Due to difficult personal circumstances, the February article is a little shorter than usual. This is probably a ‘good thing’. I apologise for any poor writing this month. I hope that abnormal service will be resumed a soon as possible.
The Trigger
As with many of my articles, the interminable dialogue is prompted by the seemingly innocuous and/or irrelevant. It’s just the way my weird and curious brain works. So just what was it that kicked me off this month?
If I get any downtime from caring duties, I try to read the occasional ‘letters to the editor’ in the music press. These contributors to mankind’s greater knowledge often use the medium as an opportunity to air their particular gripe or beef about this, that or something else. In doing so, it is almost as if they genuinely believe that their critical rant is the only possible legitimate stance and that what they say should not only be heard but also it should be accepted as the one and only universal truth. Looking at these self‑proclaimed prophecies from the other end of the proverbial telescope, editors like a bit of inflammatory narrative to stir up a cauldron of contradiction to keep avid readers coming back for more intrigue and conspiracy. Many of these editorials, having unleashed said swarm of angry bees, do seem to lose interest before the punters do, often leaving the various counterpoints frustratingly unresolved.
A few simple examples, if I may be so indulgent, so you begin to get an idea about where this is going.
You get the ones who go on endlessly that the word ‘relic’ is not a verb and that intentionally ‘relicing’ a guitar to make it look old/knackered is the most heinous thing you can do to a musical instrument… and they then they go onto complain about the sizeable price premium that companies extract for the privilege of owning a perfectly good damaged guitar. These antagonists do not appreciate some of the exemplary craftsmanship involved in giving musicians reasonably accurate facsimiles of some guitars that either most of us could never afford or, if we could, we would be afraid to use in anger at gigs. Others are just reliced (sic!) for fun. Fender Custom Shop says that there is greater demand for ‘heavy relic’ and historic recreations than for unmarked shiny ‘new’ Shop guitars.
Then you get the ones that prattle on about the stratospherically priced ‘furniture art for collectors’. Some exotic Private Stock Paul Reed Smith (PRS) guitars perhaps come into mind as examples of the breed and there are many custom luthiers out there doing good business with equally flashy designs (e.g. Kiesel, Knaggs, etc.). These guitars, the letter writers claim, are built for aesthetics offered at wallet emptying values. These critics accuse manufacturers and owners of having little interest in authentic music created by ‘real’ guitarists and then go onto assert that the products in question are not real instruments and that they are merely trinkets bought by pretentious ‘collectors’ to show off their wealth. Furthermore, some stretch their argument to suggest that we – the meagre guitar‑playing proletariat – should accept their notion that the luthier’s art should be nothing else but a utilitarian tool.
One further example, just to begin to move the debate to the point… those that argue dogmatically that old=good and new=bad or vice versa and that NOS or VOS (NB. other acronyms are available) guitars are marketing ploys used by corporations to add a few (!) extra $ to the retail price. They generally use similar woods and similar hardware, so the only added value is adherence to historical accuracy and degree of ‘ageing’ applied to make it appear authentic (but falling short of outright relicing). I won’t re‑tread the well‑rehearsed ‘new versus old’ guitars debate here, even though polarised perspectives can fall into the same category as the other examples given above.
In the cold light of day and from an objective standpoint, the inflammatory, dogmatic rhetoric used to fill column inches can seem quite ridiculous, almost as if they are employing reductio ad absurdum to get their message across. What does surprise me is the lengths that these self‑appointed judges go to, to indict the perpetrators for their misdemeanours, regardless of which side of the fence you’re on. What next? Ritual hanging and quartering for suggesting a guitar makes your best mate look effeminate? That’s going a bit far – perhaps the reintroduction of stocks and public floggings will be sufficient. Oops, what did I just say in Latin?
All of the examples above, perhaps obviously, ignore one vital thing. They fail to focus on what it is that the consumer actually wants and what they value (not only in monetary terms). I go back to my mantra of the basic laws of economics and the principle of supply and demand. It is the consumers out there in the wide world that keep the manufacturers in business and the successful companies are the ones that respond to what the customer really wants/needs and set prices at what those customers are prepared to pay for their products.
If the evidence is anything to go by, no two consumers are the same and the tastes of those consumers vary considerably. This suggests to me that what we are observing is simply market reaction to changes in punters’ tastes. That means that, whether you a new or old guitar fan or you like your top‑end quilted maple carved top or your favourite beaten up ‘rat’ guitar, there are products out there to suit you, the buyer. Surely that can only be a good thing for all of us.
In fact, getting to the nub, this economic phenomenon is the cornerstone of marketing. Many people have a misplaced (negative) perception that marketing is just about advertising and/or selling you stuff you don’t want, let alone need. Actually, effective marketing is about identifying precisely what the consumer is seeking and changing their merchandise to satisfy that want/need as closely and as quickly as possible. Successful companies keep their finger on the pulse of short‑term fads, medium‑term trends and long‑term vogues, and they are constantly adjusting their output to meet all of these market drivers. Unsuccessful companies miss a trick by assuming that the buying public will lap up whatever they churn out, or they assume that price is the only criterion on which purchases are made. The ability for manufacturers to flex is essential for longer‑term survival and prosperity.
Some people seem to delight in telling everyone else what they should or shouldn’t think, do, like, want, use, etc. One wonders upon what basis their authority to proclaim this or that either as a piece of cr*p or the dog’s b*ll*cks. Perhaps the most notable commonality about these diatribes is that their world view seems predicated on negativity, rather than what’s good about our wonderful obsessive, addictive hobby.
Anyone who reads CRAVE Guitars’ articles knows that I am opinionated (!) and don’t mind sharing those opinions with anyone prepared to listen. However, I don’t insist that my sentiments are anything other than part of a much bigger 2-way conversation. I will happily learn new things, listen to various perspectives and, yes, even admit that I may be wrong. I also try to learn something new every day, which means keeping an open mind. The old adage that the more you learn, the less you actually know rings true.
My rationale here is to attempt to unravel some of the hyperbole associated with the often vociferous and polarised contentions of these aforementioned letter writers.
Love & Hate
So, if it were me writing to the music press, what might incline me to rave about and what would inflame me to rant about the global guitar village which we all inhabit?
Well, on a positive, I am fascinated by just about every aspect of music making and listening. Clearly, I have a predilection for vintage guitar, effects and amps. However, it wasn’t always thus and, you never know, it may change again in the future. Like many gear heads, I have plenty of time for just about anything new, old, cheap, expensive, traditional, innovative, plain, whacky, popular, underdog, clean, battered, mass produced, custom/bespoke, etc. ad nauseum. It’s all good! What’s not to like about variety and choice of guitars and guitar‑related equipment these days. I firmly believe there is a place for it all and for everyone who is like‑minded.
Guitars et al are great. No ifs, no buts and no criticisms. I am more critical of my own playing abilities. My rants are more to do with attitude of individuals, rather than guitars. Anyone who reads my drivel will be familiar with my people‑related rather than guitar‑related anathemas (greed, avarice, dogma, lack of respect and integrity, vacuous celebrity, investment speculators, exploitation of the naïve, etc.) and apologies for putting my echo pedal on infinite repeat. Nuff said.
To Crave or not to Crave
Now, here’s a tricky question… Given that guitars are essentially unnecessary physical objects and given that vintage guitars have some inherent financial value, how do I reconcile material ownership with my somewhat socialist perspective on the human condition? Well…I would have to say that in order to justify CRAVE Guitars, there are two important factors involved.
My first excuse is that I’m not doing it (whatever ‘it’ is) to make a profit or to generate a return‑on‑investment. My motive is as an enthusiast, not as a hoarder for personal gain. Quite the opposite, my ‘hobby’ has made me very, very poor indeed! Remember that CRAVE’s guitars are not cosseted away, they are played and I share their beauty and my interest whenever I can.
My second excuse is that, to me, vintage guitars are not there to be pedalled like normal commodities. I believe that each and every one of them has a cultural and social significance beyond their mere existence. I feel that the history that surrounds them not only can’t be ignored but also needs to be conserved for the future generations. They are of their time and represent a societal context within which they were made, bought, played, sold on, played some more and, eventually ended up with me (for now). More important is the music that they have made in the hands of musicians over the decades. You probably don’t ‘get’ my odd view of vintage guitars are more than just bits of wood, metal and plastic to be traded… but that’s OK. I expect and adversative response to my observations and commentary.
These two factors support my assertion that I don’t regard myself either as a dealer or a collector per se. It also accounts for why I don’t pursue (and can’t afford) ‘collector’ or ‘museum‑grade’ guitars – I prefer some signs that they have been used (but not abused) and enjoyed as musical instruments not trinkets. If vintage guitars were in genuinely ‘as new’ condition, I wouldn’t feel comfortable picking them up and playing them in case I damaged them. If they are already marked, then, for some reason, it’s different.
Don’t get me wrong, some guitars are so beautiful that they have to be admired. However, that shouldn’t be at the expense of playability and sound. Guitars are fascinating because of their unique combination of looks, feel and tone.
Quite what CRAVE Guitars is, has still to be resolved and I continue to agonise over what to do with the enterprise. For now, I will continue on my quest to showcase affordable vintage guitars to anyone who may be interested.
CRAVE Guitars Logo
Summary and Conclusion
My underlying message is that we could always try and refrain from being negative about the things we don’t like and celebrate what we do like. Heck, I have an opinion on just about anything that comes across my path but hopefully, I am wise enough to differentiate between prejudiced personal preferences and evidence-based fact. Even the latter only remains valid until better evidence comes along and we have to recalibrate our understanding of the world in which we rent space.
Personal circumstances over the past few years have highlighted that life really is too short to get hung up on things that are inconsequential. It is important to care about what matters and to be cognisant of the fundamental truths to which we are all subject.
In the end, it surely is a case of each to their own. If you love or loathe relic/aged guitars, that’s fine by me. If you think exotic woods/finishes are fab or feeble, that’s entirely up to you. If I you desire or detest old/new guitars, then who am I to attempt to deter you? As the old saying goes, “you pays your money and you makes your choice”, and perhaps that is a basic principle we should accept and respect.
As guitarists, we could set a good example and try our best to live in peace, love and harmony. Perhaps we could try to be a little less judgemental about the wonderful tools of our beloved trade although, admittedly, it can be fun to prod the sleeping giant on occasions, if only to keep them on their toes. Perhaps, more importantly, why not forget about abusing other musicians’ predilections and just get on with making some good ol’ guitar music with one’s chosen weapon of choice? That’s convinced me; I’m off to play mine. Now what shall I go for today – fancy or plain? Actually, it won’t improve my playing but who cares? Until next time (hopefully)…
CRAVE Guitars ‘Music Quote of the Month’: “Accept nothing simply because someone asserts something to be the truth, whether they are in ‘authority’ or not.”
Welcome to 2018, albeit a tad belated. The previous CRAVE Guitars article (December 2017) was an introspective look back at 2017 and a tentative look forward to 2018. That article looked only at CRAVE Guitars’ personal experiences, apprehensions and aspirations. What it didn’t do was to look more broadly at the music industry landscape and to make some sort of sense of what’s going on out there in the global guitar village, hence the somewhat intentionally ambiguous title of this month’s article. The timing also coincides with the U.S. President’s annual State of the Union Address, so there is some rhyme to the reason. I don’t expect anyone to agree with my assessment (quite the contrary in fact), as it is purely a personal view of the world from the margins of the sector.
Looking across the whole industry, it is in a good enough state considering the severe difficulties experienced by just about every sector of the global economy over the last decade. Business has been, is now, and will remain very challenging and it will only get harder for manufacturers to achieve competitive advantage in rapidly changing markets. Things are looking positive though; maybe not everywhere but there are certainly areas of buoyancy and there is reason for optimism, generally. Yes, there are always ups and downs and it is often a case that firms need to be adapting continuously in order to stay current and relevant. There have been fundamental, structural changes taking place in the way people experience music and the likelihood is that those changes will not only continue but also accelerate as technology enables new and better ways to get into the groove. Generally, the industry is both driving innovation and meeting the needs of musicians, which is a good sign for manufacturers, distributors and consumers.
Music is the law
The thing that I keep being reminded of is that people are still actively making music and people are still listening to music; something that I believe is a universal constant that will not change. I have covered the science of music in previous articles and, as music is subject to the physical laws of the universe, it is essentially necessary for the continuation of the human condition. How and where people experience music changes but the basic (and I believe, elemental) human need for music ensures that demand will be sustained, although I hesitate to use the word ‘forever’.
“Music is a necessity. After food, air, water and warmth, music is the next necessity of life” Keith Richards (1943-)
“Music is the universal language of mankind” Henry Wadsworth Longfellow (1807‑1882)
“Music in the soul can be heard by the universe” Laozi (6th Century BCE)
The challenge for the industry in the developed world is that music, as an artistic and cultural pursuit, is discretionary and people’s ability to access music is a matter of individual choice, subject to inevitable economic constraints and lifestyle priorities. Fortunately, at least in the western countries, personal freedoms mean that music is an integral and essential part of most people’s lives. Furthermore, most post‑industrial societies recognise the value of art and culture to the well‑being of its citizens as well as being a principal contributor to the national economy – music earns a great deal of money and thereby raises a considerable amount in taxation.
An appreciation of this ‘macro’ context is important in order to evaluate what is happening on the ground at the ‘micro’ level.
Shiny, shiny new gear
That’s the ‘big picture’ set out. Now let’s start with what’s happening with new gear out there. At the time of writing, Winter NAMM 2018 in Anaheim, California has just ended and there is plenty to be excited about. NAMM is the trade show where the major manufacturers in the business sport their wares for the coming year.
Although my primary focus and main interest is with vintage guitars, as well as vintage analogue effect pedals and vintage valve amps, it may surprise to you to know that I still have a keen interest in modern gear as well. OK, so I don’t spend my meagre lucre on new musical equipment any longer but that doesn’t mean that I don’t appreciate exciting, shiny new‑fangled stuff. Like most eager G.A.S.-obsessed guitarists (you know who you are and what that acronym stands for), I am not alone in that I have the frequent pangs of lust for whizzy modern gear. I may not have the intimate knowledge of new equipment that others do, so my comments are therefore largely general and observational.
First off, the quality of equipment coming onto the market these days is extremely high and many leagues ahead of the sub‑par stuff that was available in most guitar shops when I was young, eager and willing. For people who are starting the journey of guitar discovery, it is very easy to buy a very high standard of instrument these days, even on a tight budget. The baseline is that there are very few poor guitars in today’s market. That doesn’t mean that poor examples don’t exist, of course they do. Sometimes, though, consumers can be critical of what is on offer, although this may be result of not being clear about what they need and then not making informed choices of gear. This mismatch may cause as much disappointment as bad gear per se. I regularly hear the “piece of cr*p” argument levelled at the tools of our trade and I feel that this is possibly more to do with assertive conceit to cover up a poor experience in the first place, rather than an objective evaluation of the kit itself.
Part of the reason for the bar continually being raised is the influx of mass‑produced equipment from the Far East, particularly the growth in products from China. Chinese output is in turn exerting pressure on other Pacific Rim producers, such as Korea, Indonesia, Taiwan and Malaysia to up their game in the face of stiff Asian competition. Japan has suffered economically for many years and is now facing many of the commercial squeezes that America faced several decades ago, including increasing labour, regulatory and raw material costs and increasing inability to compete on price in a saturated global market. Let’s face it, there are only so many guitars that can be sold, so if there is over‑production, this places downward pressure on costs and therefore effectively capping retail prices. Improved quality and low prices are good for the consumer but cause many headaches for many manufacturers trying to earn a living.
As a result of global trading arrangements, established American brands like Gibson, Fender, Gretsch, PRS and Danelectro will continue to take advantage of offshore production in order to compete at the lower‑cost, higher‑volume end of the market.
The over-supply of generic products at the budget end of the market does, however, open up all sorts of opportunities for the niche guitar makers who are small, agile and able to meet individual customers’ needs for something different. The boom in independent luthiers from all over the globe is a healthy phenomenon of the early 21st century. These custom builders are producing innovative and appealing guitars like never before. There are way too many small‑scale builders to mention but just take a look and you’ll discover a plethora of superb bespoke equipment just waiting to be tailored to your individual requirements. There is even a guitar show specifically showcasing small luthiers – the annual Holy Grail Guitar Show in Berlin, Germany.
The losers in this more volatile and fickle arena tend to be the mid‑sized producers of classic instruments who are constrained by their history and a certain amount of preconceived public expectation.
Gibson, in particular, has had a number of difficulties over recent years. Strategically, they are caught between a rock and a hard place with their traditional customer base being eroded by competition while not being able to create a loyal new following. The introduction of the Modern Double Cut is evidence of how Gibson continues to split opinion (NB. for what it’s worth, I like them). It may seem that Gibson doesn’t know where it is going. I would argue, though, that whatever direction it goes, it is likely to struggle, so I don’t envy the company executives who have very difficult jobs at the moment. Gibson’s custom shop is producing excellent wares but the size of that niche is limited to a relatively few well‑off discerning customers. It is Gibson’s Memphis division though, responsible for its semi‑acoustic products, that is a shining light. The Memphis plant is producing some exciting, beautifully made instruments in relatively low numbers. If they can replicate the success and reputation of their Memphis division in other areas, they may well experience a resurgence in fortunes. In the meantime, Gibson’s absence from U.S. industry trade show NAMM 2018 in favour of CES may be symptomatic of their problems. Sadly, the words ‘shoot’ and ‘foot’ spring to mind.
Conversely, Fender seems to have fared better in keeping things afloat. They have done this by rejuvenating some of their lesser known instruments (e.g. the updated offset Duo‑Sonic and Mustang, as well as the semi-acoustic Coronado) to a customer base that wasn’t generally aware of the originals. The Jaguar and Jazzmaster are also proving to be popular and very cool, especially with alternative and indie musicians. Fender is also tweaking its classics, the Strat and Tele. Fender’s, current ranges have an exciting freshness at keen price points that are attracting young players wanting to differentiate themselves from the old guard. Fender also has an advantage in material sourcing, as they generally use woods that are less exotic and therefore more available and sustainable. Compared with Gibson, Fender also has a highly lucrative amp and bass guitar business, both of which provide industry standard products. The Gretsch brand (part of the Fender empire) is also producing some very fine instruments across its key lines.
Fender therefore seems to have the upper hand of the ‘big two’ at the moment, although this could change easily and rapidly. Like Gibson, Fender could do with some credible, long‑standing all‑new guitar and bass designs to reinforce their reputation and ensure their long-term prosperity.
When this article was published, CITES (the Convention on International Trade in Endangered Species) regulations prohibiting, or at least severely limiting, the international trade in rosewood will have been in place for a whole year. The full long‑term impact of this has still to be felt. However, most guitar makers are urgently seeking viable alternatives – easier said than done. Ebony is likely to be next and who can predict what will follow after that (mahogany?). The import burden imposed by CITES has pretty much stopped CRAVE Guitars from purchasing instruments containing rosewood from outside the EU. As if importing from North America wasn’t bad enough (including dire currency exchange rates), Brexit will probably impose further barriers to buying products from the near continent. These burdensome trading restrictions are definitely not good for small enterprises like CRAVE Guitars.
Will online selling result in the disappearance of physical off‑high street guitar shops? Internet sellers will try to gain market share and brick‑built emporiums carrying expensive display stock will struggle in the same way as many other retailers grappling with the same conundrum. However, as with other parts of the retail sector, it will probably result in a mix of retail and online channels providing customers with choice about the way they buy their gear.
I always advocate actually playing something before buying but it doesn’t always suit everyone and sometimes it just isn’t possible. As an example, some of the guitars in CRAVE Guitars’ ‘collection’ simply couldn’t be sourced locally and many had to be acquired over the Internet, usually in eBay or Reverb, many from across the Atlantic or in Europe. There is obviously a risk in doing so but these can be mitigated to a degree by doing one’s homework. Diligence should always rule over desire when making unseen purchases. Even so, I have made many costly mistakes but on the whole, one develops a nous for buying guitars this way, especially when there is no alternative option.
The fad for ‘modding’ guitars is as strong as ever with many 3rd party after‑market companies producing just about anything you could ever want for your guitar, effect pedal or amp. In particular, the evolution of quality after‑market pickup manufacturers seems to have followed the growth of luthiers, focusing on quality, tone, character and individuality. Small changes can have a significant improvement to an otherwise bland, generic instrument (but realise that it may devalue a vintage piece of equipment).
Specialisation and differentiation is increasing in the accessories market as well, which includes anything from strings, leads, picks, pedalboards, cases, straps, merchandise, and just about anything else you can think of. In a similar vein, front‑of‑house concert tech such as mixing, PAs, monitoring and lighting are all evolving very rapidly.
One downside of a market flooded with cheap imported product is the resurgence of copies, knock‑offs and fakes affecting both old and new guitars. Long gone are the days of winnable ‘lawsuit’ cases, so replicas are rife. The topic of 1970s and 1980s ‘lawsuit’ cases against Japanese copies is fascinating (not for this article though). Many cheap lookalikes sail close to infringing trademark violations.
As the value of rare vintage gear rockets, there is a temptation to capitalise on reproductions that are so well done that even experts can be fooled. There have always been fakes of course but the stakes seem to be so much higher now. The origin of fakes seems to be from countries over which there is little or no jurisdiction, therefore bringing those accountable to justice is nigh on impossible. Few companies have the resources to track the forgers down, enforce their rights and drive them out of business. Even if they are successful, it is only a temporary sticking plaster, as the culprits simply disappear underground, only to pop up again somewhere else with an alternative ruse to rid the unwary honest of their cash. Beware!
Another massive growth trend over the last few years is in boutique effects. This is, I believe a reaction to the trend towards multi-effects and digital modelling products where major companies crammed so much versatility and functionality into these boxes that it became difficult to make music without embarking on an engineering degree. The back‑to‑basics approach of the small specialist effect makers has mirrored the boutique guitar and pickup makers. Their tactic was to take the best of the past and bring it up to date without falling into the trap of over‑cramming. The quality is excellent and the only problem for the consumer is possibly the abundance of choice (and sometimes price). Great examples from 2017 include pedals from Keeley, Electro‑Harmonix, Orange, Digitech, Way Huge and Earthquaker Devices. If you want full-featured effects, well you can have that too if you want.
One unforeseen benefit to the explosion of stomp boxes is that it has stimulated a boom in power supplies and clever pedalboard switching systems. Following the established GigRig (now in G2 form), Japanese giant Boss has jumped on the bandwagon with their highly successful MS-3. There is a negative to complexity in that the level of tinkering needed to find THAT killer tone is considerable and it can actually distract us guitarists from actually playing guitar! Not a good thing in my view.
Another idea spun off from effects is for crossover tech such as ‘amps in a pedal’, frequently used in a modern amp’s effects loop to push an amp’s power stage by bypassing the amplifier’s pre‑amp. These intriguing boxes of tricks are just emerging onto the market – expect them to be popular in 2018.
Amp manufactures, like luthiers and effect builders have followed a similar track by diversifying and honing in on specifically what 21st century musicians’ need. Live gigging has changed massively and so has the business that supplies it. Apart from arena bands, the crowded backline of insanely powerful amps and stacked speaker cabs has pretty much gone by the wayside. There is still a place for muscle amps but tone quality has largely replaced volume quantity in the modern gigging environment. The move towards ultra-high quality and often low output boutique valve amps (e.g. Two Rock, 633, Bad Cat) and cute/cool ‘lunchbox’ amps has been particularly notable, with many established amp manufacturers following suit at the next level down (e.g. Victory, PRS, EVH). The choice of amps for the budget conscious is impressive with some great options (e.g. Fender, Vox, Orange, Blackstar, BOSS, Yamaha). The change is revolutionary and on‑going. It will be fascinating to see where it leads. Archaic valves still seem to be beguiling the affection of serious musicians, so we won’t see the imminent end of those pretty glowing glass vacuum tubes just yet. It may well happen, just not soon.
All in all, gear‑wise, it’s been a fascinating 2017 with lots of exciting new product hitting the scene. The growth in small‑scale companies suggests that a shakeout may occur at some point, with larger corporates buying out smaller entrepreneurial companies. The big companies do this to acquire successful new products without having to do all the R&D and testing and the risks that go with it. This process of rationalising the supply chain is quite common in post-recessionary periods of economic growth, so expect some announcements of mergers and acquisitions. The flood of imports from Asia is likely to increase further in 2018 and will continue for the foreseeable future, echoing the massive growth of Japanese brands in the 1970s and 1980s. As long as the standards are good and the prices reasonable, consumers will keep spending money.
Live and recorded music
Live music seems to have overtaken recorded music in terms of significance to the sector. It appears that consumers are increasingly demanding the immediacy and exclusivity of the live concert experience. This also seems to coincide with the fact that it is also where management and bands are making their money. The demands of touring make for a great deal of hard work for professional musicians – it isn’t the endless rock ‘n’ roll party of sex and drugs that naïve outsiders think it is (or would maybe like it to be). The key to success for artists is to achieve longevity, rather than the harsh spotlight of overnight success followed by the abyss of obscurity.
Like many, I am trying hard to work out where the guitar heroes for the next generation are coming from. There are so many very good guitarists out there and it is tricky trying to determine what it will take to stand out from the crowd. Once they do get attention, will they then have the credentials to stay in the frame for decades to come? Personally, I would dearly love to be able to record my music. At the moment, I don’t have the time, patience, resources or equipment to do it.
Like live music, the way that music is recorded and distributed has also been revolutionised with major recording studios being replaced by modest home recording environments using impressively powerful DAWs (Digital Audio Workstations). Never has it been easier and cheaper to record music. The quality of the music recorded, though, is another matter. The regretful tendency towards the celebrity‑driven vacuous and generic is an enduring concern. Thankfully, there are still enough leftfield artists with integrity to keep the cauldron of creativity bubbling. Britain and Europe seem to be pushing the boundaries more than America, although this may be a perception based on local exposure, rather than reality.
The abundance of people who believe that they know best how to make, record and sell music also has an effect on what the consumer hears. We have a situation where the OCD can delight in correcting every last flaw in the production process and, perhaps unknowingly, they rob much modern music of its vitality and rawness in the process. There is also a tendency towards uniformity and conformity that I can only put down to ‘artists’ seeking short‑term fame and success, rather than producing excellent new music for the long‑term. Having said that, the ability to create and distribute music has enabled musicians to get their music heard in a way that they wouldn’t have done in the past, as well as for listeners to find new artists.
The investment in time and effort required to master recording technology is immense. Even then, the technical skills and expertise may dominate over the ability to create something worthwhile. However, this is no different to putting a novice at the controls of a traditional studio desk. Those who can and do master the technology have my respect, not only for learning and being able to do it in the first place but also in keeping up to date, which must be a complete nightmare. Having worked in IT for over a decade, currency of knowledge is essential and it is the same with recording technology.
Distribution of recorded music has been transformed by downloads and streaming services like iTunes and Spotify, rather than tangible product or traditional media broadcasting. The benefit is that it provides greater choice and diversity. The issues around licensing and royalties are lagging behind the technological changes, meaning that predatory lawyers will no‑doubt benefit from the inevitable wrangling over rights ownership and originality for years to come.
So… what of the consumer? UK sales of music in 2017 were higher than for any year in the previous 20 years. Streaming (excluding YouTube) accounted for just over 50% of all music consumption in the UK, equating to 68.1 billion songs and contributing £1.2bn to the economy! Vinyl still accounts for about 3% and grew in absolute terms in 2017. Both CD sales and downloads have been declining in percentage terms for the last 5 years, which is a bit sad. All this indicates that entertainment industry scare stories about the Internet and streaming killing off music have proved quite the contrary, given the evidence.
Unlike music sales, there are some areas where innovation is certainly lacklustre, for instance in music videos. For most bands, music videos are still an essential medium but there is little in the way of ‘must watch’ material, compared to the past (think 1980s video). It’s difficult to see what could rejuvenate the platform. If it were me, I’d be looking to work with successful video game producers for an injection of much‑needed new ideas and talent.
Digital rules… or does it?
The analogue versus digital debate would seem to raise its head at this point but to many observers, the lines are currently reasonably clear. There is a place for both and both have their well-argued positives and negatives. Put bluntly, digital is here to stay; get used to it. However, many musicians remain wedded to analogue gear and it is unlikely to disappear any time soon. Heck, we can’t even eradicate vinyl records after decades of digital ‘supremacy’, so the best of analogue will be around for a while yet.
Thanks to the likes of the Line6 Pod before it, innovative digital products like the Fractal FX-II, Line6 Helix and the Kemper Profiler have proved hugely successful. This is notable, mainly because of the way these products replicate or emulate the tone and dynamics of decades‑old valve amps. This suggests that new music technology may be more likely to succeed when imitating old technology. The same applies to many new digital effect pedals that strive to reproduce the lo‑fi characteristics of clunky old analogue pedals. Go figure!
I remember back in the 1970s when solid state tried to oust the vacuum tube in amplifiers – it failed. I also remember solid state (analogue) effects replacing, for instance, tape echoes – it succeeded. Don’t get me wrong, there is plenty of mileage in transistor amps and they are very good at what they do. At the risk of repeating myself, there is a place for everything in the right context. The future will undoubtedly feature a mix of both analogue and digital domains, each suited to their strengths.
I foresee a whole area for growth in hybrid ‘cyber’ guitars, ones that balance traditional characteristics with digital tools that appeal to new age tech‑savvy musical pioneers. While many companies have toyed with the idea, it hasn’t taken off yet but I reckon the flood gates will soon open and they will push the sounds guitarists are able to create to new levels. Where digital excels, for instance, is in the recording environment where it is almost universally standard. Will digital guitars completely replace our beloved instrument? Not in my lifetime.
Guitars will undoubtedly accommodate and adapt to digital technology but digital won’t make what we have now obsolete. After decades of electric guitars, we are devoted to the beauty and tone of our instruments. Will new generations demand an all‑digital guitar and will such an instrument be able to replicate the best of the old tech? I don’t believe that it can but you never know. Counter‑intuitively, electronic music has only made guitar music stronger since the 1980s, when synths and ‘electronica’ attempted to eliminate ‘old‑fashioned’ guitar‑based music. It failed then and it would almost certainly fail again now. I think we’ll be sticking to our traditional woody guitars, the essence of which hasn’t changed since the 1930s (for electric hollow body guitars and the early 1950s (for solid guitars). I think we will see an increase in hexaphonic pickups, i.e. ones that are able to send separate signals for each individual string to external digital processors/controllers. This is actually nothing new!
Therefore, some sort of mutual co-existence will probably exist for many decades to come, without an ultimate resolution to the digital versus analogue debate. In the end, it’s all about compromise. Fine by me, I’m happy to sit on a fence and continue playing my vintage guitars without them becoming totally obsolete.
Trivia: The original ¼“ (6.35 mm) jack plug and socket, the ubiquitous industry standard for connecting electric guitars to effect pedals and amplifiers originally dates from c.1878. An early type of the humble jack connector was created by George W. Coy and was used for the first commercial manually operated switchboard at the telephone exchange he created in New Haven, Connecticut, USA. Note: Other connectors have been tried in the past, including a few companies that attempted, unsuccessfully, to replace the jack plug/socket with the common DIN connector. I will wager that the digital USB port, currently being fitted to a few guitars these days will not endure for the next 140 years in the same way as the jack plug/socket has. You’ll have to wait until the 2120s to collect any winnings on that particular bet.
Mobile devices
Where do our mobile phones and tablets sit in this brave new world? Like other electronic visual interfaces, it is simply a different way of looking at the same thing. They have their place but it will probably remain at the margins of music production, largely due to the effects of continual progress and obsolescence. I would suggest that guitarists, generally being quite a conservative bunch, probably won’t adopt mobile technology in quite the way many companies might like. While portability and convenience is undeniable, standardisation and compatibility need to be established before they become commonplace.
Vintage vibrations
Moving onto things vintage… The ‘investment’ boom years between 2000 and 2008 came to an abrupt end with the financial crash and the subsequent recession that followed it. Many commentators point to a 30% loss in value across the vintage guitar market. The market has just about recovered to the point that it was before the crisis. There are always exceptions to the rule of course. Some aspects, particularly the affordable low end of the market remain very problematic with prices varying wildly and with considerable inconsistency.
The upper end of the market did, and probably always will, ride out short‑run economic fluctuations relatively unscathed. The wealthy are far better equipped to ride out commercial ups and downs and that’s where the big profits are likely to end up. Pecuniary speculation may be rewarding for the well‑healed musician or collector but for everyone else it is challenging and I can’t see that changing for the foreseeable future. My usual bleat of ‘the rich get richer and the poor get poorer’ still holds true, especially as I am firmly in the latter category – apologies, this is just the chip on the shoulder of sour grapes talking (no apologies for intentionally mixing metaphors).
Some things still surprise on the vintage front. As a simple example, a relatively modest original early‑1980s Ibanez TS9 overdrive pedal seems to have certainly bucked the trend. I bought one for a reasonable market price about 18 months ago, now you can’t find one offered at less than four to five times what I paid. What the heck is going on there? Crazy. It may be riding on the back of its scarce and collectable predecessor, the venerable TS-808, but that’s no guarantee of anything. Other prices, for instance late 1970s/early 1980s Fender Stratocasters, seem to bouncing along in a very unpredictable fashion compared to similar guitars from the early 1970s, the prices of which are beginning to climb steeply.
I am concerned that the vintage guitar market is increasingly at great risk of repeating the pre‑recession ‘boom and bust’ cycle. Anything ‘classic’ from the 1950s is already at a premium, while most models from the 1960s are likely to increase in value significantly until they are equally out of reach. Gear from the 1970s, 1980s and newer is still not fashionable… for now. If the climate changes dramatically, which it could, the probability of the bubble bursting (again) will increase. It will happen again; it’s a case of when, rather than if. Looking at the long-term, the vintage guitar market will survive for as long as there are vintage guitars to be bought and sold.
One thing I’ve noticed over the decade‑long slump is that sourcing specific guitars, effects and amps has become so much more difficult. The same also goes for vintage parts that are needed to conserve vintage instruments for the future. There used to be much broader choice and availability for punters. Now, particular items are either unavailable or very hard to find. This lack of supply linked to sustained demand would suggest an inevitable increase in market value (one of the basic laws of economics) but that only seems to apply piecemeal. I’ve said it before and it still holds true, the vintage guitar marketplace remains a bit of a minefield at the moment.
Another thing I’ve observed is that my UK online feeds for vintage gear are being flooded by items from Japan, the Russian Federation, China and Australasia. I would urge extreme caution if considering long-distance purchases from these underdeveloped territories. Prices are high, the exchange rates into the UK are poor, import duties, taxes and charges are disproportionately exorbitant, and the regulations are increasingly onerous (CITES again). It is not difficult to deduce that it just ain’t worth the risk.
Moreover, be aware that many Japanese items are not owned by the actual seller. They list the item and only when a customer clicks ‘Buy it Now’ do they then try to source the original and, if it has been sold in the meantime, you may either not receive the item at all or you may get a substitute that can be very different from what you believe you ordered. As if to corroborate this, it is not unusual to see the same item being offered by different sellers. Do you think you’d have any sort of come back in the event of an issue? Nah, forget it. Never has the contract law principle of ‘caveat emptor’ (literally from the Latin, ‘let the buyer beware’) applied more. If you do risk it and end up getting burned, don’t say I didn’t warn you.
If you are interested in gambling on vintage guitars to make a return on investment (not my thing, I reiterate), the trick is to anticipate what might be ‘the next big thing’ just before it takes off. Do I have any advice on this front? Yep, but I’m keeping it very much to myself. Why? Not because I want to profit from my hard‑earned insights (which would be nice) or because I hate greed (which I do), it’s because of the numerous uncertainties involved. I would hate to suggest something only for that advice to implode (i.e. my sort of luck). I really don’t want to be held to account for giving poor advice… or for pricing myself out of a purchase because I end up competing with someone who took my advice.
Summary and conclusion
So, there you have one person’s view of the ‘state of the village’. The market for new music gear continues to evolve in a positive way. With western economies emerging from the deepest, harshest recession ever, the industry will thrive, innovate and change providing a wealth of choice and options for guitarists of every age, level of competence, income bracket and musical style. The vintage market, while currently erratic, will always remain relatively niche as supply and demand is limited – expect vintage market values to escalate in the year (or two) ahead.
The operating environment for manufacturers and retailers will continue to be challenging and they will need to adapt to meet musicians’ fickle needs while appealing to traditionalists and neophytes alike. The firms that will survive will understand both the external pressures affecting them while also engaging actively with what guitarists most value in their diverse gear-focused world. A much‑needed injection of authentic customer service would be welcome too.
The future looks exhilarating as the technology continues to evolve and challenge existing preconceptions about what music‑making is all about. The business is not going to go away but it will change and do so more rapidly than it has in the past.
I am optimistic that the best of the past and the best of the future will find a sustainable equilibrium where there is something for everyone. More importantly, the products that we use on a daily basis, whether created in the past, the present or the future will continue to inspire, motivate and enable more of us to produce some fantastically creative music. That music will, in turn, hopefully excite and evoke deep emotions for millions of listeners of both recorded and live music all over the world. Music is a wonderfully powerful medium that has the potential to change individual lives, communities and societies to create a better, more peaceful world. Now that’s an ambitious agenda. Sign me up!
CRAVE Guitars Logo
Whatever transpires, I’ll watch with great interest. Wanna play? I do, so I’m off to plink my planks (despite badly hurting my little finger on my fretting hand). Until next time…
CRAVE Guitars ‘Music Quote of the Month’: “The best way to keep music alive is to keep music live.”
So, yet another infernal year draws to a close. Why infernal? Well, I was never going to like 2017 on principle, as 2,017 is a prime number. My dislike of prime numbers is one of my weird traits – I have no idea why – at least I’m not primonumerophobic, i.e. fearful of the darned things. At least the next prime year is 2027, which is a whole decade away yet. Fun Trivia: while many people fear the prime number 13 (triskaidekaphobia), many primonumerophobes fear the number 2, it being the only even prime number.
Anyhoo… I digress, as is my wont. In tried and tested (and predictable) fashion, it is time to reflect on the year now departing from platform 2017, re-assess the way things are now, as well as to look forward to new opportunities in the year ahead. One cannot change the past but one may be able to influence both the here and now as well as the future, so it’s a time to take a deep breath, muster up one’s energy and be both positive and forward thinking.
2017 in retrospect
Well, 2017 was certainly a year of major change, that’s for sure, with events during 2017 definitely impacting on CRAVE Guitars.
At the equivalent point last year, the relocation was looming and structural works were underway to make the ‘new’ (90‑year old) place safe, if not fully habitable. The move has now taken place but that is just the start. The structure still needs considerable work before even the basic works can be described as complete. At the time of writing, it is even now only barely habitable with little in the way of what many people expect of basic ‘home’ comforts. Carpets? Nah. Curtains? Nah. Heck, we’ve only just got heating and hot water after 7 months. Getting trustworthy, cost-effective workmen is proving aggravatingly difficult.
However, something about the ‘old’ life had to change and along with that realisation came major risks. After weighing up the cons and the even bigger cons, we embarked on the new venture with our eyes wide open. The two main drivers for change comprised basic economics and quality of life due to family health issues, so it had to be done, as the alternatives were simply unsustainable. So here we are in the south west of the UK.
As a direct result of the relocation, the major part of the vintage guitar ‘collection’ is currently in temporary storage until I can create safe and secure accommodation for them in the new location. This is why I haven’t been able to update all the photos on the web site. I am very, very concerned about the far from ideal environmental conditions at both the old and new places, so there is no easy answer. However, beggars can’t be choosers and, as ‘they’ say, needs must. The precious (to me) guitars will just have to endure their enforced incarceration for a while longer. I can only hope and pray that they aren’t unduly compromised by the interlude. Until they can be retrieved and re-homed, I just won’t know for sure what condition they are in. They are a couple of hundred miles away and I now have to be at this end, so all I can do is hope for the best. At least I have a few modest vintage guitars available here to pluck in the meantime, whenever I get a few rare moments to spare.
CRAVE Guitars – Cases
Also back in December 2016, I declared my hand and stated an ambition to secure two specific vintage instruments during 2017 – a 1970s Fender Starcaster and a 1950s Gibson ES-150. How did that turn out? Regrettably, I have to report that I failed dismally on both counts. In context, it really doesn’t matter a jot. I possibly could have achieved what I set out to do but circumstances and timing didn’t align to make it possible. Now, in the absence of sufficient lucre, I need to reassess and reprioritise my aspirations.
At the start of 2017, I was about to embark on a culling of the (guitar) herd to strengthen the focus on vintage gear. As a consequence of the clear out, I had the rare opportunity to reinvest some of the proceeds in a small number of ‘cheap’ and unusual vintage guitars (see below). I prefer the term ‘cool and rare’ but let’s be honest, there have been some peculiar budget vintage axes that have crossed my path this year. I wanted to use the funds to invest in maybe 1 or 2 great guitars, as mentioned above, but ‘best laid plans’ and all that.
The year hasn’t been without many other significant difficulties, particularly around significantly deteriorating family health. I’m afraid that’s the way our cookies tend to crumble. Don’t expect details; this article is supposed to be about guitars and music!
Still, stepping back and looking at the bigger picture, at least there remains a way forward on a few fronts, albeit experiencing very slow and frustrating progress.
CRAVE Guitars acquisitions in 2017…
On a more positive note, there has been more instruments than I expected to be inducted into the CRAVE Guitars family over these past 12 months. I had anticipated that 2017 was going to be quite a barren year guitar-wise, especially with everything else going on.
There were some interesting acquisitions that were intentionally offbeat and not at all what one might have predicted 365 days ago. This unorthodox approach is now kinda becoming CRAVE Guitars’ raison d’être. As it turned out, there were no ‘classic’ models at all, probably because – to be honest – they would have represented ‘more of the same’. If you have followed these monthly articles, you’ll have picked up the conscious rationale for venturing off the beaten track. I must admit that, on reflection, even I have been surprised by the way things have panned out, which was actually a nice surprise. 2017 purchases included…
Given that seven non-vintage guitars left the fold during 2017, there was a net increase of… zero guitars overall. It also represents more than double the number of vintage guitars purchased in 2016 (only 3).
This represents an overall reduction of seven effects in the year. Just 6 purchases in 2017 compares to 17 vintage effects bought in 2016. Admittedly, I was on a mission last year and limited funds meant that expenditure tended towards effects rather than guitars.
All in all, I think that is not bad going under circumstances.
Guitarists that departed us in 2017 (9):
As is inevitable, all things come to pass and this year, like every other before it, has seen the demise of some truly inspirational musicians. At this time of year it is customary to take a few moments to contemplate those guitarists that we have lost in 2017 and recall what musical treasures they have left us. Their talents will be sorely missed and it is sad to think that there will be no more distinctive music from these guys (no gals). Rest in Peace ineffable rock dudes and forever rock the big gig in the sky. Sad losses include:
Deke Leonard (Man) on 31st January, aged 72
Larry Coryell on 19th February, aged 73
Chuck Berry on 18th March, aged 90
Allan Holdsworth on 15th April, aged 70
Gregg Allman (The Allman Brothers Band) on 27th May, aged 69
Glen Campbell on 8th August, aged 81
Walter Becker (Steely Dan) on 3rd September, aged 67
Tom Petty on 2nd October, aged 66
Malcolm Young (AC/DC) on 18th November, aged 64
New recorded music in 2017 (18):
One of the things I learnt from the late, great British DJ John Peel is to appreciate fresh new music as well as the respected classics. I had expected that access to new releases would have been a bit limited in 2017 but it seems to have been roughly on a par with previous years. There seems to have been a wealth of good music released this year from both established and new artists covering a broad range of genres. 2017 new music album purchases include (in artist alphabetical order):
!!! – Shake the Shudder
Bonobo – Migration
Cats In Space – Scarecrow
The Correspondents – Foolishman
Dub Pistols – Crazy Diamonds
Eric Gales – Middle Of The Road
Hurray For The Riff Raff – The Navigator
The Jesus And Mary Chain – Damage And Joy
Kasabian – For Crying Out Loud
King Creature – Volume One
LCD Soundsystem – American Dream
London Grammar – Truth Is A Beautiful Thing
Imelda May – Life Love Flesh Blood
Prophets Of Rage – Prophets Of Rage
Royal Blood – How Did We Get So Dark?
The War On Drugs – A Deeper Understanding
The xx – I See You
Neil Young – Hitchhiker
I don’t think that I have a single ‘album of the year’ from this modest but diverse bunch, as my tastes change with mood. One wonders if any of these releases will be considered timeless classics in years to come.
Live Music in 2017 (2)
As you may know, I am also a big fan of live music of all kinds from street entertainers through pub gigs and concerts of all types and sizes, right up to minor and major festivals featuring a broad range of interesting musical experiences. One great thing about live music is that there is always something new and surprising to discover. I am also regularly amazed at the quality of musicianship exhibited across the board, including by artists that one may never hear of again. The talent out there is phenomenal and sadly puts my playing abilities to shame.
Due to constraints imposed by family health, live music attendance has had to be very limited in 2017 with just one major concert (Black Sabbath’s amazing ‘The End’ tour in January) and one boutique festival (Looe Music Festival in September/October, punching well above its weight). Now we are located in the south west of the UK, getting to major music venues is proving more challenging than in previous years.
Social Media
There were a couple of minor achievements during 2017. CRAVE Guitars more than doubled the number of followers it has on Twitter, now standing at over 2,700. The number of followers also now consistently exceeds the number followed, another small landmark. A heck of a lot of hard work went into cultivating this social media audience. Although it earns diddley-squat at precisely £0, it is, I hope, an investment in the brand, at least in terms of time and diligence. Along the way, I have learnt quite a lot, so there is a modicum of knowledge gain. It’s a shame that other social media platforms have proved less successful, so the proportion of effort has to be targeted at Twitter.
2018 in Prospect
Looking forward, it looks like 2018 is going to be a really, really tough year. The family health situation that partly precipitated the move is likely to be life changing and VERY challenging during the year ahead. It is all very sad and the inevitable outcome is beyond my (or anyone else’s) ability to change.
At least there is not another relocation to manage on top of increasing caring duties. It also looks like the renovation works are likely to take most of the year and all my patience, as well as resources. Of course, it isn’t possible to predict what will actually happen and experience suggests that the unexpected is likely to do its best to derail any reasonable plans. It is therefore best to approach the next 12 months with trepidation and no fixed expectations.
As a result of the uncertainties, the operating status of CRAVE Guitars’ is resolutely in ‘ticking over’ mode and I suspect that it is likely to stay that way for the foreseeable future. I intend to maintain a modicum of incremental improvement and will endeavour to keep foundation‑building in the background while I can. The hope is that the venture should be ready to fly, given half a chance.
So… being a bit more specific, what music gear tops CRAVE Guitars’ affordable vintage ‘most wanted’ list for 2018? I have relinquished any hope of acquiring last year’s ambition for a Fender Starcaster and/or Gibson ES-150. This coming year, I will have to set my sights at an altogether different level and go for something on a more realistic budget. I am casting the net a bit wider and shallower this time. If I can get just one guitar, one amp and one effect from the following list this coming year, I’ll be content:
Guitars:
1960s Danelectro (no specific model)
1970s Fender Bronco
1960s Gibson Melody Maker (type 3)
1970s Guild (perhaps a S-100 or S-300D)
1970s Peavey T-60
Amps:
1970s ‘silverface’ Princeton (with or without reverb)
1970s ‘silverface’ Fender Champ
Effect pedals:
1980s BOSS CE-2 Chorus
1970s Electro Harmonix Zipper (envelope follower)
1980s Ibanez PT9 Phaser
1970s MXR Micro Chorus
In order to achieve even 2018’s moderate ambition (just 3 items over 12 months), a lot of penny pinching is still likely to be required. I also don’t have much leeway to ‘trade up’ existing models. For instance, I wouldn’t mind some selective substitution, i.e. replacing a couple of later-year instruments with examples from earlier years, or to swap out a couple of current guitars for ones that are in better condition or are more original. The intention is really not to grow the ‘collection’ but to consolidate and improve it. All this needs funding of course. I also have to keep options open for those unforeseen, unmissable opportunities that might arise from time to time during the year, i.e. when the dreaded irresistible temptation strikes! We’ll just have to wait and see what transpires.
Hopefully, despite constant building setbacks on the residence, I want to try and create a safe home for the majority of the guitar ‘collection’. Currently, while this is top of my personal priorities, it isn’t top priority overall (grrr, argh). The necessity for very basic habitability and adaptation must come first. Finances are either completely used up or committed and now that I’m a full‑time carer, there is no other income on which I can rely, so I really hope there are no (further) unforeseen expensive catastrophes to contend with.
Frustratingly, I actually have the physical space earmarked for on-site guitar storage. Unfortunately, in its present‑day state, it is far from suitable. The space currently comprises a small, dark, dank and musty cellar suitable only for severely vertically challenged troglodytes and the occasional adventurous spelunker. Basically, the cellar is mostly underground (built into a solid rock cliff face) and is pretty much as it was when the house was built 90 years ago (single‑skinned concrete block walls with no damp‑proofing), so it needs some pretty extensive work(!).
The first step is for the walls and floor to be ‘tanked’ and drained to reduce rampant damp. Once dry, insulation, heating and ventilation are needed to keep the relative humidity and temperature within acceptable parameters for storing vintage musical instruments. Due to the adverse environment conditions, it may also require active de‑humidification. In addition, there needs to be suitable interior access to the cellar so all the guitars can be swapped around regularly but this has implications for the rest of the ground floor. The list goes on and on… lighting and power are essential to provide basic utility. Finally, reasonable security is required to keep pesky scoundrels and ne’er‑do‑wells out. I’m not too bothered about prettying it up to make it presentable; it is far more important that it is functional and fit‑for‑purpose. That’s all!!!!!
CRAVE Guitars – Cellar
Considering the current condition of the cellar and what needs to be done to make it usable, this is one heck of a project to take on, especially on a shoestring budget with everything else that needs doing. The trouble is that the works can’t really be broken down into smaller, more manageable chunks – it currently looks like an all‑or‑nothing exercise. If the project could be phased over a longer period, it would certainly help, although it would extend the current storage compromise – it is something worth exploring though. Despite the obstacles, it is an exciting proposition and something I would really like to take on if I can. If nothing else, it would be a welcome distraction from some of the other difficulties.
Even then, because of the adaptations required, it will never be ideal, particularly the limited accessibility and very low headroom. I can only work with what I’ve got. For instance, it isn’t possible to excavate into solid rock and underpin the existing (poor) structure. Financially, it won’t be an investment. If I am going to be making a long‑term success of CRAVE Guitars, it has to be able to work under one roof. It is essentially the only feasible option I have and there is no ‘Plan B’. If I can’t do it, I will have to think again about the viability of CRAVE Guitars and/or its location. If I can embark on this ‘exciting’ venture, I will try to log progress through these regular articles. Wish me luck.
If I can liberate all the stored guitars from their enforced confinement, I am pretty sure that I will need to find a local luthier/guitar tech to work through any conservation work that needs to be done to get/keep them in as good a condition as can be expected after their prolonged period of internment. Most of the remedial work is likely to comprise setups and tweaks but I suspect that a few guitars may require some expert intervention. For instance, a couple could have potential truss rod issues, which may or may not turn out to be complicated, and there are probably also some electrical issues that need investigating (scratchy pots, intermittent switches, dodgy sockets, etc.). There may also be some finish or corrosion problems.
I have to be honest here – I am not one of those tinkerer types; I hate changing guitar strings, let alone anything more involved. I am wise enough to understand that I should leave anything complex to the specialists, especially if it involves a soldering iron! I am pretty certain that, by attempting to do any serious guitar work myself, I would probably make any problems worse. Where vintage guitars are concerned, a cautious approach makes a lot of common sense – leave it to the experts every time.
Changing the subject matter a little bit. Strange as it may seem after 40 years of playing, I would actually like to take some guitar lessons. I am not sure that tuition could do much to improve my technical or theoretical skills (see previous articles) but it might be able to inspire me to make better noises than I do now. It might also motivate me to play with others again and maybe, just maybe, encourage me to play live with a band again. I’m not committing to anything and it looks unlikely that 2018 will be the year that it happens. I’m running out of years though, so perhaps I’d better get a move on if I’m to achieve that particular bucket list item. Even if learning is purely a recreational exercise, my playing could definitely do with significant improvement. Like many musical types, I suffer crippling self‑doubt, so I’d hope that my confidence would benefit greatly as well. If I don’t enjoy the fruits of such hard work, it isn’t worth doing, so I’m a bit dubious. Acquiring skill is as much in the mind as it is in the physical dexterity. The trouble is that I’m very much a loner in my old age and I’m not sure I could collaborate easily with others. I would, however, also like to record some of my guitar music, if only for personal gratification and, perhaps, posterity.
At this particular juncture, it really isn’t possible, or advisable, to look any further forward or to speculate more strategically about what may happen either more generally or to CRAVE Guitars. So, it is probably best to let 2018 play out as it sees fit. I must trust that good things will happen and let fate take its course. They say you make your own luck, so I will try my hardest to influence good fortune. Let’s face it, despite my best endeavours, luck hasn’t been on my side for many years but I persevere and try to do the right thing to the best of my abilities and hope that things will work out alright in the end.
What else is in store for 2018? Well that depends on many other things. If possible, I would like to improve the CRAVE Guitars web site and enhance the social media content on platforms other than Twitter, Google+ and LinkedIn. I would also like to spend a little more time researching and writing seriously about my obsession with guitars and contemporary music. However, being brutally realistic, 2018 will simply be just keeping things going on the back burner. I would dearly like to say that it will be a year of exciting new developments but I think I’d be raising expectations beyond what I’ll physically be able to deliver.
In terms of recorded music, I have to admit that I am a Luddite as far as streaming and download services are concerned. I like to go into retail stores and purchase a tangible product that I can take home and appreciate visually as well as aurally. My tastes are not stuck in any particular period and I am a big fan of both old and new music alike. Who knows what new recorded music will be released in 2018 but I look forward to finding out.
I also don’t think that there is much likelihood of attending many live music events in 2018. However, all other things being equal one of my all‑time favourite bands is playing live in 2018 and tickets are already booked. Indie rock legends Robert Smith and The Cure are celebrating their 40th anniversary by playing London Hyde Park BST concert in July. I also hope to repeat Looe Music Festival in September if I can.
A message of hope for 2018 and the future
Fundamentally, I don’t like to plan things out in great detail for two principal reasons: a) things never seem to work out for me and I would only get downcast when things don’t go as intended and, b) no-one really knows what is going to happen and prescribing a set of immutable circumstances in advance inhibits the potential for the sort of spontaneous opportunity that may make life really worth living (one can hope!).
One thing experience has taught me is that life is too short to get hung up on trivial things and maintaining a positive mental attitude is the only way to deal with life’s harsh realities. Perhaps it is the juddering realisation of one’s mortality that hangs over us all (but some more than others) like the proverbial sword of Damocles that makes me so philosophical. One cannot afford to be laid back about life otherwise precious time will be squandered in the pursuit of idle mundanity. So, I will take one day at a time, aim to do the best one can in every situation, make the most of every moment, and see what transpires. If I can be more profound and fundamental, I shall attempt to do so. I hope that I’ll still be here waffling on interminably this time next year (December 2018).
I am not a religious person. However, the Buddhist philosophy tends to resonate with my own outlook on life, so I will share the following quotes ascribed to Buddha. I reflect on these (and other) words of wisdom from time to time in an attempt to find internal solace, particularly during difficult times. Perhaps, through sharing, they may make a difference for others too:
“The secret of health for both mind and body is not to mourn for the past, nor to worry about the future, but to live the present moment wisely and earnestly.”
“Have compassion for all beings, rich and poor alike; each has their suffering. Some suffer too much, others too little.”
“I do not believe in a fate that falls on men however they act; but I do believe in a fate that falls on them unless they act.”
“To be idle is a short road to death and to be diligent is a way of life; foolish people are idle, wise people are diligent.”
“Better than a thousand hollow words, is one word that brings peace.”
What does all this have to do with vintage guitars, you may well ask? Well, if I can get everything else turning out positively, it may increase the likelihood that CRAVE Guitars could prove to become a success. It is, at least, something on which I can focus. Call me crazy but I remain determined to make something of CRAVE Guitars sooner or later, preferably sooner. It may not become a reality in 2018, but, as long as I can keep things moving forward in the right direction, however slowly, it may just happen… eventually. The following quotes are others that seem appropriate…
“If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl. But whatever you do, you have to keep moving forward” – Martin Luther King Jr (1929-1968)
“Great things are not accomplished by those who yield to trends and fads and popular opinion” – Jack Kerouac (1922-1969)
I don’t have any great words of comfort, grace or insight to impart either in retrospect or prospect, other than the obligatory monthly CRAVE quote (see below). Praying for world peace, an end to suffering and justice for all seems trite, given the current poor state of world affairs. So, perhaps, a simple personal message of “I hope that 2018 will be good for you” to all guitar aficionados out there will suffice.
That’s it for now. The holiday season should be a time to sit back and plink one’s plank(s), so I’m off to pick up a geetar (or two). Play on. Until next time (and next year)…
CRAVE Guitars ‘Quote of the Month’: “Inspiration is everywhere around. Think deeply about what you experience every day and then act on what matters to change some things for the better.”
A couple of articles ago (September 2017 – ‘A Map Leads To Some Hidden Gems’ → click here to read the article), I looked at the unlikely significance and influence of the 1983 Gibson USA Map, which was at the time the newest addition to the CRAVE Guitars fold. The Map was an unusual promotional guitar that Gibson produced in very small numbers for a very short period, for a specific purpose.
In that article, I explored some of the other ‘forgotten’ Fender and Gibson guitars from the late 1960s through to the early 1980s. I suggested that, despite being minor relatives in the guitar family tree, the ‘lost’ models merited greater exposure and recognition. In order to understand the context within which these ‘forgotten’ guitars appeared and subsequently disappeared, it’s worth looking at what was happening during those 10-15 years.
Up to the late 1970s, two guitars from the same batch could be quite different and others were cobbled together from what was available at the time. This disparity was a problem for manufacturers, dealers and musicians alike. During the 1970s, the unpredictable variation in materials, processes and standards was seen as a bad thing from a quality assurance point of view. The big corporations that owned both Fender and Gibson at the time (CBS and Norlin respectively) partly tackled the issue by increasing mechanisation and automation, as well as exploring the use of alternative materials. They also sought to experiment and innovate in an attempt to overcome some of the perceived problems in supply and distribution chains, which resulted in a swathe of new models at all price points. By the mid‑1980s, Fender and Gibson had moved mass production of their budget brands off-shore (as Squier and Epiphone respectively) and American manufacturing had become more ‘industrialised’. The benefits of industrialisation included greater construction consistency, as well as improved economy and productivity. Management didn’t understand that the unintended downside for many musicians was that the changes removed some of the quainter charms of experimentation, problem‑solving and hands-on guitar building that players actually valued. I believe that these inherent tensions are integral to current‑day criticism of many American guitars from that period.
Due to public demand since that time, the rise of big‑brand custom shops, independent luthiers and computer controlled tooling made it easier to diversify and differentiate, thereby enabling greater innovation, customisation and modification. My current vintage cut-off is actually the end of the 1980s. Don’t get me wrong, many fine instruments have been produced since, and many of them are much ‘better’ made than many of the guitars that I showcase. It’s just that the fascinating manufacturing quirks and parts‑bin machinations became less… well… random!
I mentioned at the end of that September 2017 article that the research done to bring some of the ‘forgotten’ guitars to prominence stimulated my interest in some of these marvellous (?!) overlooked, creative ‘mutants’. So, not having really laid my hands on some of these ‘generation-x’ guitars, I put my money where my mouth is and decided to track one down (or, as it happens, three!). So this month also has some ‘new ins’ at CRAVE Guitars that hopefully prove that I am not a vintage guitar snob.
Two ‘Forgotten Fenders’
While the age distribution is fairly even across the CRAVE ‘family’, I am well aware of the numerical imbalance between Fender and Gibson models, so my attention was initially drawn in the direction of the big ‘F’.
After a couple of bidding battles on eBay (loathe it), CRAVE Guitars has now adopted two fine new baby Fenders, although sadly not quite the bargains thy might have been…
It’s the first time I’ve owned either of these two models. I have to say that I am not disappointed by either acquisition. Getting both at the same time makes for some interesting (at least for me) comparisons and observations. The two instruments not only look different, they feel and sound very different. Good! That, after all, was one of the points I was making in my previous article, i.e. you can’t easily pigeonhole or generalise about these instruments, let alone disregard them simply because of their ephemeral existence. Another advantage of these ‘lesser’ guitars is that they often haven’t had the hard life of being on‑the‑road like some more workmanlike ‘professional’ models. In addition, many of the ‘forgotten’ vintage guitars don’t sell for big bucks so they can be picked up for a relatively reasonable sum (at the moment). I have to accept that, while they are now attracting moderate collector interest, they will never turn a decent profit should I deem to sell them on at some point. C’est la vie; at least I can enjoy playing them in the meantime.
The series 1 Fender Bullet is definitely a low-cost entry‑level model, clearly made to a budget during its short production period (1981‑1982). The Bullet was the brainchild of legendary designer, John Page (Fender R&D, then co‑founder and head honcho of the Fender Custom Shop). Page was tasked by the then new management team at Fender (including Dan Smith who was brought in to rejuvenate the brand) with making a guitar that cost only $65 to manufacture (the retail price was $199). He got it down to $66 through some ingenious engineering, e.g. ‘that’ toy-like bent steel tailpiece extension to the scratchplate, which Fender patented.
There seems to be confusion about the source of materials used, with suggestions that some parts were imported from Korea and assembled in the States. Even John Page can’t recall the details with any certainty, so there’s little hope for the rest of us. Strict American trade laws stipulated that it had to have enough genuine American content and added‑value to warrant the all‑important ‘Made in U.S.A.’ decal on the headstock. That’s good enough for me – I am not that much of a vintage guitar elitist to split hairs. I have to say that, of the two acquisitions, the Bullet feels more ‘manufactured’ rather than hand‑crafted but, let’s be honest, that’s not really surprising given its age, target audience and price point. The series 1 Bullet’s body looks to me to be slightly out of proportion compared to its forerunner, the formidable Telecaster. The unusual aesthetic, however, gives it a distinctive indie look which you’ll either love or hate. Its quaintness is all part of the appeal to me – kinda like lusting after the plain redhead girl‑next‑door rather than the pretty blonde prom queen. In fact – confession time – I like the Bullet so much, I think I might try to find an equivalent series 2 Strat‑a‑like version with a maple neck to keep this one company. Watch this space.
1981 Fender Bullet
The Fender Lead I on the other hand is quite a different animal. When is a Strat not a Strat? Well, the Lead kind of fits that bill, taking inspiration from both the Strat and the Tele. Like the Bullet, it had a short production period (1979-1982) and, because it has never been reissued, numbers on the vintage market are limited. The Lead was targeted at professional guitarists on a budget, comprising solid wood, a vintage‑inspired Stratocaster neck, natty electronics, etc. If anything, it suffered from being squeezed into a niche between Fender’s budget ‘student’ guitars and the pro‑level ‘classics’. The Fender Lead also seemed to have a bit of an identity crisis, unsure of what need it was trying to fulfil. The Lead I and III had clever Seth Lover‑designed split coil hot humbucking pickup(s), making the guitar pretty unique in Fender heritage. The inspiration for the single pickup Lead I seems to stem from the trend for early ‘superstrats’ around the 1980 period (cheers Mr Halen & co.). The dual‑humbucker Lead III was only made in 1982 and sometimes appears in a nice Sienna Burst finish. Seemingly in contradiction, the Lead II had 2 single coil pickups like a cut-down Stratocaster. In fact the Lead II’s X-1 single coil pickups went on to appear in the Stratocaster. For me, the Lead I is a great single pickup axe and sufficiently different from both the Lead II/III and other Fenders of the time. The Lead therefore has a bit of that cool & rare interest that keeps CRAVE Guitars growing.
Once Fender Japan was established, the company played with the original American Bullet and Lead designs to the extent that they lost the essential ingredients that made them American in the first place. The guitar lines were rationalised by Squier and subsequent models basically became a Far Eastern Stratocaster copy.
1981 Fender Lead I
One thing is for sure, while I was researching these models both before and after buying them, I was struck that both guitars have a very strong cult following among people who have actually owned and used them. I was prepared to be lemming-like and agree with many vintage commentators that these aren’t serious American Fender guitars but, thankfully, I decided to take the plunge anyway and experience them for myself. I’m glad I kept an open and curious mind. Are they great guitars? To be honest, no, they aren’t up there with the classics that inspired them. Personally, I still have a preference for Fender’s offset ‘student’ guitars like the Mustang but then again, that’s what I grew up using, so I guess it’s not surprising. However, neither are they rubbish (as many might claim) and they acquit themselves well enough to sustain interest as part of the CRAVE Guitars ‘family’.
Commercially, neither of these models really caught the public’s imagination on release, which is why they aren’t commonplace now and why Fender hasn’t reissued them. I quite like that they exist under the radar and remain unfamiliar to most players. All of these factors encouraged me to take up the cause on behalf of these cool, underrated, humble and modest ‘forgotten Fenders’. So that’s Fender covered; now what about Gibson?
One ‘Forgotten Gibson’
It isn’t only Fender that had some ‘lost’ guitars during the late 1970s and early 1980s. Also in my September 2017 article, I took a look at some equivalent ‘forgotten Gibsons’. The early 1980s was a period of intense R&D activity for Gibson. It amazed me that, while I have a number of Gibson oddities from the period, I have relatively few of the ones that I highlighted. Like with the Fender models above, I started a quest for an all‑original, good condition Gibson to start filling the gaps in the jigsaw puzzle.
I decided to start with one of the most unloved models and went in search of what many commentators describe as the lowliest of the low in Gibson’s canon. After yet another bidding battle on eBay (grrr), I secured a lovely example of a much-berated instrument:
While I can appreciate why there is universal criticism of the poor old Sonex-180, it doesn’t mean that I totally agree with it. Now that I’ve played it and reflected on its position in history, I think the mass hysteria about how awful it is, is overstated and unfair. Yes, Gibson were trying to cut corners and reduce manufacturing costs and they even had to bypass their own dealer network (hence ‘The Gibson Company U.S.A.’ on the headstock). However, the approach they took with the Sonex-180 attempted to tackle head‑on a number of other issues facing the guitar industry at the time, such as variable quality and quantity of tone woods (and an eye to future timber sustainability), known drawbacks of wood under extreme stage conditions (humidity and temperature), durability (Gibson’s Achilles heel with neck breaks), and manufacturing inefficiencies in production/finishing processes. The innovation and forward looking creativity backfired big time and the instrument was soon consigned to history as a misfire, as did several other models created during the experimental late ‘70s and early ‘80s, each suffering varying degrees of hostility. In my view, at least they tried to break the mould and we should be thankful for that.
If the Sonex-180 had been produced by anyone other than Gibson, it might have had a different reception. When compared with guitars coming from Japan at the time, both Fender and Gibson’s eccentric models could not compete with high quality/low price and mainstream appeal of many far eastern products (often blatant copies of US designs at the time). This polarisation of a competitive market tended to result in exaggerating the consumer’s already negative perceptions of American brand quality.
Don’t get me wrong, I am not trying to put the Sonex‑180 (et al) on a par with the Gibson classics. However, when viewed in isolation and with hindsight, the Sonex‑180 is certainly unique and, despite its reputation, is historically noteworthy within the broader context. I believe that there is a lot to commend this carefully selected Gibson Sonex-180.
To lambast the Sonex‑180’s use of composite materials is a touch unfair. Alternative materials have been used in guitar bodies for many decades. Res-o-Glas (fibreglass) used by National, Airline and Supro, Masonite (hardboard) used by Danelectro, acrylic polymer (Plexiglas/Lucite) used by Ampeg/Dan Armstrong, plastic (Lyrachord) used by Ovation, carbon glass/resin used by Parker, as well as laminate (plywood) used by Gibson, Fender, Gretsch, Martin and many others. James Trussart has popularised the use of metal in guitar bodies while carbon fibre and plastics (e.g. by 3D printing) are now also being used extensively by luthiers.
In addition, many high end Gibsons and Martins now use Richlite, a combination of paper and resin for its fingerboards now that rosewood is a restricted wood and ebony is likely to follow soon (Google CITES – Convention on International Trade in Endangered Species of Wild Fauna and Flora – for further information). Within this context, I suggest that the degree of animosity directed specifically towards the Sonex‑180 is a bit over‑the‑top. For many, though, ‘resonwood’ was seen as a desperate attempt of a failing organisation unable to compete on price or quality.
Furthermore, bolt on maple necks never hurt Fender’s reputation, so why criticise Gibson for using them on the Sonex‑180? Gibson had already used bolt‑on necks on other models including the Sonex‑180s predecessors, the S-1 and Marauder, as well as the Corvus and Ripper/Grabber basses.
1981 Gibson Sonex-180 Deluxe
The case for the prosecution (and rebuttals by the defence)
When undertaking the research for this and previous articles, I recently came across an article by an esteemed guitar magazine that looked at ‘guitars Gibson should never have made’ (including the Sonex‑180 and several other CRAVE-owned models!). In the spirit or hindsight, Gibson’s business strategy may have been imprudent but to claim that they should never have been made is to miss the point completely. The world would be a very boring place if companies only made things that someone thinks they should have made. It also seems poor populist journalism to malign the industry in such a negative way simply because of hindsight. This headline was just one of many misjudged rants out there.
I also dipped my toe in the unsanitary toilet bowl of Internet forums. As anyone who attempts to uncover any sort of definitive truth on the Internet will know, forum diatribes are a minefield of everything from helpful assistance and utter hogwash. Facts are frequently frustratingly incomplete and/or often aggravatingly blatantly incorrect. Only through rigorous corroboration and an intuitive nose for plagiarism and BS can one hope to get anything resembling fact. As if the ‘horse’s mouth’ of credible web sites (including Fender and Gibson’s own) wasn’t bad enough, many of the forums are extensively riddled with what I can only describe as illiterate hokum, ignorant opinion and inaccurate assertions. Amongst the tripe, there is, however, valuable material to be had. I don’t claim to be scientifically diligent but I do my homework and aim to be objective with a smidgeon of common sense. This doesn’t mean that I am right, as I freely acknowledge how little I actually know.
As far as the guitars in question are concerned, I can just hear the Internet rife with mutters of, “there’s a very good reason why these guitars should be forgotten’. I think that’s also a bit harsh and I don’t agree with censoring history, as each one is important in its own right. Beauty, as they say, is in the eye of the beholder and there are offbeat pleasures to be had. It’s a bit like that slightly chubby barmaid you’ve secretly fancied for ages and never had the nerve to ask out. While none of the three guitars I’ve covered here are likely to become my favourite go‑to guitars, they are very playable and they are now part of the diverse CRAVE Guitars’ family for a good reason. It is much easier to slag something off without justification than it is to explain in rational terms the positives. There are many supporters of these guitars but their enthusiasm is generally outweighed by the vociferous minority.
You may also well ask, “Why on Earth did you waste all that good money on three pedestrian guitars when you could have got one much better one?” Well, that kind of misses the point of preserving the diversity of guitar heritage, not just the best. Let’s face it, someone has to. History is (or should be) as much about the proletariat as it is about the aristocracy. A viable society needs the peasants as much, if not more so than, the royalty. Had I overlooked the vernacular, I would have missed out on three very interesting and underrated guitars that few other people will have even noticed, let alone considered playing or owning. In any case, I have a few (!) other guitars that fit the ‘better’ bill, so it’s about being able to experience a wider gamut of what’s out there and sharing it with others. Moreover, these new additions certainly fit the criteria for CRAVE Guitars that I covered in last month’s article, ‘What Qualifies As A CRAVE Guitar?’ (October 2017 → Click here to read the article)
The Fender Bullet, Fender Lead and Gibson Sonex-180 featured here and on the CRAVE Guitars web site are in my opinion, unsung, underdog guitars resulting from well-intentioned corporate miscalculation. Fender and Gibson may not have grasped the fundamental needs of musicians in a way that the Japanese did in the late 1970s and early 1980s and the results are for us to debate with the benefit of measured hindsight. My hope is that the vintage guitar community will eventually embrace, rather than attempt to eradicate the underdogs. Perhaps, we should be celebrating creative solutions to known problems and applauding innovations to improve the breed, regardless of whether they were commercially successful at the time or not. When considered in context, it is not surprising that there were some unusual evolutionary dead ends along the way. These are esoteric instruments that are very much of their time. As their many fans will attest, give them a go; they are really much better than you might have been led to think.
Yes I am, once again, challenging established conventions. My aim is to recalibrate public appreciation by just a tiny amount and do my bit to bring about a new equilibrium between the recognised classics and these disadvantaged orphans. I’m not going to be pompous (!?!?) and suggest these lost souls are the best things since sliced bread but they are certainly fine for making toast! It seems a thankless task and it feels like I’m trying to swim upstream against a relentless torrent. Acquiring the product of these strange evolutionary offshoots is, for want of a better way of putting it, intentionally sticking two fingers up at the ‘snobbish’ conservatism of the vintage guitar establishment. Ultimately, it will be the free market that determines values and, although my ability to influence the market is infinitesimal, I have at least tried to buck the trend. Someone has to stand up and advocate for the poor underprivileged urchins.
Forgotten Fender & Gibson Guitars
Lessons
The lessons learnt from acquiring these underdog guitars include:
‘Lesser’ instruments can still have plenty of character to warrant owning and a real plus is that they look and sound different to what everyone else is using
Overlooked non-collectables can provide plenty of vintage ‘bang for your buck’, especially if you are on a modest budget and as long as you do your homework
It is all too easy to fall into the trap of prejudging a guitar just because everyone else has an opinion. Note: they are not necessarily right!
Some of the ‘forgotten’ guitars are actually pretty cool and rare if you look beyond the superficial contradictory rhetoric. It’s OK to be brave
The mission of an obsessed gearhead in pursuit of vintage guitar treasure is never ending. Next!
The one advantage of auctions on eBay is that, unless there is a crazy bidding frenzy by determined buyers out there (as there was with my Ovation Breadwinner that went for about double what it was worth), the final selling price will generally reflect the prevailing market value. ‘Buy It Now’ prices generally tend to be over‑inflated and ‘offers’ also tend to result in poor value. The days of getting real bargains from ‘no reserve’ auctions are long gone and there are now usually plenty of savvy people who know what they are doing. All three guitars featured this month were won in auctions and probably represent fair prices on the vintage market. This means that there is little likelihood of a high ROI but that’s for those in competitive business rather than the no‑for‑profit regime of CRAVE Guitars.
Perhaps I am fortunate that I am rarely disappointed with a vintage purchase and it is very unusual that I don’t get on with a guitar. Some people seem to have a much harder time connecting with their instruments than I do and, as a result, they seem to have quite a high turnover of guitars that they aren’t happy with. Perhaps I am more diligent and do my homework first, so that there is greater alignment between my expectations and reality. Every instrument has its idiosyncrasies but things that drive other people up the wall don’t tend to get under my skin to the same degree. I tend to tolerate (or even celebrate) a guitar’s unique eccentricities as long as they don’t affect the fundamental purpose of the instrument, which is to translate a guitarist’s intentions into music. I don’t believe it is because I am ultra-selective. I do my research and try to buy all‑original, good condition examples; an approach that usually proves to be worthwhile in the end.
Given the sorry state of the world these days, I am frequently reminded how fortunate I am that I have the opportunity to explore my passion. Owning and playing a wide range of vintage guitars is a privilege that I can’t overstate, even though I’m not in the realms of the exotics. There are, of course, downsides of vintage guitar ownership, including rampant poverty to support the addictive cause. There are always new discoveries to be made.
For me at least, once a guitar becomes part of the CRAVE Guitars ‘family’, I usually don’t want to let it go again – there is too great a risk of that sense of regret one gets from selling ‘the one that got away’. Been there, done that, don’t care for it. Some people treat guitars as disposable items to be bought and sold on a whim with scarcely a further thought. I don’t, and I don’t really understand those that do. That’s probably just me and I’ll mind my own business on that subject.
Conclusion
As usual, I have probably overstated my case to make an unnecessary point. However, in conclusion, don’t underestimate or disregard the ‘forgotten’ Fenders and Gibsons just because some self-appointed guru pronounces that they are “a piece of cr*p” (and that’s a polite quote taken from the forums!), especially if they cannot back up their standpoint with credible evidence and/or rational argument. At the same time, you shouldn’t take my word for it just because I pose a counterpoint to such blinkered doctrine. All I can really ask is that one pauses and thinks before putting finger to keyboard because one might just end up looking foolish. Oops! Too late! Heehee.
Finally, I am proud to plough a different furrow from the masses and have the courage to stand up for the vintage guitar ‘losers’ as much as others do for the widely‑recognised classics. I may be in the minority but I believe that there are valid grounds for doing so. The more the naysayers shout and denigrate these bastard offspring, the more I feel obliged to stand up and defend the runts of the litter. In my view, there is a plenty of space in the collective guitar world for all of them. I, for one, will enjoy the occasional walk on the wild side, rather than conforming to the mundane and uniform.
I can pretty much guarantee that there won’t be any more guitar purchases this year, meaning that there won’t be any more ‘new old’ CRAVE Guitars in 2017. I wonder what 2018 will bring. In the meantime, I will enjoy playing my newly adopted ‘budget’ Cool & Rare American Vintage Electric Guitars. Until next time…
CRAVE Guitars ‘Quote of the Month’: “I have to fight for the underdog because I am the underdog.”
When canvassing ideas for this month’s article, I was asked why I don’t feature bass guitars to the same extent as the 6-stirngers. I did point out that CRAVE Guitars is already home to Fender Precision and Music Man Stingray basses. However, such simple questions tend to switch on my stream of consciousness. Not content with answering just this question, I thought I might as well address the similar query I have been asked about acoustic guitars as well as other instruments, accessories, merchandise and even non‑guitar‑related stuff! There are not many pictures this month, as the narrative is mainly explanatory.
The short and simple answer is contained in the acronym C.R.A.V.E. (Cool & Rare American Vintage Electric) Guitars so, if that satisfies your curiosity, you can safely stop reading now. For the masochists out there, a little (!) more exposition is required; sorry.
Expanding the acronym is, however, probably a good place to start, so let’s begin with perhaps the most problematic letter…
C is for Cool (Adj.)
For starters, this has nothing to do with temperature. The cool I am talking about is a very subjective, value-laden word with many subtle and indefinable nuances. In its colloquial context, it can mean ‘excellent’ or ‘alright’, as well as ‘fashionable’ or ‘hip’. Slang dictionaries also cite ‘awesome’ or ‘trendy’. These all seem to me to be both superficial and insufficient when trying to convey what I understand cool to mean. To make it easier, perhaps, these adjectives convey a bit more relevance if suffixed with the word ‘dude’.
In relation to the world’s favourite musical instrument, there are the mainstream guitars, most of which have an inherent level of cool anyway and, as you are reading this article, I don’t think I need to state the bleeding obvious, especially where vintage is also a contributory factor (see ‘V’ below). It is, perhaps, the more unusual guitars, which to me radiate cool. Cool transcends simple descriptions such as character or quirkiness.
How on earth does a guitar become and stay cool, and is there a standardised unit of measurement to quantify just how much cool something has? Quite simply, it simply isn’t that simple. For a guitar to be cool it has to exude some sort of cachet or ooze some sort of wow factor. It may have some quintessential ingredient that makes it irresistibly, achingly desirable to those in the know. Things that are cool are utterly seductive despite any objective rational thinking to the contrary (it may be non‑PC but the same goes for women!).
What one person thinks of as cool can be a complete anathema to someone else, while another person may be completely oblivious to it. This suggests that cool is therefore intrinsically a very personal thing. The fascinating thing about cool is when there is an unwritten collective agreement and a shared understanding that something is more than it appears to be on the face of it. Cool, to me, is therefore an unconscious state of mind that has no palpable embodiment.
Sustained cool that is appreciated by like-minded people can lead to a cult status amongst a relatively small proportion of the population, which everyone else completely fails to grasp. Cool therefore also has a degree of exclusivity. Cool cannot be a universally accepted characteristic; it will always be appreciated by the few and ignored by the many. If something becomes popular on the mass market, it automatically ceases to be cool.
Last month, I mentioned the Fender Bronco, a modest single pickup offset ‘student’ guitar that languished in the vintage guitar doldrums until Alex Turner and Arctic Monkeys burst onto the scene. The band was considered cool and the instruments that they used suddenly became cool simply by association. Consequently, the broad appeal for the Bronco coalesced pretty much overnight. Broncos are still cool and attract vintage guitar market values that were unheard of before the band came to prominence. There are plenty of other examples; for instance, would the humble Danelectro 3021 be the icon that it is today without Jimmy Page or the Airline J.B. Hutto be so sought after if not for Jack White?
The transferable phenomenon suggests that cool by association can be infectious. Cool is, however, not physical or perpetual, as it can disappear just as quickly and inexplicably as it appeared in the first place. Furthermore, you cannot make cool, sell cool, buy cool, or pass something off as cool if it isn’t. It therefore exhibits an unusual characteristic of being both intangible and valuable at the same time.
CRAVE Guitars isn’t about what I think other people may like, it is primarily about what I like. I wouldn’t be arrogant enough to try to tell you whether CRAVE Guitars’ instruments are cool or not, that is for you to decide for yourself. I just hope that I have a certain taste that others can appreciate and relate with. However, just for the record, I think they are pretty darn cool individually and, perhaps more importantly as a ‘collection’. I try to raise awareness of some interesting guitars (and amps/effects) and then pose some questions to challenge broadly held preconceptions. Perhaps you might make the irrational shift of ill‑informed choice and agree with the dude (or not, I sure ain’t gonna argue!).
R is for Rare (Adj.)
You’d think this would be obvious… but there is more to it than that. Rare in this context doesn’t actually mean that they are all genuinely scarce in absolute terms. By rare here, I mean that they are limited in number and therefore finite because there cannot be any more new guitars for a certain model from a certain manufacturer for any given year. This is an undeniable fact.
By rare, I’m also suggesting that each one is essentially irreplaceable. If a vintage guitar is destroyed or dismantled, there is a unit reduction in the total number of that model that will ever be available. Whether there were only ever just a handful or many thousands of a particular model produced, there will only be a certain number of each guitar in existence that can feed the vintage guitar market now or in the future. Newer instruments will eventually become vintage but these will be additional to, not substitutes for, what went before.
In addition, each vintage instrument will now be absolutely unique in its own way. Several or many decades of (ab)use bestow certain vestiges of age that are individual to that instrument and which cannot be reproduced (sorry, relic fans). It is this distinctive and natural aging that gives an instrument its uniqueness. Even better if guitars have some sort of genuine story associated with them (or sense of mystery if not).
I should also say that rare in this context does not imply value – there are many other characteristics in addition to rarity that dictate whether a guitar is valuable or not. None of CRAVE Guitars’ instruments are truly valuable, sadly, I wish they were. However, some guitars are rarer than others and therefore have a degree of interest associated with them purely because there are not many of them to go around. Others were mass produced at the time and remain plentiful on the vintage market but only for the time being, as attrition will inevitably occur. Just because something is (relatively) abundant, it doesn’t diminish its appeal.
& – At his point, I might as well comment on the ‘&’ in the CRAVE acronym. It doesn’t mean that every guitar is Cool AND Rare. These adjectives are not mutually exclusive. To be honest, a title where the ‘&’ means ‘cool and/or rare; possibly one or the other, perhaps both or maybe neither’ doesn’t make any sense. It is therefore not a qualifier; it is simply a necessary vehicle of the English language, so get over it grammar pedants (say I hypocritically).
A is for American (Adj.)
You might also think that this criterion is straightforward and, of course, it isn’t. Some guitars in the CRAVE family are all-American, which makes things simple. Some, however, have original materials and/or parts imported from other countries. As far as I am aware, none of my guitars (or basses) were wholly manufactured outside America.
I would actually argue that there have been very few instruments that are actually 100% American so, as with other factors, it is all a matter of degree. So we have to start with the premise that ‘American’ implies a significant but not necessarily total part of the process of producing guitars.
It isn’t just that they are designed by American-owned companies. Danelectro, for instance, has its headquarters in the USA, designs its instruments in the USA and manufactures them in China. Other American firms may import the key elements to be assembled and/or QA’d in the States. Does this make them American? I would argue in both circumstances that it doesn’t. To make things easier, I don’t believe that there are any non-American companies that manufacture in the USA for all sorts of political, social, economic, legal and environmental reasons.
What about some of the key parts of a guitar that customers demand and expect? For example, could a guitar with a Brazilian or Indonesian rosewood fingerboard or a Honduran mahogany body genuinely be called American? In this instance, I believe that it can, as this refers to the source of raw materials, not the manufacturing process. The same applies to hardware, e.g. German tuners and bridges, Mexican switches and Japanese potentiometers. We have to accept that American guitars are partially imported in one way or another.
American trade rules were/are very strict about what items can carry the ‘Made in U.S.A.’ label. I won’t delve any deeper into this thorny issue in this article. Suffice to say that, as far as I am concerned, as long as it complies with the definition imposed by the federal USA government, it is ‘American’.
I have often been asked why I don’t go for guitars from other regions such as Europe or Asia. There are some fantastic instruments from non-American territories (see the CRAVE Guitars article from August 2017 – ‘A Peak into the Pandora’s Box of Guitars’ → Read here). For now, to open the flood gates to global guitar collecting would, I believe, dilute what CRAVE Guitars is all about. Also, I just couldn’t cope with it all – it would be way too much for such a small enterprise. For now at least, integrity of the American ‘collection’ is paramount.
Where I do consciously blur geographical lines is in effect pedals where European and Japanese pedals qualify as part of the ‘family’. Why? Simply because they are such an integral part of the British/American music scene from the birth of rock ‘n’ roll onwards. Plus, there are so many global cool and rare effects that it doesn’t make practical sense to be strictly exclusive. As effects are not the primary focus of CRAVE Guitars, I can be a little more lenient. That’s my excuse and I’m sticking to it. Should I need to liquidate funds though, the non-American effects would be at the front of the queue.
At the moment, my vintage amps are strictly American, although I have been tempted by vintage English amps from, for instance VOX, Marshall and Orange, although less so WEM, Hiwatt and Laney. Perhaps it’s because I started playing electric guitar in the 1970s, I also have a soft spot for vintage solid state amps such as H/H from England and Roland from Japan, so I’m not a complete valve snob. I may also be tempted to blur the lines here one day but not for now. There are plenty of great American amps to admire. One difficulty is that they are just too difficult to import and adapt for UK mains supply, let alone maintain. To be honest, I also don’t have space for a lot of amps, so that makes things simpler.
V is for Vintage (Noun/Adj.)
I have covered the various definitions and interpretations of what might constitute ‘vintage’ in relation to guitars before, so I won’t reiterate those discussions here.
Essentially, there is no clear start date for what might become a CRAVE Guitar. Perhaps the early‑mid 1930s might be a legitimate starting point, representing the dawn of electric guitars. However, if someone were to offer me an early 1900s Gibson Style O acoustic archtop or a 1920s National acoustic resonator for instance, I am not going to turn either of those down! Hint, hint.
The end point is necessarily arbitrary. I tend to think of mid-late 1980s as the general cut‑off for many reasons. Anything from 1990‑on is of personal interest, rather than something eligible for CRAVE Guitars. I have retained a couple of modern Gibsons that I use as modern benchmarks and reference instruments to compare with older guitars (and for sentimental reasons). I no longer have any modern Fenders, although I’d like a modern Stratocaster or Telecaster for comparative purposes. Being purely pragmatic, I generally focus on electric guitars from the 1950s to 1980s inclusive – at the time of writing, the earliest is 1959 and the latest is 1989 – a period spanning just 40 years which, in context of guitar history, is nothing at all and may prove to be too restrictive in the future. For now, though, there are plenty of vintage guitars on the market made in those four decades from which to choose.
There is a bigger question about whether vintage is ‘better’ than new. This is not the time for such a complex discussion. However, for instance, in a blind test where touch and sound are the only stimuli, whether a guitar is physically old actually adds anything to the overall music‑making experience or not is debateable. New guitars can be made to look, feel and sound old but, no matter how good the craftsmanship, they cannot actually BE old.
Much also depends on the use to which a guitar will be put. For most working musicians, reliability and durability are probably far more important than age, especially in a live concert environment where the subtle nuances of vintage tone can be completely lost. A gigging situation is also environmentally demanding, never mind the practical risks of taking a valuable and irreplaceable vintage instrument on the road. In principle, modern guitars are in so many ways a much more appropriate solution than their vintage counterparts, particularly for the professional musician. Personally though, modern guitar ownership is no longer for me and what I do, so my focus is for older, lived-in but not worn out instruments.
E is for Electric (Adj.)
As far as acoustic guitars are concerned, sorry, but they just don’t do it for me. I don’t know why. This applies equally to nylon strung classical guitars and steel strung acoustics. Perhaps it’s the sound, perhaps it’s the playability, or perhaps it’s the aesthetics. To be honest, my knowledge of acoustics is very slim compared to their electric counterparts, so I may be missing something obvious in terms of appeal.
I acknowledge that without the acoustic guitar, we wouldn’t have electric guitars as we know them, so the historical significance is fully understood. I am interested in the acoustic guitar’s position in musical antiquity and I am writing about that as a separate piece of research. However, given a choice of picking up a comparable acoustic or electric, the latter would win 9 times out of 10. Personally, I like to plug my guitars in and experience the diverse sonic pleasures of an electric guitar being used for its intended purpose. For recording or stage use, I find microphones for an acoustic guitar a complete pain, whereas I can just plug in an electric, so the latter also wins on practicality.
I often play electric guitars unplugged when practising or noodling. An unplugged electric gives a good indication of the natural resonance of the ‘old wood’. It also focuses the senses on playability and ergonomics. I might suggest that a good electric guitar will come across as good when it is played either acoustically or plugged in. However, vintage electric guitars really come into their own when driving a vintage valve amp, perhaps with the odd vintage analogue pedal added to the mix. In this setting, electric guitars can feel alive with dynamics, touch‑sensitivity and sensory feedback in a way that an acoustic just can’t match, at least for me. I would argue that an electric guitar is also far more versatile with an array of different sounds and tones that it can produce.
OK then, here’s the crux… How many rock guitar gods from the halcyon days of Santana, Green, Clapton, Richards and Hendrix, through the experimentalist era of Page, Beck, Blackmore, Iommi and Zappa to the post-modern virtuosos such as Van Halen, Slash, Vai, Satriani and Vaughan have plied their trade exclusively playing acoustic guitars? None to my knowledge, that’s how many. The truth of the matter is that it’s the cutting, screaming, wailing, sighing, jangling and shredding of the amplified, effected electric guitar in the hands of musical geniuses that has forged the mainstay of the rock (‘n’ roll) paradigm over the last 6 decades or so. There are, admittedly, many acoustic guitar prodigies but they don’t feature on my ‘top guitarists’ or ‘top albums’ lists. I rest my case m’lud.
Arguably, it’s the music that matters, rather than whether instruments are amplified or not. In fact, one of my favourite live albums is Nirvana’s ‘MTV Unplugged In New York’ (1994), so I’m not averse to acoustic music, it’s a simple matter of personal preference. I would also contest that, unless one is within a few feet of an acoustic guitar played live, the sound is amplified in one way or another, whether by an amp, a PA, a TV or a hi-fi. I don’t want to get into arguments about which is better; to me, they are just different.
There are many superb vintage acoustic guitars on the market and in the hands of collectors. With the usual finite resources (time, money and space), acoustic guitars will, for now, remain outside the scope of CRAVE Guitars. In addition, there are currently no real vintage electro‑acoustics out there to tempt me. Whatever the reasoning behind my bias, I’ll leave acoustics for the many specialists already occupying that particular space.
I would, however, like to have a good vintage acoustic to hand, just for those occasions when the mood strikes and one wants to strum or fingerpick a tune for a change. I agree that playing an acoustic brings a whole different outlook on composition, arrangement and performance and they are therefore a great complement to electric guitars. You never know, I might be tempted. Something like an old Martin D28 or Gibson J-200 perhaps? Again… hint, hint.
Guitars (Noun)
This will, hopefully, answer the original question at the start of this article about basses. Basically (haha), I am first and foremost a guitarist and I therefore focus on 6-string instruments rather than basses. For the record, I like playing bass and I think that it is good for guitarists to be able to play bass effectively, as it can improve rhythmic and timing abilities as well as adding a different perspective to songwriting. As mentioned at the top of this article, CRAVE Guitars actually has 2 vintage basses and a vintage valve bass amp as part of the ‘family’, which is enough as far as my personal need goes.
Yes, I’d like a vintage Fender Jazz bass and I’d happily accommodate a short-scale vintage Fender Mustang or Musicmaster bass, mainly because they are so cute, funky and cool. I’d also be quite happy with a vintage Gibson EB-0 or a Rickenbacker 4001 bass if a good one came along at a reasonable price and doesn’t displace a sought‑after guitar. Bridging the gap between guitar and bass, a vintage pre-CBS Fender Bass VI has been on my ‘most wanted’ list for a long time but original ones are becoming way, way too expensive. For the third time, hint, hint.
There are many other variations on the stringed instrument theme from diddley-bow guitars with only a single string through cigar box/oil can guitars, tenors and baritones, 12-string guitars, to harp guitars with many strings, as well as double or multi-neck instruments. Then there are are banjos, mandolins, zithers, hurdy‑gurdys, lutes, bouzoukis, balalaikas, not to mention many Asian instruments, as well as numerous European classical and folk stringed instruments. Again, if only for practical reasons, they are all outside the scope of CRAVE Guitars. As with acoustics and basses, there are plenty of specialists focusing on some wonderful exotic stringed instruments from all over the world, so that means I don’t have to.
While on the subject of CRAVE Guitars eligibility, there are a few other factors that come into play. NB. All of these conditions apply equally to amps and effects.
Condition – Condition is very important for me. This doesn’t mean that a guitar has to be museum or collector-grade, far from it. A well-used vintage instrument will have many visible signs of use that give it much of its charisma. If a guitar is 50 years old but looks as if it was made yesterday, it lacks that unwritten backstory of being used that might make it desirable (at least to me). Conversely, an abused ‘players’ guitar’ is of little interest to me, as it is likely to be in relatively poor condition through misuse – a lack of respect for an instrument is generally not a good sign. Once a guitar has been seriously compromised, it will never be the same again. Even if it is professionally restored, a knackered guitar loses so much of its integrity and originality (see below). The issue of restoration to protect and conserve important musical instrument heritage is another story for another day. Badly damaged guitars are a big no-no for CRAVE Guitars, including major damage like neck/headstock breaks, bad repairs, etc.
Originality – Originality is also very important for me. Irreversible modifications are an issue, including refinishes, routing for pickups, holes, adaptations, etc. I have one refinished guitar, my ‘signature’ 1975 Gibson Les Paul, and I regret having it done back in the late 1970s – it had a lot of buckle rash from the previous owner and it seemed the sensible thing to do at the time. I tolerate minor changes such as replacement pots (where there was a fault), tuners, etc. Several CRAVE guitars have had reversible minor modifications and each one is considered on a case‑by‑case basis. In theory, most bits of hardware can easily be put back to original condition if the correct parts are available. If guitars come with original cases, great: if they come with the original tags, manuals and case candy as well, even better. However, it’s the guitar that matters, not the case.
Affordable – I am a financially poor enthusiast with very limited funds, so my spotlight tends to fall on ‘affordable vintage’ guitars. Fortunately, the cool & rare criteria often make some relatively inexpensive guitars available, compared to the elite high‑end investment‑grade instruments. Market accessibility is therefore an important factor for me. I sympathise with neophytes who are interested in and want to own vintage guitars but find the whole scene too ‘exclusive’ – we all have to start somewhere. The ‘easy entry’ end of the vintage market is another reason why I like to focus on a wide range of instruments including some interesting oddballs within reach of many wannabes. Just to qualify, ‘affordable’ doesn’t necessarily mean cheap, it means cost‑effective and value‑for‑money, which can mean different things at different price points. Recently, I have paid (considerably) over market value for a couple of instruments in which I had a specific interest, so I’m not a very good businessman with an eye on future profit margins.
Other Stuff – Another question I’ve been asked is why I don’t sell ‘other stuff’ to support the core vintage guitar enterprise. Three principal reasons; a) I don’t have the money to spend on ‘other stuff’ even if it could partly subsidise the core ‘business’, b) I don’t have sufficient time or space to achieve the core ‘business’, let alone anything extra‑curricular, and c) I’m generally not that interested in ‘other stuff’. I would like to diversify into CRAVE Guitars merchandise such as t-shirts, mugs, plectrums, cards, etc. (orders, please). I might also be tempted into vintage guitar related miscellanea such as jewellery, memorabilia, etc. Diversification also relies on surplus amounts of a) and b) above which, frankly, is looking highly unlikely. The discipline of focusing predominantly on Cool & Rare American Vintage Electric Guitars (now that it has been defined) has to remain relatively pure or I will never be able to make a going concern of it.
The CRAVE Guitars Brand – Brand identity is essential to back up the umbrella CRAVE Guitars trademark. Strategically, if I had more time, money, energy and space, I would definitely create 2 key partner enterprises for vintage instruments to complement CRAVE Guitars. Despite what I said above, CRAVE Basses and CRAVE Acoustics would be on the cards. The ‘E’ part of the acronym becomes a bit less relevant for acoustics (however, I have thought of a solution to that too) but the spirit remains integral to the original concept. My long‑term intention is to create a further 2 complementary enterprises for CRAVE Amps and CRAVE Effects. I may permit someone else to use CRAVE Drums, CRAVE Keyboards and CRAVE Stage & Studio though (unless I change my mind in the meantime). Just be aware that, in terms of copyright ownership, I thought of these first – royalties in an envelope please! I would consider flexible partnership arrangements with a like-minded obsessive keen to expand the CRAVE franchise into these areas, as long as the necessary resources accompany the mission.
Virtual CRAVE Guitars – Social media, predominantly Twitter, takes up a considerable amount of time as does the web site (www.craveguitars.co.uk), including researching and publishing these articles. The social media topics covered are essentially guitar‑related but draw from a very broad interest, encompassing material way beyond the tight C.R.A.V.E. criteria. The problem I have with it is that it is highly resource intensive and the activity intrinsically will never make any money, it is purely about entertaining a diverse audience and raising the profile of what CRAVE Guitars is all about.
In Summary
So, to précis all the above, I use a few simple rules to separate out the ‘wheat from the chaff’. Regardless of brand, price or reputation, CRAVE Guitars should be:
Cool – Quirky, unusual, unique or a variation on a theme, preferably with some added character and interest
Rare – All things being relative, supply is limited, including short-lived or small‑run production models
American – Possibly my one hard and fast rule, the all‑important ‘Made in U.S.A.’ mark
Vintage – Manufactured between c.1950 and 1989 – possibly earlier and unlikely to be later
Electric – I’m not really an acoustic guitar fan. Electric archtops, semis, hollow bodies and resonators are fine though
Guitars – Mainly 6-string instruments. Basses are included but they are not the primary focus
In addition, being pragmatic, a CRAVE Guitar needs to be:
In good condition with no serious damage or alterations
All‑original or very close to it with no irreversible modifications
Cost‑effective and good value‑for‑money
One last pertinent comment before I shut up is to mention the alternative meaning of the word ‘crave’, which is ‘to desire’, ‘to yearn for’ or ‘to want greatly’. This double‑entendre is both important and intentional. Ultimately, it comes down to a simple rhetorical question when looking for vintage guitars (et al),“Is this a really cool guitar that I would want to own and play?” If the answer is “yes”, I would want to showcase it for others to (hopefully) appreciate. However, if I can’t live with a guitar, I wouldn’t dare to presume that it might be of any interest to anyone else. If I don’t hanker after a particular guitar, it doesn’t join the CRAVE ‘family’ no matter how much it is worth.
It is only when all these factors come together that a guitar is likely to join the CRAVE Guitars clan. I am not a dealer and CRAVE Guitars is strictly a not‑for‑profit passion project. Once adopted, a guitar tends to hang around for a considerable period of time. I tend to enter into relationships with my guitars, which means that I’m not one to buy and sell instruments on a whim. I would need strong persuasion to part with one of the ‘family’.
I am amazed that, reflecting on the ‘rules’, they have hardly changed in over a decade, which is encouraging. 10 years ago, when I started to thin the herd and began to refine the ‘business’ model above, the focus was quite strictly on acquiring vintage guitars made by Fender and Gibson. I now realise that this was too exclusive and the net is now being cast more widely. I do, however, remain selective and anticipate that the mainstays of the ‘family’ will remain vintage instruments from ‘Big 2’. Why? Quite simply, that’s what I grew up aspiring to own one day and I suspect that the same applies for many other guitarists who grew up in the 20th Century. The future may well be different and that will be for someone else to take up the mantle long after I and CRAVE Guitars have faded into posterity.
I can put my hand on my heart and swear that I believe that (most of) the guitars that have made up the ‘family’ over the last decade conform to these basic principles. As a core operating model, I think that the principles are helpful and clear, which may become an advantage should CRAVE Guitars become a successful business one day. The principles also differentiate what I do from the competition.
You may well disagree with my philosophy and choice of guitars (et al) but, to be uncompromisingly blunt, that’s not my problem. CRAVE Guitars is internally consistent. If you want to do your own thing using your own preferences, that’s entirely up to you and I wish you well.
In conclusion, now having defined the objective, justified the criteria and articulated the rationale, I hope that the idea behind CRAVE (Cool & Rare American Vintage Electric) Guitars makes some (common) sense. I think that I have also provided answers to both of the specific question about bass/acoustic guitars, as well as the bigger picture question of what it takes for an instrument (or amp/effect) to be considered a member of the CRAVE Guitars ‘family’.
What’s coming up? Well, I hope to have some ‘new in’ headlines for the November 2017 article. In the meantime, I think that it’s time to warm up those vintage valves and plug in my ‘guitare de jour’… now which one shall I go for? Until next time…
CRAVE Guitars ‘Quote of the Month’: “Integrity is doing what you believe to be right and your conviction to stand up for it in the face of concerted opposition.”
Phew! I am still recovering from last month’s article (‘A Peak into the Pandora’s Box of Guitars’). As with many of CRAVE Guitars’ musings, it should have been a straightforward subject but the research and production took a disproportionate amount of time compared to likely audience interest – I know 3 people who read it and one of them is me! This month’s article is a little more prosaic and shorter; a fizzy cocktail of insight with a little pinch of observation and a cheeky twist of opinion.
Now CRAVE Guitars is into its 2nd decade and also now post-relocation, there is much to consider. The good news is that there is a new member of the CRAVE Guitars’ family, possibly the last acquisition of 2017, as funds have once more expired and there are too many other high priority calls on finite lucre. I hinted last month that the new purchase epitomises CRAVE Guitars’ philosophy while also being very divisive – a real ‘marmite’ guitar. This procurement, and the dilemma that led up to it, started me thinking about why we choose the guitars we do and particularly how this relates to an interest in vintage guitars while avoiding the traps of ‘accepted wisdom’ and cliché.
Also, picking up on some of the nuances of last month’s article, questions are also raised about getting the balance right between being different enough to stay ‘fresh’ while not being so ‘out there’ as to be insignificantly weird. To niche or not to niche, that’s the question (apologies for making an English noun into a verb – however for etymology nerds, the English word niche derives from the French verb ‘nicher’, to rest). For the sake of clarity, the meaning of niche here refers to ‘specialised market’.
Despite committing the vast proportion of my adult life to the responsibilities imposed by the Protestant Work Ethic, capitalist economics and the expectations of family life, I am at heart part-hippie, part-maverick, part-anti-establishmentarian and part-social deviant. However, in order to function effectively in society at large, one has to be pragmatic. I am also intensely curious, profoundly questioning and not one to accept the norm just because someone asserts that I must. This attitude may be fuelled by the fact that I am also burdened by a particularly English trait; I tend to side with an underdog facing up to overwhelming odds. Anyhoo… I digress and it’s time to get to the point(s).
This month, I am focusing predominantly, and rather unusually, on a single guitar and all the contextual thoughts that it provokes. The ‘new’ vintage guitar is… drum roll please… a 1983 Gibson USA Map.
Not aware of it? I’m not surprised, as they were only made for a very short time and for a specific purpose. I won’t repeat the history here but if you are interested, take a look at the feature [feature link here]. Admittedly, on the face of it at least, it is an extraordinary looking musical instrument. It was reasonably innovative for a traditional company like Gibson. It is precisely because of its off-beat looks that I think it is very cool, as well as being very rare. So much so, I had to import this example into the UK from mainland Europe.
How many have you seen in the flesh, let alone played? I may be in the minority in thinking it’s rather fancy. I can see a large proportion of the population saying (or at least thinking), “what the f**k is that?” That reaction was precisely my son’s verbatim response when shown it. Even the seller, a reputable Dutch guitar dealer, described it as a “funny shaped guitar”. To me, those subjective, superficially dismissive comments just make the guitar all the more fascinating, both as a serious instrument and also as part of vintage guitar heritage. Perhaps, to me, the unusual is beguiling and makes me want to look deeper than the superficial.
Is the Map simply an imprudent case of style over substance? No, far from it. Some minor ergonomics aside, it is a Gibson after all. The more I looked into it, the more I became intrigued by the tension between the standard Gibson appointments and the departures from the norm. It would take a whole article to dissect the instrument and discuss the similarities and differences. Suffice to say, I was hooked, if only because it is SO unusual and quirky. Within the broader social and economic context at the time of its birth, it becomes even more beguiling for someone like me. You probably won’t be surprised that I believe it should be taken far more seriously than it is and this article will hopefully explain why.
The Gibson/Epiphone USA Map isn’t the only guitar to share the inspiration of the USA mainland as a body design. In the early 1960s, some 20 years or so before the Epiphone/Gibson, National/Valco produced the Newport and Glenwood Res-o-Glas ‘map’ guitars. The geographical aesthetics were more impressionistic but it was still clearly based on the shape of the continental USA. Eastwood now make a modern wood-bodied version of the National’s map guitar.
Unlike the earlier National, the outline of the Gibson USA Map is a much closer representation of the lower 48 states. As these guitars were made in tiny numbers, it wouldn’t have been produced on computer-controlled machines, the bodies would have been cut by hand on scroll saws, so to some extent, each one will be unique. The edges of the body clearly show the intentionally ‘unfinished’ saw marks, which is, I think, a great touch. The craftwork around the Great Lakes is also impressive.
The body is sandwich construction comprising 2 layers of slab-cut mahogany with a thin layer of maple between, presumably for added strength, given the vulnerability of the design. Most, but not all, were finished in natural satin nitrocellulose. While Gibson/Epiphone did make a very small number of guitars in ‘stars-and-stripes’ finishes, I do wonder why Gibson never produced one or two with the 48 state boundaries outlined. Now, that would be a cool option. It isn’t worth refinishing one of these rare axes just to try it out though. Epiphone even did a sunburst version, which seems a strange choice.
So… after a great deal of agonising and deliberating about whether it was the right thing for CRAVE Guitars, I went ahead and bought it anyway. Why on Earth would I spend a lot of money for a 1983 Gibson USA Map when, for the same price, I could have got something with a better reputation and far more likely to increase in value, you may ask? I did struggle with this particular dichotomy for several days before I took the plunge. Am I insane? Under the circumstances, I sincerely hope so. There is, however some sort of rationale.
Before we get there, it is worth touching on why the Gibson USA Map is noteworthy and why it is important to conserve it. The model clearly meant something to Gibson at the time. While the Epiphone and Gibson Maps were only made as a limited edition promotional item to showcase what Gibson could do. The model also appears to have been significant to Gibson’s overall marketing strategy in the early 1980s. The importance, albeit indirectly (it wouldn’t, or rather couldn’t, earn large sales revenues in itself), of the Map to Gibson’s commercial fortunes therefore marks it out as being of special interest. It was not just a company product; it was a symbol of national pride and patriotism in the face of industrial complacency, stiff overseas competition and impending economic recession. The Map was positioned front and centre of Gibson’s advertising campaign of the time, “American-Made, World-Played”. It also appeared on the front of the company’s full line catalogue and was featured on the cover of the Gibson guitar owner’s manual.
Interestingly, the guitar used in the advertising photoshoot was slightly different from the ones that reached the public. The differences include the pickup selector switch, bridge/tailpiece, speed knobs, jack plate, strap button and a bound neck. Interestingly, the face of the headstock is not visible in the photo, so it isn’t possible to determine whether it carries the Epiphone or Gibson logo.
Essentially, at the time, if you were into Gibson or Epiphone, you couldn’t avoid the Map’s imagery, even though most customers were unlikely to see, let alone be able to play, one. Perhaps the Map’s physical rarity was intended to motivate aspiration for the almost-but-not-quite attainable. Anecdotally, the Epiphone versions were made first to help bolster sales and when they proved popular, the branding was changed to boost Gibson sales. Presumably, if the tactic had failed, there would have been no Gibson versions and no impact on reputation. However, the strategy proved to be a success, even though ‘production’, if you can call it that, ceased in 1984 due to Gibson’s manufacturing facilities being moved from Kalamazoo to Nashville and skilled company craftsmen being laid off. All Epiphone manufacture was moved to Korea, also from 1984.
Gibson has dabbled with reissues of the Map from both Gibson’s Custom Shop and the Epiphone brand; the latter possibly intended to deter the many imitations and fakes that have appeared over the years. The longevity of the model now seems assured, albeit in low numbers to meet variable demand, compared to the more popular classics. Beauty (and therefore desirability) is in the eye of the beholder.
Original early Gibson USA Maps will undoubtedly remain Cool & Rare American Vintage Electric Guitars. I get the feeling that the original Maps will at some point become much sought after in the same way as the first Gibson Modernes that appeared around the same time. The Moderne had a similar ephemeral presence and, like the Map, has also now been reissued. Those rare 1980s Modernes seem to trickle onto the market at some pretty exclusive prices. I’m glad that I got my Moderne while it was still overlooked; I certainly couldn’t afford one now! Will the same apply to the Map at some point? I watch with interest.
This eventually begins to get to the nub of why the Map is now a CRAVE Guitar. You may have noticed that I make a concerted effort to be ‘different’ from the mainstream collector or dealer. Whereas they tend to focus on the usual Strats, Teles, Les Pauls, SGs and ES-335s (after all, that’s where the money is… or will be), I try to occupy a different space. The classics are great guitars and I love them all; I even own a few. However, after a while they can get a bit samey and can become a little bit ‘meh’ after a while. “Heresy! Burn him at the stake!” I hear you scream. In my defence, you may have experienced a similar phenomenon at one time or another, especially if the amount of choice can be overwhelming. In abundance, they can elicit that dreaded ‘so what?’, glazed-eye effect. It’s a bit like going into modern music retail warehouses where there is a whole wall of the same model and they all begin to merge into one homogenous whole and the impact of each individual instrument, however good it is, can be lost. Cool and rare vintage Guitars aren’t like that and ones like the Map tend to stand out from the crowd.
In an attempt to keep things interesting, I actually made a conscious decision to seek out something that marks out a CRAVE Guitar as being a bit different from the run‑of‑the‑mill. By doing this, I might just become recognised (or ignored) for doing something a bit different from what everyone else does. In a world where guitars can sometimes look the same, feel the same, play the same, and sound the same, there needs to be something unexpected to make one stand out from the plain and ordinary. I simply can’t afford the really exotic examples, so my only option is play in the ballpark of ‘affordable vintage’ and throw in the odd curveball. Therefore, my ploy is to differentiate CRAVE Guitars from A.N.Other Guitar Shop, and the best way to do that is through the instruments themselves.
In addition, my simple brain processes told me that someone has to conserve and act as steward for a few selected examples of the more obscure, lower demand models for future generations. This may constitute foolhardiness or bravado but I don’t see anyone else doing exactly what CRAVE Guitars does.
The almost inexplicable allure of these oddities started me thinking, at which point you probably roll your eyes and think, “Oh god, here he goes again!!!” I have been, and still am, attracted to some very unusual vintage instruments that many pundits will automatically condemn. At least I have thought about it and made an irrational choice to be concertedly un-lemming-like and, perhaps worryingly, un-business-like.
I have plenty of evidence within the CRAVE Guitars’ family to support my conjectures. For instance, my compassionate adoption of some widely regarded ‘ugly duckling’ guitars, including:
1974 Ovation Breadwinner
1980 Gibson Flying V2
1981 Gibson RD Artist
1982 Gibson Moderne
1983 Gibson Corvus II
… and now the 1983 Gibson USA Map
CRAVE Guitars’ Unconventional Guitar Designs
Then, there are the traditional mainstream brands that produced some marginal designs. In my view, these are also quite endearing and worth mentioning but, again, they are not favoured by the conservatives (yet). Perhaps these guitars, also part of the CRAVE Guitars’ family, may be best described as ‘plain ducklings’:
1965 Gretsch Corvette
1974 Rickenbacker 480
1976 Music Man Stingray
1977 Gibson L6-S
CRAVE Guitars’ Unconventional Guitar Designs
… then, there are the so-called ‘student’ models such as the short-scale offset Fenders (Musicmaster, Duo-Sonic, Mustang and Bronco), the dinky Gibson Melody Makers (and Epiphone Olympic) and the Silvertone 1449 (and 1457, as well as the full Danelectros). You may begin to get the picture. For some peculiar reason, I have an affinity for these less desirable (and therefore less valuable) instruments. They aren’t eminently collectable for the greedy investment brigade but I think they have many often‑overlooked positive attributes. Bring them together under CRAVE Guitars’ banner and I think they represent a pretty cool angle on a captivating period of modern guitar history.
CRAVE Guitars’ ‘Student’ Guitar Models
Even where the classic guitar designs are concerned, where possible, I try to seek out the unusual. For instance, I intentionally went for a Fender Stratocaster Dan Smith-era ‘2‑knobber’ and I’d like to get hold of a similar-period active Elite. Telecasters? I lean towards the Thinline, Deluxe and Custom (and Elite) rather than the standard. Offset Fender Jazzmasters and Jaguars? Bring them on. Unlike most, I think the Fender Coronado is cool, as is the Starcaster (the latter is still on my ‘wanted list’) Les Pauls? I prefer the Deluxe or the Recording (I’m still looking for a good one of the latter or its predecessors the Personal and Professional). Given the choice, I’d prefer a Junior or Special over a Standard or Custom most days (as long as I have the latter to hand as well!). Gibson Explorers or Firebirds? Yes please. Semis? I prefer the ES-330 to the ES-335. Go figure.
1983 Fender Stratocaster ‘Dan Smith’CRAVE Guitars’ Variations On A ThemeCRAVE Guitar’s Fender Offsets
Here are some unusual models that are on CRAVE Guitars’ ‘wanted’ list…
There is, of course, a huge risk to venturing too far off the beaten track and into wild guitar country. Firstly, sinking inadequate, valuable funds into potential white elephants is not advisable in anyone’s book. You may be surprised to know that I actually do care about this for 2 reasons: a) I don’t have infinite funds to burn on a laughing stock of geeky guitars, and b) I might want to trade up at some point, so having unsellable guitars that no-one wants is not a good strategy. However, I like to think that one day, when people eventually see the light of day, my whacky and weird bits of obsolete firewood might actually become the desirable antiquities I think they deserve to become. In the meantime, they will remain curios of a bygone age.
Given that the real rarities will forever be out of my humble reach (a 1958 Gibson Explorer anyone? According to records, only 6 shipped that year), it means that my attention tends to be refocused on guitar delights from the 1970s and 1980s. Yes, before some of you get on your high horses, this is the exact same period that all ‘learned commentators’ vehemently and vociferously despise for poor quality, lost craftsmanship and corporate interference. The epoch that I’m talking about are the so-called ‘dark ages’ when CBS owned Fender, Norlin owned Gibson, Baldwin owned Gretsch and MCA owned Danelectro. However, my argument goes that, if you are rich or narrow-minded enough to close your eyes to anything post-1965, you will never see or experience some very creative experimentation. For example, the first tangible example of the Gibson Moderne didn’t appear until 1982-83 while the Gibson USA Map appeared only in 1983-84. Love these instruments (as I do) or loathe them (as many do), they shouldn’t be ignored without some contemplation. I maintain that there are many hidden treasures from this period and… one day… the nay-sayers will catch on and catch up.
There are plenty of odd creations from this period, some of which are great, some mundane, some remarkable and some downright awful. Into which category they fall into is not just what the purists say. For instance, there are some unpopular guitars out there with some very interesting attributes. Generally un‑loved Gibson examples include the S-1, Marauder, Sonex-180, Firebrand, ‘The Paul’, Invader, Challenger and Victory. Many of these unusual Gibsons are also on CRAVE Guitars’ ‘wanted’ list…
Fender also produced some unusual creations in the USA in the 1960s and 1970s, such as the Swinger, Marauder, the (mythical) Maverick, the XII, Bass VI and Montego II before going with the more mainstream but commercially unsuccessful Lead and Bullet. In Japan, Fender created guitars not based on previous fender designs including the Performer, Katana and Flame. Fender’s strategy from the mid‑1980s seems to have been to experiment with Squier models – if unsuccessful, they wouldn’t damage Fender’s credibility but if successful, they could be re‑branded by Fender.
Some of the ‘budget’ USA Fenders on CRAVE Guitars’ ‘wanted’ list…
Trivia fact folks: In 1982, Fender strategically consolidated its budget off-shore production under the Squier brand in Japan. However, did you know that Squier as a musical instrument company actually dates back to 1890, founded as V.C. Squier by Victor Carroll Squier in Michigan, USA? Squier was predominantly a string maker and supplier for Fender from 1963 before being acquired by Fender in early 1965 shortly before Fender itself was taken over by CBS in the same year. Fender marketed Squier strings until 1972 and, by 1975, Fender had dropped the Squier name. Squier remained dormant until it was revived in 1982 as the main brand for guitars built by the newly established Fender Japan Ltd.
Some of these short-lived eccentric guitars from Fender and Gibson are truly rare beasts with just a few hundred or low thousands ever going into circulation. Some of them will eventually attract speculators, simply because of their brand, age and relative scarcity, or through trendy artist association. For instance, vintage market values for the previously unloved Fender Bronco soared after Alex Turner of Arctic Monkeys used one and collector interest in the model grew rapidly. When that investment trigger is pulled, just watch the vintage values spiral quickly to silly levels, as keen demand outstrips limited supply. The Bronco is another model on CRAVE Guitars’ ‘wanted’ list.
Capitalist economics are founded on the principle of growth and, in order to keep growing, companies have to innovate. Logic suggests that some ventures will be more successful than others. As the late, great Frank Zappa (1940-1993) once said, “Without deviation from the norm, progress is not possible”. He was right and that principle applies aptly to guitar heritage. When compared to the acknowledged classics, many of these lesser models didn’t last very long and quickly disappeared into relative obscurity without a second thought from musicians at the time. Many of these ephemeral idiosyncrasies and dead ends in the guitar family tree are the ones that fascinate me as much as the perennial classic designs do.
In the fickle consumer marketplace, success of new guitar models, even from major brands, isn’t pre-determined or assured. Just remember that some now-legendary Gibson guitars didn’t last long on their original release, e.g. the Explorer, Flying V (both 1958-59), Les Paul Standard (1958-1960), and ‘reverse’ Firebirds (1963-65), all of which were dropped due to poor sales, only to be reintroduced later to massive success. The Gibson Moderne was part of the ‘modernistic’ series designed in the late 1950s although it never reached market. Even Fender flopped with the original Jazzmaster and Jaguar. Now look at their popularity. I blame the punters myself (joke)!
As Stephen King wrote, “sometimes they come back”. The USA Map is not the only phoenix to rise from the ashes of past ‘failures’, following a quiescent period. Gibson examples include the L6-S, RD, Moderne and Melody Maker. Fender examples include the Coronado, Mustang, Duo‑Sonic and Bass VI. Glad to see them back, albeit in different form from their progenitors. We can expect these companies to keep trying to introduce shiny new models alongside the classics and these reintroductions for a new generation.
So is CRAVE Guitars’ skewed sense of objectivity in showcasing the oddball guitars from the past a risk worth taking in a fiercely competitive and currently unstable vintage guitar market? I think it is but you may well adopt a contrary view. Discuss…
I guess it’s all about balance – having enough of the widely-regarded classics to get a foot in the mental door of the attention deprived gearhead while also getting enough attention such that people become more aware of the delights of the many unique guitars that proliferate around the margins of major brand guitars. Is it just me or are those peculiar ‘ugly and plain duckling’ guitars mentioned above, fantastic examples of the guitar makers’ creative dalliances reflective of the world in which they were originally created? Will they ever be re‑evaluated as ‘beautiful swan’ guitars? Probably not, but they should not to be ridiculed as abhorrent out of prejudice without some sort of contextual re‑assessment.
Just take another look at the montages of some of the leftfield instruments from Fender and Gibson above and I challenge you to maintain that they are not worthy of your attention. I came across a plainly ignorant headline when doing this research for this article, “stupid CBS and Norlin era guitars”. I contest that such hyperbole represents uninformed rhetoric by someone who is possibly not very bright and mouthing off to get attention. I take the alternative view and suggest that they actually look pretty cool in context and they aren’t bad musical instruments to boot. Not only that, they make ideal entry points into the world of vintage guitar collecting, being relatively low cost and risk free. Yes, they have idiosyncrasies but so what? That just makes them all the more interesting.
What I must do, though, is to resist the temptation of obsessing solely on the weird and whacky to the exclusion of the familiar or it will just end up as a bizarre dead‑end, the point will be well and truly lost, and CRAVE Guitars will sink into the same obscurity as many of the oddities it intended to showcase. My aim is to present the unconventional alongside the conventional as necessary counterpoints of contemporary guitar design culture. Going Zen, they represent the yin and yang of guitars if you will.
Now that it seems I am ploughing this particular furrow, it reiterates the fundamental question I posed a couple of articles ago, that is, what the heck do I do next with CRAVE Guitars and how do I convert it into some sort of going concern? I’ve established that CRAVE Guitars has to be a modest entity, that it wants to be something different from the norm, but not so different that it becomes overlooked and invisible to would‑be enthusiasts and aficionados. I like to think that I’m doing something right.
You know what might just happen, based on my luck and actual experience? I will beat my head against the brick wall of impenetrable puritanical dogma until I eventually give up. The cynic inside me says that I’ll sell off the CRAVE Guitars’ family at ridiculously cheap prices just to move them on and, the day after I do that, the market will boom and others would benefit from exactly what I’d been striving for in splendid isolation for the last 10 years. The scathing axioms of ‘I told you so’ and ‘he was before his time’ will ring hollow in my desolate dispossession. I’ve been in that position before and it’s not a very nice place to be. So I will persevere.
That’s enough of the doom and gloom. More Positive Mental Attitude required – CRAVE Guitars is still here and hopefully here to stay in one form or another for the foreseeable future. Let’s get back to the crux and rejoice the glorious miscellany of vintage guitars, including all the many heterogeneous ‘mutations’ that have occurred along the way. We wouldn’t be able to judge the sublime without the ridiculous to measure them up against. They are all part and parcel of our diverse, crazy, guitar‑distracted life.
The celebration extends to the 1983 Gibson USA Map that started this little debate in the first place. I think the Map is wonderful in a zany sort of way and we shouldn’t lose sight of it as part of the bigger picture. Isn’t it funny how a seemingly straightforward event can lead to something deeper and, from my perspective, quite interesting? One thing I’m certain of is that purchasing an ‘ordinary’ Strat or Les Paul would not have warranted this sort of conversation.
I mentioned at the top of this article that I deliberated as to whether to buy the Map or something else more sensible. You may ask, what else I might have gone for, had I chosen to forgo the opportunity of acquiring the Map? There are many vintage guitars that I would be tempted to go after; way, way too many to mention. However, on this occasion it wasn’t a straightforward either/or decision. It was go for this or wait until something else cropped up to spark my craving (sic!). The Map just got there first. However, it wasn’t an easy decision for all the reasons outlined above. What next for the Map? Not a lot; it is so unique, it’s likely to hang around for a while. I did think it might become CRAVE Guitars’ signature instrument but the Les Paul logo still fits better with the image, I think. Thoughts?
1983 Gibson USA Map
Unless something changes, there is nothing new in the procurement pipeline for CRAVE Guitars at the moment, so next month’s soliloquy is likely to be back to rambling randomness (or “pretentious waffle” as my other half calls it!). In the meantime, spread peace, love and music to change lives for good and let’s make the world a better place, one guitar at a time. I’ll be plinking CRAVE Guitars’ most recent vintage acquisitions, the 1978 Fender Mustang covered two months ago and the 1983 Gibson USA Map.
1978 Fender Mustang
I will keep looking for unusual guitars. On the basis of the research for this article, I may just take another look at what’s out there and report back in due course. The Map may just lead to something interesting!
Musically, I’m off too Looe Music Festival 2017 (29 September to 1 October) with The Jesus & Mary Chain, Lulu and Happy Mondays headlining and some other credible artists on the line up (The Undertones, Cast, Reverend & The Makers, etc.). This event signals that the UK’s music festival season is pretty much concluded for this year.
That’s it for now. Until next time…
CRAVE Guitars ‘Quote of the Month’: “Deviance is a lack of conformity which, to a degree is essential, as it separates the remarkable from the homogenous.”
Over the last 30 months or so, I’ve been going on and on about the mainstay of CRAVE Guitars ‘work’, which is to share with you not only stuff about music and stuff about guitars generally but also specifically stuff about Cool & Rare American Vintage Electric Guitars. If you’ve taken a look at the web site, you’ll know that the focus tends to be on mainstream U.S. brands and, within that, if possible, some cool variations of well-established guitar models. However, perhaps stating the bleeding obvious, the guitar world is much bigger than that.
This month I’m dipping a toe in the water of some of the other guitar treasures out there. When one looks across the whole guitar landscape, antique, vintage, old, used, new, American, European, Eastern bloc, Asian, mass manufacture, boutique makers, unique luthiers, home‑made, traditional, basic, hi-tech, innovative and whacky, there is infinite variety and a veritable cornucopia of interesting and wonderful instruments to appreciate. The same goes for amps and effects of course (as colleagues into those things keep reminding me) but there’s not enough room in a single article for those as well. Besides, although I don’t claim to be an expert on guitars, I’m even less well‑acquainted the minutiae of amps and effects – that’s another ballgame altogether. The focus of this article is essentially on electric instruments.
When researching this article, it became ridiculously clear that I simply can’t do justice to every aspect of this enormous topic. I can only mention a figurative iceberg’s tip of what’s out there and I apologise in advance for the probable monumental omissions herein. Before we get going, none of the guitars covered in this article are part of the CRAVE Guitars’ family. In order to illustrate the diversity, I’ve resorted to using pictures sourced from Google Images – I acknowledge all guitar owners and photographers.
Let’s face it, love them or loathe them, the centre of the guitar universe remains occupied by the American ‘Big Two’, Fender and Gibson, along with their subsidiary companies including, respectively, Epiphone and Squier that concentrate on the budget end of the market. Incidentally, Fender and Gibson also own a number of other iconic brands that come under their wing. For instance, did you know that Fender own Gretsch, Jackson, Charvel, DeArmond and Tacoma, and Gibson own Baldwin, Kramer, Steinberger, Tobias and Wurlitzer? Until the mid-2010s, Fender also owned Guild and Ovation guitar brands.
It would be easy to fall into the trap of thinking that Fender and Gibson are massive multinational industrial giants, but in actuality, they are pretty modest business concerns compared to the sheer scale and scope of some truly global companies. Fender and Gibson are, above all, very successful brands with a strong identity, whose reach extends well beyond the music industry. This general public awareness helps to shield them from some of the economic, social and technological pressures facing them. Business fortunes, however, go in cycles and the ‘Big Two’ have had their ups and downs. Both companies, along with many others, were taken over in the 1960s, leading to a period of corporate complacency and weakness that opportunistic competitors were able to exploit. While they have been able to rejuvenate their image, they are now dealing with a radically different global context.
While the ‘Big Two’ are fortunate to have genuinely iconic products including Fender’s Stratocaster, Telecaster and Precision bass, and Gibson’s Les Paul, SG and ES-335 (among others), this otherwise enviable position can also constrain them operationally. It has proved very difficult for them to innovate and stretch too far from the proverbial straightjacket imposed by their core instruments. Existing models are scrutinised minutely and often face intense criticism if they move away from the accepted recipe. At the same time, it is difficult for them to introduce all-new models, as they are often compared unfavourably with the classic mould. Without sustainable growth in a finite market, these companies are commercially vulnerable and their potential success is increasingly limited by their past. This strategic conundrum for Fender and Gibson actually creates fertile ground for other smaller firms to grasp opportunity to enter the market through differentiation, diversification and innovation, as well as imitation.
Circling around the ‘star’ of the Big Two, there are the other recognisable brands such as Rickenbacker, Danelectro, Guild, Ovation, Music Man (now part of the Ernie Ball corporation), G&L, and, as well as the aforementioned Gretsch (the Gretsch family retains major influence as part of Fender) and relative newcomers such as PRS. There are other companies that don’t immediately spring to mind but which have enormous presence in the industry. I include Peavey here, as one of the world’s largest musical manufacturing company. Then there are the other recognisable ‘independent’ American manufacturers that tend to focus on niche markets, such as BC Rich, Dean, Jackson, Alembic, Carvin, Schecter, Steinberger, Suhr, Parker, Heritage, etc. At the same time, some major US guitar companies focus predominantly on acoustic guitars, such as Martin and Taylor.
There is an incredible history surrounding brands that have either disappeared completely or those that have gone, some of which have now been resurrected, e.g. Supro, Airline, National, Dobro (acoustic, now part of Epiphone), Bigsby, D’Angelico, D’Aquisto, Silvertone, Kalamazoo, etc. American guitar manufacturers suffered particularly badly in the 1960s and 1970s as a result of multiple pressures including falling production quality, increasing manufacturing costs (including union labour), and hostile competition from high quality cheap imports from the Far East.
As you might expect, the history of many of the brands already mentioned goes back to the early-mid 1900s (or even further), which means that there are plenty of very cool vintage guitars floating around. In the guitar world, age doesn’t mean valuable – it is the combination of age, rarity, quality originality and current condition that matter for those with an eye on the dollar value. While the Big Two tend to command the premium prices, pretty much across the board, there are plenty of bargains to be had by looking more broadly at these, sometimes ephemeral makes. I recently come across an early 1960s U.S. Airline in all‑original clean condition that went for a little over £300GBP. These never were top‑of‑the‑range instruments back in the day, and they can be picked up as bargain vintage instruments now. Some of these leftfield guitars present low-risk options for entry into the vintage market if you research carefully and don’t expect too much. History suggests that, in all likelihood, they won’t accumulate vintage value very quickly without major artist association. Look around and there are gems to be found from under-the-radar guitar makers. Some are very nice, including Washburn, Hondo (mainly copies), Mosrite, Harmony, Kay, Valco (maker of a number of other brands), etc.
Moving away from the American continent, Europe also has a long tradition of great musical instrument manufacture, with brands such as Vox, Höfner, Baldwin, Burns, Watkins, Framus, Hagstrom, Hohner, Shergold, Hoyer, Wandre, Bartolini, Levin, Goya, Welson, along with newer entrants such as Warwick, Duesenberg and Vigier, Some of these were prolific during the ‘golden years’, capitalising on the rapidly moving musical paradigms of the 1960s and 1970s. A post-war embargo on American guitar imports certainly helped European brands (and bands) get a foothold and to prosper up to the early-mid 1960s. While, as in other markets, the quality of European guitars varied considerably, many models have become synonymous with the period and, as a result, highly collectable, for instance, the teardrop Vox guitar used by Brian Jones of The Rolling Stones or the Höfner violin bass used by Paul McCartney of The Beatles.
Even further away from America, the Japanese companies competed head on with the American brands in the 1970s. Plenty of the budget guitars were blatant copies of American guitars, which resulted in protracted litigation to protect U.S. patents and trademarks. Many ‘older’ guitarists may remember copies from the likes of CSL and Columbus, as well as Ibanez. Japanese firms didn’t just replicate American designs; some also produced original designs and have retained a credible reputation over time for quality and consistency, including their dominant brands – Yamaha and Ibanez. Takamine, which focuses predominantly on acoustic guitars, is also Japanese. There have been plenty of Japanese names that are or have been familiar, including ESP (and subsidiary LTD), Roland, Italia, Aria, Tokai, Teisco, Greco, Guyatone, Apollo, Kawai, Kent, Westone, etc. Many of the instruments made by Japanese companies in the 1960s and 1970s (including some copies) are now becoming very collectable in the off‑the‑beaten‑track vintage niches. If you want some truly whacky vintage designs at reasonable prices, take a look at Japanese guitars. Plenty of people now specialise in conserving these vintage Japanese/Asian instruments.
The old Eastern Bloc countries have also produced a wide range of brands catering for home-grown musicians. The strategy of government-owned manufacture was partly nationalistic, in that they were required to protect their home market from capitalist imports from both the west and east. Many of these guitars were typically utilitarian with little in the way of flamboyance. Many of these brands will be little known in the western world, even now. As you might expect, there are experts who concentrate on collecting these communist bloc guitars for posterity. The ones that have penetrated the western markets offer something different from, and cheaper than, the mainstream names. Look out for names like Aelita, Elgava, Formanta, Migma, Musima, Odessa, Stella, Tonika, Marma (East Germany), Jolana (Czechoslovakia), etc.
There are a few other territories that have developed their own guitar manufacturing, including Godin and Eastwood in Canada and Maton in Australia. In addition, there are a large number of unmarked guitars out there with no means of identifying age or source. Some can be traced back to similar designs by known manufacturers while the creators of others are lost in the mists of time and geography. These ‘pawn shop’ guitars are often poorly made and may be considered curios, although, there are aficionados looking to conserve the more vernacular heritage.
The modern-world picture is far more complicated and can’t be talked about in terms of familiar regional territories. Some multi-national companies, including Fender and Both Fender and Gibson have their headquarters in the US and produce large numbers of their subsidiary ranges in other countries. Some brands are designed in the US and constructed offshore. Some are assembled and quality checked in the US from parts made elsewhere. Larger companies have international distribution operations that channel product to dealership networks within economic regions, e.g. Fender UK servicing the European Union (at the moment!). Others have to manage distribution through networks of independent dealers. Some smaller companies have to rely either on local markets or alternative methods of distribution, direct or indirect. Some companies make instruments that are branded by one or more retail chains. A classic example is Silvertone whose instruments were made by Danelectro, Kay and others, sold through Sears & Roebuck department stores and mail order (remember that?). Similarly, many of the diverse Japanese brand names were actually made by a relatively small number of manufacturers, e.g. Kawai and Teisco.
Another feature of new millennium guitar building is the explosion in bespoke guitar building, either by small specialist companies or individual luthiers. Low volumes, creative designs, alternative materials, custom features, and high quality tend to characterise the sub-industry but there are always exceptions to the rule. There have, pretty obviously, always been bespoke builders catering for the well‑heeled or professional musicians’ need and this has led to further opportunities that are difficult for the mass manufacturers to match. In response, the larger manufacturers, including Fender and Gibson, created custom shop operations to provide tailored services for individual clients. Custom shops also heralded the explosion in vintage-styled recreations and the more recent craze for relic finishes, both building on the growth of interest in vintage guitars.
Remember, even the (now) big companies had to start somewhere, usually with an inspirational leader, visionary pioneer or commercial entrepreneur at the helm, often working on their own or in a small workshop. Many of today’s big brands started out with some names you might just recognise, including Friedrich Gretsch and son, Fred Gretsch Jr, Orville H. Gibson, Christian Frederick Martin, Adolph Rickenbacker, Nathan Daniel (Danelectro), Epaminondas Stathopoulo (Epiphone), and one Clarence Leonidas ‘Leo’ Fender. More recently, Paul Reed Smith has earned a place amongst this exlusive group. Even these industry giants relied on other key individuals and their skills including John Dopyera, George Beauchamp, Lloyd Loar, F.C. Hall, Les Paul, Ted McCarty, George Fullerton, Ray Dietrich, Roger Rossmeisl, etc.
Other well-known names span out of larger companies, for instance, Travis Bean, well known for metal-neck guitars, split from Kramer. Kiesel Custom Guitars is another example, producing some astounding instruments having been formed following the splitting up of American company Carvin in 2015. Perhaps the most successful modern entrepreneur is Paul Reed Smith of PRS Guitars, based in Maryland USA since 1985. While growing his reputation, Smith wisely sought advice from Gibson’s ex‑president Ted McCarty to mentor him, and several PRS models now proudly bear McCarty’s name. The tradition continues with renowned luthier Joe Knaggs setting up his own prestigious guitar company after leaving PRS, producing some wonderful instruments in relatively small numbers.
One of the most celebrated and influential craftsmen to exploit niche demand in the 1960s was Lithuanian immigrant to the UK, Tony Zemaitis who made some very remarkable guitars for some very remarkable guitarists. Zemaitis’ legacy can clearly be seen in other current models from the likes of Duesenberg and Teye, as well as the Japanese company that currently carries on Zematis’ illustrious name.
There have been many excursions into the application of alternative materials to wood. The use of metal in guitar production was pioneered by the likes of National and Dobro in their resonator guitars as a means of producing more volume from acoustic guitars in the pre‑electric era of the 1920s and 1930s. In the 1960s, Valco used fibreglass (coined Res‑o‑Glas) for futuristic designs in the 1960s, such as the stunning National Newport. More recently, acoustic maker, Ovation, used a variation of fibreglass (lyrachord) on its bowlback instruments. Zemaitis experimented with other materials in his guitar construction and many others have followed suit, including the aforementioned Kramer/Travis Bean. Around the same time, there was a ‘fad’ for acrylic guitar bodies, perhaps the most well-known proponent being Dan Armstrong who used acrylic for parent company Ampeg.
On this side of the Atlantic, another luthier has set the bar for innovative use of metal; French luthier, James Trussart, Italian company XoX Audio are making some nice instruments out of carbon fibre. 3D printing also presents opportunities for greater use of plastics and metals in guitar production. Some luthiers have experimented with stone as part of the construction but it is not common – or very practical. With ever increasingly stringent restrictions on sourcing, use, sale and movement of hardwoods commonly used in guitar production, expect wider use of alternative sustainable materials in the future.
There are hundreds if not thousands or even tens of thousands of guitar makers out there, all wanting a proportion of the overall demand for great guitars. Here are a very few notable names from all around the world to keep an eye on, including (in no particular order); Collings, Stone Wolf, Flaxwood, Palm Bay, Hutchinson, Emerald, Ed Roman, Suhr, Mayones, Nik Huber, Matt Artinger, Tom Anderson, Patrick James Eggle, Fano, Gus, Goulding, Prisma, Frank Hartung, Michael Spalt, Michihiro Matsuda, TK Smith, Rick Toone, Carillion, McSwain, John Backlund, Reverend, Ron Thorn, John Ambler, Mule, Tony Cochran, Walla Walla, Ezequiel Galasso, Langcaster… The list could be endless as there are just too many great guitar buillders out there to mention and apologies to those I’ve left out and, sorry, I can’t post pictures of every one – I wish I could. The point, I guess, is to broaden one’s perspective and perhaps open one’s mind to a wide range of other possibilities beyond the obvious in-your-face guitar shop fare. I don’t usually proffer advice but on this occasion, I would simply just say, take a look out there and you might just find something weird and wonderful that you probably didn’t know existed. I regularly feature some of this wonderland of goodies on Twitter for those that may want to take a look (@CRAVE_guitars).
For the amateur hobbyist or artisans with aspirations of becoming the next notable designer, there are now plenty of DIY kits for everything from generic product to some quite fancy customised guitar construction. Access to information the Internet provides plenty of plans and specifications for people to design and build almost any type of instrument without the need to track down books or luthiers willing to share their knowledge. Experimenting in this way can present all sorts of opportunities to be taken. What about you?
Renovation ‘husk’ projects are probably best avoided unless you really know what you’re doing, as there’s probably a reason why they are in that state to begin with. For some, though. a ‘bitsa’ guitar may make an ideal low cost player’s guitar. My lack of practical skills prevents me from trying out a DIY (re-)build beyond my limited capabilities. Besides, given CRAVE Guitars’ fundamental raison d’être, I simply can’t create an authentic American vintage guitar.
I hope that this article has given a tiny indication of the beauty and multiplicity of guitars out there. That’s without going into oddities with unconventional string configurations, double (or more) necks, hybrid instruments, etc. It is this fascination with making things different while also keeping things the same that is quite inspirational and, I think, pretty unique to guitars, at least on this sort of scale. We are blessedly spoilt for choice and there are some ridiculously good guitars out there for very reasonable prices without experiencing the diminishing returns associated with esoteric exotica. Ultimately, this clearly indicates that there is something for everyone with an interest in the world’s favourite musical instrument.
So… you may ask… what’s my favourite out of everything covered here? Truthfully, I can’t say; I find guitars endlessly beguiling and preferences vary continuously. It would be unfair to single any one brand or model from the others. As my obsessive quest for ‘Cool & Rare American Vintage Electric Guitars’ continues, the CRAVE name gives a hint of bias but that is not so dogmatic that I can’t appreciate all aspects of the luthier’s art and craftsmanship. MY position is firmly ‘on the fence’. If any of the names mentioned wish to persuade me off the fence with a prime example of their product(s), I am more than happy to accommodate them (f.o.c. of course!). I optimistically await a swathe of e-mails to that effect (hint, hint).
Me? I’m off to plink a new CRAVE Guitars’ plank. The new addition to the family is something both very recognisable and very unusual at the same time. All being well, I’ll try to cover it in next month’s article. All I’ll say at this juncture is that it is definitely one that fits the Cool & Rare American Vintage Electric Guitar bill very aptly while also strongly dividing opinion. Intrigued? The lengths we go to, to bring you guitar ‘stuff’. Watch this space…
CRAVE Guitars ‘Quote of the Month’: “There is a finite limit to the amount you can know, there is no limit to the amount you can imagine.”
CRAVE (Cool & Rare American Vintage Electric) Guitars hits its double-digit birthday this year. Yep, ‘it’ has been in existence for 10 years now. This isn’t cause for a stupendous jubilee or anything like that (although I’m open to offers!). However, perhaps, for selfish reasons it deserves a moment of reflection, recognition and celebration of a modest milestone.
I don’t recall a specific date when, on one day CRAVE Guitars didn’t exist and the next day it burst into fully-formed existence, big-bang-like. I don’t think I’ve really thought about how CRAVE Guitars emerged from the primordial swamp and learn to breathe on dry land for the first time. Like a primitive heterotroph, it has become aware of its surroundings, still crawling about on all fours but unable to fend for itself or take advantage of the resources around it.
In terms of determining its own destiny, there is no driving ambition for the future. So… perhaps it is an opportunity to review CRAVE’s journey from infancy, through adolescence to what adulthood might hold for it. Before we delve headlong in, please bear in mind that this is a modest amateur enterprise built on a shoestring over many years of frustrating obsession.
Are you sitting comfortably? Then we’ll begin… Here’s how CRAVE Guitars came about. The journey began in the 1970s, experienced a frustrating hiatus during the 1980s, received a faltering nudge in the late 1990s, spurred into growth in the noughties, dealt disaster in the early teenies and is now beginning to repair the damage and put things back together around 10th anniversary-time.
1970s:
I started playing guitar as a young teenager in the early 1970s when my father gave me a used acoustic, not realising that it would have long‑lasting and far‑reaching effects. After attaining a level of competence that enabled me to play in bands and then realising that I wasn’t competent enough to earn a living at it, guitars became a benign hobby, rather than an occupation. I had a few favourite guitars left over from playing days, including a 1977 Fender Stratocaster hardtail, a refinished 1975 Gibson Les Paul Standard, a 1978 Music Man Stingray bass and a cheap old nylon-strung classical guitar, all of which, unbelievably, I still have!
1977 Fender Stratocaster
1975 Gibson Les Paul Standard
1978 Music Man Stingray Bass
1980s:
Ah, the odious decade of all-consuming ‘adult responsibility’, when guitars and guitar playing were relegated to a tertiary interest, left drifting aimlessly in the doldrums of work and family life. I have always put my own needs secondary and that, as they say, was that – my life was subsumed by the mediocre routine of daily existence. I did manage to keep hold of the core three electric guitars, hanging on a spare bedroom wall, relatively unloved. The least said about these ‘lost’ years the better in this context. The passion for guitars was, however, dormant rather than extinct. Perhaps my subconscious knew that, someday, that sleeping volcano would lumber back to life.
1990s:
In a rollover from the 1980s, guitars and everything that goes with them remained quiescent (oppressed?) during the majority of the 1990s. Until… my interest was rekindled in c.1997 on a day visit to Cardiff, Wales. Little did I know at the time that this would provide the catalyst for later events. While wandering the city streets, perusing the typical high street shopping facilities, I chanced upon Cranes Music Store, which has been in business since 1851 and is still going in Swansea (see: http://www.cranes.co.uk/). Looking around the shop, my attention was drawn to a fairly ordinary black 1988 Fender Telecaster for £400. To that point, bizarrely, I had never owned a Tele, so I was vulnerable to that worst of all situations… strong craving and overwhelming temptation. This was compounded because we were only there for the day, which meant that a snap decision had to be made. The combination of circumstances led to the inevitable acquisition of said craved Tele. At the time of writing, it is still a CRAVE Guitar.
1988 Fender Telecaster American Standard
I had been missing guitars and playing, and this single event rekindled my appetite for the instrument. Bear in mind that this was about 10 years before my thoughts and ideas would aggregate into something more tangible. However, the seed had been planted. No further guitar purchases took place at the time. I bought a Fender Princeton Chorus 2×10” solid-state amp, so that I could at least make quasi-musical noises again.
2000s:
The focus at the turn of the millennium, however, was not on vintage gear. During the early noughties, I bought a few diverse new guitars, amps and effects here and there, whatever took my fancy at the time. My mother left me some money, so I was able to purchase some brand new quality guitars including a 1999 Fender Stratocaster a 1998 Gibson Les Paul Standard DC, a 1999 Gibson SG Standard, a 2002 Gibson ES-335, and a 2002 Gibson Les Paul Standard. These are all great modern guitars. Three of those have now gone, which says something about the new versus old debate going on in my head. The trouble, if that’s the right word, was a lack of direction and no real motivation to change it for something else.
1999 Fender Stratocaster American Standard2002 Gibson ES-335 Reissue TDC
1998 Gibson Les Paul Standard DC2002 Gibson Les Paul Standard
1999 Gibson SG Standard
That is until… the defining moment came during a day out to Brighton in the summer of 2007. Wandering in North Laines, I saw a rather nice but not pristine black 1989 Gibson Les Paul Custom – perhaps the most iconic of all rock guitars and another model that I hadn’t previously owned. While it wasn’t (yet) vintage, I was attracted by the patina and it had just enough signs of use to give it ‘that’ look. I wasn’t actively searching for a guitar, so I didn’t know how much it should cost but it seemed quite reasonable compared to new prices at the time. It also looked way cooler than the shiny new ones on sale nearby. Like the Telecaster before it, a snap decision was required. The craving got the better of me again and consequently, like the Tele 10 years earlier, it came home with me. Also like the Tele, that Les Paul Custom is still a CRAVE Guitar.
1989 Gibson Les Paul Custom
Although it wasn’t a conscious decision to get into vintage guitars at the time, it triggered a curiosity in older instruments as well as the history behind older guitars, the wider music industry, and the socio-political context which it helped to influence. CRAVE (Cool & Rare American Vintage Electric) Guitars, which had been SO long in gestation, was thus delivered unto this world as a ‘thing’. While the concept didn’t have a discrete identity at the time, I was hooked and I haven’t looked back since. From that moment, most brand new instruments, while nice to look at, now hold little or no allure.
I started researching and buying some rather nice vintage guitars, some imported from America, when the exchange rate was much more favourable than it is now. As a direct result of the epiphany, the ambition for a vintage guitar business idea began growing. The name came first, being a play on words as well as the strong emotion that overcomes any attempt at futile resistance to guitar ownership. The first ‘logo’ was simple typography (see below), rather than properly designed. The first ‘catalogue’ from early 2008 comprised 27 guitars, all from the Fender and Gibson stables.
CRAVE Guitars Original Logo 2008
All guitar purchases since 2007 complied with the CRAVE Guitars simple criteria, i.e. Cool, Rare, American, Vintage and Electric. As far as possible, they are all original and undamaged/unmodified. The majority of those instruments now form the core of what is now CRAVE Guitars’ ‘collection’, ‘stock’ or whatever you want to call it. It was during this period that many of the guitars originating from the early 1960s guitars were secured. Thank heaven for that – I certainly couldn’t afford to buy them now. Likewise, none of the CRAVE Guitars’ fold can be classified as collector-grade instruments; I couldn’t (and still can’t) fund that level of quality.
It was about to turn into a realistic alternative to ‘working for the man’ when… two really, really bad things happened. The first was the global recession – the worst economic downturn in living memory. Completely oblivious to the impending financial crisis, I had been buying vintage guitars just as prices were reaching their peak. Bad idea! At the end of 2008, the bubble well and truly burst. The crash practically wiped out all hope of any sort of business start-up, asset management or return on investment. Market values for vintage guitars, arguably a discretionary ‘luxury’ good, plummeted pretty much overnight and are only now, albeit inconsistently, beginning to increase to or above 2008 levels. The second was a personal catastrophe of monumental proportions, from which I still haven’t recovered. I won’t go into detail but it was so profound and fundamental that it almost ended everything. Any idea of CRAVE Guitars becoming a viable business entity was firmly put on ice for another decade. Best laid plans, eh?
2010s:
The consequence of these coincidental calamities meant that the majority of guitars had to go into safe storage. Some didn’t make it to sanctuary and the rest had to be sold off. That early part of the decade was the worst time of my life. I never, ever want to relive or repeat that bleak period. My dreams were well and truly cast into the wilderness. Graffiti art credit: Banksy.
However, either by delusion or resilience, I wasn’t about to give up that easily. By 2014, I began to regain a modicum of, albeit wavering, hope and control. Guitar buying resumed modestly in 2014 after a 5-6-year break. In addition, the scope expanded into vintage amps and analogue effect pedals to complement the guitars. At first, the emphasis was, and to some extent still is, on affordability. CRAVE also started looking at some other important American brands beyond just Fender and Gibson, for instance, Danelectro, Epiphone, Gretsch, Guild, Ovation, Rickenbacker, Silvertone, etc.
Late 2014 and early 2015 saw the building of the CRAVE Guitars’ web site and its social media content. The name remained the same but a more visual approach was required, including some form of coherent brand identity to go with the moniker. The first ‘proper’ CRAVE logo came from experimentation with the name, several pieces of paper and a fat marker pen. It was coincidental that the letters could conveniently form a stylised outline of a Les Paul. Sorted! This crude attempt was then worked up to something a bit more presentable. A professional graphic designer friend doesn’t like my amateur attempts but I think it works well for the ‘brand’. One day, I would like it properly designed but keeping the spirit of the original. NB. Fun insight folks – the intentional ‘bumpiness’ of the lines making up the logo is intended to convey an impression of musical resonance and vibration.
Crave Guitars Logo 2014CRAVE Guitars Logo 2015 to-date
Where we are today:
That pretty much brings the story up-to-date. The recent sell‑off of non-vintage and non-American gear, as a result of the relocation was an opportunity to refine the model further. The move is intended to provide a more stable basis on which to explore and build opportunity, everything being relative of course. While I consider it no mean achievement that CRAVE Guitars is still here at all, the last 10 years doesn’t demonstrate a great deal of success. I am not happy with the status quo (no not the band), so something has to change.
The baseline position at the time of writing is that CRAVE Guitars comprises a personal ‘assemblage’ of almost 50 guitars (95% of which are vintage), a small handful of vintage amps and over 30 vintage analogue effect pedals. The period covered (other than the 2 modern Gibsons), ranges from the late 1950s to the late 1980s.
To mark the 10th anniversary of CRAVE Guitars, I did something impulsive and appropriately retrospective. My first ‘serious’ guitar in the 1970s was a 1978 Fender Mustang in natural finish with a rosewood fingerboard. Within a year, I traded up to a ‘real’ 1977 Fender Stratocaster hardtail, a decision that I have long-regretted – not because the Strat is bad or the Mustang good – they were just different. In hindsight, I should have found a way to keep the Mustang.
To signify the events past and present, I paid way, way over market value on a very nice example of that same model Mustang. I did this purely for sentimental reasons and, like the Ovation Breadwinner mentioned in last month’s article, it will probably never turn a profit but, frankly, that wasn’t the point. In some way, it provides a fitting commemoration for the almost 40-year journey from the 1970s to now.
Well… now this is the BIG question and one that I am struggling with. I am not sure that I’ve learnt a great deal over the past 10 years to inform the future (other than desperate attempts at survival). What direction does CRAVE Guitars take and what happens to it from here? Now the relocation has taken place, it seems opportune to do some thinking and planning. The options appear fairly limited, including:
Do nothing – This is not a particularly satisfactory option. I like playing guitar but so what – is that really enough to warrant so many classic instruments? It certainly doesn’t do the guitars, effects and amps justice.
Establish a Private Collection – I don’t see my role as a collector, so it isn’t really a private guitar ‘collection’ per se. In any case, while collectable, these aren’t really investment-grade guitars. The guitars have precious little historical provenance to add value. As a matter of principle, I hate the idea of hording them away.
Form a business – CRAVE Guitars is not a business (at the moment). These are my babies and selling them as a dealer just isn’t me. Apart from that, I don’t have the ‘killer instinct’ to make it a viable, profitable business concern. Put simply, I’m rubbish at selling. There are also plenty of people in the country with better skills, experience and knowledge than I possess. I also don’t have the resources and I don’t have the appetite for fierce competition in a ruthless commercial (and volatile) vintage guitar market. I also don’t have the space to grow ‘it’ any further, so there is a finite limit to its size.
Exhibit the heritage – CRAVE Guitars doesn’t have sufficient historical merit, scope or scale to warrant establishing any sort of guitar museum and, let’s be honest, there has to be something really special to attract sufficient numbers. America has the ‘National Guitar Museum’, which is a travelling exhibition based in Florida and ‘Songbirds Guitar Museum’ in Tennessee. Sweden has ‘Guitar – The Museum’ serving Europe. Online, there is ‘Guitar Museum’, which is a sparsely populated webspace, so it exists only in a virtual way. The major manufacturers and major artists have museums but these aren’t the same thing. There are plenty of online resources (including CRAVE Guitars’) but it is very diverse and dispersed in nature.
As an observation, it seems incredible (scandalous?) to me that the UK does not have a local, regional or national institution protecting the country’s heritage and its enduring association with the guitar. WTF? There is clearly an opening here but it is probably way beyond my means and capacity. On the downside, there is something about passively cocooning guitars in glass cases that is an anathema to me. Guitars are meant to be played and heard but that ultimately that conflicts with the need for conservation. Alternatively, I believe that CRAVE Guitars’ instruments reflect sufficient heritage that their delights should be shared in some way (but not physically before I get inundated with offers to take them off my hands. Donations are, though, gratefully received).
Put them in storage – Heck, dire circumstances and the relocation dictate that some are still and will have to be in storage for the time being (which I also hate). It is my aim to provide safe, secure, environmentally appropriate space in which to keep them and have ready access to them so they can be used as the makers intended.
Sell the assets off and do something else instead – NOT happening! Period!
Any other ideas – ‘Answers on a postcard’ please to: info@craveguitars.co.uk. Any sensible advice greatly received.
What is my reaction to these options? I would prefer to explore what heritage conservation might mean, although I would need to find a way in which the ‘exhibits’ would be used, rather than locked away in cabinets in the traditional museum-like way. I would like to ‘rescue’ vintage instruments and ensure that they have a safe long-term future. To be honest and realistic, I really don’t think that this option is likely or possible, so it may have to become a commercial operation and I’ll have to learn how to detach myself from the labour of love that it’s been to-date. I’d also have to harden myself to the practical realities of creating and running a trading business. The lack of capital funding means that a physical location (i.e. a shop) is out of the question, so it would have to be a gradual conversion to some sort of virtual operation, probably building on what’s already in place. A great deal will depend on personal circumstances and, perhaps the blindingly obvious… money. Partnership may be an option and one that I haven’t really explored up to now.
Well that’s it for now. It took a considerable while to get here. It will be interesting to see what transpires from here on in. I wonder if CRAVE Guitars will exist long enough to reach its next decennary (and, yes, it is a genuine word, albeit an archaic one not in common use) in 2027. I hope you’ll accompany CRAVE Guitars through its next evolutionary step, whatever it may be.
In the meantime, I feel that it’s time to give that little old 1978 Fender Mustang a little TLC while singing “happy birthday”. I have a feeling that once it’s shipshape, it might well become a go-to guitar. I also hope to get back to doing some serious practising and playing. Until next time…
CRAVE Guitars ‘Quote of the Month’: “How on Earth do you get recognised for being an unrecognised genius?”
Finally, the much-heralded and eagerly(!)-awaited relocation (see March 2017 article → click to read) has taken place and the work really starts on making the new crib habitable first, and then liveable in. This has to be completed before CRAVE Guitars can be properly resurrected, so it is still some way off before ‘normality’ returns.
More importantly within this context, CRAVE Guitars’ ‘collection’ of vintage instruments is in temporary storage until I can create safe, secure and environmentally appropriate musical equipment space. Providing them all with a home will take both time and significant funds. In the meantime, the availability of vintage instruments, effects and amps to hand is limited, as only 4 made the initial expedition. Eek!
The recent thinning out of the guitar herd means that CRAVE Guitars is now substantially smaller (by about 15%) than before the move. In addition, a load of studio gear, modern amps and a plethora of modern, far eastern effects pedals, have now found new homes.
The advantage of marginal rationalisation is that CRAVE Guitars’ operating model has become better focused. For instance, after the cull, the only instruments and amps remaining are American-made, of which only two that are newer than 1989 (mainly for reference comparisons). In comparison, vintage effects are a bit more diverse. While the most modern was in 1988, the pedals come from America, Japan and Europe. Stomp boxes are, and always have been, a justifiable exception to the ‘made in USA’ rule simply because they are so integrated into our musical culture.
Another advantage of the pre-relocation clear out is that it released some limited funds for reinvestment. A modest injection of cash enabled the acquisition of a few interesting vintage bits and pieces, including:
Features and galleries on all these items can be found on the web site, so I won’t repeat the content here. Both of the ‘new’ guitars, the amp and two of the pedals were made in the USA, with the remainder of the effects coming from Japan. I think that they are all great additions to the CRAVE Guitars fold.
While keeping the core spotlight on Gibson and Fender guitars, the diversification into other brands is intended to broaden interest and appeal, recognising that there is more to musical heritage than the mainstream. Economics also plays a part, with vintage values rapidly increasing for the big brand’s desirable models. There are some fascinating cool and rare vintage instruments to explore.
It seems opportune to make no apology for the emphasis on 1970s and 1980s gear. Primarily, it was during these decades when my youthful obsession with music and, specifically, guitars began and probably peaked. Those new or second-hand guitars of that period are now becoming sought-after collectables, so I have a soft spot for them.
There are plenty of well-moneyed collectors scavenging 1950’s and 1960’s vintage pieces, hiking up the prices to ridiculous levels (again) while at the same time vociferously criticising some very credible 1970’s equipment in the process. The result is that many of us ordinary, enthusiastic mortals are increasingly becoming excluded (again) from instruments made in the ‘golden years’ by greedy investors and speculators.
I agree that there was some poor quality manufacturing from large conglomerates in the 1970s and 1980s, often caused by commercial pressures, manufacturing techniques and essential cost-cutting. However, progress needed to be made, especially in the face of far eastern competition. We shouldn’t forget that, during and the 1970s in particular, a swathe of innovation and experimentation took place that enabled the brands to sustain and rejuvenate. These strategic business factors are often overlooked or downplayed. The thing about innovation is that only some of it becomes successful, whenever it takes place. Let’s be honest, there has been plenty of dire output at other times too. We do need to take care that we don’t fall into the trap that old is automatically good. So… my point is that the situation isn’t clear cut and, with careful selection, there is some really fine stuff out there, whatever the period.
Furthermore, and being a tad heretical, if it wasn’t for those major corporations rescuing and then keeping the failing brands going through lean years, they might have been lost to us altogether. Had they totally disappeared, we wouldn’t have the modern classics being made now by companies that care about the heritage. It is too easy to jump on the bandwagon and criticise the ‘70s and ‘80s without a thought for the practical. Wait a few years, see what happens and you decide whether my appraisal has some merit. It will be interesting to see what the long-term effect will be as a result of the exemplary output produced by the ‘boutique boom’ of the current decade.
Picking and choosing can lead to some fine vintage instruments being acquired at reasonable prices, if only because the avaricious vultures haven’t looked to make a big profit from them yet. Inevitably, it will happen and then, almost overnight, what these ‘experts’ call uncool now will suddenly become cool in order for them to make a buck. In the meantime, CRAVE Guitars is hopefully redressing the balance a bit and bringing some common sense to the debate. It is for these reasons that CRAVE Guitars is actively celebrating these guitars, amps and effects and stewarding as much as I can for future generations to enjoy.
Right… rant over (for now), so time to change the subject. While the ramifications of the relocation are working through, I am trying to keep CRAVE Guitars’ going as best as I can.
The CRAVE Guitars web site has been spruced-up. While on the surface, it doesn’t look very different, about a quarter of the site has been updated in one way or another. There is so much that I want to do with it. Hopefully, the opportunity will arise to improve it over coming months.
CRAVE Guitars Website
CRAVE Guitars
I am trying to sustain CRAVE Guitars social media output, as it is one area where one can’t take one’s eye off the ball. The platform is notoriously fickle and inactivity leads to being forgotten very quickly. During June 2017, CRAVE Guitars surpassed 2,000 Twitter followers (@CRAVE_Guitars). It took 2½ years of ceaseless hard work and over 11,000 Tweets to get there. I doubt that there is any tangible value other than global exposure for the brand (it is more a reputation than a business). One can only hope the investment in time and effort will be worth it in the end.
CRAVE Guitars – 2,000 Twitter Followers
Since the last article, Glastonbury Festival 2017 has come and gone. For the second year running, attendance wasn’t possible for family health reasons. It was very frustrating being relegated to an armchair/TV viewer. Nevertheless, this year’s festival which, even though I wasn’t there, got substantial CRAVE Guitars social media coverage. I have to say that the absence of the traditional festival quagmire was galling – mud-free Glastos are a rare thing and it would have been nice to experience a dry one. Even worse, there is no Glastonbury Festival in 2018, as it’s a fallow year to allow the dairy farm to recover. Furthermore, it isn’t clear whether the next one in 2019 will be held at Worthy Farm, Pilton, Somerset, UK. The farm is its spiritual, historical and, to me, only home. I hope that this year does not turn out be the last ever ‘real’ Glasto. If it moves away, it risks becoming just another bland event amongst a plethora of other generic music gatherings. I watch with interest and a touch of trepidation.
To compensate (a little) for missing Glastonbury, I’m looking forward to the local Looe music festival taking place at the end of September, almost on the doorstep. The Jesus And Mary Chain, Lulu and Happy Mondays are headlining. Interesting variety for a small regional event held towards the end of the festival season.
Note to self: Time to unpack and get back into plinking my planks. Until next time…
CRAVE Guitars’ ‘Quote of the Month’: “Stop the fussin’ and fightin’, we all should be uniting, no more blood should be spilled, if our destiny is to be fulfilled”
A little while ago, someone looked at the development of heavy metal from the 1970s to the 2000s and exemplified it by listing one album per year. Of course, this was just one perspective but, more generally, I thought it might be interesting to do something similar across all modern music genres.
This is only my catalogue of 50 years (actually 52 years but who’s counting?) of modern musical history. It is, of course, value-laden and massively subjective, with many great artists and albums excluded by the ruthless application of selection criteria, which included:
Must be an original album, not an EP or single
Only 1 album from each year (no reissues – original release date applies)
Only 1 album by any artist (band or solo)
The album must include some guitar work (i.e. no pure electronica)
Albums may come from any modern music genre
No compilations, ‘best of’ or various artist collections
They must be appreciated and owned by the author (i.e. not just made up or copied from elsewhere)
The resulting compendium is not representative of popularity, perceived wisdom, other people’s opinion or commercial success. It is simply my choices for a timeline covering over half a century of great music.
Why pick these 52 years? My age makes it difficult to go back further than the mid‑1960s for a start, so there aren’t any selections from the ‘birth’ of rock ‘n’ roll in about 1954 to the ‘dawn of rock’ in about 1965 – to be honest, I don’t own and am not particularly familiar with pre-’65 albums. I’ve brought it right up to date with 2016 being the last full year at the time of writing. However, anything beyond about 2010 is probably too recent to really place any kind of enduring significance to the entries – historical retrospective can be beneficial that respect. Arguably, the longer the intervening time period, the more consolidated, reliable and credible that hindsight becomes within context (discuss…).
Feel free to make up your own timeline over whatever period you like, using your own criteria. This is just my perspective; I can guarantee that anyone reading it will disagree with it and would produce a VERY different route through the roadmap of time. Actually, that’s both the point and the fun of it – if we all ended up with the same journey, we would live in a very dull world.
So… here we go, in chronological order…
The 1960s(-ish):
1965 Bob Dylan – Highway 61 Revisited
1966 John Mayall’s Blues Breakers – Blues Breakers With Eric Clapton
1967 Jimi Hendrix – Are You Experienced
1968 The Velvet Underground – White Light/White Heat
1969 King Crimson – In The Court Of The Crimson King
The 1970s:
1970 Black Sabbath – Black Sabbath
1971 The Doors – L.A. Woman
1972 David Bowie – The Rise And Fall Of Ziggy Stardust And The Spiders From Mars
1973 John Martyn – Solid Air
1974 Lynyrd Skynyrd – Second Helping
1975 Led Zeppelin – Physical Graffiti
1976 Thin Lizzy – Jailbreak
1977 Bob Marley & The Wailers – Exodus
1978 AC/DC – Powerage
1979 The Clash – London Calling
The 1980s:
1980 Talking Heads – Remain In Light
1981 The Cramps – Psychedelic Jungle
1982 Bruce Springsteen – Nebraska
1983 ZZ Top – Eliminator
1984 Iron Maiden – Powerslave
1985 Dire Straits – Brothers In Arms
1986 Metallica – Master Of Puppets
1987 Guns n’ Roses – Appetite For Destruction
1988 Cowboy Junkies – The Trinity Session
1989 The Cure – Disintegration
The 1990s:
1990 Megadeth – Rust In Peace
1991 Nirvana – Nevermind
1992 Rage Against The Machine – Rage Against The Machine
1993 Dinosaur Jr – Where you BEEN
1994 Portishead – Dummy
1995 Sonic Youth – Washing Machine
1996 Nick Cave And The Bad Seeds – Murder Ballads
1997 Rammstein – Sehnsucht
1998 Massive Attack – Mezzanine
1999 Suede – Head Music
The 2000s:
2000 The White Stripes – De Stijl
2001 The Strokes – Is This It
2002 Beck – Sea Change
2003 Placebo – Sleeping With Ghosts
2004 Kasabian – Kasabian
2005 Editors – The Back Room
2006 Johnny Cash – American V: A Hundred Highways
2007 Seasick Steve – Dog House Music
2008 The Black Keys – Attack & Release
2009 The Horrors – Primary Colours
The 2010s (so far):
2010 Warpaint – The Fool
2011 The Kills – Blood Pressures
2012 Richard Hawley – Standing At The Sky’s Edge
2013 Savages – Silence Yourself
2014 Band Of Skulls – Himalayan
2015 Wolf Alice – My Love Is Cool
2016 Leonard Cohen – You Want It Darker
So… how many of these do you own and/or like? What course would you take through the last 5 decades? I’m sure that readers will be up in arms about what’s missing.
As with other CRAVE Guitars’ challenges, this exercise wasn’t as easy as when it was first envisaged. Reflecting on the list and making a few observations…
The albums listed are not necessarily my favourites; just ones that carry some meaning within the context of the topic. See my rant of July 2016 for my suggested top 20 most influential albums, some of which also appear in this list. There were many beloved albums (and favourite guitarists – see CRAVE Guitars’ February 2017 article) that didn’t make the final list. There are some great albums by great artists that don’t appear. Some albums on the list may not be the pinnacle of achievement by the artist but they appear because of the way the selection criteria worked.
The widely-regarded, guitar-dependent and ‘important classics’ on the timeline tend to come from the 1960s and ‘70s. These albums have stood the test of time and still have relevance today. Some represent ground-breaking events and their appearance on the timeline will be of no great surprise. Why no Rolling Stones or The Beatles on this list? Well, I’m not a Beatles fan and the Stones came close for a number of years including 2016 but got pipped at the post elsewhere. No Pink Floyd? Surprisingly not. No watershed albums like, for instance, Fleetwood Mac’s ‘Rumours’, Mike Oldfield’s ‘Tubular Bells’ or Sex Pistols ‘Never Mind The Bollocks’? Not on this occasion. No manufactured boy/girl bands from the formulaic TV ‘talent’ production line (or their heinous celebrity-driven ilk)? Heck no! Real music only, please.
While the available choice of albums seemed to increase significantly from the mid‑1990s, the quality of output seemed to become more homogenous with the increase in quantity, meaning that it was harder to pick outstanding entries and, by the time the new millennium arrived, it becomes increasingly difficult to pick out the exemplary future classics from amongst the multiplicity of also-ran material. This doesn’t mean that quality deteriorated, simply that the market became increasingly saturated and tour de forces became more difficult to define. Time will tell as to which ones (if any) will have the longevity to stand out as true masterpieces.
Some years were spoilt for choice and it was a VERY hard task to select just one entry from a wealth of great albums, while other years were very sparse and it was a case of selecting from the ‘best of the rest’. For some years, there was an obvious shoo-in, while for others years it was actually quite difficult to pick a ‘winner’ from an amorphous morass of uninspiring averageness.
Within modern western popular music, it is probably not a surprise that the majority of artists in the timeline are British or American, with a smattering from elsewhere (Canada, Jamaica, Germany and Australia). Perhaps increased globalisation and geographical dispersion may introduce new influences, especially from those areas with different musical cultures, e.g. the middle east, far east, Africa and South America. Perhaps these influences, generally categorised as ‘world music’, will become more mainstream, especially as the Internet provides greater access to hitherto niche markets.
In terms of diversity, certainly the older music was male/white dominated. While a few more females populate the latter years, there is still a general shortage of female musicians in the industry. Ethnicity is predominantly white, which was a bit of a surprise and it certainly wasn’t a conscious choice. Music is one of those industries where artists from diverse backgrounds have been able to succeed and influence successive generations. As in other forms of 21st century life, ensuring equality of opportunity for everyone and the music industry depends on the best talent, rather than to segregate on the basis of specific upbringings.
Many genres were evenly distributed. However, a number of genres were under‑represented including rap/hip-hop, reggae, dance/funk/disco, etc. Surprisingly, indie music seems to have taken more of a centre stage in the noughties and tweenies, at least in this exercise. How these albums age over time will be interesting. Bands tended to feature, rather than solo artists, which was notable.
There is some pretty impressive album artwork over the half-century. It is amazing how effective musical packaging design has been. We are, sadly, long past the heyday of album art integrated with popular cultural references. I can’t see that changing with current and future media delivery systems. Why should credible artists and designers stake their reputation on, say, the latest download fad?
The rigorous application of the selection criteria was particularly challenging and may well account for some of the more obvious anomalies. A different approach might have led to a more balanced (and perhaps more predictable) result.
A slight grammatical oddity; there are 3 albums on the list whose titles are clearly prima facie questions and none of them end in a ‘?’ (1967, 1993 and 2001). Weird or what?
A number of albums on the list were debut or sophomore albums, perhaps indicating that for many artists, the pool of inventive material is more furtive early on in the limelight and, for some, success actually seems to dilute the fire of creativity, resulting in shortened professional careers. There are relatively few who have the longevity of a lifelong career. Sadly, a large proportion of the artists are no longer with us and their potential is lost forever. We miss their imagination.
When thinking about future direction within the context of the past, the outlook appears healthy and increasingly disparate, despite the broadcast media’s obsession with exploitative ‘talent’ drivel. The days when a single type of music would dominate the ‘air waves’ (remember them?) looks increasingly unlikely, simply because of the volume of new music and the ways in which it is made available to the listening public.
What will be ‘the next big thing’ and will there be any (counter-)culturally significant new genre developments like metal, new wave, punk, rave, grunge, etc.? Major mainstream step changes are possibly unlikely; the musical landscape is now so varied that anything fundamentally new is likely to be genre-specific, for example dancehall and dubstep, rather than a mass‑market popular revolution.
The emergence of completely new trends becomes less likely over time, as it can also be argued that most original ideas have pretty much been used up by now. There can only be a finite number of combinations of existing musical patterns to fuel experimentation and ultimate acceptance. The number of plagiarism litigations suggests that the future will increasingly have to recycle and re-use existing ideas, rather than create new ones. Existing genre conventions, once they have become well‑established, also tend to constrain further creativity within that particular genre. Perhaps we will see more genre cross-overs in an attempt to find that spark of innovation and inspiration.
So there you have it. It has been another interesting little challenge that has also raised a few more peripheral questions. While it doesn’t really add anything to humanity’s collective knowledge, it passes time and the task makes one think (again).
Finally, seeing as CRAVE (Cool & Rare American Vintage Electric) Guitars is all about the venerable instrument, think of all the great guitars and the guitarists that wielded them that feature on not only all the albums listed above but also all the ones that have been missed out.
This is the final monthly article before the ‘big move’ and, hopefully, things beginning to get back on track. Proverbially, I’ll see you on the other side. Until next time…
CRAVE Guitars’ ‘Quote of the Month’: “If actions speak louder than words, why can’t people hear what I’m doing?”
While CRAVE Guitars’ relocation hullabaloo is taking place in the background, here’s a guitar‑related topic which made me think a bit (again).
Recent articles have thrown up what I think are some interesting questions that have then triggered further thoughts. There have been topics around guitar motivations, personal preferences, diverse musical choices and inspirational guitarists that have produced standout musical experiences. Then there was the recent topic about the science and social psychology of music and why/how it affects us in the way it does. These tomes have explored why we may be drawn towards things we consciously or unconsciously like? This article is a bit different although, in some ways, it is also a logical extension of some of those preceding threads. So… to what extent do guitarists need formal musical training?
This particular topic was triggered by a well-worn bit of clichéd guitar humour, “This is called sheet music. You can show it to a lead guitarist to make them stop playing” (see above). Very funny – ha-ha! However, as is my wont, this got me thinking. The joke is, sadly, poignant and I can personally relate to it. There has been a long-running debate as to whether guitarists must learn music theory and whether it enhances or detracts from their ability to enjoy playing or to be a successful working musician. So in the interests of being provocative, I thought I’d throw my tuppence-worth in. The language of music, in my naïve way of thinking, should be liberating, not inhibiting. If anyone has an effective antidote to the following, I would be keen for a prescription and to take my medicine.
The beauty of learning to play the guitar is that, unlike many other instrumental disciplines, proficiency in theoretical musical concepts is not a prerequisite or a necessity (thankfully!). An analogy may be that one does not need to be a linguistic expert in order to deliver grammatically appropriate prose (but it helps). For instance, in order to have fun on our favourite instrument, do you need to memorise and regurgitate the notes that make up the obscure jazz chord, F#7b10b13 (it does exist, honest) or trot out the notes in Lydian Augmented scale in Bb without working it out? NB. I can’t! (NB. for info, Bb, C, D, E, F#, G, A, Bb). However, I accede to the principle that a basic understanding of where all the notes are and how they generally relate to each other is probably helpful.
A newbie can pick up a modest guitar and, within a relatively short space of time, standard tuning and a few simple chords gain reasonable access to a very diverse range of modern music. Think how many great tunes over the past 50 years have been based around the open A, C, D, E and G major chords. A bit more work gives you B and F, and therefore access to many major and minor barre chords all the way up the neck. Diatonic ‘power chords’ are easy to learn and 7th (both major and minor) variations expand things substantially.
Basic rhythm can be picked up by moving between these chords. Applying these fundamentals to, for example, 12-bar blues based around the I, IV and V chord pattern is a relatively straightforward starter-for-ten. Start with 4/4 tempo and take it from there, perhaps adding a bit of ‘swing’ or ‘boogie’ to make it more interesting. Some guitarists spend their entire lives perfecting their craft around these elementary concepts without ever needing to make life complicated. As the legendary American folk singer/songwriter and guitarist, Woody Guthrie said, “Anyone who used more than three chords is just showing off”. One could argue that, if it was good enough for him (and everyone who followed in his footsteps)…
Playing strong rhythm guitar is an essential skill in its own right and some guitarists never need to exhibit flashy pyrotechnical displays of digital dexterity to ply their trade. Don’t underestimate the skills of solid accompaniment to musical structure. Without it, there would be no ‘groove’. Sometimes, less really is more.
Learning scales is a bit more involved but the common pentatonic scale (major and minor) again covers a lot of ground without having to understand all the intervening notes. Add in a few ‘blue’ notes and, all of a sudden, you’re a guitar prodigy with aspirations to be the next Jimi Hendrix! This immediate accessibility can also prove to be a drawback, as many guitarists will then ‘hit the wall’ that prevents them from progressing. This is where the complexity of chords, scales and keys can get both intimidating and exciting, depending on your proclivity for the medium and your learning style. Sadly for me, the bait of genuine understanding is disappointingly just beyond my meagre grasp.
First confession – I really, really struggle with music theory. I have tried very hard, honestly I have. I am not stupid but attempting, as I have done on many occasions since I picked up my first guitar as a teenager, to learn the complex language of music has proved to be an insurmountable barrier. I don’t know why, either, which is irritating – perhaps it’s just the way my sad brain works. It gets to the point that I either glaze over and switch off, or I become so frustrated that it alienates me from the one thing that I enjoy doing, which is actually playing music (albeit badly). Either way, I end up giving up (again) and repeated failures simply reinforce the fallibility. It has now got to the point that I don’t even bother trying.
The poor man’s equivalent of notation is ‘guitar tab’, which attempts to provide a half‑way house for those that fear to tread the path and ‘5-bar gate’ of genuine manuscript. This should help, you’d think. However, it has now got to the point that attempting to wade through guitar tab isn’t worth the effort if I can’t nail it quickly. As I get older, my attention span reduces, compounded with the feeling that there is something better to do than struggle. Reading magazines doesn’t help, as the descriptive narrative uses all-or-nothing jargon that often loses me before I start. The Internet is often unreliable and contradictory to the point of increasing confusion, rather than diminishing it. Videos don’t help, as one can’t stop and ask questions, seek clarification or go off at tangents to explore interesting dead ends.
Second confession – I also lack natural musical talent. I don’t have the intrinsic feel and ear for music that many people seem to have without even trying. Many guitarists have incredible instinctive ability that they don’t seem to have to work hard to learn the mechanics. Some incredible guitarists have both the talent and theoretical ability and that, to me, is just not fair. I have genuine admiration for such talented, knowledgeable people and I can respect the hard work they must have put in to achieve it. So… why doesn’t it work for me?
Ultimately that old adage of ‘life is too short’ prevails and I get back to playing within my limitations. I am not afraid of hard work, as long as it serves some sort of positive outcome and in some way adds value to the investment in time and energy. When something becomes a chore with no guarantee that it will make me a better guitar player, then it becomes an obstacle in its own right. I know I’m missing out but the concepts cannot seem to penetrate my intellect and ignite an epiphany. I wish I could read music and memorize the theory but I think I must accept that I just can’t. Admitting defeat is an anathema to me, so I just can’t win. This is where egotistical narcissism and delusional hubris meets crippling self-doubt and pervasive inadequacy. Ouch!
I hasten to add that this is not a position borne out of snobbishness, defiance or indolence. I would dearly like to be able to demonstrate consummate musical skills. However, it just isn’t worth inflicting a masochistic doctrine disproportionate to the perceived derived gratification.
Third confession – I am self-taught and that imposes many petty constraints, perhaps the most obvious being that it has allowed me to pick and choose what one learns (including the inevitable bad habits) and what one doesn’t. I haven’t been formally educated in the guitar, whether it be by some form of passive learning (which generally falls into the ‘can’t be arsed’ category), or interactively with either peers or a seasoned guitar teacher. While I know that I must surely benefit from the latter, I have an ingrained irrational prejudice with this as well. Even if a teacher knows a lot more than I do, particularly regarding theory, I have the feeling that they are just another frustrated guitar wannabee that never made it and the most they could ever teach me would be to be as unsuccessful as they are (i.e. those who can’t… teach). I acknowledge this is a blatant fallacy but it is a practical issue for me, especially if I’m giving up good time and money to invest in my personal learning. There are numerous excellent tutors out there who could probably inspire me but they are geographically and economically beyond my reach. Perhaps when I ‘retire’, it may provide an opportunity to take lessons and improve my knowledge and experience. However, I must accept that it is too little too late to become the guitar god that I deceived myself into believing I could become in my early teens.
I used to play in bands and playing with others is stretching and challenging, both positively and negatively. Being naturally inclined to misanthropy, finding that person or group of people that have the mutually beneficial ‘fit’ is typically difficult. The depressing result is that I currently play in splendid isolation, which is far from ideal, but at least it avoids the inevitable social compromises of ‘playing well with others’. Again, I recognise that my behaviour is self-indulgent, self-limiting and unproductive. Maybe I should set myself a target to play in a band again, just to prove to myself that I can still do it. Then what?
The outcome is that I am caught in that horrible trap where, despite my best efforts, I am neither technically proficient nor naturally talented. It is frustrating that I have known the basics for decades but cannot seem to progress sufficiently to acquire genuine expertise in my chosen instrument. However, I enjoy playing even though, like most guitarists, I regularly get stuck in a rut. Where do I go from here and how do I improve significantly? Ideally, I would like someone to help inspire even a moment of greatness from my admittedly rather mundane approach towards guitar music, I would be keen to explore what may be possible. I realise that this requires some form of direct call-to-action on my part to make it happen; it won’t magically fall into my lap. If I don’t do something, I guess I’ll end up noodling my life away without ever feeling fulfilled, without realising any latent potential, and therefore impeding any possible mastery of the instrument. Unrequited aspiration strikes again.
Another issue for me is my mercurial musical tastes. I pity any guitar tutor who tries to adapt to my predilection at any one time. Like my musical listening tastes, one minute I want to experiment with blues and the next moment, it’s metal, then funk, then reggae, then rock, then jazz, folk, prog, rock ‘n’ roll, fusion, psychedelic, indie, ambient, pop, country, etc. It’s a bit ‘jack of all trades, master of none’. You get the idea. I do draw the line at learning classical guitar though – there are just too many prescribed ‘rules’ involved (another fallacy and one that I just can’t be bothered to controvert!).
One of the other things that guitar is great at is the ease with which it can adopt alternative tunings (try and do that with a piano!). As you might guess, I struggle with chords and scales in ‘standard’ 6-string EADGBE tuning. My poor little brain shudders at the likelihood of having to internalise chord inversions and scale modes for multiple tunings. Never mind adding in physical differences associated with, for instance, 7 (or more) strings, baritones, tenors, harps, banjos, ukuleles, etc. As A.A. Milne wrote about Winnie-the-Pooh, “I am a bear of very little brain…”.
Thankfully, we guitarists also aren’t constrained by 12 fixed notes like many other instruments. Frets help precision most of the time, especially with chords. In addition, we can also bend notes and add vibrato (again, try that with a piano!). This can be taken even further by using a bottleneck or slide. While there are few fretless guitars (Vigier being the most obvious proponent), we’ve had fretless basses since well before the advent of the electric bass guitar. Many of these characteristics make the guitar one of the most expressive and flexible of musical instruments in existence.
While theory is good at articulating tempo, it isn’t very good at describing timbre and tone let alone touch and feel, which are the Holy Grail for many guitarists. The guitarist’s eternal quest for ‘tone’, i.e. the sound we construct in our heads, as opposed to what we hear when the sound comes out of a speaker at the end of the signal chain, is perhaps a topic for another time.
I hinted at the start of this article that theory can inhibit creativity and innovation as it can tend to constrain ones mental ability to experiment outside the fixed tenets. A lot of ground breaking guitar music over the last half century has been created by people without enough theoretical knowledge about what’s ‘right’, which enabled them to break the rules and come up with something new, which then becomes incorporated into the ever‑expanding ‘norm’ over time. The counter argument is that musicians cannot really escape the confines of ignorance without understanding what rules they might be seeking to break, and then providing them with the appropriate tools with which to break them. The more (or less) you know, the better equipped you are for challenging the boundaries. I remain agnostic on this particular subject, principally because I am not informed enough to comment objectively.
I also hinted at the relationship between theory and ‘success’. Arguably, the best, most prolific and longstanding credible guitarists have a workmanlike mix of theory and talent. As an example, session musicians in particular would struggle without being able to sight‑read sheet music and rapidly adapt their playing style to suit the context. Without having to think about what they are ‘reading’, experienced professional musicians can be liberated to add something of themselves to the mix. This playing beyond the conscious is the basis of Zen guitar, a quasi-religious state of being. Equally, classical guitarists really need to be able to stick closely to what the original composer intended (i.e. no improvisational freedom), so rudimental theory is essential. To many singer/songwriters though, just creating something that ‘sounds right’ is more important than comprehending which notes make it so and why. I tend to fall into the latter category, appreciating some combinations of notes without fitting them into some predetermined harmonic or melodic framework. I know it sounds good but not necessarily why it should do so.
A number of songwriting ‘manuals’ I’ve seen over the years often instruct readers about uniform song structure. While I agree that experience of the past should provide indicators as to what works and what doesn’t, sticking to a formula-driven structural solution to songwriting can produce music that can be anodyne and sterile. I guess that a conformist approach is helpful to begin with but rigid adherence to the rubrics may ultimately result in stagnation. Think what would happen if every song followed the same unbending pattern with little variation. The accepted wisdom is sound, as long as it provides for (and encourages) an antithetical approach as well. Creative rebellion can be a healthy reaction to standardisation and convention. Musically and culturally, it’s called rock ‘n’ roll! When Marlon Brando in ‘The Wild One’ (1953 film) was asked, “what are you rebelling against?” he replied sublimely with, ‘whadda you got?”.
The mathematics of music can be fascinating, suggesting that music taps into something quite fundamental about the laws determining how our physical universe works. Musical appreciation may be the result not just of stylistic considerations and the prevailing cultural context but also by things beyond our comprehension. Perhaps this explains why many religious faiths use music to enhance the spiritual connection between the physical plane and the heavens. Since the days of Plato in ancient Greece, the theory of music has been built on fundamental scientific principles. They also understood that the mathematical framework of musical theory provides a basis for human expression through music. Why do humans experience the unique compulsive need to create and perform music at all? That’s another question altogether. “Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and to everything.” Plato (c.428-348BCE)
Scientifically, the sound that we hear and our brains interpret is simply the result of vibrating air molecules and frequency is simply the rate at which those air molecules vibrate. The character of the instruments we hear is essentially the type of waveform created by those vibrations.
Getting technical for a moment, human hearing realistically only works in the range 20Hz‑20MHz and often less, especially as we age (losing about 1KHz per decade of our lives). A standard-tuned electric guitar has a fundamental frequency range of only around 80Hz-1200Hz (excluding harmonics – see below) – around 4 octaves. NB. an increase of 1 octave doubles the frequency. In comparison, a bass guitar covers approximately 60Hz-1000Hz and the human voice generally ranges between c.80Hz-260Hz (both genders). Drums range roughly between 60Hz-2KHz and cymbals between 8KHz-16KHz. As a consequence, we humans fit all our music within this limited audio spectrum.
Most musical tempos range between 40 beats per minute (BPM) technically described as Largo, up to 200BPM, called Presto. Blues and rock vary between about 80BPM and 120 BPM (Andante to Allegretto). Dance music varies between 120-160BPM (Allegro to Molto Allegro). There are, of course, many, many exceptions to these very rough indicators. It is amazing what we can create within these boundaries.
Pitch, rhythm and tempo are also essentially based on mathematical principles and resonate (sic!) unconsciously with something visceral and primitive in our physical makeup. Scientists have often referred to mathematics as music for the intellect. Perhaps the key relationship between science, mathematics and music could be a subject for another time (I need to do some more research first!).
In conclusion, and to answer the question posed at the beginning of this article, you don’t need any formal training to start playing guitar and to get plenty of enjoyment from it. A modicum of conceptual knowledge can certainly help to get more from the playing experience and can open up all sorts of musical possibilities. Extensive theoretical understanding is certainly not a bad thing and can provide opportunities that otherwise might be closed to the purely practical musician. Ultimately, it comes down to the individual and what they feel they need to know to get what they want out of playing the world’s most popular instrument. Music, like life, isn’t an all-or-nothing, one-size-fits-all state. To end on a profound (and pretentious) note, knowledge is a continuum and we are all somewhere along the path between ignorance at one extreme and enlightenment at the other. I wouldn’t assume that everyone aspires to the latter, but, speaking personally, I would like to be a bit nearer to it than I am at the moment.
On that note, all things considered, I’m off to plink my planks again, albeit amateurishly and in blissful ignorance. It is my catharsis for the soul and partial therapy for the world’s many ailments. Until next time…
CRAVE Guitars ‘Music Quote of the Month’: “Twelve little notes. So many combinations. Not enough time.”
This month, I’m continuing with a list-like feature. This isn’t laziness, it’s just about time I focused back specifically on guitars and guitarists.
Here are some of the guitarists I enjoy listening to and, linking back to my January 2017 article about why we like what we like, artists that I keep coming back to for more. If there was some sort of formula that is common to all of them, it might be expressed as:
Unique talent + quality instrument + great song writing + timing + opportunity = music history.
The first ‘variable’ above is a key ingredient… talent. Most phenomenal guitarists are instantly recognisable by their distinctive sound, which is more about the person than the instrument they play. Simply put, no-one sounds like them. Why? It comes down to individual technique. It’s the same with classical painters, each one highly recognisable for their outputs, even though the inputs are essentially the same (paint, brushes, canvas, etc.). As the late great Stevie Ray Vaughan sagely commented, “Your sound is in your hands as much as anything. It is the way you pick and the way you hold the guitar, more than it is the amp or guitar you use”. In addition to the “it’s in the hands” adage, they also often have a ‘how do they do that?’ factor that differentiates them from the hoi poloi (NB. for trivia fans, from the Greek meaning ‘the many’). For guitarists to shine there needs to be strong song writing – it doesn’t actually matter who wrote any particular track, it’s how it is interpreted that matters.
Most guitarists will own several guitars and use then for certain situations. Many top guitarists may have extensive collections, although they tend to have one instrument or model with which they are uniquely associated. Combine that stylistic talent with, perhaps, a ‘signature’ instrument and the basics are there. By ‘quality’, I simply mean ‘fit for purpose’ within this context. Using a ‘favourite’ guitar is not a prerequisite, however, it is likely that removing a physical impediment to technique (i.e. an inappropriate guitar) has liberated many players to feel, rather than think, about their playing. There is something special in the relationship between player and preferred instrument that adds a ‘secret ingredient’ that no-one else could muster from it.
Another characteristic of accomplished guitarists with longevity is that they usually have a refined sense of song writing, either on their own or as part of a band, often prolifically so. They instinctively know what people tune into, including well-honed sense of harmony, melody, tempo, etc. They also adapt their writing over time to accommodate changing listening tastes. It isn’t just about image or the axe that they wield.
There is something to be said about time period and cultural context and being in the ‘right place at the right time’. If any of these guitarists were struggling to establish a career in today’s Spotify-saturated, X‑Factor sterilised world, would they stand out and have a chance? I would wager not. Many of these greats were also pioneers who broke the mould at their time in some way – they are not generic or homogenous. Musical integrity and coherency have been shattered by our seemingly insatiable appetite for the iTunes attention deficit disorder-oriented society. It is so much harder to be genuinely innovative now, which may explain why there are so few challengers striving to not only usurp the thrones of the exalted ‘old-timers’ but also to stay there. Aspiration and ambition is just the start, achieving longevity and legendary status is another matter altogether.
Some other characteristics spring to mind, these guitarists were as sound at rhythm guitar as they are at lead lines. So many great tunes would flounder without the solid rhythm chops from great guitarists who knew how to groove in their chosen genre.
I would also argue that these guitarists are/were as great at playing live, as they are/were in the studio. On stage, there is nowhere to hide and these artists have to work very, very hard to earn and sustain credibility over many years of continuous touring.
So… to the point… at long last. As my guitarists of choice are diverse in style, genre, time period, success, etc., it was impossible to rank them from 1-20, so they are presented in alphabetical order for fairness and simplicity. I’ve indicated the instrument(s) that they are often associated with, as well as a track that, for me, acted as an entry point into their canon (not necessarily their best or most well-known track), a catalyst if you will for grabbing my aspirational attention.
1. Jeff Beck (1944-) – Where on Earth does one start with a genius like Mr Beck? Invention, reinvention, experimentation and continually challenging the boundaries of what can be done with 6 strings on a Strat. No-one comes close to decades of innovation. As soon as you think you’ve nailed his rut, he surprises by a change of direction with consummate musicianship in whatever he does. Listen: ‘Brush With The Blues’ (1999). Guitars: Fender Stratocaster, Gibson Les Paul Standard, Fender Telecaster
2. Ritchie Blackmore (1945-) – Ignoring well-documented character traits, Blackmore’s Deep Purple/Rainbow rock era featured some of the most incendiary, flamboyant and flashy lead lines, all seemingly delivered with minimal effort. Extraordinary. Credit for following his passion in traditional guitar, rather than selling out/cashing in by endlessly regurgitating ‘Smoke On The Water’ for decades. Listen: ‘Child In Time’ (1972). Guitar: Fender Stratocaster
3. Dimebag Darrell (1966-2004, 38) – Sadly, the late ‘Dimebag’ Darrell Lance Abbott was taken too young. Metal guitarists are often easily categorised without really appreciating their innate talent and abilities. Darrell was a terrific guitarist with soul and technical skill that is hugely under-appreciated both for storming southern-tinged riffs and searing lead lines with Pantera. Listen: ‘Cemetery Gates’ (1990). Guitar: Dean ML
4. Rory Gallagher (1948-1995, 47) – A unique talent not sufficiently acknowledged while he was alive, his contribution and reputation has rocketed since his demise. The modest and unassuming Gallagher had a tremendous ear for fusing blues tropes with an astounding melodic sensibility evoking his Irish roots. A great slide player too. Live, he was astounding, consumed with energy and passion that few could match. Listen: ‘Calling Card’ (1976). Guitar: Fender Stratocaster
5. Billy Gibbons (1945-) – With his roots deep in Texan blues, ‘the greatest beard in rock’ can make his axe sing with great feeling, as evidenced by early material. As part of ZZ Top, he pushed R&B boogie into the limelight with mega commercial success, thereby adding more flavours to his not inconsiderable palette. Listen: ‘Blue Jeans Blues’ (1975). Guitars: Gibson Les Paul Standard, Gretsch Billy Bo
6. Kirk Hammett (1962-) – Another metal guitarist who knows how to use a guitar in anger as a member of Metallica. Listen to his playing and there is much more than flashy thrash metal guitar work. His legacy will forever be integrated with the riff from ‘Enter Sandman’. Look beyond those few familiar notes and be rewarded. Listen: ‘Seek & Destroy’ (1983). Guitar: ESP
7. Jimi Hendrix (1942-1970, 27) – Predictable. To attempt to explain in a few words what James Marshall Hendrix unleashed on rock music during his short career would be inadequate. He was a true revolutionary and showman, imbued with massive talent and skills honed through passion, dedication and commitment. Contemporary music owes a massive debt to a true pioneer and just think what he could have achieved. Listen: ‘All Along The Watchtower’ (1968). Guitars: Fender Stratocaster, Gibson Flying V
8. Steve Hillage (1951-) – Easily overlooked because of his relatively obscure ‘hippie’ career (Gong, System 7), Hillage is a talented and individual guitarist with a very recognisable tone and style. Even in later years, which focus heavily on electronic dance grooves, guitar remains an important stylistic element. His contribution is much undervalued. Listen: ‘Hurdy Gurdy Glissando’ (1976). Guitars: Fender Stratocaster, Gibson Les Paul Standard
9. John Lee Hooker (1917-2001, 83) – Hooker was a true individualist who always played by his own rules. He is one of the most expressive and soulful bluesmen, his emotions emanating through his guitar and gravelly vocals. Yes BB may be the King but JLH was a blues Hooker at one with his delta roots. At his best just him and his guitar, rather than the sanitised reverential collaborations. Listen: ‘Crawlin’ Kingsnake’ (1991). Guitars: Epiphone Sheraton, Gibson ES-335
10. Tony Iommi (1948-) – Where would rock be without Black Sabbath. Another guitarist who ploughed a furrow that hadn’t previously been ploughed and as the ‘godfather of metal’, his influence has justly pervaded the landscape of modern hard rock and metal for decades. How much of his individual style resulted from his infamous industrial accident, we can never know. Listen: ‘Sabbath Bloody Sabbath’ (1973). Guitars: Jaydee Custom S.G. ‘Old Boy’, Gibson SG
11. John Martyn (1948-2009, 60) – Martyn started off in traditional English folk music and then something happened and he became a true experimenter using delay and other effects to create something completely new and adventurous, mostly on acoustic guitar. In addition to innovating, he also retained the heartfelt lyrical nature of his music, using guitar to complement his unique voice. Listen: ‘I’d Rather Be The Devil’ (1973). Guitar: Martin D‑28
12. J. Mascis (1965-) – Often described as an alternative maverick, born of the New York punk era, Mascis is a genuine one-off and enduring front man of Dinosaur Jr. A bit like Neil Young on steroids. As a guitarist, he doesn’t stun with millions of notes and sterile technical ability but, boy, does he put some energy and power into his searing, laser-guided lead lines that have impressed consistently over the years. Always on the fringe. Listen: ‘Out There’ (1993). Guitar: Fender Jazzmaster
13. Brian May (1947-) – Dr. May’s melodic and harmonic brilliance will forever be remembered for his Mercury-period Queen. However, like his distinctive home‑made guitar, the astrophysicist created a unique and recognisable guitar style that pervades western culture. His MTV pop sensibilities are as strong as his earlier rock riffs. Listen: ‘Seven Seas Of Rhye’ (1974). Guitar: Brian May Red Special
14. John McLaughlin (1942-) – In terms of phenomenal ability, dexterity and skill, McLaughlin is near, if not at, the top of the tree. Not only is his speed and proficiency astounding, his genre-spanning flexibility is formidable. Describing his playing can only be achieved through hyperbole. An extraordinary guitar superman. Listen: ‘Vital Transformation’ (1971). Guitar: PRS
15. Gary Moore (1952-2011, 58) – In later years before his untimely death, Moore concentrated on the blues, joining the ranks of the few white, non-American blues legends. Go back earlier in his career and his abilities at rock and fusion show just what a great and adaptable guitarist he was. Listen: ‘Stormy Monday’ (2001). Guitars: Fender Stratocaster, Gibson Les Paul Standard
16. Tom Morello (1964-) – Probably the youngest of the guitarists to make the list. Go back to RATM’s debut album and reflect on the pounding riffs and genuinely innovative lead playing and recognise that Morello is one of those guitarists who could take the mainstream and adapt it into something no-one had heard before. Listen: ‘Bombtrack’ (1992). Guitar: ‘Arm The Homeless’ custom
17. Carlos Santana (1947-) – Renowned for his ability to sustain notes, Carlos was also a very fluid player and highly acclaimed for his feel. From his appearance at the end of the 1960s to today, he can produce an inimitable and remarkable guitar tone. He could play blindingly fast and he could also turn out achingly emotive lead lines. Listen: ‘Samba Pa Ti’ (1970). Guitar: PRS Santana
18. Jimmy Page (1944-) – Like Blackmoore, Iommi and Hammett, Page is another guitarist whose legacy may be forever associated with a single track in the consciousness of the music listening public (Stairway To Heaven). However, Zeppelin-era Page is a multi-talented guitarist. It is a shame that he hasn’t been able to shine to the same extent in his post-Zep solo career. Listen: ‘Kashmir’ (1975). Guitar: Gibson Les Paul Standard, Danelectro 3021
19. Stevie Ray Vaughan (1954-1990, 35) – SRV is another guitar phenomenon taken from us way too young. Unapologetically Texas blues to his core, he shared Hendrix’s immense ability to introduce many other styles into his playing, including jazzy influences. Another whose formidable combination of talent and relentless hard work set him apart from the crowd. Listen: ‘Tin Pan Alley’ (1999). Guitar: Fender Stratocaster
20. Neil Young (1945-) – Quite often referred to as the master of the one-note guitar solo, this underrates his ability to wring considerable emotional content from just a few well-chosen, emotionally driven and sparingly targeted tones. One thing is for sure, his distinctive tone and style has sustained his well-deserved reputation over many decades. Listen: ‘Southern Man’ (1970). Guitar: Gibson Les Paul Standard
Most of these guitarists will, perhaps, be obvious entries. However, there may be a few unexpected curve balls thrown in for good measure. Of course (don’t you just hate it when people say that!), there is a very long list of superb guitarists that didn’t make the 20 above, including the likes of George Benson, Joe Bonamassa, Eric Clapton, Robben Ford, John Frusciante, Peter Green, Steve Hackett, Allan Holdsworth, BB King, Paul Kossoff, Robby Krieger, Randy Rhoads, Mick Ronson, Joe Satriani, Slash, Steve Vai, Van Halen, Jack White, Johnny Winter, Zakk Wylde, Angus Young, Frank Zappa, etc., etc., etc. It’s virtually impossible to name them all. While I recognise their massive influence, this is my list of guitarists, not a regurgitation of anyone else’s list or a contrived list of ‘stature derived through perceived wisdom’.
There are also guitarists who aren’t listed above and who perhaps aren’t considered ‘great’ guitarists stylistically but are still notable for the instrument being an integral part of their music, e.g. Marc Bolan, Robert Smith, Thurston Moore, etc.
I also haven’t strayed into bass guitar but that’s an easy one for me, evidenced by the mercurial virtuoso skills of the incomparable, and sadly late, great Jaco Pastorius. Danny Thompson and Tal Wilkenfeld also deserve honourable mentions in this category for me.
Interestingly, 7 of the above guitarists (35%) are sadly no longer with us. Thankfully, at least 13 (65%) of them still are. I have been fortunate enough to see just over half of them play live and, of the ones I have seen, I can attest to their consummate skills. One thing I noticed when researching this article is how many of these guitarists regularly wear/wore hats when playing live (around a quarter of them). Head apparel seems a quintessential part of a guitarist’s touring equipment for many.
In terms of a ‘golden era’, many of these artists had their zenith between the late 1960s and the early 1980s. After a 10-year hiatus in the proverbial doldrums of the post-punk electronic era, there was a gradual resurgence of interest in guitar music from the 1990s that thankfully reignited a passion for the art into the 21st century. Thankfully that interest continues to flourish and diversify today, which will hopefully incentivise whole new generations of exciting new guitar heroes (genuine ones, not the ‘game’) to carve an identity for themselves.
One thing that does bother me is that there are no female guitarists on the list. This is more a reflection of historical exposure that male guitarists have had compared to female guitarists. It is not a misogynistic trait, just circumstance. There are great guitarists out there, e.g. Carrie Brownstein, Eva Cassidy, Lita Ford, Charlotte Hatherley, Kaki King, Orianthi Panagaris, Bonnie Raitt, Nancy Wilson, etc., they are just not my most listened to guitarists. There are also many girl bands, like Warpaint, Haim, Dum Dum Girls, Sleater Kinney, Smoke Fairies, etc., which is positive. Those who are familiar with my rants on the subject will know that I believe ‘girls with guitars are cool’. My view is that, as in any other streak of life, gender should not pose a barrier to success and there are some very accomplished female guitarists out there. Personally, I would dearly like to see equality and inclusion. Having said that, I don’t believe girls are actively excluded, it’s just that the prevailing environment isn’t conducive to girls seeking guitar playing as a job in the same way as there is, for instance, in orchestral classical music.
Also, as mentioned at the start, there essentially are no modern-era guitarists on the list. The most recent on the list above are from the 1990s, rather than the noughties and teenies; this is still around a quarter of a century ago now. There are many, many very talented modern-day guitarists out there but, again, they just didn’t make my list. I look forward to emerging guitarists taking up the reins. One wonders who we might admire in the future, in addition to the current greats.
What, though, really separates the greats from the very talented also-rans who also work very hard at their craft? If we all knew that, it wouldn’t be a question. Is it serendipity, happenstance, luck, contacts, situation? Perhaps the old adage that ‘it’s not what you know, it’s who you know’, plays its part.
I only wish I had a minute fraction of the ability demonstrated by the guitarists mentioned here. Sadly, I don’t have that kind of talent (despite the hard work), so I have to end up writing about them!
One thing we might learn from them is that we shouldn’t try to imitate them. By all means emulate and pay homage to them but only if you can actually do what they do better than them – try that particular strategy and see how far you get! Perhaps another lesson for stalwart gear heads is that the guitars don’t make the guitarist, mostly anyone can own a Fender Stratocaster or Gibson Les Paul but not everyone can be a SRV or Jimmy Page – guitars are simply the professional tools of the expert craftsman. However, put the two together and something very special can happen. Modern music would not be the same without the skilled practitioner and their axes of choice, creating magic for us mere plebs to wonder at and aspire to.
CRAVE Guitars ‘Music Quote of the Month’: “If music is the result of passion, passion is the music of life.”
