuning strings, rather than wooden pegs.

Torres’ design influence spread rapidly and the classical guitar, also widely known as the modern ‘Spanish guitar’, became hugely popular well into the early 20^th Century. Many modern classical guitars still exhibit the characteristics established by Torres’ milestone designs. Before modern nylon strings were invented, classical guitars still used gut for the unwound treble strings and a combination of silk and silver to form the wound bass strings.

Until the late 19^th Century, there was essentially a single form of classical guitar. The differentiation between classical and acoustic Flamenco guitars became clearer after classical virtuoso guitarist Andres Segovia (1893-1987) used Torres’ fan-braced Spanish guitars to perform concert material from the so-called ‘modern school’ of classical music. From the early 1920s, Segovia was particularly influential in extending the repertoire of the instrument as well as increasing its popularity through early phonograph recordings, musical collaborations and extensive touring.

The distinction between Flamenco and classical guitars are relatively subtle but important to practitioners of the different musical genres. The differences are mainly to do with the tone woods used, rather than fundamental structural principles. The construction, materials used and therefore the sound and tone they produce are different, as are the techniques used to play them. Flamenco guitars tend to be lighter and the soundboards are usually thinner with less internal bracing than those found on the modern classical guitar. The result is that Flamenco guitars are said to produce a more resonant, percussive, brighter sound quality than the thicker, smoother, louder and heavier sound of classical guitars.

American Innovation and Development

Around the same time in the 19^th Century, a parallel step change in guitar design was taking place on the other side of the Atlantic. In 1833, German American immigrant, Christian Frederick Martin (1793-1873) founded his guitar‑making business, C.F. Martin & Co., firstly in New York City before relocating to Nazareth, Pennsylvania in 1839.

Martin’s early guitars were heavily influenced by Viennese luthier Johann Georg Stauffer (1778-1853), with whom Martin had worked before he emigrated to America.

Martin established the next great innovations of the modern acoustic guitar, introducing X‑braced soundboards from the 1850s onwards. X-bracing involves the timber strips supporting the soundboard being configured diagonally in both directions from the sound hole to the base of the body in the shape of the letter ‘X’. This form of construction was important for the widespread use of steel strings, which first became readily available around 1900. Martin’s X-bracing technique directly addressed the problem caused by the increased tension of steel strings that proved too much for the Torres-style fan‑braced flat top of the guitar. Alongside the stronger and more resilient X-bracing Martin introduced vital neck reinforcement that allowed the company to make narrower, thinner necks. Martins innovations proved highly popular with guitarists and the techniques rapidly became the industry standard for the flat‑top steel‑string acoustic guitar.

The widespread adoption of steel strings enabled guitar makers to meet the increasing demand from musicians for louder guitars. Steel strings also produced a different sound and encouraged a different playing style, often using a plectrum or guitar pick rather than the fingerstyle technique used almost exclusively in classical guitar music.

Jumping ahead a little bit, Martin also made another significant development in 1931 when the company introduced the ‘dreadnought’ guitar, named after a British battleship design. The Martin Dreadnought D-28 was larger than most acoustics of the time and featured a deeper, fatter (i.e. less ‘waisted’) outline. Martin’s aim was to produce a louder, more powerful guitar during a period when guitarists were demanding greater volume from their instruments. The classic American dreadnought was to prove very popular with acoustic guitarists from the 1930s onwards and the design remains highly influential today. Pre-war Martin dreadnoughts are very highly sought after as they are considered an exemplar of their type.

The two key developments by Torres in Spain and Martin in America, aided by more modern (i.e. accurate) manufacturing techniques, and the degree of relative standardisation provided the stable foundation upon which the vast majority of today’s ‘traditional’ classical and steel‑strung acoustic ‘folk’ guitars are built.

Modern Era (1900 CE-Present Day)

Acoustic Guitar Types

While there remains an infinite variety of designs and numerous incremental developments, the nylon‑strung classical guitar and the steel string acoustic ‘folk’ guitar define the major two categories of the contemporary acoustic guitar. Acoustic guitars based on Torres’ and Martin’s design principles remain very popular today.

As the evolution of the acoustic guitar continued, a loose classification according to body size, shape and depth was developed. These generic designations, originally defined by C.F. Martin, mostly apply to steel string acoustics include:

’Parlour’,
‘0’ (Concert)
‘00’ (Grand Concert)
‘000’ (Auditorium)
‘OM’ (Orchestra Model – also ‘0000’)
’M’ (Grand Auditorium – also ‘AS’)
‘D’ Dreadnought
‘DS’ Slope Shouldered Dreadnought
‘J’ Jumbo
‘Grand Jumbo’

The following diagram, although not exactly corresponding to the table may help with identifying the various types of acoustic guitar:

While the nomenclature can be confusing, it does provide for a certain degree of useful normalisation. Just to confuse matters, other manufacturers such as Gibson and Taylor use their own type designations.

Many modern acoustic guitars now have sophisticated on‑board electrics both to improve flexibility and to help them to compete on a level playing field with their solid body electric guitar equivalents. These advances in technology are necessary for acoustic guitars to stay relevant and up‑to‑date in contemporary situations at home, in the recording studio and in a live environment. The acoustic guitar remains alive and well in the 21^st Century.

Variations on a theme

The key milestones described here are, I trust obviously, not the only ones that have taken place over the centuries. There are an infinite number of guitar designs for just about any style of music, all with an infinite array of construction techniques and materials. It is impossible to do justice to every aspect of the guitar landscape and the point of the guitar’s story isn’t to be comprehensive but to give a taster for what’s out there to be discovered. This narrative is simply a starting point from which to explore the many other areas in much greater detail. Before we move onto some major milestones of the 20^th Century that will eventually lead to the introduction of the electric guitar, it is worth a modest glimpse into the delights on offer to those who wish to explore the fringes of the guitar’s story. Here are a few selected examples from diverse sub‑genres of guitar building. Note: archtop acoustic and resonator guitars that emerged during the 20^th Century will be covered in the next instalment (Part IV) of the series.

Gypsy Jazz Guitars

Before moving onto the ‘missing links’ between acoustic and electric guitars, there is an additional discrete family tree branch worth noting, generally referred to as gypsy jazz guitars. These acoustic designs were popularised by the jazz virtuoso guitarist, Django Reinhardt (1910-1953) in the 1930s and 1940s. The guitar of choice is often referred to variously as the Selmer, Selmer Maccaferri or Maccaferri guitars.

Selmer was a French manufacturer while Maccaferri was an Italian guitarist and luthier. From 1932-1934, the partnership between the two introduced what is now known simply as the gypsy jazz guitar. While still an acoustic guitar, its large body, D‑shaped (early) or oval (later) sound hole, single cutaway body, slotted headstock, steel strings, ladder bracing, separate floating bridge and trapeze tailpiece characterise the direction that some acoustic jazz guitar designs were taking at the time.

Many other companies have produced gypsy jazz guitars over the intervening decades, often heavily influenced by the original Selmer Maccaferri template. While interesting in its own right, the gypsy jazz-style guitar is, at least in technical terms, a bit of an evolutionary dead end.

Mariachi Guitars

Another branch on the guitar family tree is a key instrument in the Mexican Mariachi band, a type of Spanish theatrical folk orchestra originally comprising guitar, violins and harp. The music originated in the 19^th Century in central-western Mexico, emerging mainly from the state of Jalisco, as well as neighbouring Colima and Nayarit. By all accounts, the first evidence dates from about 1880. By the start of the 20^th Century, the instruments of the mariachi band comprised the 5-string vihuela (see above) the ‘guitarrón mexicano’ (a large acoustic fretless bass‑like guitar), two violins and trumpet. The Mariachi band has become integral to the social geography and musical culture of Mexico. While an interesting departure, like the gypsy jazz guitar, Mariachi guitars are generally considered to be another evolutionary cul‑de‑sac.

Harp Guitars

A relatively radical version of the acoustic guitar is the harp guitar, which originated around the end of the 18^th Century, although there are references that go back even further, perhaps as early as the mid‑17^th Century. Some supporters of the instrument, both luthiers and musicians believed it to be a viable replacement for the standard guitar. However, it remains popular only at the margins of the modern‑day guitar landscape. The first harp guitar was produced in Paris around 1773 by a luthier called Naderman and comprised 6 standard fretted strings and 6 open bass strings. Orville Gibson, founder of Gibson guitars, made harp guitars alongside mandolins and guitars in the early 20^th Century. Contemporary fusion guitarist John McLaughlin has been known to use a harp guitar alongside more traditional acoustic and electric guitars. There are many independent luthiers mow making harp guitars for the 21^st Century.

End of Part II

So… this seems to be another convenient break point in the story and concludes Part II of the guitar’s long history. I hope you enjoyed the fascinating tale of the ups and downs, twists and turns and various machinations of guitar evolution to this point.

While Part I covered a period of about 3,000 years, Part II has covered a mere 500 years. Arguably, more technical development has taken place over the last half‑millennium than in the preceding 3 millennia. As the pace of progress increases, the level of technological advance also expands, so the depth of each part of the story becomes increasingly condensed.

The period covered in this article provides a solid the foundation and launch pad for the modern instrument in the 20^th Century. The ancestral DNA presented in parts I and II is now directly and inextricably connected to each and every guitar bought today, whether they are mass produced in giant factory facilities or bespoke custom built in a one‑person workshop. For the curious reader, I hope that the story thus far inspires you to look beyond the immediate and obvious. There is plenty to discover, including anything along a continuum from the conventional to the obscure. Enjoy the journey.

Looking forward, Part III will cover the period from the start of the 20^th Century to the mid-1900s. This period is crucial, covering the relentless drive to achieve greater volume and versatility from acoustic instruments to the point where early electric guitars were just about to appear.

The entire historical narrative of these articles is a journey of discovery and exploration for the author. In particular, I am not content in simply regurgitating what others have written before me. I am still researching, writing and editing later parts of the guitar’s history so, depending on personal circumstances and degree of refinement required to publish the rest of the story, Part III may or may not appear for a while yet. Watch this space.

While uncovering the acoustic guitar’s distant past has been fascinating, the dawn of the electric guitar will probably be familiar territory for anyone with a remote interest in the instrument’s heritage. As a purveyor of ‘Cool & Rare American Vintage Electric’ Guitars, it is also the period in which I am personally most interested. It is also the period from which most of CRAVE Guitars’ vintage ‘collection’ derives.

Talking of which, it is high time for me to disconnect from the hinterwebby thing, put down the laptop, pick up one of those American now‑vintage electric guitars and put it to good use. Which one to choose remains an on‑going challenge. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Learn from the future now and avoid the mistakes of the past”

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30 Mar 2018

March 2018 – A Potted History Of The Guitar Part I

by Tony Drew | posted in: History, Introduction, Observations | 0

The arrival of spring (?) in the UK heralds a new approach to CRAVE Guitars’ regular monthly articles. For some time, I have been interested in the history of the world’s favourite musical instrument. There is certainly plenty of information about the heritage from the mid‑20^th Century onwards, much of it, however, is ambiguous and conflicting. As one looks further and further into the past, the lore becomes increasingly more vague, contradictory and incomplete. There seemed to be scant reliable information in book form and little dependable detail on the hinterwebby thing. There is considerable quantity of material and a relative scarcity of quality. NB. This may be adding to the latter, I guess!

So… a while back, I started researching the topic purely for my own interest and to satisfy my curiosity about where and how the guitar originated. As the scope of the topic broadened and the need to wade through misinformation deepened, I concluded that it may be sensible to start writing it down. Documenting my endeavours was a good idea as it turns out, as it proved invaluable when trying to make sense of it all. Disentangling the various perspectives has been a challenge and corroborating the ‘facts’ has proved equally difficult.

Frustratingly, there isn’t really enough material to turn it into a fully-fledged book. I have no interest in padding it out for the sake of it and thereby losing the essence in the process. In any case, it wasn’t an academic research project and I simply can’t be bothered with going back through everything just to reference all the narrative and credit other resources that have largely been gleaned from the public domain. There is no profit element involved, so copyright isn’t an issue. I do, however, thank anyone who might have contributed in some way.

Then, I thought, why not break the story down into manageable chunks and use it as a basis for monthly articles? There is now too much material to be able to use the original full‑fat ‘storyline’ in this format, so I’ve decided to abridge the narrative for easier digestion and issue it as a series of articles. Out of necessity, it will be in sequential, chronological format over several, although not necessarily consecutive months.

As you might imagine, this endeavour turned into a bit of an involved personal mission, rather than a ‘proper’ study. It is presented in this format purely for entertainment purposes and not for any sort of gain. As a result of these factors, I don’t anticipate that it will be published elsewhere, so it is therefore intended to be of primary interest to fans of the guitar. Due the sketchiness of information covering significant periods of time, it is presented as I have tried to rationalise it. As always, I don’t purport to provide the definitive ‘truth’ on the subject. If anyone has evidence to help improve the authenticity of the ‘story’, I would be very happy to amend the timeline or the supporting detail to give a more accurate potted history.

As mentioned above, the articles have been split into several parts for easier consumption. This first article in the series explores the ancestry of the guitar from the primitive beginnings in the ancient world, through the developing civilisations, expansion during the Middle Ages, and to the point of familiarity in the early European Renaissance.

In presenting this story, I have to assume that readers will have some prior knowledge about the basic characteristics of stringed instruments and, particularly, terminology of guitar features. For instance, where I refer to string courses, this means the practice of stringing instruments with pairs of strings tuned (generally) in unison.

Are you sitting comfortably? Then we’ll begin…

One has to start somewhere so, this first part includes a little background context before looking back in time as far as it is possible to go. There may well have been proto stringed instruments that pre‑date the earliest evidence but we can only conjecture what they might have been like – we can only consider what the earliest artefacts can tell us. There have probably been infinite variations and adaptations along the way, so this article picks up on, perhaps debatably, the most relevant milestones to get to where we are today.

Many learned commentators suggest that the guitar as we know it has its origins in the 16^th to 18^th Century Europe. While they make a valid point, guitars weren’t invented out of the blue to appear as the fully formed instrument we know and love today, so this fact alone implies that its roots are much older and more convoluted.

Many of the early instruments described in this article may only have influenced the guitar’s incremental development, rather than defined it outright. However, assessing the guitar’s long lineage is worth doing if only to put the modern instrument into a broader historical context.

Before we really dive into the subject matter, I am aware of the many, many different types of stringed instruments from all over the world, many of them exotic and many others far removed from the guitar. However, in order to stay focused on the subject matter, those other instruments, often only tangential to the guitar’s story, are probably best left for a different topic and won’t be covered here.

So… exactly what is a guitar?

There are some fundamentals that underpin the historical development that makes up the guitar’s ‘story’. So, from what and where did the word ‘guitar’ originate?

Etymology:

Ancient Greek – kithara
Roman (Latin) – cithara
Andalusian Arabic – qitara
Spanish – guitarra
French – guitare
German – gitarre
English – guitar

Terminology:

The origin of the word ‘guitar’ is commonly constructed of 2 key parts. The suffix, ‘tar’ (or something like it, see above), comes from the ancient Sanskrit, simply meaning ‘string’. The prefix often refers to the number of strings that an instrument may have, including the following examples (recognising that there are many variations of the spellings):

2 strings – Dotar – Persian long-necked lute
3 strings – Setar – Persian, which may or may not have led to the Indian sitar (see also sattar below)
4 strings – Chartar – Persian, from which it is believed that the early 4-string Spanish guitar, the guitarra, derives
5 strings – Panchtar – Afghanistan
7 strings – Sattar – from which it is believed the Indian sitar derives, which has 6/7 played strings

Many modern, regional stringed folk instruments retain the ‘tar’ suffix in some form, with some just colloquially called ‘tars’.

The word ‘guitar’ is largely recognised to derive from the Latin word ‘cithara’ which, in turn, may stem from the earlier Greek word ‘kithara’. However, as we’ll see, the instrument’s evolution may actually have taken a different geographical and chronological path from the past to the modern day, possibly from Arabia via North Africa and Spain.

Classification:

The system for categorising musical instruments comes from the Hornbostel-Sachs scheme of musical instrument classification (1914). Guitars are part of a broader musical instrument classification known as a chordophone, which is defined as “a musical instrument that makes sound by way of a vibrating string or strings stretched between two points”. Chordophones include 4 main groupings within which other familiar instruments are categorised. Those groupings are; violins, guitars, lyres and harps. The main division of chordophones into which the guitar falls are known as composite because they have “a resonator that forms an integral part of the instrument”, i.e. with a sound chamber, unlike a piano or harpsichord. A chordophone’s strings may be plucked, bowed or struck.

The modern amplified electric guitar would initially appear to diverge from this definition and designation. However, in order to fit the electric guitar into a pre‑existing system, it is generally categorised as a ‘solid body electric chordophone’.

Guitar Anatomy

As a brief introduction to what makes a guitar a guitar in the minds of most 21^st Century players, the following diagram shows the basic components of the modern acoustic and electric guitar.

The origins of guitar-like instruments

Many of the time periods indicated herein are approximate with no precise or definitive start and end dates. Also, many of the time periods (and geographies) overlap, rather than being sequential and discrete. The information is therefore indicative and only to be consumed as a (hopefully) helpful rough guide.

The Ancient World

The roots of the instrument extend way back from human pre‑history (i.e. before written records began around the 3^rd millennium BCE) through to the start of classical antiquity (c.8^th Century BCE) and the emergence of the major civilisations often characterised by urban development, social stratification and symbolic communication systems.

The earliest forerunners of the guitar have their origins in the Middle East region populated by Sumerian, Babylonian and Egyptian societies. Around the time that these cultures started to keep historical records in the Bronze Age (c.3000‑1200 BCE), people also started to chronicle the presence of musical instruments as an integral part of their social order.

The earliest instruments were probably similar to our understanding of a bowl harp, which had a curved neck, round back, hide soundboard and a variable number of strings. They are clearly not guitars, although they do perhaps indicate where some of the key characteristics of modern-day guitars originated. Some of these early stringed instruments are conserved in museums and contemporary variations of these ancient instruments appear to have survived into the modern era. Due partly to local custom and partly to increasing interest in historic musical instruments, some modern regional folk instruments are very similar to these early archetypes.

Around 2000-1500 BCE, the tanbur, originally a 3-stringed instrument with a long straight neck, pear-shaped body and round back began to appear in regions such as Mesopotamia (roughly equivalent to current day Iraq) and Turkey spreading to central and southern Asia. One of the earliest depictions of this guitar-like instrument appears in Babylonian wall carvings from c.1800 BCE. Other wall carvings made over 3,000 years ago during the Hittite civilisation (1600‑717 BCE), which occupied much of Asia Minor, show a distinctly guitar-like tanbur being played.

Early lute-like instruments with long necks similar to the tanbur first appeared in Mesopotamia over 3,000 years ago and spread throughout the ancient world, including Egypt, Greece, Italy, Turkey, India and China. The word ‘lute’ is often used to refer to these early long-neck instruments. However, the term can be confusing as it did not come into common usage until much later and is usually used to denote to the more familiar form of short‑neck medieval European lutes.

It isn’t clear exactly what the evolutionary path is between the largely figurative prototypes dating back 3,500 years and the modern interpretations of today. It is likely that many ancient cultures developed primitive stringed, largely fretless instruments with similarities to either artefacts (physical remains) or representations (images) from the period.

Major Civilisations (c.3000 BCE-500 CE)

The Egyptians (3000-1800 BCE) – Egyptian wall paintings, including some from Thebes c.1420 BCE and elsewhere show that tanburs, harps, long lutes and other musical instruments were widely used around that time. As the reach of ancient civilisations extended outwards from the ‘cradle of civilisation’ in the Middle East, carried by travellers, explorers, and merchants from Egypt, Persia and Mesopotamia to Turkey and Greece, as well as further afield including Afghanistan and India, so did their musical instrument design influences. While there may not be instruments attributed specifically to the Egyptians, they may be credited with dispersing existing instruments in an organised way that had not existed before, thereby possibly contributing to more rapid evolution of these pre‑guitars.

The Greeks (800-146 BCE) – The kithara was an ancient Greek stringed instrument of the simple lyre (or lyra) family from c.1000 BCE-1 CE. While the common harp-like lyre was a folk instrument played by most Greek classes, the kithara was considered a ‘professional’ version of the instrument used for public performance by trained musicians (kitharodes). The kithara had 7 or more gut strings of equal length, strummed with a plektron (a precursor of the modern plectrum or pick). While the kithara wasn’t similar to the present‑day guitar, it may be an important link between rudimentary early instruments and a more refined and technical approach to design and construction. The word kithara has come to mean guitar in present day Greece.

Originating around the 4^th Century BCE, there was another group of popular Greek long‑neck, lute-like instruments known as the pandura, also adopted by the Romans.

The Romans (753 BCE-476 CE) – The Romans admired and adopted many Greek instruments including the 2-string lyre, the 3-string lute and the 7‑string cithara (now with Latin spelling), the latter was mentioned in the Bible. The Romans also continued the Greek tradition of playing the pandura. Alongside the cithara, the Egyptian influenced Roman Byzantine long lute brought the instrument to prominence and has similarities to the much earlier tanbur. Perhaps strangely, there is little evidence to suggest that the Romans added much in their own right to the fundamental design and development of existing instruments. Importantly, what the Romans did, though, was to introduce the instrument throughout much of continental Europe.

The Persians (550 BCE-224 CE) – One version of the guitar’s ‘family tree’ may begin in ancient Egypt, then adapted and improved upon by Greek and Roman cultures. Alternatively, the guitar’s origins may begin with members of the early long lute family in Persia from a 4‑stringed instrument known as the chartar, which arrived in Europe as a result of Arabic expansion via Africa. A separate branch of evolution possibly spread eastward towards India, the 3-string (a 4^th string was added in the 19^th Century) setar, which may have been influential in that country’s development of the sitar. Later instruments dating from the 15^th Century include the 2-string dotar originally a humble shepherd’s instrument.

Some commentators suggest that the nomenclature, kithara/cithara and chartar, bear a passing resemblance to the modern word ‘guitar’, although there is probably little evidence, other than supposition, to support the validity of this particular claim.

The Middle Ages (5^th-15^th Centuries CE)

Roughly, the Middle Ages (sometimes referred to as the ‘Dark Ages’) of medieval Europe spans a 1,000 year period from c.476 CE following the fall of the Roman Empire to c.1450 CE with the beginning of the Renaissance and the ‘Age of Discovery’. The Middle Ages are generally characterised by many as a period during which there was little in the way of significant scientific or artistic accomplishments.

There are Middle Age manuscripts and numerous religious iconographies which suggest that guitar-like instruments were making their way across medieval Europe and the design fundamentals were probably being adapted and improved along the way to meet the cultural and social needs of musicians.

While the guitar’s roots almost undoubtedly lie in the Middle East, its development appears to have resulted from widespread distribution over an extended period of time in the vacuum left in the post-Roman era. While different scholars may adopt their own preferred view, it is likely that there isn’t a single traceable path and that early guitar development probably occurred via a number of different routes, along with a number of evolutionary dead ends, derivations and mutations along the way. Some of these archetypes survived, some didn’t, and some were modified or merged either in part or whole to fit the situations in which they were used. While the picture during the Middle Ages is both complex and unclear, the key evolutionary milestones to today’s instruments most certainly occurred in Europe rather than Asia.

In the 8^th Century CE (c.711) the Moors from the Islamic world invaded the Iberian Peninsula from northern Africa. During the Middle Ages they brought with them an Arabic four-string fretless instrument known as the oud (meaning ‘wood’). With further development, including the addition of tied gut frets and a 5^th string, it may have led to what is now widely recognised as the European, short or medieval lute (to some degree a descendant of, and distinct from, the earlier Egyptian, Greek and Roman lutes). The headstock of the medieval lute is traditionally set at a very sharp angle to the neck, making tuning both difficult and unreliable. The lute’s appearance is instantly recognisable today and differentiates it from the more guitar‑like instruments that would follow.

While sharing some characteristics with early guitars, the lute is arguably a separate but parallel line of progress from Bronze Age Arabian cultures. Whether the genetic route to current day is a result of European trade following the demise of the Roman Empire or via Arabic invasion from Africa (or both), the direct ‘missing link’ to prove the classical guitar’s lineage is likely to lie somewhere in medieval Spain as the Middle Ages overlapped and merged with the early European Renaissance.

Early Renaissance (14^th-17^th Centuries)

The French word renaissance translates as ‘rebirth’ or ‘reawakening’ and stands for a resurgence of interest in classical learning and culture in Europe with significant achievements in art, science and social orders.

European antecedents of the guitar include the archaic, small box-like, 4-string fretless citole that appeared from c.12^th to 15^th Centuries. Some commentators suggest that the holly leaf-shaped instrument may be a French form of the ancient cithara, although the physical similarities between the two are far from obvious. The citole is often cited as a distant relative of the guitar and is often confused with the more guitar-like cittern (see below) which possibly superseded it. There are visual depictions of citole-like instruments although there is only one surviving, adapted example, now looking more like a prototype of the violin rather than a guitar, dating to the 14^th Century, which is now part of the British Museum collection (from Warwick Castle, previously labelled as a gittern – also see below).

The pear-shaped cittern (French) or cistre (Italian) was a 4-course, flat-backed, metal-strung fretted instrument that appeared in Western Europe in the 13^th Century and was relatively common during the European Renaissance. The cittern bore a greater similarity to a guitar than the lute and was popular amongst most social classes, often played by travelling minstrels and court musicians, as well as by amateurs within their local communities. The cittern remained popular in England up to the 18^th Century, often referred to as ‘English guitars’ to differentiate them from the ‘Spanish guitars’ emerging from continental Europe. Visually, citterns are sometimes confused with the mandolin-like gittern, a 3 or 4‑course, round‑backed instrument from Western Europe, which also appeared around the 13^th Century. There are only three known surviving examples of the gittern, currently residing in American, German and Polish museum collections.

Meanwhile, in Medieval Spain, the European guitar’s essential DNA began to coalesce into 2 distinct forms by c.1200 CE. These two variants include the lute-like Guitarra Morisca (Moorish guitar) and the more guitar‑like Guitarra Latina (Latin guitar). By c.1400 CE, these 2 main variants effectively converged and were henceforth commonly referred to simply as Spanish guitarra or simply ‘Spanish Guitars’. From this point onward, the generic word ‘guitar’ to describe these instruments is both common and appropriate.

After 3,000 years of evolution, many historians suggest that the story of the guitar as we know it really began around the 16^th Century CE. Certainly, examples of European fretted, stringed instruments from the mid‑Renaissance onwards certainly appear much more guitar-like than their predecessors. In addition, there are many more surviving examples in museum and heritage collections for academics and enthusiasts to study in detail. The convergence and rationalisation of diverse influences will be explored in the next part of the guitar’s development.

End of Part I

This is where the first part of the guitar’s long history must end… for now. This juncture seems a sensible place to stop as, for me, it represents the dividing line between the guitar’s pre‑existence and the guitar itself. The next instalment in the series will explore the remainder of the Renaissance period and the transformation from some unusual stringed instruments to generally more recognisable forms. These fascinating instruments will become the direct ancestors of today’s familiar guitars.

I hope that this introduction has whetted your appetite for subsequent episodes and you’ll join me on subsequent stages of the journey. To many, the later parts may become more interesting as the guitar’s features morph and converge into what we use nowadays. Be patient, there are few hundred years still to go before we get there.

Thank you for reading. I’m off to plink a modern (vintage) guitar. Until next time…

CRAVE Guitars ‘Quote of the Month’: “If we fail to learn from the past, we will fail to live as a species”

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