October 2018 – A Potted History of the Guitar Part VIII

posted in: History, Introduction, Observations | 0

Welcome to what is, for now at least, the final part in this series of articles on the history of the world’s most popular musical instrument.

If you wish to recap on any or all of the previous seven posts before starting with this one, the whole ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):

Having pretty much reached the present day, all that remains is to summarise where we are now and to take a somewhat flippant and imaginative look ahead. The ‘current day’ is a tricky subject, as ‘now’ is at best ephemeral. The future, on the other hand, can only ever be guesswork, even if it can be informed by the past. Perhaps the best way to predict the future is to help to create it, so that means that what happens to the next chapter of the guitar is in our hands. Can we be trusted to behave as responsible guardians of the guitar’s destiny? As Mahatma Gandhi (1869‑1948) said, “The future depends on what we do in the present”. This suggests that what will happen is not predetermined and individually or collectively, we can take action to shape the future.

There are not many images again supporting this article so, apologies to those who like pictures to speak a thousand words. Anyway, without further ado, on with the last part of the chronicle…

The guitar has come a very long way in the last 3,500 years or a road slightly less travelled in the preceding 350 years depending on whose version of the facts you want to believe. The story has finally reached that pivotal moment that lies between the past, which is, on the whole, pretty well documented and the future, which of course isn’t. There is much to be played for and the stakes are certainly high.

It is hopefully of little surprise that the future of the acoustic and electric guitar, as well as all its derivatives and distant relations, is probably well‑assured, at least for the foreseeable future. Whether it survives in the (very) long term or not, the world’s favourite musical instrument is undeniably going to be a hard act to follow, let alone surpass.

As with many industrial and technological revolutions, predictions have proved variable in terms of accuracy. As time passes, change tends to accelerate in both pace and scope. While progress may be inexorable, there is an unseen ‘force’ that tends to counteract unbridled advances and which acts as a bit of a restraint. That set of reins is the very human tendency to hold onto what is familiar while resisting change until it is either inescapable or desirable. This natural ‘drag’ effect has laid waste to many grand ideas and great inventions. Numerous well‑marketed ‘next big things’ have fallen at the hurdle of persuading the general public to take up something new or unfamiliar, especially if one’s respected peers haven’t bitten the bullet of early adoption either. Mankind’s flawed history is littered with countless failed marvels. This phenomenon isn’t, I hasten to add, just a trait of idiosyncratic musicians; it appears to be a fundamental characteristic of the human condition.

Anyway, as usual, I digress. It is time to get back to the point which is basically that whatever you read from here on has absolutely no basis whatsoever in fact and is highly likely to be extremely wrong! My consolation is that few people will regard it as portent or look back to judge its accuracy in a century’s time. There is nothing genuinely prescient here in the vein of Da Vinci or Nostradamus. Apologies if you were hoping for more in the way of a profound visionary insight. Unfortunately, my stock of that ran out last week.

General indicators of change

It is fair to suggest that popular music is often representative of, and in turn is dependent on, broader social, cultural and political movements, and guitars follow in their footsteps. Whether we like it or not, music is integral to our everyday lives, so it is not surprising that it is also inherently powerfully evocative. As a result, it can dramatically affect the way we identify with past events.

One of the key factors that drove guitar evolution has been the trends in popular music, so perhaps musical trends may provide a much generalised hint at parallel guitar developments. Let’s start by considering the (very simplistic) genre movements and the types of instrument used over the last century.  Starting with the post‑classical era, there was jazz (Gibson archtops) and blues (National & Dobro resonators) in the 1930s and 1940s, country and rock ‘n’ roll in the 1950s (Gretsch & Gibson hollowbodies), pop and rock in the 1960s (Fenders and Rickenbackers), progressive and heavy metal (Gibson solid bodies) and then punk (pawn shop guitars) and hair metal (pointy super Strats) in the 1970s. Then we get to the guitar doldrums of electronica, new age and rap in the 1980s, followed by revitalised guitar music of alternative, grunge in the 1990s, and indie (retro guitars) nu‑metal (PRS) and dance in the 2000s, etc. I struggle to think of a musical genre that so far defines the 2010s or perhaps many distinctive guitars to go with them. So there is some kind of link going on here. Google has attempted to map the progression of musical genres from 1950 to the current day (take from it what you will).

The type of guitars de jour used by famous musicians, including artist associations, during these epochs often reflected the style of contemporary music they played and these have largely been well covered in previous parts of the story. Just think of Chet Atkins with his Gretsch 6120, Buddy Holly with his Fiesta Red Fender Stratocaster, The Beatles with their Rickenbacker 300s, or Jimmy Page with his Gibson Les Paul Standard and EDS-1275 double neck. The various interconnections are manifold and too many to mention here, and many have been captured in photographs to become iconic in the annals of rock history.

Cinema and television music regularly use key songs to catapult us back in space and time without the need for narrative exposition to describe what’s happening. Just think about classic movies such as American Graffiti, Stand By Me, Almost Famous, Saturday Night Fever, The Breakfast Club or 8 Mile among many, many others. Those random examples don’t include the numerous biopics (e.g. Sid & Nancy, Walk The Line, The Doors) and musicals (e.g. West Side Story, Grease) or original scores (e.g. Paris Texas) that use familiar, memorable and/or popular music to transport us to another ‘reality’. Then there are the one‑offs like the mockumentary, This Is Spinal Tap. TV programmes also picked up the strategy for domestic viewing since the 1960s and often featured manufactured artists such as The Monkees or The Archies. The lists of relevant examples are endless. Music is used to draw the viewer into the director’s vision of a certain bygone era. Many of the sound tracks of our lives rely heavily on evocative (guitar) music to manipulate us emotionally and, more importantly, intentionally.

The way that environmental factors affect local communities may spark a genre direction that is then promulgated more widely. For example, one could point to the rise of electric blues in Chicago, soul in Detroit, Mersey beat in Liverpool, punk in New York and London, rap in Los Angeles/Philadelphia, or grunge in Seattle, etc. What we cannot predict is what or where any future musical revolutions (if any) may emerge, from where, and what step‑change responses guitar builders may then make.

As with many other aspects of our 21st Century lives, the nature of music, how it is made, distributed and accessed suggests that anything genuinely ‘new’ will find it much harder to stand out from the mainstream. What is already there will continue in some form and anything new will simply be added to it, often at the margins of existing genres, hence the proliferation of sub‑genres, e.g. thrash or nu-metal in rock; house and techno in dance; raga and dancehall in reggae; dubstep and grime in urban music, etc. One only has to compare and contrast the mind boggling varieties of heavy metal music and then consider how they continuously diverge, converge and cross‑fertilise in order to keep it fresh and vibrant.

While some technological change may be more predictable, social change and the music that characterises it is certainly more unpredictable. When one looks at something as specific and tangible as the guitar, it becomes increasingly risky to anticipate with any certainty what change may occur over an extended period of time, say the next century or so.

One view is that we are powerless and don’t need to think about it, as what will be, will be. Another is that we wait passively and be subject to what transpires with little or no influence over it. A third way may be not to accept the status quo and take positive action to stimulate change, which can happen in oddly random ways. Being of an opinionated sort, I tend to fall into the latter camp. Apologies, that probably actually doesn’t help much!

Perhaps the biggest challenge to the guitar’s supremacy is likely to lie in the digital revolution that really started to make an impression in the 1970s and 1980s. Part of the reason for the guitar’s seemingly unassailable success has been that it is a hugely expressive and flexible instrument, which actually makes its nuances extremely difficult to replicate in a world constructed entirely of binary 0s and 1s. We shall see whether digital advances can fully overcome the difficulties in recreating the subtleties provided by a very analogue instrument in the hands of discriminating (and generally quite conservative) musicians.

The evidence so far suggests that digital is making ever increasing inroads into the analogue guitar’s dominance and the discernible gap between analogue and digital output is decreasing all the time. How long will it be before even the most ardent luddites finally admit that they can’t really tell the difference (despite what they may say outwardly)? However, it isn’t just the sound of guitars that appeals to guitarists; it is also the feel and the look of them that matters, as well as how they allow musicians to communicate with each other in unspoken ways.

New generations of guitarists, however, may be looking for something very different from their predecessors.  What form will ‘the shape of things to come’ take? Will it be all hyper‑modernistic and crammed with tech and flashing lights and built from materials we cannot yet imagine, or will it be the same old bits of tree wood crafted into the familiar shapes of Telecasters, Stratocasters, Precisions, Les Pauls, ES‑335s and SGs that we covet today? Only time will tell how things pan out and it will be for future authors to use the convenient assistance of hindsight to determine and document what path the history of the guitar takes from here on.

Looking and learning from the past, one might simply extrapolate forward. Future guitarists may well be like their ancestors and pragmatically seek to mix the best of the past with the best of what’s to come, regardless of whether it is analogue or digital. My personal prediction is a typically ambiguous ‘sit on the fence’ one, in that guitars will probably become increasingly hybrid if they are to keep ahead of other comparable instruments. Let’s face it, there are not really any threats` to the guitar’s dominant popularity at the time of writing and it has always been a continuously evolving instrument, so it would be of little surprise if this were to continue. While the 1980’s temporary trend for synth and electronica attempted to eradicate guitar music in the minds of popular listeners, the guitar has proved very resilient and difficult to displace.

Since the 1970s, the guitar has been used to trigger digital electronics. However, while both signal tracking and polyphony still present problems, these barriers are gradually being overcome. There have been several attempts to introduce effective guitar synths over the years but they have really been analogue or digital filters activated by either an ordinary guitar pickup or by discrete signals from a hexaphonic pickup. Hex pickups, which output a separate signal for each string, were often added to an existing guitar and used to transform it into a MIDI (Musical Instrument Digital Interface) controller while still able to be used as an ordinary guitar. MIDI was a standard specification published in August 1983 by Japanese electronics giant Roland and American synthesizer company Sequential Circuits, and is commonly used to control electronic audio equipment. While attempting to revolutionise guitar music, Roland’s excursions into guitar synths since the 1980s have still relied on a standard guitar as its starting point.

Other Japanese companies specialising in electronics have also experimented with MIDI control of external synthesis engines, for instance guitars from Casio (DG20) and Yamaha (EZ-EG). It seems incredible to think that these early electronic instruments are now being considered as ‘vintage’. Today, there are now plenty of guitars on the market with MIDI capability built in. Technology has moved on and the fundamental concepts of a digital source are now ripe for being reinvestigation and improvement.

Other pioneering companies such as Line 6, now owned by another Japanese giant Yamaha, introduced their ground breaking digital modelling preamp (the Pod) and digital modelling guitar (the Variax) to indicate the direction in which development might go. Line 6’s philosophy inspired and influenced subsequent successful products such as the Kemper Profiler and the Fractal Audio Systems Axe-FX. Computer control of complex parameters, presets, firmware and downloads are commonplace for amps and effects in the 2010s and we can certainly expect this trend not only to become de facto but also to become a requirement in the near future, so a laptop at live gigs is already almost a necessity to keep your rig running smoothly – not a comfort zone for many analogue technophobe musos.

Guitar making cannot stand still and neither should it. Even the companies with a century or more of history, such as Gibson, Gretsch and Martin, have to keep moving forward or risk being overtaken. However, the tightrope of appealing to customers who appreciate the heritage is also key to the future success of long‑established manufacturers. Newer, smaller companies, though, are not constrained by the time capsule factor.

It is probably safe to say that the future is likely to be a practical symbiosis of both the familiar to satisfy the conservative traditionalists and the whizzy new gizmos to appeal to the technologically savvy experimentalists and neophytes… just as it always has been if fact. Even Gibson has been toying with the addition of digital features into its guitars, including the Les Paul HD.6X Pro and the Firebird X models. Intriguingly, Fender and other major brands have yet to declare their hands. It will be the fine balance between the opposing forces that will enable lasting incremental change, via ‘chimera’ guitars, rather than a number of fundamental radical shifts. That eventuality could prove a bit boring though, don’t you think? However, sadly, it also seems to mirror the way that modern popular music is going as well?

Leaps of unadulterated conjecture:

This next section is pure fantasy and should not be relied on as authentic in any way. It came from an idea that it can sometimes be fun to imagine what things might be like in some near or distant future. One hopes, though, that what follows doesn’t come to represent some form of self‑fulfilling prophecy.

It may be that the guitar itself could become superseded by something completely different from what musicians (rather than video game players) use today. Could it be possible that something along the lines of the PlayStation ‘Guitar Hero’ controller may someday make inroads into real instruments to create real music? I would anticipate that the majority of guitarists would sincerely hope not.

There are already some very modernistic looking instruments out there, such as the HTG Hyper Touch and the Misa Kitara (note the use of the Greek name kitara from Part I of this long story). Are these all‑electronic ‘guitars’ the sorts of instruments that will replace our beloved classic designs and become de rigeur in the near future? Alternatively, perhaps the electric guitar could somehow morph into some form of fully digital instrument via the route of hybridisation. As a logical conclusion, is the ‘Digital Guitar’ with analogue playability a holy grail and, if so, for whom? Here are some current digital guitar innovations from the 2010s…

So… suspend your disbelief for a few minutes and take a tentative look ahead to the scary world of AIs, AAs, AVs and AM (spoiler alert – these acronyms may seem familiar but in this context, they don’t mean what you think they mean today). You will be assimilated. Resistance is futile. Read on…

10 years’ hence (c.2028):

Analogue vs digital – Digital technologies will be used increasingly to enhance the analogue signal chain rather than usurp it completely. We have already seen many examples of this appearing in effects and amps, so there isn’t really any clever insight in mentioning it. Digital control of analogue signals is already becoming commonplace especially in delay and modulation effects where digital manipulation gives much more precise control over what happens in the analogue domain.

It remains unpopular to sample the original signal through an analogue to digital converter (ADC), mess around with it and then put it back through a digital to analogue converter (DAC) to turn it back into a signal for further processing. Many purists say that the act of conversion using today’s chips taints the original signal. It will be a while longer before we make that bold step of a fully digital signal chain from fingers to ears but it is getting ever closer. It will happen but possibly not by 2028, mainly because of the difficulty in engineering effective fully digital instruments and loudspeakers.

Research will continue to develop a truly digital guitar ‘pickup’ that could compare to current electromagnetic pickups and provide the first step to more complex processing in the future. Digital modelling using DSP (Digital Signal Processing) chips will continue to improve and will become almost indistinguishable from analogue electronics in effects, amps and digital audio workstations (DAWs). There will be a hardcore fan base that remains wedded to the old school stuff for many, many years to come. The guitar itself is highly unlikely to become fully digital in the next 10 years, if only because there are far too many dogmatic people invested in preserving the status quo. Auto‑Tune for the guitar anyone?

Guitar Making – In the near future, it is highly unlikely that wood will be superseded by any other material as the primary input for the majority of guitars. Wood has proved over millennia to be a very flexible, durable renewable material. Let’s face it, it can also look wonderful. One major advantage of wood is that it contributes towards the organic tone and touch of an individual musical instrument. Many alternative materials have been used in the construction of guitars since at least the 1920s, including plastics, metals, carbon fibre and a wide variety of composites. To‑date, though, wood has prevailed in terms of structural integrity allied to inherent musicality. What will change, though, is the shift away from the use of endangered exotic hardwood species such as rosewood, ebony and even mahogany to more sustainable species. For instance Pau Ferro (Libidibia Ferrea, a.k.a Bolivian rosewood) is rapidly replacing the CITES‑restricted rosewood (varieties of the genus Dalbergia) as a popular fingerboard material. Quite how fussy musicians will accept unfamiliar wood substitutes, will be determined in due course. What is clear is that guitarists really have no choice but to go with the ecologically acceptable flow in the long‑term.

Like their classical musical counterparts, the guitar itself (whether acoustic or electric) will remain very much a natural instrument for a good few years yet. The guitar will still be supremely popular and will be making great music all over the world. Guitars will be made by a broad range of entities from one man band local custom luthiers up to multinational mass manufacturers. Competition, particularly from China, will be a threat to many established western companies until their economic bubble bursts, which it eventually will at some point.

Recorded music – The vast majority of recorded guitar music will be produced on digital equipment with a few retro studios still using analogue equipment including valve preamps and tape machines. The relative accessibility of convenient digital recording equipment will continue to provide openings for all sorts of artists from the home musician to the professional mega bands using famous dedicated studio facilities such as the famous Abbey Road Studio in London. Recorded music will be increasingly distributed and accessed online, although legacy formats will maintain a solid niche popularity.

Live music – Live music will continue to grow in popularity to become the cornerstone for many successful artists, provided that they do not price themselves out of live appearances and that over‑zealous regulations don’t stop large live events from taking place. PA and monitoring systems will continue to improve significantly and sound pressure levels at venues will be severely restricted, removing some of the visceral excitement of the live music experience.

30 years’ hence (c.2048):

Analogue vs digital – Digital will be the primary domain in which music will be made, recorded, distributed and accessed. The guitar will remain analogue, although it is likely that the entire chain from the pickup onwards will be predominantly digital. However, as with current classical instruments and music, there will still be an important place for traditional analogue guitars. Amps and effects are likely to be almost totally digital. Successors to the analogue electromagnetic pickup and the loudspeaker will be introduced to a point that digital sound will be common if not universal. ‘Old fashioned’ guitars will remain very popular and will experience regular revivals and rejuvenations, even if the overall battle will be won by the digital technologies of the 2040s. New digital connectors will proliferate, as the currently ubiquitous USB port will long since have been superseded, and the jack pug/socket will be purely of vintage interest.

Guitar making – Most of the large manufacturers will be producing some sort of digital instrument as the norm, even if the vital interaction between fingers and strings will remain as it is now. All guitar tone woods will be derived from sustainable sources by strict regulation and use of rare species tightly controlled (outside the unavoidable black market). The use of alternative materials will be in full swing, reducing the reliance on today’s natural materials. New guitars will be built to be recyclable. Automated manufacturing will be the norm and the demand for traditionally made guitars will be catered for by numerous specialist guitar builders. Pure wooden analogue guitars will be vintage only and regarded with the same respect as classical instruments are now. Guitar development will be relegated to refinements around the margins, rather than core revolutions. Hybrid instruments will be fighting a rear‑guard action, with digital beginning to win the final battle. Competition to the guitar will continue but will not succeed… yet.

Recorded music – Digital will almost totally dominate recorded music production, distribution and access. Diehard analogue fans will be regarded as geeks and nerds. Vinyl albums will, however still persevere… just.

Live music – Like recorded music, live music will be, apart from the musicians themselves, almost universally digital. ‘Loud’ live music will be a thing of the distant past. Music venues will begin to disappear as discrete locations, with personalised performance content delivered direct to the individual.

50 years’ hence (c.2068):

Analogue vs digital – Analogue guitar music will be like classical music is today, a popular, niche and a largely historic pastime. All other aspects will be digital.

Guitar making – Standardisation and construction will be largely prescribed. Hybridisation will just about have peaked and on its way out. The majority of guitar production will move towards making AIs (Artificial Instruments). The focus will be on the technical facets of music making, rather than subjective, emotive ones. Guitars as we know them now will be of heritage interest.

Recorded music – Music will be manufactured in the digital domain with just a few maverick analogue‑obsessed musicians beavering away in the minority. The vast majority of contemporary recorded music will be created electronically, with few outmoded musical instruments as we know them now being used. Many artists will be AAs (Artificial Artists), rather than by artistically inclined human beings – the latter will concentrate on performing historic pieces from the golden heyday of guitar music.

Live music – There will no longer be a need to travel to a discrete venue where music is performed in person to a collective audience. ‘Live’ music will be created in computers, customised to an individual’s tastes and accessed in the home, in a domain known as an AV (Artificial Venue) giving the sight, sound and feel of a venue.

100+ years’ hence (c.2120):

Analogue vs digital – Analogue guitar music will be an historic vocation and largely a lifestyle pastime. All other aspects of ‘modern’ music will be entirely digital. Some authentic old‑style music will be recreated on historic instruments for research purposes, rather than as entertainment.

Guitar making – Even the last few old‑school luthiers will be migrating to alternative materials, automation and digital electronics. Hybrid instruments will be seen as a thing of the past. AIs will be commonplace and there won’t be a need for human musicians to learn the art or skills needed to make any type of contemporary music.

Recorded music – Popular music will be artificially created without the need for accomplished musicians. Music will be constantly morphing on a second‑by‑second basis, known as AM (Artificial Music).

Live music – Performance capture will be produced electronically and experienced direct by the listener’s visual and audio receptors, bypassing the unreliable eyes and ears altogether. Finally, the digital signal path from computerised source to the recipient’s brain will be complete and will require no human intervention whatsoever.

Alternative Reality

Or… in some alternative, perhaps more desirable dimension, the unwritten future could well be pretty much as it is today, with new generations doing just what we do now, rocking to good old electric guitar music. To many guitarists, the tactile and synergetic relationship between musician and his/her guitar in full flow with other musicians is unbreakable and simply cannot be usurped by some dystopian digital future scape.

One trusts that there will always be a place for creative artisans and a desire or the musically minded to enjoy the fruits of their vision for the guitar of the future. It is encouraging that many well‑known guitar makers are actually stepping back in time in order to move forward. This isn’t the paradox that it may first seem. Savvy guitar builders are investigating in great depth what made great guitars great in the first place and identifying what musicians actually want from their instruments today. Much of this current R&D is leading to a number of findings that indicate that what was important 100 and 200 years ago (and probably longer) is still important today but with modern consistency and reliability.

Perhaps the past masters did get it largely right in the first place and that is why their products, new or vintage, are still desirable artefacts today. While traditional manufacturers like C.F. Martin use modern production methods for some parts of the building process, they are also still using tools and equipment employed by successive cohorts of luthiers, as well as relying on many of the basic techniques and skills refined and passed down from one generation to the next. Most of the top flight guitar builders also work very hard to ensure long-term supplies of precious tone woods to make into future guitars. This focus on the best‑of‑the‑best perhaps suggests that guitars may well remain, for the large part, relatively familiar in 10, 30, 50 and 100 years from now but with improvements to the detail. Perhaps it takes that bold flight of fancy to realise that we already have what we and future generations of musicians actually need. Owning inspiring guitars inspires guitar playing and results in inspiring guitar music.

There really is no point in speculating any further ahead. The likelihood is that, even with advances in medical technology, most if not all of us reading this in 2018 will not be around to see anything beyond c.2020. The guitar is dead, long live the guitar. The passage of father time will inform just how accurate these flights of fantasy (or descents into nightmare) really are. Clearly, the further one looks into the future, the less precise any predictions become. Welcome to tomorrow’s very scary ‘brave new world’.

I, for one, am certainly not laying any bets. I’d like to think that there is something about our very personal instruments that will endure for many decades, if not centuries. If we lose that quintessential ‘something special’ about making guitars that make guitarists that make music, it will all have been for nothing. Watch this space.

Conclusion

So, that’s it. The long‑running and on‑going story of the guitar has finally reached a logical stopping off point, at least for now… However, it not the end of the story by any means. Somewhat disappointingly, the denouement to ‘A Potted History of the Guitar’ series seems to be a bit more of a whimper than some almighty bang. After so much history and so much personal investment in researching it, it seems a bit of a let‑down to leave the guitar’s evolution ‘hanging’ without some sort of definitive resolution to the script and with the various loose ends neatly tied up. Nevertheless, remember that this is not a fictional piece and let us not forget that this is definitely not the epilogue.

‘They’ say that a picture speaks a thousand words. So, to sum up the 3,500‑year, 8‑part journey in a single image that tells the story of the guitar from its origins to the possible near future, here is a fitting 27‑picture montage that possibly speaks approximately 50,000 words. Basically, I could have saved 9 months of my life and just posted this one composite picture. That, I guess, is one of the benefits of hindsight. I hope that you’ve enjoyed the expedition with me and that, like me, you have learned a little something about the guitar along the way. You wanted a potted history of the guitar? Well, how about…

From this point in time onwards is the start of the future and, whatever happens next. It will be fascinating to experience the on‑going next instalment of the long story and to observe with trepidation and excitement what is to unfold. Let us try to make it a bright and positive outcome for everyone who loves The Guitar and Great Guitar Music. Thank you for reading. Enjoy the future, whatever it holds for us guitar aficionados.

End of Part VIII and the end of this series

Now… I need a break from the relentless rigmarole of the research and write routine, which has, for the best part of a year (or more), been on top of everything else. As mentioned previously, at some point, I might adapt the eight separate ‘Guitar History’ parts into a more coherent and accessible feature set on the CRAVE Guitars’ web site.

Very shortly, I will try and start to prepare for 2019’s (hopefully slightly less) epic partner piece to this year’s gargantuan opener. For the rest of this year, it is back to opinionated hum‑drum ‘normality’ with stand‑alone observations of a more topical and transient nature.

One thing I have noticed is that I haven’t been playing enough guitar in recent months, hardly any at all in fact, which is deplorable. So perhaps now that this particular endeavour is over for now, it’s time to practice what I preach, pick up a lovely vintage guitar and plink away for a bit of cathartic enjoyment. At least, in doing so within the context of the past, I now have an enhanced appreciation of the history that led to it coming into my hands and why it is so important to conserve the heritage for that future. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Let’s be honest, the future is all we really have and it is the only thing we can do anything about”

© 2018 CRAVE Guitars – Love Vintage Guitars.

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September 2018 – A Potted History of the Guitar Part VII

posted in: History, Introduction, Observations | 0

Welcome back to the latest in a long series of articles chronicling the history of the world’s favourite musical instrument. Last time, we covered the advent of production solid body electric guitars during the guitar’s ‘golden era’ from c.1950-1965. That article also covered some relevant later events, but the essence was about a period of intense invention and creativity, hence why it deserved a separate article dedicated to it, even though much of the content would be familiar to many.

This month’s article mostly focuses on ‘what happened next’ between c.1965-1987, although it does also cover the subsequent period up to the current day, albeit in less depth than the earlier years. Depending on how the rest of the story is covered, this 7th part is likely to be the penultimate episode.

If you’ve been following the various twists and turns along the way, you’ll know that I have tried very hard to strike a balance between light entertainment for the general reader and the level of detail that would appeal to the needs of the nerdiest of guitar geeks out there. As previously stated, this is not an academic thesis – I just don’t have the time or resources to reference every element along the way, so it probably will never make it into book form, which is a bit of a shame but ç’est la vie. However, once the 3,500 year history has been finished, I may try to bring it all together as a ‘box set’ feature on the web site, so it will be easier to find and come back to than monthly instalments. It also provides the opportunity to correct the content. I may also add a bit off the original longer version back in (!!) and to balance the various parts as a more coherent whole.

You may wish to recap on previous articles before starting here at Part VII. If so, the previous segments of ‘Potted History of the Guitar’ series, can be accessed here (each part opens in a new browser tab):

I hope that you’ve enjoyed the journey so far and will stick with it for just a little longer. For me, it has certainly involved a huge amount of hard work researching and learning along the way. There is an enormous amount of information that had to be excluded in order to make it digestible in an online format. As always, while I have been diligent, some errors and omissions will inevitably have crept in. Not only do I apologise if that is the case but also, I welcome feedback from readers in order to correct or clarify. I would also encourage readers who might wish to look at things either from a different perspective or with a different level of detail to explore the fascinating world of guitars for yourselves.

There are not many pictures this month, as the subject matter is largely narrative‑driven. Sorry about that, photo fans.

Post-Modern Reconfiguration, Rejuvenation and Consolidation

It has become generally accepted that the electric guitar’s so‑called ‘golden era’ started at the beginning of the 1950s with the introduction of Fender and Gibson’s solid body electric guitar models and ended in the mid‑1960s around the time that Leo Fender sold up in early 1965, followed by Gibson in 1969.

On the face of it, the years immediately after the mid‑1960s would appear to be of little historic interest, particularly as far as investors and ‘serious’ collectors are concerned. While the 1950s and early 1960s have been very well documented in countless learned tomes, the subsequent years have tended to be characterised by vociferous opinion and anecdote in a relative vacuum, rather than subject to objective scrutiny.

The Internet has, perhaps unsurprisingly, encouraged many already polarised opinions to become even more extreme. Assertive and often throwaway hyperbole of many self‑appointed ‘experts’ has possibly been consistently exaggerated to the point that they have gained some sort of historical validity. Widely read ‘unpopular opinion’ is often misinterpreted as indisputable definitive evidence. It isn’t gospel; there was more to it than what many would have you believe.

This version of the ‘facts’ is arguably simply that and, while every effort has been made to remain impartial, it should be read with a degree of realistic scepticism. This doesn’t mean that there wasn’t some ‘smoke without fire’, just that the flames may have been fuelled by circumstances and intensified by ill‑informed prejudgment.

The music industry wasn’t alone in coming in for acerbic over‑criticism; the American automotive industry was also subject to similar issues during 1960s and 1970s. The parallels extend beyond the superficial with the demise of many historic car brands and the inexorable rise of Japanese competition. As with guitars, some of these old models are now becoming highly sought after. The guitar industry during the latter part of the 20th Century, it seems, was symptomatic of wider deep‑seated socio‑political problems in the world’s largest capitalist economy.

Actually, ‘what happened next’ is an equally fascinating tale and one that is worth spending a little while looking at. At the same time, it’s also worth standing back and looking at the bigger picture as events unfolded. While it’s all a matter of degree, what transpired was rife with intrigue and machination. The appeal of these transitional years is one of the reasons that CRAVE Guitars tends to focus on ‘forgotten underdog’ and quirky cool American electric guitars from between around 1960 and 1989, although not exclusively.

Was that all‑too‑brief 15‑year ‘golden era’ the end of the story? Will guitars built in the ‘dark ages’ between 1965 and 1987 remain ignored most as gross errors of judgement? Will there be another defining period of electric guitar evolution or will musicians spend their lives experiencing mediocrity by default while harking back to that unobtainable time viewed through rose‑tinted spectacles? Perhaps digital technology will deliver the next step‑change with some Darwinian mutation that future writers will look back upon and write about. OK, enough of the rant, on with the story…

The Catalysts

The trouble really started once both Fender and Gibson been acquired by faceless corporations used to running commercial businesses, rather than important customer‑led operations. Despite post‑war prosperity and growth, the period between the mid‑1960s and the mid‑1980s could possibly be described aptly as eventful and tempestuous. In hindsight, whichever way you look at it, the sale of the industry’s ‘big guns’ was a 20th Century watershed for guitar building.

Firstly, let’s take a quick look at what actually happened immediately after the ‘golden era’ drew to a close circa 1965. The subsequent corporate merger & acquisition activity impacted directly on American musical instrument manufacturing up to the end of the 1980s. A few choice examples may help to illuminate the significant strife that befell the industry for a couple of decades (in rough chronological order)…

Rickenbacker – The only one of the major American brands that didn’t ‘sell out’ during the 1960s was Rickenbacker. They had, in some ways dodged that particular bullet, as Adolph Rickenbacker had already sold his company to music industry businessman Francis C. Hall in 1953. In retrospect, the move to transfer the undertaking and to keep it in safe hands seemed both pre‑emptive and positively prophetic. Arguably, the timing enabled Rickenbacker to capitalise on 1950s creative growth and become more resilient to what was to come. RIC (short for Rickenbacker International Corporation) has remained under the ownership of the Hall family since 1953 with John C. Hall as CEO at the time of writing.

Fender – After Rickenbacker, Fender was the first of the big names to capitulate to big business ambition. In 1965, Leo Fender sold his company to CBS (Columbia Broadcasting System) for just over $13m. The reason often given for the sale was Leo Fender’s health, although an injection of capital funding probably was also contributory. Other perspectives cite Leo Fender’s desire to pursue new ideas, which he possibly couldn’t do while running the company. CBS started making changes almost immediately and expanded capacity at Fullerton to increase supply. By agreement, Leo Fender was prohibited from setting up another music instrument company for 10 years, after which he went on to found Music Man (1974) and then G&L (1980). After 20 years under CBS control and on the brink of total collapse, division president William Schultz bought the company, forming Fender Musical Instruments Corporation (FMIC) in 1985. What followed was a period of intense restructuring, with guitar production temporarily moved to Japan for approximately two years before resuming full American manufacturing with the launch of the American Series guitars in 1987. U.S. manufacturing was moved from Fullerton to Corona, California and its headquarters were relocated to Scottsdale, Arizona. Fender was once again back on the path to success as an independent company and has remained so ever since.

Danelectro – Danelectro was originally formed by entrepreneur Nathan Daniel in 1947. Daniel built his business on the back of large scale, low cost department store and mail order demand for electric guitars, often branded as Silvertone and Airline. This enabled him to start building instruments under the Danelectro brand from 1954. By 1966, Daniel sold Danelectro to industry giant MCA (Music Corporation of America). MCA tried unsuccessfully to introduce the Coral brand and to restructure its distribution network. The outcome was that Danelectro ceased production altogether just 3 years later in 1969. The brand was resurrected by the Evets Corporation in the late 1990s and, after several faltering attempts to recapture market share, Danelectro remains in operation as a successful American company with overseas manufacturing based in China and Korea.

Gretsch – Gretsch was originally founded by Friedrich Gretsch in 1883. Two years after Fender and one year after Danelectro, Fred Gretsch sold the family business to the Baldwin Piano Company in early 1967. After many organisational troubles including relocation, factory fires, Chet Atkins withdrawing his endorsement, and misjudged model decisions, Baldwin finally ceased production of Gretsch instruments by 1981. Fred W. Gretsch acquired what little remained of the company in 1985, basically just the Gretsch name and rights ownership. After a number of abortive efforts, consistent output was eventually re‑established in Japan. Rockabilly guitarist Brian Setzer became a key endorsee for Gretsch in the 1990s and consumer interest in the brand was rekindled. Retaining family leadership, Gretsch has been under the patronage of Fender since 2002 and the famous brand is once again a significant player in the guitar industry.

Gibson – Gibson was really the last of the large American names to succumb to corporate ownership. Gibson’s parent company, Chicago Musical Instruments Ltd (CMI) followed the competition in 1969 when Gibson was taken over by a South American brewing company called ECL and then subsumed by Norlin Musical Instruments in 1974. Gibson survived cost‑cutting, relocation to Nashville and general mismanagement largely intact, although its hard‑earned reputation was severely tarnished. Gibson eventually returned to private ownership in 1986 through a consortium management buyout. Despite a major financial crisis and bankruptcy protection initiated in May 2018, there are signs of a positive future for the company.

These were just some of the big players who were able to weather the economic storms during the second half of the 1960s through the 1970s and into the 1980s. In addition to the big names, plenty of other well‑known American companies failed to survive, including:

  • Valco merged with Kay in 1967; a move that included familiar names such as Supro and Airline. However, the newly combined company went bust in 1968
  • National Dobro merged with Mosrite before the latter went bankrupt, also in 1968
  • Harmony lasted until 1975 before it ceased trading

Those that survived the volatility would continue to fight for survival at best. Overall, when viewed in hindsight, it proved a disastrous phase for American guitar making and collectively one that isn’t widely documented, other than in individual circumstances. The ‘golden era’ was, seemingly, definitely over.

As is often the case, the causes of American guitar manufacturing woes between the mid‑1960s and the mid‑1980s are quite complex, based on deep‑seated structural flaws. Looking at the circumstances strategically, there were probably, amongst many other contributory factors, five key issues…

  1. Industry structure and stability – Inward investment and backing of large business should have provided a positive commercial injection to guitar companies who were either struggling with financial difficulties or were unable to grow quickly enough with existing management structures. What actually happened was that big businesses, as is their wont, were looking to cut costs and increase profit, seemingly unaware of the impact that they were having. The large companies tried to stimulate demand by experimenting and introducing new products without assessing whether what they were making was adequately meeting consumers’ needs. For small agile companies, risk taking was a vital part of the creative process, while the bigger firms focused on large scale, efficient production methods, conversely heightening the risks of failure. Remote and disconnected governing bodies tended to dictate business decisions based on balance sheets and shareholder return, rather than customer satisfaction. Arguably, though, the businesses were in dire need of ‘better’ rather than ‘different’ management both before and after takeover.
  2. Industrial relations – Strict operational disciplines, controlled production processes and rigorously applied policies are a fundamental requirement of larger bureaucratic organisations. These management styles were generally not part of the music industry’s ‘way of doing things’ at the time. Companies needed to be managed effectively rather than efficiently and, unfortunately, the pendulum swang too far towards the latter. Business managers exhibited a flagrant disregard for the expertise and skills required to make consistent, high quality musical instruments. Production facilities were relocated, often giving long‑term highly experienced luthiers a ‘move or go’ ultimatum. In addition distribution and dealership networks were changed with little regard for what went before. Unhappy employees and belligerent trade unions led to heated industrial disputes (and worse), thereby causing significant leadership and management problems. Decades of accumulated knowledge, skills, expertise and, perhaps importantly, attitude were lost to the industry in a short space of time – something that would take years to rebuild. The outcome was that quality fell, exacerbating existing deficiencies elsewhere in the industry.
  3. Industry culture – New corporate owners did not fully appreciate or take the time to understand why the guitar industry worked as it did, resulting in fundamental mistakes internally and externally. The latter disenfranchised those involved in the supply chain from distributors to dealers and, ultimately, impacting on paying customers. Crucially, working musicians’ requirements were not being met and, with that dissatisfaction, brand loyalty diminished as professional guitarists looked elsewhere for alternatives. In addition, musical tastes were rapidly changing and short‑lived fads required nimble organisations that knew how to adapt to changes quickly and appropriately. Smaller companies that were better‑tuned into what was going on could flex more easily. The larger corporations, however, were unable to spot change and respond, leading to mismatches and time lags between demand and supply. Many commentators suggest that it was because musicians weren’t running the show. However, guitarists don’t necessarily make good business people (or vice versa!), which might have contributed to the difficulties. Significantly, two of the most influential guitar innovators – Leo Fender and Ted McCarty – didn’t play the guitar at all. Nevertheless, they were effective leaders because they ensured that professional artists were closely involved with business decisions. Importantly, the time when musicians were listened to and relationships were actively cultivated had fallen by the wayside.
  4. Supply problems – Availability of consistent materials, particularly the all‑important tone woods, created challenges for large‑scale American production. Variable density and therefore weight of some imported tone woods meant that it was difficult to manufacture to dependable standards. Depending on the combination of materials, the shortage of quality inputs affected builders to different degrees. Around the same time, sustainability and environmental factors were becoming an issue, leading to further supply issues. Manufacturers started looking to alternative materials including metal (e.g. Kramer, Travis Bean), plastics (e.g. Ampeg/Dan Armstrong) and composites (e.g. Gibson) that were intended to improve consistency and streamline manufacturing processes. Other moves included building guitars not from single pieces of difficult to acquire, expensive wood but from cheaper, smaller, more available cuts. Consumers saw such actions as negative and symptomatic of other perceived underlying problems. Unfortunately for the manufacturers, customers were not impressed by ‘good intentions’ and the changes were seen as cost‑cutting measures taken a step too far. Many consumers saw through superficial claims and resented the big companies for making what they felt were false marketing claims.
  5. Far Eastern competition – Enterprising Japanese companies, revitalised by post‑WWII recovery and able to observe from outside, spotted that American labour and manufacturing costs were contributing to a combination of poor quality and high prices – an equation that would present opportunities to penetrate a previously U.S.‑dominated market. Companies such as Ibanez and Yamaha did two crucial things. The first was to use their structural advantages to make high quality instruments at lower cost, and to produce them in large enough numbers to compete with American products on their own ground. The second thing they did was to brazenly copy iconic American designs, presenting consumers with recognisable products built to (generally but not always) higher standards and sold more cheaply than the American ‘classics’. There is more on the Japanese competitive assault on American guitar makers below. They also used rapidly changing music trends to create openings for entirely new products, including their own designs, thereby beginning to build a strong and more ethical reputation of their own. When the inevitable backlash came (see below), the marketplace had already changed fundamentally.

Lawsuit Guitars and Trademark Protection

During the post‑1965 period, sales of major American brand guitars was in decline and the home industry was in disarray. This provides a broad background against which American companies had to contend. Generally speaking, the way in which the industry and marketplace was organised was not favourable for the likes of Fender, Gibson, Gretsch, Rickenbacker and many others.

The takeovers and general (mis-)management of American firms left the U.S. industry weakened and susceptible to aggressive business manoeuvres. American labour, tooling and material costs didn’t fall, so prices for finished instruments generally remained high for guitars that were increasingly poorly made. It is relatively easy to understand why the 20‑year period between approximately 1965 and 1985 was crucial to reshaping the global guitar making industry.

One particular Japanese guitar maker, Hoshino Gakki Gen, saw an ideal opportunity to enter the fragile American market. Cleverly, Hoshino recognised the potential animosity towards Japanese‑sounding products after WWII and adopted the Ibanez moniker. Incidentally, the Ibanez name was derived from Spanish guitar maker Salvador Ibáñez, who made classical guitars and sold them to Japan from the 1920s. When Ibáñez, failed during the Spanish Civil War (La Guerra 1936-1939), Hoshino acquired the rights to use the name, dropping the accents in the process. Hoshino’s next step was to take over an American company, Elger, which had already been importing Japanese guitars into the U.S. This move gave them ready access to the American territory, initially as Hoshino USA and then Ibanez USA. From 1970, Ibanez began systematically targeting and imitating popular American guitar models, particularly from Gibson, Fender, and Rickenbacker.

Initially, Fender and Gibson chose not to challenge these foreign copies unless they were identical to the originals, i.e. deliberate forgeries. Perhaps they didn’t see the early copies arriving in relatively small numbers as a significant threat and therefore not worth the lengthy and expensive battles through the American court system with no guarantee of success. Perhaps naively, they may have seen the copies as providing entry‑level experience that would lead consumers to trade up and purchase the ‘real thing’. Nobody really knows for sure. However, by taking their eye off the proverbial ball, the already struggling American brands were storing up a hornet’s nest of latent problems.

The relatively cheaply made Japanese copies often used bolt‑on necks, cheap materials and inferior hardware. Having said that, they were often reasonably well made for what they cost the consumer. The slavish copies appealed to many novice guitarists wishing to have guitars that, at least visually, looked like the more expensive American counterparts without the accompanying high price tags. Notably, and perhaps pertinently, Fender’s own low cost ‘student’ guitar lines (the Mustang ‘family’) and Gibson’s budget models (the Melody Maker) didn’t resemble their upmarket pro‑level instruments, further exacerbating the weaknesses in the eyes of customers.

The Japanese picture at the time is typically complex and confusing, particularly when trying to differentiate the production companies from the brands they made and the importers they used. Some of the companies such as Tokai, Greco, Yamaha and Suzuki followed Ibanez’s lead and jumped on the cloning bandwagon, making relatively faithful copies of American guitars.

The huge Kawai Teisco company was a mass producer that made guitars under many names, including Apollo, Domino, Kent, Randall, Sterling, Victoria and Winston. One brand, Antoria was actually a German company (Framus) that imported Japanese Guyatone (Suzuki) guitars that included replica Stratocaster copies. Others, such as British firm CSL (Charles Summerfield Limited) originally rebranded imported Ibanez guitars. Columbus was another brand that simply imported Japanese‑made guitars under its own name. Hondo was an American company that imported Japanese copies, giving them some home‑grown legitimacy. The Spanish‑sounding Fernandes, on the other hand, was a wholly owned Japanese company that also used the name Burny. Many companies made guitars for other companies, so the picture is further obscured. There were many, many Japanese manufacturers that were largely unknown outside the country but were indirectly contributory to the assault on America and Europe in the 1960s and 1970s, including Fujigen Gakki, the aforementioned Hoshino Gakki Gen (who also used the Tama brand), Matsumoku, Moridara and Tombo.

So… just what were all these Japanese companies actually targeting? In particular, Gibson’s Les Paul and SG models, as well as Fender’s Telecaster and Stratocaster came in for ubiquitous copying. Popular Martin, Guild and Gibson acoustics also came in for replication, as they were the world’s most recognisable acoustic instruments at the time. Acoustic copies including names like Takamine, Morris, Pro Martin and Ventura. Even the fonts used for headstock logos often mimicked the original American brand styles.

As volumes increased, the wave of imports understandably caused problems for the original manufacturers and it was only a matter of time before there was a defensive response. That reaction was based largely on Gibson’s famous Les Paul and particularly the outline shape of the headstock.

In June 1977, Gibson’s owners at the time, Norlin, filed a legal case against Ibanez/Hoshino for copying the Gibson ‘open book’ headstock outline. The case was settled out of court by February 1978, by which time Ibanez had already changed their headstock shape. However, since 1974, Ibanez had been astute enough to foresee the complication and had been developing and improving its own unique Artist guitar designs, thereby circumventing any further rights issues. From 1978, once the lawsuit was behind them, Ibanez focused purely on its own designs.

Despite appearances, there was, in fact, only one landmark lawsuit at the time and it only related to the design of the headstock on Gibson guitars. Presumably, other American manufacturers were watching and waiting for the outcome of the Gibson case. Not looking for potentially damaging confrontation in the courts, other Japanese companies sought to avoid the wrath of the American companies and changed their designs just enough so as not to fall foul of further litigation.

Ironically, some of the Japanese ‘lawsuit’ guitars have since become collectable in their own right. Although many copies that claim to be subject to the lawsuit aren’t, they are just guitars made during the ‘lawsuit era’ of the late 1970s. Generally speaking, Japanese guitar making – having made its mark for better or worse – went on to plough their own furrow in the multinational market, establishing a successful business model on which they could build.

The imitation game hasn’t gone away completely though. Many ‘knock off’ guitars in the 21st Century are emanating from China, where there is little effective means of legal challenge. While some of the guitars originating from China replicate American designs and are produced in large volumes, some of the fakes are appearing in small quantities as very convincing forgeries of rare and valuable vintage instruments.

Also, somewhat ironically, the big American brands struck back by strategically shifting manufacture of lower cost instruments off‑shore. Fender made guitars in Japan from 1982, only later changing the name to Squier to differentiate them from the American originals. Similarly, Gibson started Far Eastern manufacture of Epiphone guitars in Japan in the early 1970s, then in Korea from 1983, before relocating production again in 2003 to a dedicated Epiphone factory in Qingdao, China.

In 1984, PRS guitars was established by luthier Paul Reed Smith and has since become one of America’s major guitar manufacturers. To cater for all price points, PRS also introduced Korean production facilities for its SE‑branded guitars in 2003. While on the subject of lawsuits, after PRS had released the PRS Singlecut in 2001, Gibson filed a trademark infringement claim against PRS for allegedly copying the Les Paul design. Gibson’s lawsuit failed at appeal and PRS resumed production of the Singlecut, albeit slightly altered, from September 2005.

Fender now actively defends its trademarks, which exist in perpetuity, unlike patents that have a limited duration. To illustrate the issues, Fender’s defence of its trademark headstock design reads as follows, “The headstock is the key source-identifying feature of the modern electric guitar. In particular, the shape of the headstock (which, in the types of guitars at issue here, is part of a single piece of wood that also includes the guitar neck) is nonfunctional and primarily serves to identify the brand and model of the guitar. Fender owns trademark rights and federal registrations for the shapes of its headstock designs. These marks are instantly recognizable to generations of musicians and music fans as indicators of the source of Fender’s products and of the immense history and goodwill associated with Fender.”

Furthermore, Fender lost a 2009 application to trademark its guitar designs retrospectively. Opponents stated that consumers had had decades of unopposed exposure to those shapes from a wide variety of other guitar makers. This particular ruling opened the door to many look‑alike guitars, bar the familiar and distinctive headstock shapes.

Rickenbacker, unlike many of its counterparts, trademarks its important designs and vigorously protects them through the courts, hence why there are generally fewer Rickenbacker copies on the market compared to Fender and Gibson clones.

The whole issue of who owns what and how owners’ rights can be protected in a global market rife with replicas is a hugely complex issue and the nuanced legal debates are not for this story, so it is time to close this particular case and move on.

The Fallout and Time for Objective Re-assessment?

The Gibson law suit was, however, a wakeup call for American guitar building, as it proved beyond doubt that they were vulnerable to competition. While it may seem a relatively small isolated incident, it was contributory to the way in which guitar making, distribution and sales had to change. It was time for a shake‑out. By getting back to the basics, the rebuilding of American production that took place from the mid‑1980s resulted in vastly improved fortunes, even though it would take years for several companies to return to prosperity. Gibson and Fender were back in private ownership, Rickenbacker had sustained its business and, although Danelectro and Gretsch would find success, it took some time to regenerate historic popularity.

Despite what naysayers, respected journalists and wealthy vintage guitar collectors will delight in telling anyone who will listen, not all guitars built between 1965 and 1987 (when Fender introduced the landmark American Standards) are bad. Yes, there are many examples of poor quality instruments produced during those ‘dark ages’ but, let’s be honest, that has always been the case. Just look at some of the cheap and nasty instruments from the 1950s and early 1960s produced during the ‘golden era’.

Being a bit provocative and controversial, it is the author’s considered belief that there were many very good instruments built in the 1970s but these tend to be overlooked and caught up in the sweeping generalisation that ALL instruments from that period are sub‑standard. Some unique and interesting models only appeared during the 1970s and 1980s as part of the drive for experimentation. Some of these experiments were often made for relatively brief periods before they disappeared again. As a result, many of these rare examples are highly likely to be of interest to collectors in the future. As vintage prices of 1950s and 1960s guitars are rapidly increasing beyond many enthusiasts’ ability to purchase them, 1970s and 1980s guitars are also creeping up in value and are likely to become the ‘next big thing’ in the vintage marketplace. When they do eventually become desirable, which they will, that critical labelling of ‘poor quality’ is likely to be conveniently forgotten as the wheat is separated from the chaff.

Generally speaking, with the introduction of automated and computer controlled construction technologies, instruments from c.1990 onwards are generally consistently well‑made. This means that poor quality instruments are fewer and further between. Value‑for‑money since the 1990s has never been better with some very good guitars available at relatively low prices compared to the past. Broadly categorising the ensuing years between, say, 1990 and 2000 as a period of rejuvenation, resurgence and consolidation in the face of significant and multifarious challenges including economic downturn. The dawn of the new millennium saw further change including diversification, growth and a degree of reconfiguration. The reality, perhaps obviously, isn’t simply a case of general classification though, so such broad descriptions may best be regarded as a bit of artistic licence on the author’s part.

It may seem strange but it was often the inherent manufacturing variations and inconsistencies that have led to the handmade ‘golden era’ guitars becoming so desirable in the first place. As the idiosyncratic traits of the past have been ironed out, consumers have had ready access to consistent, reliable and higher quality guitars at virtually all price points. However, the increase in standardisation means that many modern mass‑produced guitars are often described as ‘generic’, samey and bland. It is also that lack of variation that has led to the boom in boutique, custom and modded guitars in the 21st Century.

Only time will really tell whether some of these maligned 1970s guitars will be re‑evaluated and achieve better recognition. Good examples will undoubtedly become increasingly sought after and collectable.

Recovery and Rejuvenation

Musical tastes continued to change and the 1980s and 1990s were no different. One trend was a move away from guitar music to highly produced electronic keyboard music. Japanese giant Roland (owner of BOSS effect pedals) tried to popularise the guitar synthesizers on the back of the electronica trend, as did consumer electronics company Casio who were more famous for calculators rather than guitars.

Another trend in musical taste was the explosion in popularity of glam, hard and ‘shred’ rock. Ironically, it was companies like Ibanez, once the scourge of copy guitars, which was ideally placed to cater for the trend with some cleverly designed genre‑appropriate instruments, such as their Destroyer, Iceman and Jem guitars.

Ibanez had cleverly repositioned themselves and continued to do so in order to sustain competitive advantage. In another canny move, Ibanez courted the new breed of virtuoso instrumental rock musicians, which proved successful. American guitarists such as Steve Vai and Joe Satriani were regularly seen using and advertising the Ibanez brand. Other Japanese companies followed suit, such as Yamaha and ESP/LTD. American brands such as Dean, Jackson and BC Rich also exploited the growing market for pointy rock alternatives to the old‑hat rock shapes such as Gibson’s Explorer and Flying V. Times had moved on and the traditional industry stalwarts were once again looking tired, on the back foot and at a strategic disadvantage.

By the time that some sort of equilibrium was restored from the late 1990s, the music and guitar landscape was very different from the end of the ‘golden era’. There was room for big music companies to grow, such as Peavey and Ernie Ball, the latter having bought out Leo Fender’s Music Man in 1984. The ‘big four’ brands were still there – Fender, Gibson, Rickenbacker and Gretsch, who continued to expand their ranges into high‑value custom shop as well as low‑priced models. In addition, once the barriers to entry were lowered, there were many small, opportunistic companies that sought to grow market share on their own terms, such as PRS. There was also a whole thriving boutique sub‑industry that focused heavily on producing custom instruments built to individual guitarists’ requirements; a healthy trend that continues to flourish well into the 21st Century.

The 2000s saw a reversal of fortunes with synth‑based dance and pop music becoming clichéd and well‑worn. This change of fortune facilitated a major resurgence in guitar music across a whole range of musical genres but specifically the burgeoning indie/alternative music scene. Indie music also triggered a renewed interest in retro‑styled instruments often evoking quirky designs from the past. This revitalisation enabled many gone but not forgotten guitars to experience a new lease of life. In addition, metal, progressive/contemporary, alt‑country and blues/rock genres have also seen rejuvenation and/or revivals, together with relevant instruments to suit. Even the likes of Fender, Gibson, Gretsch, Danelectro and Rickenbacker have benefitted through reissues of previously defunct models. All in all, many guitar‑based musical styles continue to flourish and guitar sales benefit from the 21st Century appetite for diversity.

Interestingly, in the 2000s and 2010s, with the renewed interest in both retro and vintage designs, many of the old American brand names that went out of business in the 1960s have since re‑emerged, including Supro, Valco, Airline, Harmony and Kay.

The global recession that started in 2008 has been the longest and deepest since the 1930s severely dampened demand for discretionary purchases such as musical instruments. However, the desire to own and play the world’s favourite instrument endures, despite regular proclamations of the ‘death of guitar music’.

Music Trades data shows that total guitar sales in America, either by number or value, have shown a general increasing trend per year since 2009:
Year    Number  Value
2009    1.65m     $924m
2010    1.74m     $922m
2011    1.94m     $921m
2012    2.34m     $903m
2013    2.34m     $821m
2014    2.50m     $839m
2015    2.49m     $935m
2016    2.47m     $1,001m
2017    2.63m     $1,070m

In comparison, the number of electric guitar sales in America has remained largely steady since the start of the recession. Where these figures will go in the future and whether sales will regain pre-crash levels anytime soon is a betting man’s game. The market is, judging by these indicators, likely to stay challenging for some time to come.

One very positive trend is that research by Fender in 2018 shows that 50% of new guitarists in the U.S. and the UK are females, suggesting that equality is finally making progress in the music industry.

Modern‑day guitarists have learned to become fickle and much more discerning. No longer could a few privileged brands expect musicians to be loyal or for their products to be accepted as the default ‘go‑to’ solution. While slower to adapt, the American ‘big four’ fought back and, although often constrained by their past, were forced to innovate and compete or die. Not all of those experiments have been successful but the point is that they are trying to adjust to the inevitability of the brave new world.

Looking at the bigger picture, the diverse structure of the guitar industry is healthy for both producers and consumers. While things will change again, the fragmented nature of the marketplace in the 2010s means that risks of major step change are reduced. For the long‑established brands, the asset value of the ‘classics’ is now cemented and, to some extent, can once again be relied upon in terms of quality and value. The reliance on industry standards also creates a problem for the likes of Fender, Gibson, Gretsch and Rickenbacker, as it inhibits what they can do in a way that consumers will accept, witness Gibson’s failed attempt to move into consumer and lifestyle electronics.

Ultimately, nothing is set in stone and there is very little that can be considered genuinely ‘new’. The only certainty is that change will be continuous and necessarily incremental. Digital music technology will continue to be both a threat to, and an opportunity for, manufacturers. The hybridisation of analogue instruments and digital technologies is still in its infancy and only time will tell, which companies will respond positively and which will fail to adapt and fall by the wayside (again).

That brings us pretty much up to the current day, at the time of writing (2018). As English punk rock pioneer Joe Strummer of The Clash once said, “The future is unwritten” and how true that is. We are nearing the end point of the guitar’s long story… except that the story will continue in perpetuity. All that is really left to do is to describe the current position (again at the time of writing) and to speculate, somewhat idly, about what that unwritten future may hold.

End of Part VII

Here we are at the end of yet another episode in the guitar’s extended tale. We are pretty much up‑to‑date and therefore almost at the end of the journey, with (I think) just one more article to go. I hope that you’ll join me, hopefully next month for the conclusion… as far as there can be one.

I am now beginning to deliberate about a companion series of articles for next year (2019). Before that happens, I need a rest from this massively resource intensive exercise. I can’t yet reveal what that new series is, as I am thinking about things I haven’t thought of yet (if you get my drift). I will have to consider how it might be done in a way that I haven’t seen elsewhere up to now – I need to bring something new to the subject matter, otherwise it is just regurgitating what others have already done. Watch this space… In the meantime, I have to start planning what I’m going to fixate upon for the remainder of this year.

Right now though, it’s time to stop writing about guitars and to start playing one of the darned things, so I’m off to plink my plank! Until next time…

CRAVE Guitars ‘Quote of the Month’: “Whatever was pre-modernism like?”

© 2018 CRAVE Guitars – Love Vintage Guitars.

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June 2018 – A Potted History of the Guitar Part IV

posted in: History, Introduction, Observations | 0

Without further ado, let’s get stuck into Part IV of the history of the guitar. As the story was left at the end of the last article during the 1920s and early 1930s, something new was needed to ensure that guitars would not only be able to compete with other instruments in a live situation but also become the catalyst for a musical revolution to mirror what was taking place in wider society. Just in case you were lulled into a sense of coherent continuity, this month’s article is a bit different from what has been covered so far.

This part is presented as part of a whole. If you wish to recap on previous articles in the ‘Potted History of the Guitar’ series, you can access them here (each part opens in a new browser tab):

Please remember that this is written purely for entertainment purposes and is not intended as an academic tome. While I have tried to be diligent in my research, there are undoubtedly improvements that could be made, so corrections and clarifications are genuinely welcomed. This is quite a long article, so I hope you are sitting comfortably.

Needing to be heard

The problem for guitarists in the 1920s was a simple but fundamental and frustrating one. The amount of volume that could be attained from purely acoustic guitar designs had got as far as it was likely to get at the start of the 1930s. Guitarists were still struggling to be heard in noisy live music environments as part of jazz, swing, big band and dance orchestras. Despite the strengths of steel strung folk guitars, archtop guitars and resonator guitars, the lack of volume continued to be a problem for guitarists throughout the early part of the 20th Century. A number of clever innovations attempted to help acoustic guitarists cut through the mix but they didn’t really capture mainstream attention and passed into obscurity, leaving demanding musicians still yearning for louder instruments.

Creative inventors, engineers and entrepreneurs were determined to find a workable solution. Perhaps the biggest game‑changing watershed in the entire history of guitar building was about to take place in America in the 1930s. The transformation depended on coincidental and mutually dependent developments; the magnetic pickup, the portable valve amplifier and its associated loudspeaker(s). Undoubtedly, the amplifier came first, simply because it could be driven by other inputs, such as early microphones, while the pickup followed to take advantage of the opportunity. Logic suggests that the converse would make little sense, as a pickup without some means of manipulating the signal s essentially redundant.

By the end of the 19th Century, early microphones were being used in telephone, broadcasting and recording industries. In 1916, the first condenser microphone was invented and in 1923, the first moving coil and ribbon microphones were developed. Given the timing, it seemed logical to experiment with microphones to capture the sound from acoustic guitars. However, the results weren’t particularly successful and the microphone proved to be a dead end for guitarists at the time. A more practical and reliable alternative was required to capture the physical energy produced by a stringed instrument and convert it into a usable electrical signal that could then be amplified and output.

Before starting to look at the early electric instruments that changed modern guitar music forever, it is worth taking a temporary detour to look at the catalysts that led to the step change. Once the technical inhibitors had been overcome and the various elements combined, electric guitars became a realistic and achievable proposition.

The electro magnetic guitar pickup

By the 1920s and 1930s, the science of using magnetism and wire coils to induce an electric current had been understood for several decades. It would, however, take some ingenuity to apply the various scientific principles involved to overcome the specific practical problems experienced by guitarists of the time. Within this context, we need to go right back to basics as a starting point.

An electromagnetic guitar pickup is basically a passive transducer that uses Faraday’s law of induction, named after English scientist Michael Faraday (1791‑1867), to produce an electromagnetic force. The physical movement of the vibrating steel string of a strummed or plucked guitar disturbs the magnetic field and induces a small voltage of between 100mV and 1V through the coil. This differs from a simple microphone, which works by converting pressure variations in the air (sound waves), into the mechanical motion of a diaphragm, which in turn produces an electrical signal (depending on the type of technology used).

A simple electromagnetic guitar pickup is generally constructed from one or more permanent magnets, wrapped many thousands of times in a coil made of fine copper wire. Most early guitar pickups comprised only one magnet and coil, hereafter referred to as single coil pickups. The weak electrical signal is then passed down an electrical lead to a separate amplifier where the signal is multiplied many times to drive a passive loudspeaker that reproduces the original signal at greater volume.

Unlike a microphone, the electromagnetic pickup does not reproduce the actual acoustic sound waves emanating from the guitar. The natural resonance of the instrument may cause the strings to vibrate in a certain way and this variation is picked up by the transducer, which may explain the differences in sound between two instruments using the same pickup, electrics, amplifier and speakers. As a result, at least in the early days, the characteristics of the pickup combined with the rest of the signal chain probably had more to do with the sound that audiences heard, rather than that of the actual instrument itself. There are innumerable permutations in which the basic components of magnets and wire can be configured to produce different outputs and over the years, pickup designers have used these variations to differentiate their pickups from those produced by others.

Gibson employee, Lloyd Loar had experimented with stringed instrument pickups as early as 1924, shortly before he left the company. Loar attempted to produce an electrical signal from vibrations passed from the strings through the bridge to the magnet and coil. Loar’s work did not lead to a successful product and guitarists had to wait a while longer.

American inventor and musician, George Beauchamp, who had been involved with the National String Instrument Corporation and the development of their resonator guitars, was also involved with another resourceful enterprise at the beginning of the 1930s. He teamed up with Adolph Rickenbacher to form the company was originally called Ro Pat In Corporation, which later became Electro String Instrument Corporation and later still, Rickenbacker, a name that most guitarists will recognise. Ro-Pat-In was instrumental in taking a fundamental new approach to electric guitar design.

Through Electro String, Beauchamp filed a patent in June 1934 setting out his pickup design as part of a complete ‘Electrical Stringed Musical Instrument’. Beauchamp’s ‘horsehoe’ pickup design comprised two ‘U’‑shaped magnets encircling the strings. Beauchamp’s application was granted by the U.S. Patent Office in August 1937. The patent was important because it was for a solid body electric guitar using a magnetic pickup, not just the pickup on its own – the development of the instrument will be covered in the next part of the story so, for now, the focus is solely on the pickup.

Ironically, in February 1936, Guy Hart filed a patent on behalf of Gibson for an ‘Electric Musical Instrument’ and this was awarded by the Patent office in July 1937, just 28 days before Beauchamp’s earlier patent application was confirmed.

Although unknown at the time, another single coil guitar pickup patent was filed in September 1944 by American inventor and entrepreneur Leo Fender. That application was for a ‘pickup unit for instruments’, which was awarded in December 1948. Although not as historically significant as other pickup patents, it was a clear indication of the direction that Leo Fender was heading prior to founding the company that would bear his name.

Another important principle of basic physics caused a significant problem for early pickup designers, and it still does even today. In addition to the desirable characteristic of electrical induction for guitar pickups, electromagnetic coils also act as directional antennae. As far as musical instruments go, this unwanted ‘feature’ means that single coil pickups not only pick up string vibrations but they also pick up interference from alternating mains current used by electrical appliances. Depending on position of the pickup in relation to other electrical equipment, of which there are usually many in a live music venue, the interference manifests itself as a continuous and insistent hum, which is then in turn amplified by a guitar amplifier.

One ingenious solution to the problem of mains‑induced hum was to invent a guitar pickup that still produced a signal from string vibrations while eradicating the interference from nearby electrical equipment. The clever answer was the invention of the ‘humbucking’ pickup, which uses two magnets, each with a coil of wire wound in opposite directions. Electrically induced mains interference affects both coils equally and, because each one is wound in opposing directions, the interference is cancelled out, thereby eradicating (or ‘bucking’) the hum. More importantly, not only do the coils still induce a voltage, they output a stronger signal because there are two coils instead of one. As the problem is all but removed at source, there is no hum to be amplified.

Arguments persist as to who invented the humbucking guitar pickup. Many commentators give the accolade to Seth Lover (1910‑1997), who was an electronics designer working for Gibson at the time and filed a patent in June 1955. Lover’s closest competitor in the race to be recognised for the humbucking pickup came from Joseph Butts, who later worked for Gretsch. Butts filed another humbucking pickup patent some 18 months later in January 1957. It was Butts’ application that was awarded first in June 1959, while Lover’s patent was awarded in July 1959. As far as many working musicians were concerned, the invention was successful and that was all that mattered.

Generally speaking (but not always, especially if obscured by a cover), it is relatively easy to spot the difference between slim single coil pickups and their larger dual‑coil humbucking counterparts. The latter normally have two coil bobbins traditionally mounted side‑by‑side. Within these two broad types, there are many, many different makes and styles of pickup to suit most needs.

Hum is not the only affliction that electric guitar builders have to deal with. All electromagnetic pickups, even those produced today, are prone to audio feedback, which is often heard as an undesirable high pitched shriek or howl. Feedback is a phenomenon called the Larsen Effect after the Danish scientist Søren Absalon Larsen (1871-1957) who discovered it. Audio feedback is caused by a sound loop that exists between an audio input such as a pickup or microphone and an audio output such as an loudspeaker fed by an amplifier. The electrical signal from the input is amplified through a loudspeaker and is then picked up again by the input and so on, continuously. The sound of the feedback is shaped by the resonant frequencies and proximity of the various components in the loop, including room acoustics. Most of the time, feedback is considered problematic and often unpredictable. However many guitarists have learned to harness and control feedback in a positive musical way to create additional sounds.

Some contemporary pickup manufacturers go to great lengths to replicate the authentic tonal characteristics of vintage pickups. One of those widely imitated pickups is also probably the most famous of humbucking pickups. Used on Gibson guitars from the late 1950s, the PAF (Patent Applied For), named after the black sticker on the baseplate, has come to define Gibson’s sound for many guitarists. The PAFs are particularly revered, as they were used in sunburst Gibson Les Paul Standards from 1958‑1960, often regarded as the ‘golden years’ for Gibson.

Today, many independent pickup builders not only pay homage to vintage designs but also strive to create their own distinctive reputation. Third party pickup builders may make OEM (Original Equipment Manufacturer) and aftermarket pickups in a huge range of types. Such companies include Seymour Duncan, Di Marzio, EMG, Lollar and Bare Knuckle, among many others. Pickup choice in the 21st Century is very much down to personal preference and the options are nigh on infinite – very different from the 1930s.

The sounds generated by single coil and humbucking pickups are noticeably different. Not only do single coil pickups tend to produce a weaker signal, they sound thinner and cleaner, while more powerful humbucking pickups tend to sound fatter and warmer. Guitarists noticed this variation and took advantage of the differences to shape their own playing style and develop their distinctive tone. In addition, humbuckers are often considered better suited to overdriving pre‑amplifiers, thereby adding some controllable, distinctive and desirable harmonic distortion, making them popular in higher gain rock music.

By the 1950s manufacturers were commonly using two or more pickups on a guitar for added tonal versatility, initially adding a second or third pickup of the same type, for instance commonly used configurations include 2 humbuckers (e.g. Gibson Les Paul) or 3 single coils (e.g. Fender Stratocaster). Many guitar makers today mix different types of pickups on one guitar to broaden the range of sounds available.

Some pickup arrangements also allow pickups to be engaged in series or parallel or in/out of phase to give musicians a greater number of tonal options. Since the 1970s, pickup designers have enabled the signal from the two coils of a humbucking pickup to be ‘split’ (NB. not ‘tapped’). By using a switch, guitarists may enable a split humbucker to sound either like a traditional humbucker or to emulate the distinctive sound of a single coil pickup. All these various techniques provide guitarists with greater flexibility from their pickup(s).

Simplistically, guitar pickups may also be described either as passive or active. Passive pickups are the basic devices that have been described so far, while active pickups incorporate some form of electronic circuitry in the guitar to modify the signal, normally powered by an on‑board battery. Outwardly, there is often little to distinguish whether pickups are active or not. Putting active electronics into a guitar has been around since at least the 1960s and can range from a simple pre‑amp to boost the pickup signal to elaborate on‑board effects or even low powered amplification.

Since its inception 1930s, the humble guitar pickup has been adapted into many diverse forms. The majority of pickups in the early 21st Century remain passive single coil or humbucking types. However, there have been other pickup innovations along the way diverging from the norm. These alternative technologies include, amongst many other pickup types; hexaphonic (that feed individual string signals to MIDI/synthesizer controllers), piezoelectric (using crystals to induce current), microphonic (converting sound wave vibrations to electricity), electrostatic (using a capacitor to vary electrical capacitance), optical (interrupting a beam of light detected by a sensor), etc.

The understanding of the science behind pickup materials and dynamics between the components has been improved and refined significantly since the 1930s. However, the basic principles behind the passive transducing electromagnetic pickup remain pertinent today and are likely to remain so for the foreseeable future. Magnetic pickups are, by far, the most common type used by electric guitars in the late 20th and early 21st Centuries. This may be about to change.

With the digital revolution, there are numerous innovations occurring today that will lead to radical new pickup designs in the future. Future musicians can expect many new ways of converting the vibrations from humble plucked guitar strings into electrical signals that can be manipulated in ways we cannot yet contemplate. The possibly unstoppable migration from analogue to digital technology will continue. We can only speculate as to how far digital processes will encroach into the hitherto staunchly analogue domain of the guitar. Already, we have seen digital devices that enable the output from a guitar’ pickup to ‘model’ other types of guitar and even other instruments by modifying the signal digitally. We have also seen guitars as being a source trigger for external synthesis and various guitar synths have been around since the 1970s. It seems somewhat ironic that the digital age is enabling ever more accurate simulations of the earliest analogue pickups including the original’s crude and accidental inconsistencies.

While this section of the story is about guitar pickups, it is worth remembering that pickups have also been used successfully on many other types of stringed instrument.

Once the concept had been proven, the next step was to apply actual real‑world pickups in a practical way. There were essentially two methods of implementing an electromagnetic pickup for use on a guitar. One way was to add a pickup to existing acoustic instruments and the other was to invent an entirely new type of guitar with the pickup as an integral part of the design. How these two approaches came about will be covered in the next part of the story.

The pickup on its own, however, is of little use in isolation. Another crucial part of the equation was to take the weak signal from the guitar’s pickup and manipulate it electronically to make it much louder, which is where a completely different solution was needed.

The electric guitar amplifier

Possibly the major challenge with introducing guitar pickups was to turn the tiny voltage produced by the pickups into a sound that provided practical real‑world volume and tone for working musicians playing in noisy bands on the road.

The essential piece of equipment actually comprises two crucial components, the electrical amplifier and one or more loudspeakers. Amplifiers largely fall into two broad categories – either as discrete units comprising the electronics in a ‘head’ unit with loudspeakers installed in a separate cabinet, or with both amplifier and speaker(s) integrated into a single ‘combo’ amp. It is worth looking at the origins of both the electronics and the loudspeaker separately.

For travelling musicians from the 1930s on, amps also needed to be portable, so size and weight were particular considerations, as was electrical safety, durability and reliability. In addition, some degree of industry standardisation to enable interchangeability between instruments, electronics and venues was important.

The Amplifier

In the early days, amplifying a signal from a pickup was all that a guitar amp was really required to do. Controls were very basic, usually just a single input channel with a volume and, maybe, a tone knob. It would take some time before more flexible electronics were added to these basic amplifier circuits. Nowadays, the diversity of amps ranges from the very simple to the incredibly complex. The latter often including, just for starters, multiple switched channels, gain controls, effects loops, digital modelling alongside advanced EQ, flexible on‑board effects and digital interfaces. However, the fundamental principles of amp utility haven’t really changed that much since amps were first invented in the 1920s and when guitarists started to use them in the 1930s.

Put very simply, an amplifier is made up of active electronics that are designed to take an input signal, multiply it many times in strength and output it to a loudspeaker at a volume that is considerably louder than the original input. The electronics of an amplifier comprise essentially two discrete parts, a pre‑amp that controls the incoming signal and shapes it ready to be boosted and output by the power amp section that then drives the loudspeaker(s). It is these two amp sections that determine the overall character and volume of the audio output.

Amplifier output is usually measured in watts and provides a crude indication of power output (volts x amps = watts). The relationship between watts and sound pressure levels heard by the human ear is logarithmic. Generalising, it takes ten times the output power in watts to double the perceived audio volume. In addition, it takes considerably more amplifier power to reproduce low-frequency sound, especially at high volume, so bass amps tend to have higher power output ratings.

While early amplifiers were configured to the environment in which they were most likely to be put, such as practice, studio or stage amps, many modern amps use various techniques to minimise this artificial distinction, such as master volume controls, power attenuators or circuits used to modify amplifier stages to suit.

Up until the 1970s, thermionic valves – also known as vacuum tubes – were a principal electronic component and one that contributed significantly to both the power and sonic character of the amplifier. A valve is a relatively simple device used to control electrical current between its electrodes. The first valve was invented in 1904 by English electric engineer John Ambrose Fleming (1849-1945).

At its most basic, a valve comprises an external glass container used to maintain a vacuum is attached to the valve base. Inside the valve there is a heater, an electron‑emitting cathode/filament and an electron‑collecting anode/plate. Electrical current, in the form of negatively charged electrons, flows through the vacuum in one direction only from the cathode to the anode. An electrical grid can be used to control the current and is the one often used for amplification because the grid can be used to vary the number of electrons reaching the anode and, thereby, controls the amount of gain. Valves are often described by the number of electrodes, for instance; diode, triode, tetrode  or pentode valves (2, 3, 4 and 5 respectively). The humble valve has been used in many applications, such as amplification, rectification, switching, oscillation, and display.

Valves come in many shapes and sizes and vary according to the function they are required to perform in the amp stages. Generally speaking, pre-amp tubes tend to be smaller, while power amp valves tend to be larger.

There are numerous alternatives and variations of valves and there isn’t room to cover the range of technical differences. Thankfully, there has been a degree of commonality in amplifier design over the decades. Typical valves used in pre‑amps include models such as the 12AX7/ECC83. Typical valves used in power amps include models such as the EL-34, EL-84, KT66/77/88, 6L6/5881 and 5150. Valves impart a characteristic ‘natural’ sonic signature and tend to be sensitive to a guitarist’s playing dynamics, which is why they are still widely favoured by many musicians to this day. While technically outdated and obsolete, there is a notable modern‑day industry built around valve production, amp manufacturing and valve amp maintenance.

The valve is the technological precursor to modern semiconductors. Semiconductors are often made of silicon, although they can be made from other materials, such as germanium. A transistor is a solid‑state semiconductor that roughly performs the same function as a valve and is commonly used for amplification. Transistors are smaller, cheaper, lighter, run cooler, are more reliable and more resilient than valves. Some manufacturers produce hybrid amps that aim to take the best characteristics of both valve and transistor technologies.

Taking things even further away from archaic valve technology, electronics using complex digital microprocessors are commonplace. Not only can DSP (Digital Signal Processor) chips produce their own sounds but also they enable a single unit to model a multiplicity of amplifier models that would be impossible using traditional technology. In addition, they can also emulate multiple effects, speaker cabinets, microphone placements, studio interfaces, and so on. Reliable and robust digital processing amps able to be used equally well at home, in the studio and on stage are once again attempting to usurp territory previously held by archaic analogue amps.

Specialist amps are made to make the most of other, albeit similar, electric instruments. For instance, electro‑acoustic guitars (acoustic guitars with pickups) produce a wider frequency range and tend to be ‘cleaner’ sounding than electric guitar amps, which has led to increasingly elaborate amp electronics to cater for the particular needs of acoustic guitar players. Bass amps and speakers are also engineered specifically to provide for the demanding amplification used by bass guitarists. There are no hard and fast rules, the lines are not always clearly drawn and there is inevitably some interchangeability between the general types.

One of the keys to success is to match the characteristics of the amplifier stages to the loudspeakers, so it is worth looking next at the humble loudspeaker and the important part it plays in the guitar sound’s signal chain.

The Loudspeaker

The latter part of the 19th Century was ripe for invention in the field of sound reproduction. As with other sections, only a few of the key milestones can be covered here. Prior to the invention of the modern loudspeaker, megaphones and bulky ‘radio horns’ had been used to increase acoustic volume. However these proved impractical because of their size and weight, limited frequency range and low sound pressure levels.

German teacher, Johann Philipp Reis was, perhaps, the first to develop a rudimentary type of experimental electric loudspeaker in 1861. Alexander Graham Bell was the first to patent his loudspeaker design in 1876 for use in his telephone, shortly followed by Ernst W. Siemens who patented his ‘magneto-electric apparatus’ in 1874. Thomas Edison and Nikola Tesla were also experimenting with sound around the same time. By 1898, Horace Short was working with compressed air drivers and Oliver Lodge was developing a ‘dynamic’ speaker using magnets and moving coils with horns to amplify sound. Danish‑American engineer Peter L. Jensen (1886-1961) is often cited as co‑inventor of moving coil speakers in 1915 and he started applying the technology for use in real world situations. Jensen founded his company, Magnavox, in 1915 to market products for telephones and public address (PA) systems. Magnavox is now part of the massive Philips corporation.

Things changed considerably in the 1920s with the introduction of the first amplified moving coil loudspeaker using a conical paper speaker diaphragm, which was invented in 1925 by Edward W. Kellogg and Chester W. Rice, both of whom worked for General Electric in New York, USA. Their research was important as it established both the principle of the amplifier to boost a signal and a speaker able to reproduce a wide and uniform frequency range. Rice filed a patent for the electrodynamic direct radiating ‘loud speaker’ in 1925, which was awarded in April 1929. Their speaker was introduced to the market under RCA’s Radiola brand in 1926.

Early speakers used powered electromagnets, as permanent magnets were scarce at the time, although Jensen released a fixed magnet speaker in 1930. Lightweight Alnico alloy magnets became available after WWII, making the technology more accessible enabling further innovations to take place. Other inventions along the way included, for example, 2‑way systems using a crossover to separate frequency bands (1937) and coaxial speakers (1943). Once the concept of the moving coil speaker had been proven in practical applications, it has become the de facto standard within the music industry for nearly a century.

The loudspeaker, as we know it today, is essentially a mechanical electroacoustic transducer that serves the opposite function to a microphone in that it converts an electrical signal into sound waves. A traditional moving coil speaker is passive in that it relies on an already amplified signal being fed to it and it doesn’t require its own power supply. The incoming amplified signal is fed into a coil of wire, known as the voice coil, suspended between the poles of a permanent magnet. The voice coil is attached to the apex of a conical diaphragm known as a speaker cone, originally made of paper. The outer edge of the cone is mounted within a fixed metal chassis, usually within a cabinet. The electrical signal makes the voice coil move back and forth rapidly within the magnet thereby pushing on the cone to produce sound waves. The more air that the moving speaker cone displaces, the louder the perceived sound is. Different sizes and types of speaker are used to deliver different sound frequency ranges. Generally, larger speakers are used to deliver lower bass frequencies and smaller ones used for higher treble frequencies.

Loudspeakers are usually attached to a flat panel (baffle) with circular holes cut into it such that the sound waves produced by the speaker cones can escape directly into the listening environment. The baffle with its speaker(s) is normally mounted inside either an open‑back or closed‑back wooden cabinet.

Like amplifier outputs, speaker output is usually measured in watts, which is the electrical power needed to drive the speaker. More watts generally, although not always, indicates greater volume. Like all electrical devices, a speaker provides some opposition to the signal being fed into it, called impedance, measured in ohms. Some speakers are ‘hard to drive’ and have a low impedance, which means that it requires greater current from the amplifier to result in the same output level than a high impedance speaker. As a result, it is important to match a speaker’s characteristics to the amp that is driving it.

Most loudspeakers, even those produced today, are relatively inefficient devices with only about 1% of the electrical energy being converted into acoustic energy. Most of the remaining energy is converted into heat. The sensitivity of the speaker describes how much relative electrical energy is converted into sound pressure level, measured in decibels.

The other important factor for loudspeaker performance is its frequency response. Human hearing generally covers the range 20-20,000 Hertz (cycles per second). People’s sensitivity to frequencies is not uniform and it varies depending on pitch. Human hearing is usually most sensitive in the 2,000-4,000 Hertz range.

Famous names in the field of loudspeaker manufacturing today include Celestion, Jensen, Weber, Electro Voice, JBL, Bose, Fane, Altec Lansing, Mackie, and Peavey amongst many others.

Despite its many drawbacks, the moving coil loudspeaker was (and generally still is) the most effective mechanism for the job and they remain in very wide use today. Speakers come in a multiplicity of shapes and sizes and are used in so many different ways. However, like the pickup and amplifier, the basic principles of speaker design can be traced back to the early part of the 20th Century.

 

Guitar Amps

Initially, bulky battery‑powered valve amps and speakers were used in PA systems and in movie theatres of the time. Because of their bulk and relative fragility, these early systems tended to be fixed installations. From c.1927, portable AC mains‑powered amps became available and musicians started to adopt the technology.

In 1928, Stromberg‑Voisinet advertised the first electric instrument and amplifier package. However, it was not a commercial success and no verified examples exist today. In 1929, Vega introduced a portable amplifier to be used with banjos.

It wasn’t until 1932 when the Electro String Instrument Corporation – later to become Rickenbacker – was formed to bring the electric guitar to market that things really took off. Electro launched a ‘high output’ guitar amp to accompany their new solid body electric lap steel guitars, as Hawaiian music was highly popular at the time across America. The first commercial solid bodied electric guitar and amplifier made by Electro String essentially established the format for early combo amps comprising an electronic amplifier mounted inside a wooden cabinet along with a speaker. The new combo amp also had a carrying handle to make it portable and, shortly after, the company added metal corners to protect the cabinets in transit.

In 1933, Dobro introduced the first guitar amp combo with twin 8 inch speakers. By around 1935, the demand for amplified electric guitars became unstoppable and the electric guitar music revolution had begun. Other companies such as National, RCA Victor, Audio-Vox, Vivi‑Tone, Premier, Vega, Kay, Valco and Volu‑Tone, promoted their own amps to musicians, with varying degrees of success during the 1930s and 1940s. Gibson was also experimenting with amplifiers in the early 1930s although none were made commercially available at the time. Most of the early valve amplifiers were low powered by today’s standards, usually less than 10-15 watts and using small speakers, often of 10 inches or less in diameter.

In 1938, American electronics technician, Clarence Leonidas ‘Leo’ Fender (1909-1991) established Fender Radio Service to repair a wide variety of electronic equipment. He found that musicians would come to him for PA and amplifier repairs and rentals. Seeing the potential of the music industry and started to focus more on musical equipment manufacture. Fender began a short‑lived venture in 1944 with Clayton ‘Doc’ Kauffman, a former employee of Rickenbacker called K&F Manufacturing Corporation with the intention to build Hawaiian lap steel guitars and amplifiers.

In 1946, after Kauffman and Fender parted company, Leo founded the company with which he will forever be associated, Fender Electric Instrument Manufacturing Company, based in Fullerton, California. Shortly thereafter, they introduced the first guitar amps carrying the Fender name. Early Fender combo amplifiers included the Fender Princeton (1947-1979) and Champion 800 (1948-1982).

In 1952, shortly after Fender introduced their Broadcaster guitar which would become the legendary Telecaster, the company introduced what would be, perhaps, its most celebrated combo amp, the famous Fender Twin. The Twin moniker derived from its dual 12 inch speakers. The Twin has been released in many versions over its long history, with its power output ranging from its original 25 watts to a high of 135 watts in the late 1970s. The perennial Fender Twin remains in production today and has become an industry standard.

Meanwhile, based in Kent, England Tom Jennings (1918-1978) founded British company Vox in 1947 to produce musical equipment. It wasn’t until 1958 that Vox released its first guitar amp, the 15‑watt AC15. A year later, at the request of The Shadows’ guitarist Hank Marvin, Vox introduced its most famous model, the AC30, intended to compete with America’s powerful Fender Twin amp. The AC30 proved to be a very successful product and in updated form, it remains in production today.

It wasn’t until the 1950s that mass produced guitar amplifiers really became commonplace and incorporated many of the features now expected from an amp including, for instance, multiple tone controls, tremolo and reverb.

In addition, contemporary popular music of the time was developing rapidly and guitarists began to experiment by overdriving their amplifiers to distort the guitar’s sound at much higher volumes. From the mid‑1960s guitarists sought to control the level of overdrive and distortion (also known as clipping) as a creative tool. One particular characteristic of natural valve distortion is that clipping also tends to compress the signal as the volume is increased, meaning the output tends to sound ‘thicker’, rather than louder, emphasising the guitar’s sustain.

Guitarist Dave Davies of English band The Kinks is often credited with popularising guitar distortion. On one occasion, Davies himself admitted to slashing the speaker cone of his Elpico AC55 ‘little green amp’ with a razor blade out of frustration and in the process of doing so, he made it sound distorted and nasty. The Kinks’ song, ‘You Really Got Me’ (1964) is often cited, rightly or wrongly, as the first hit record featuring heavy guitar distortion (using a Vox AC30).

The search for new guitar sounds in the 1960s helped to ignite the drive for compact guitar effect pedals, initially with simple fuzz and wah effects. A whole industry developed during the late 1960s and 1970s including brands such as Electro‑Harmonix, MXR, Maestro, Boss and Ibanez, amongst many, many others. Effects have ever since been used to complement guitars and amps as an integral part of a musician’s signal chain. The market for effect pedals has grown into a massive industry in its own right.

The development of guitars, amps and popular musical styles of the 1950s defined the template on which succeeding generations of guitarists would build incrementally. Many modern amps and amplifier innovations hark back to the best examples of this ‘golden’ period. Driven by the success of the 1950s, particularly the popularity of Fender amps, the quest for more volume seemed unquenchable. The first 100 watt amps were made by Leo Fender for surf guitarist Dick Dale, while Jim Marshall of legendary British amplifier manufacturers Marshall did the same for Pete Townshend and John Entwistle of rock band The Who.  Dr. Jim Marshall OBE was affectionately nicknamed, ‘the father of loud’.

High power, high gain valve guitar amps became the norm at the end of the 1960s and into the 1970s. It was not uncommon to see large stages filled with gargantuan ‘stacks’ of loudspeaker cabinets powered by banks of high powered amps. Marshall is the brand most associated with the classic guitar stack, which at its simplest comprises a 50 or 100 watt amp on top of two 4×12” closed back speaker cabinets, thanks again to Pete Townshend of The Who as well as the likes of Jimi Hendrix and Eric Clapton. The guitar stack has since become inextricably linked with hard, heavy and metal rock music. Music and its essential components very much reflected the cultural and social changes of the times.

There have been several technological challenges to the humble valve. A concerted trend away from vacuum tubes towards solid state transistor amps occurred in the 1970s, led by companies like Roland, Peavey and H/H. Other manufacturers adopted a best‑of‑both‑worlds approach by making hybrid solid state/valve amps, led by Leo Fender during his time with Music Man.

Arguably, Fender, Marshall remain the two predominant and recognisable amplifier brands and, respectively, have come to define the ‘American sound’ and ‘British sound’ respectively. Notably, unlike Fender, Gibson has never had much commercial success with building guitar amps, despite producing some credible models along the way. There are now a myriad of other amplifier manufacturers including famous brand names such as Mesa Boogie, Peavey, Ampeg, Randall, Rivera, Bogner, PRS and Supro in America, and Vox, Orange, Blackstar, Victory, Hi-Watt and Laney in the UK. Outside the USA and UK, there are many successful brands including Hughes & Kettner, Engl, Line6, Roland, Yamaha, BOSS, etc. In order to keep production costs down, many budget models are now produced in the Far East, while the majority of small boutique amp builders cater for the high‑end, being manufactured in limited numbers in America and Europe.

Many other famous brand names have passed into history, such as Traynor, Sunn, Multivox Premier, Univox, WEM/Watkins, Sound City, H/H, Selmer, Cornford and Carlsbro although, to be fair, some of these continue to operate in some form or other and may well be rejuvenated at some point. There are far too many brands, past and present, to mention here.

Ironically, there is increasing interest in capturing the retro sound and looks of the earliest guitar amplifiers. Many companies are now recreating classic analogue models of the past, often incorporating modern adaptations for reliability, safety and convenience to meet the demands of today’s guitarists. There are many boutique amp builders looking to take the best of old and new and present something different from the current mainstream manufacturers.

At this point, no article focusing on guitar amps would be complete without mentioning Dumble amplifiers. Dumble amps are made in very small numbers by Alexander ‘Howard’ Dumble in L.A., California, often by request of well‑heeled professional musicians. The Dumble Overdrive Special is widely regarded as the zenith of limited production boutique amps and, as a result of their quality and rarity, new or used examples have gained almost mythical status and demand extremely high values on the open market.

Despite the remarkable sustained popularity of valves, digital modelling technology is now making major inroads into the tube’s traditional territory. As the technological advances behind digital modelling processors that began with the iconic Line 6 Pod through to ever‑improving digital advances from companies like Fractal and Kemper. The audible difference between the ‘antiquated’ originals and modern digital recreations is rapidly diminishing to the point where professional musicians see a competitive advantage in moving to a digital platform.

Despite stiff competition from solid state and digital circuits, the valve guitar amp currently remains the de facto standard for many discerning professional guitarists, despite the decidedly old-world technology involved. It will be interesting to see how long genuine valve amplifiers will continue to prosper in the face of the digital revolution. Only time and hindsight will tell. It is likely that valve, analogue solid state and digital technologies will be able to coexist for many years yet.

Get connected

Guitars need to be connected to an amp in order to work, often with effect pedals in between. Before wireless and/or digital technology takes over completely, the venerable guitar lead has been the necessary link between input and output since the 1930s. At each end of a traditional interconnecting lead is a remarkable piece of analogue kit that most guitarists rarely think about but cannot live without. Similarly, guitars, amps and effects also have the other part of the same connection.

The essential connector in question is the ¼“ (6.35 mm) jack plug and its associated socket, which originally dates from c.1878. The first jack connector was invented by George W. Coy and was used for the first commercial manual switchboard at the telephone exchange in New Haven, Connecticut, USA. It is astonishing that, after nearly 1½ centuries, this enduring piece of industry standard equipment is still in ubiquitous use today, long after it became obsolete in telephone systems.

End of Part IV

This has been a self‑contained article that departs from the usual topic of guitars per se. While it might seem a lengthy, in‑depth examination, it only just scratches the surface. As I don’t have the space, knowledge or resources to write comprehensively on the subject, I highly recommend that readers wanting to delve into the historical detail take a look at the innumerable resources available on the ever‑present hinterwebby thing. NB. Credit to all original photographers for images used from Google Images.

Arguably, without the complementary inventions of the electromagnetic pickup, the dedicated valve amplifier and the moving coil loudspeaker, the revolution in guitar technology that started in the 1930s and which really took off in the 1950s would not have been possible. It is notable that the scientific principles underpinning today’s electric guitars are still relevant nearly a century later. It is, at least to me, remarkable that, technically, we haven’t really evolved a great deal over the intervening decades. Advances have been incremental refinements, rather than ground breaking. Digital technology may change all that. Watch this space.

At long last, in Part V, the story will finally unleash the breakthroughs that led directly to the early electric archtop and solid body guitars. The next revolution in guitar music making was about to happen. Who could possibly have anticipated the impact that the congruence of the three seemingly innocuous bits of music technology covered above would have when brought together.

I hope you have enjoyed the journey thus far and thank you for reading. I also hope that you’ll come back and join me on the next part of the guitar’s long journey to the current day. Time to get some vintage gear out and plug in. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Excess in any form does not indicate wisdom; rather it evidences the lack of it”

© 2018 CRAVE Guitars – Love Vintage Guitars.

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May 2018 – A Potted History Of The Guitar Part III

posted in: History, Introduction, Observations | 0

Here we are again with the 3rd in a series of articles telling the long story of the guitar. Part I (→ read here) started over 3,500 years ago, emerging in the Middle East and gradually developing before dispersing across continental Europe and Asia. Eventually, the embryonic guitar found a home in Europe during the early Renaissance where it began to exhibit the characteristics and features that we recognise today. Part II (→ read here) expanded on the humble beginnings and evolved the acoustic instrument into a (generally) standardised form that we are familiar with, as well as focusing on some key 19th Century innovations in acoustic guitar design. This instalment looks at key 20th Century developments that will ultimately lead to the widespread introduction of the electric guitar.

The story from c.1900 is not only reasonably well-documented elsewhere but also fairly involved, so the pace slows compared to previous parts and also becomes richer in content. I would encourage anyone with a serious interest in guitar heritage to explore the hinterwebby thing for further information, along with all the usual caveats about the accuracy and believability of what’s out there.

Modern Era (1900-present)

At the end of the 19th and during the early part of the 20th Century, before the introduction of the electric guitar, musicians sought ever‑louder instruments, leading to various creative adaptations to the basic construction of the acoustic guitar. While the acoustic guitar continued to be popular for classical and traditional folk music, many guitarists were struggling to be heard as the trend for ensemble, ‘big band’ or swing orchestras became popular at the time. The issue with volume in a group context meant that the guitar essentially became consigned to a rhythm, rather than lead role, especially when competing with percussion and horns. In order to adapt to demand, a radically new approach to guitar design was needed. Thus, the fundamental divergence from traditional nylon strung classical and steel-strung acoustic ‘folk’ guitars had begun.

Guitars at the beginning of the 20th Century were, though, still entirely acoustic instruments. However, two key innovations were about to take place in America that would bridge the gap from acoustic to amplified electric guitars, which would began to appear in the 1930s. The first development involved the emergence of the acoustic archtop guitar on the east coast while, on the west coast, the second invention to appear was that of the resonator guitar.

Guitars weren’t the only ubiquitous chordophones at the start of the 20th Century; far from it. The mandolin, banjo, harp and violin also had periods of great popularity and fashion. However, it was during the first quarter of the 1900s that the guitar started its elevation from just another part of a band or orchestra into being the pre‑eminent instrument it is today. Arguably, in addition to the standardisation of classical and steel strung acoustic guitars, it was the introduction of archtop and resonator guitars that contributed towards that success. As is often the case in these matters, the path to success was more complicated than it seems at first and it would be far from a smooth transition with many pitfalls along the way.

Acoustic Archtop Guitars

The acoustic archtop guitar incorporated some of the basic components of the steel string acoustic guitar with a body style that bore some design and construction similarities with classical orchestral stringed instruments. An archtop guitar may be defined as, a stringed musical instrument with a convex curved top, formed either by carving a solid piece of tone wood or by heating a sheet of laminated wood in order to  mould it into the curved shape.

Most flat top acoustic guitars up to the end of the 19th Century used a single integrated bridge/tailpiece mounted to the surface of the top soundboard, meaning that the strings exert not only significant horizontal pull but also lift because of torque. In order to prevent the bridge from lifting and/or twisting, particularly with the greater tension required by metal strings, the thin flat acoustic soundboard required strong internal bracing. Heavily braced tops had the effect of reducing resonant vibrations and inhibiting overall volume. One solution was to make guitars bigger, an approach used by C.F. Martin in the 1930s with the introduction of the company’s sizeable X-braced D-series dreadnoughts, as covered in the previous part of this series of articles. Archtop guitars took an entirely different approach.

Unlike acoustic guitars, most orchestral stringed instruments had a long history of using a carved arched top featuring a separate moveable bridge and fixed tailpiece. The main advantage of using separate structures is that they serve different functions. The non-adjustable tailpiece is used to anchor the strings at that end of the instrument and deals only with the longitudinal stresses caused by string tension. The separate ‘floating’ bridge (meaning that it was not fixed and could be repositioned if needed) supports the strings and is used only to control string height (action) and intonation. The solid carved top of the soundboard was arched upward, as on a violin or cello, in order to counteract the downward pressure that the strings exerted on the bridge, thus providing a stable and resonant structure. The major benefit of this type of design is that it needs less internal bracing which allows the instrument’s soundboard to vibrate more freely, thereby producing a noticeably louder sound.

It was therefore not really surprising that, at some point, enterprising guitar builders would seek to exploit some of the characteristics of other instruments and incorporate the best of these into guitar design. While there may have been numerous examples of experimentation before this time, the enduring convergence of classical stringed instrument construction and acoustic guitar design resulted in the advent of the acoustic archtop guitar from the beginning of the 20th Century.

The Rise of Gibson Guitars

Although not the only innovator in guitar design at the turn of the 19th Century, certainly one of the key pioneers that popularised early archtop guitars was American luthier Orville H. Gibson (1856-1918), who was born in Chateaugay, New York. Gibson started making mandolins in his home workshop in Kalamazoo, Michigan in 1894 as ‘O.H. Gibson, Manufacturer, Musical Instruments’.

Gibson himself was, by all accounts, somewhat unconventional, being described as an obsessive, eccentric genius as well as an extreme perfectionist. He apparently held other, more traditional, instrument makers of the time in contempt and he was determined to do things differently and in his own way. Orville Gibson, the person, remains somewhat of an enigma and appears to have suffered from mental illness throughout his life, spending several periods in mental institutions before his death in a psychiatric asylum in New York.

Gibson started out by adapting European violin designs for use in mandolins and then, subsequently, guitars. By 1897, Gibson had made his first hollow archtop guitar with a relatively thick carved solid wood top, back and sides, cello style tailpiece, floating bridge and steel strings. His early designs retained the traditional acoustic guitar sound hole, although oval in shape. He used spruce wood for the top for its resonance and maple for back and sides for strength and density. Unlike traditional flat top acoustic guitars of the time, Gibson’s archtop guitars did not use internal bracing, as he felt this would hamper both volume and tone. When played hard, Gibson’s relatively un‑stressed design was more capable of projecting the loud, bright and ‘percussive’ acoustic volume that guitarists were seeking at the time.

Orville Gibson submitted his only patent application in 1895 for an archtop mandolin design (also applicable to the guitar), which was granted by the U.S. Patent Office in February 1898. The patent covered archtop construction comprising carved, tops and sides cut from solid wood, rather than the acoustic guitar’s braced flat top and bent wood sides. While earlier guitar/mandolin patents by James S. Back in 1893 and A.H. Merrill in 1896 may lay claim to the first archtop designs, it was Gibson that converted his own visionary concepts into a successful business enterprise.

On 11 October 1902, Orville Gibson, along with five local business partners founded the Gibson Mandolin-Guitar Manufacturing Co. in Kalamazoo. The company soon started building archtop guitars using the techniques Gibson had patented for the mandolin. However, Gibson was paid a $2,500 lump sum and monthly income to step back from day-to-day business where his overt, pedantic idiosyncrasies tended to affect production.

While the Gibson F-2 mandolin was a major milestone in the instrument’s history and is now considered a classic landmark design, mandolins generally were beginning to lose favour with musicians. In addition, Gibson had initially followed the trend for tenor banjos in the late 1910s before guitars became the mainstay of the business. Gibson was also known to make complex but not widely used harp guitars, such as the Style U.

Gibson’s Style 0 archtop guitar design proved better suited to the jazz and swing orchestras of the time than the flat top acoustic guitar. As a result, Gibson guitars became very popular in the early part of the 20th Century up to the 1920s, particularly amongst the jazz fraternity. The Style 0 archtop, which retained the oval sound hole beneath the strings, is often referred to as the direct precursor to the archetypal jazz acoustic archtops that followed. The hand‑carved guitars were, however, very resource intensive to build, so supply fell short of demand and there was a growing need for an instrument that was quicker, easier and cheaper to build.

Orville Gibson finally left the company he founded in 1916 to live in upstate New York until his death in 1918 at the age of 62.

In the same year, 1918, composer, musician and engineer, Lloyd Loar (1886-1943) was hired by the Gibson company as acoustic consultant and advisor. After a break to entertain WWI troops in Europe, Loar re-joined Gibson in 1919. Loar went on to design many of the company’s new instruments in an attempt to turn around disappointing sales. While Loar wasn’t a luthier by trade, he led a design and construction revolution at the company during the 1920s, growing the company’s enviable reputation for building fine professional guitars, mandolins and other stringed-fretted instruments.

One of Loar’s first and best‑known guitar designs, released in 1923, was the Gibson L5 ‘Master Model’. The L5 is widely recognised as the first commercially produced ‘jazz’ guitar. In 1923, the L5 featured all the fundamental characteristics that we recognize in a ‘jazz’ guitar; a carved archtop fully hollow body, separate tailpiece and floating bridge, etc. It was also the first commercial archtop guitar to employ f‑holes that are now synonymous with the style of guitar. The L5’s neck incorporated other innovations, including an adjustable truss rod, designed to counteract string tension, and the body used an adjustable bridge to set the height of the strings above the fingerboard. These key improvements enabled guitars to become more streamlined and therefore easier to play. The L5 was a trendsetter and gained a strong following in the jazz community. Early adopters included the popular guitarist Eddie Lang, comedian/singer George Gobel, and jazz virtuoso guitarist Wes Montgomery.

The L5 is now considered to have been pivotal in acoustic archtop guitar design. As if to evidence its standing, the perennial L5 remains in production well into the 21st Century, proving the soundness of Loar’s original concept. Lloyd Loar did not stay long at Gibson, leaving in 1924. During the 1920s and 1930s, Gibson became the leading manufacturer of archtop guitars. The perennial Gibson L5 will resurface again later in the guitar’s story.

Gibson archtop guitars remain in production today, including some faithful reproductions and improvements on the classic designs that began in the 1920s.

The Competition

Gibson wasn’t alone in the market and its competitors included Stromberg, Epiphone, Gretsch and Hofner were also making high quality instruments. In addition, from 1932, American luthier John D’Angelico (1905-1964) started producing very fine archtop guitars from his workshop in New York City. In 1965, his apprentice of 12 years, Jimmy D’Aquisto (1935-1995) took over D’Angelico’s work and continued to produce fine acoustic archtop guitars after his master had passed away. Original examples of these guitars are seen by many to represent the pinnacle of the jazz guitar era.

In order to provide ever‑increasing demand for volume, the size of archtop guitar bodies increased from the 16” L5 up to 18” or even 19” measured across the lower bout. Gibson’s reaction to competition was to produce one of the brand’s most famous archtop guitars, the classic Super 400 in 1935.

Arguably, classic archtop guitar designs provided a strong link between traditional steel strung acoustic guitars, through hybrids (electric archtops) to the emergence of later solid body electric guitars. The introduction of electric archtop guitars in the mid‑1930s enabled the transition from acoustic to electric guitars and is covered later in the story.

With the widespread uptake of electric guitars allied to the massive growth of blues and rock ‘n’ roll music in the 1950s, the pure archtop guitar with its strong jazz association struggled to remain popular. Manufacture and sale of archtop guitars fell dramatically and suffered a nadir in the 1990s. However, in the 21st Century, many guitarists are rediscovering the aesthetic and sonic qualities of classic ‘jazz boxes’. Sales of new archtop guitars have picked up due to a new generation of musicians either seeking an alternative to mainstream instruments or wishing to recreate the sights and sounds of the past with a degree of authenticity.

Many current‑day archtop guitars incorporate pickups to make them more usable in contemporary situations. Modern manufacturing processes including CNC machines used to carve the tops also help to reduce cost and make archtop guitars relatively affordable. Alternatives to solid wood are also abundant today, including the use of formed laminates to create the curved tops.

Acoustic Resonator Guitars

While the concept of archtop guitars was one response to the need for louder instruments a discrete branch of guitar evolution was taking place on the west coast of the U.S.A. In the time before amplified guitars, manufacturers had to respond to the demand for greater acoustic volume during the golden ‘jazz age’ of the ‘roaring twenties’. This particular alternative to the archtop guitar is broadly categorised as the resophonic or resonator guitars. Hereafter they are called simply resonator guitars for brevity.

A resonator guitar in this context is still a hollow acoustic guitar. Resonator guitars differ from previous designs because of the way that mechanical string vibrations are transferred not to the guitar’s sound board but via the guitar’s bridge to one or more spun metal cones incorporated within the guitar’s body. It is these resonating metal cones that produce a louder sound than the traditional wooden sound boards of flat top or archtop acoustic guitars. Musicians also favoured the flexibility of resonator guitars over banjos, which were popular in the early part of the 20th Century.

The unique construction of resonator guitars also produced a very distinctive thin, bright, metallic sound with little sustain, very different from other acoustic guitars. The distinctive resonator sounds were adopted by blues, bluegrass and country guitarists of the time and have produced many of the characteristic sounds of rural American music over many decades, especially when played with a bottleneck slide. It should be noted that, while resonator guitars are widely associated with the blues, and particularly with Mississippi delta blues guitarists, they have been used in a diverse range of musical genres.

General resonator guitar designs tend to fall into two separate types: square-neck Hawaiian lap steel resonators tend to be played horizontally with a slide and round‑neck resonators that can be played either horizontally, lap-steel fashion, or conventionally. The height of the strings above the fingerboard varies considerably depending on whether the guitars are used for slide, hybrid or regular fingerstyle use. In addition to lap‑steel and Spanish‑style guitars, resonators have been used in many diverse instruments including, ukuleles, banjos, basses and mandolins. Resonator guitars remain popular today, principally for their unique sound and the musical styles they inspired. English guitarist, Mark Knopfler’s iconic 1937 National Style 0 resonator was famously featured on the sleeve of their classic studio album, ‘Brothers In Arms’ (1985).

Some famous guitarists are associated with resonator guitars, including Tampa Red, Son House, Bukka White, Bo Carter and Blind Boy Fuller.

The Rise of National and Dobro Guitars

Probably, the most significant contributor to the development of the resonator guitar was a Slovakian immigrant to the U.S., John Dopyera (1893–1988). The Dopyera family moved to California in 1908 and John followed in his father’s footsteps, starting a business in the 1920s making and repairing musical instruments.

The crucial catalyst in resonator progress was provided by a Texan Vaudeville performer and musical experimenter, George Beauchamp (1899-1941). Once Beauchamp (his surname was pronounced ‘Beechum’) had moved to California, he approached John Dopyera in 1925 to design a guitar loud enough for use in a dance orchestra. Beauchamp had seen examples of some sort of external megaphone‑style horn arrangement to project a guitar’s volume. Dopyera’s initial prototype, involving a stand‑mounted amplifying horn proved far too bulky and was considered a failure. Undaunted, Dopyera and Beauchamp’s creative solution was to invent the resonator guitar.

Recognising the potential of the new resonator guitar design, John Dopyera and George Beauchamp founded the National String Instrument Corporation in 1927, based in Los Angeles, California to manufacture resonator guitars and other instruments under the National brand.

National’s first major instrument was a metal‑bodied guitar using three inward‑pointing suspended spun aluminium cones connected by a metal T‑shaped bracket to the bridge. The arrangement was, perhaps unsurprisingly, called a ‘Tricone’. String vibrations were acoustically amplified by the cones, acting like passive loudspeakers, giving the guitar its distinctive resonator sound. Dopyera filed a patent application for the Tricone design in April 1927, granted in December 1929. The ground breaking early National Tricone resonator guitars from the late 1920s are now highly collectable. The first engraved metal bodies were made of copper and zinc alloy (often called ‘German silver’ or ‘white brass’) before changing to traditional brass which was cheaper and more plentiful, then finally to steel.

1939 National Tricone Resonator

John Dopyera was concerned about the manufacturing cost and retail price of the complicated tricone design and proposed a cheaper, simpler single cone alternative. When the new design was presented to National’s board, it was rejected. His new single-cone design comprised an arrangement where the strings passed over a bridge that sat on a small circular wooden mounting disc (called a ‘biscuit’) that was in turn attached to the apex of the inward‑pointing spun metal cone. Although it wasn’t taken up at the time, Beauchamp, through National, went on to patent Dopyera’s single cone ‘biscuit’ resonator design, filed in March 1929 and granted in June 1931.

John Dopyera, having become frustrated by National’s internal politics, left the company in 1928. Crucially, to keep his options open, Dopyera remained a major shareholder in National. Along with his four brothers (Rudy, Emile, Robert and Louis), John Dopyera founded the Dobro Manufacturing Company to compete with National. The Dobro name comprises the ‘Do’ from the family’s surname and ‘bro’ as a contraction of ‘brothers’. The term ‘dobro’ has over the years come to be used as a generic term in common parlance when talking about single resonator guitars. Conveniently, and perhaps intentionally, the word dobro also means ‘good’ in Slovakian, leading directly to the company’s early motto using a play on words, “Dobro means good in any language”.

As National owned the resonator patents to-date, early Dobro resonator guitars had to differ from the single cone design made by National. The new Dobro guitars used a wooden body and a single inverted (outward‑facing) resonator cone with guitar strings passing over a bridge attached to an 8-legged cast aluminium ‘spider’ (resembling a spider’s web) that in turn was attached to points around the edge of the spun metal cone. Unlike the National single cone design, the Dobro cone projects outwards, thereby increasing volume. Dobro filed a patent in February 1932 for Rudi Dopyera’s resonator design, which was granted in February 1933. National objected to Dobro’s resonator design, resulting in several contested law suits between National and Dobro, which lasted for several years.

The advantage for guitarists was that the Dobro was both louder and considerably cheaper than the complex and costly National Tricone design. In addition, Dobro cleverly licensed their designs to brands such as Regal to extend their reach into an eager customer base. National responded to competition from Dobro by introducing their lower cost resonators, the Triolian in 1928 and Duolian in 1930. Also in 1930, National released their nickel-plated, steel‑bodied, round necked Style 0 resonator guitars, which featured Hawaiian scenes sandblasted into the guitar’s finish and are now considered iconic. In an attempt to cover all bases, both companies also produced resonator mandolins.

In 1932, with National in financial difficulty, the Dopyera brothers secured a controlling interest in both National and Dobro companies. The companies subsequently merged in 1934 to form the National Dobro Corporation, thereby ending the feud and eliminating the fierce competition between the two. Beauchamp was fired by the new company for his involvement with newcomers, Rickenbacker, who were developing new ideas for electric guitars. The National Dobro Corporation moved operations to Chicago in 1936 where it manufactured resonator guitars until it ceased production in 1941, shortly after America entered World War II. Aluminium was needed to support America’s war effort, making the raw material for resonator cones scarce and the demand for tooling machinery high.

Post-War Resonator Guitars

The remnants of the pre‑WWII National Dobro Corporation were later reorganised to become Valco in 1942, which eventually reintroduced resonator guitars under the National brand in the early 1960s. American company Mosrite bought the Dobro brand in 1966 before going bankrupt themselves in 1969. A new company, National Reso‑Phonic Guitars was formed in 1989, based in California, to produce resonator guitars based on original pre‑war designs as well as some all-new designs, including electro-acoustic resonator guitars.

Taking a different direction altogether, Emile and Rudy Dopyera formed the Original Musical Instrument Company (OMI), based in California in 1967 to make resonator guitars using the brand name Hound Dog. In 1970, OMI secured the Dobro brand name from the bankrupt Mosrite, which meant the Dopyera family could once again manufacture Dobro guitars using their original name. OMI was subsequently acquired by The Gibson Guitar Corporation in 1993 and they currently produce Dobro branded resonators, including Dobro Hound Dog budget models through their Epiphone operation in China. In an attempt to secure the heritage, Gibson has stated that they will defend their exclusive right to use the Dobro name.

While many variations of resonator guitars have been manufactured by a large number of companies over the years, National and Dobro, along with Dobro-licensed Regal, are the names most associated with pre‑WWII resonator production. The influence and legacy of these brands is significant in historical terms and 21st Century popularity of resonator guitars suggests that they are here to stay with a bright future ahead. Many modern resonators now incorporate either electro‑magnetic or piezo‑electric pickups, enabling them to be amplified, just like other electric guitars, while retaining their distinctive acoustic tone. Given the reason why resonators were invented in the first place – to increase acoustic volume – the concept of electric resonators seems a touch ironic today.

End of Part III

I will stop at this juncture, just before the dawn of the electric guitar. In terms of the overall amount of material, Parts I-III cover about half the story I have to tell.

I must mention that this part of the story proved particularly convoluted and I apologise if it comes across confusingly. It was a major challenge to untangle the web of misinformation and distil a meaningful chronological narrative. I hope that you are able to make some sense of the various interweaving threads. The information for the next part proved even more tortuous and I’m still trying to simplify and condense it for the serial article format. As with previous parts, I am happy to amend any factual errors that may well have crept into the timeline thus far.

Before we get back to the next decisive milestones in the guitar’s long story, Part IV will be both a temporary and necessary diversion from the core subject matter. The next episode focuses on two key innovations upon which the electric guitar is entirely dependent. You will have to wait a while to see what unfolds. There is a great deal of background material to wade through, so it will be a challenge to cut down the full version in order to keep the story moving. However, once that contextual reference material is in place, the modern electric guitar in all its splendour can finally be unleashed, hopefully in Part V and thereafter.

Thank you or looking in. As interesting as the story may be, it’s now time for me to stop typing and get back to more important matters; playing (vintage) guitars. Until next time…

CRAVE Guitars ‘Quote of the Month’: “Dancing, even in silence, is literally the embodiment of music.”

© 2018 CRAVE Guitars – Love Vintage Guitars.

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August 2017 – A Peak into the Pandora’s Box of Guitars

posted in: Observations, Opinion | 0

Over the last 30 months or so, I’ve been going on and on about the mainstay of CRAVE Guitars ‘work’, which is to share with you not only stuff about music and stuff about guitars generally but also specifically stuff about Cool & Rare American Vintage Electric Guitars. If you’ve taken a look at the web site, you’ll know that the focus tends to be on mainstream U.S. brands and, within that, if possible, some cool variations of well-established guitar models. However, perhaps stating the bleeding obvious, the guitar world is much bigger than that.

This month I’m dipping a toe in the water of some of the other guitar treasures out there. When one looks across the whole guitar landscape, antique, vintage, old, used, new, American, European, Eastern bloc, Asian, mass manufacture, boutique makers, unique luthiers, home‑made, traditional, basic, hi-tech, innovative and whacky, there is infinite variety and a veritable cornucopia of interesting and wonderful instruments to appreciate. The same goes for amps and effects of course (as colleagues into those things keep reminding me) but there’s not enough room in a single article for those as well. Besides, although I don’t claim to be an expert on guitars, I’m even less well‑acquainted the minutiae of amps and effects – that’s another ballgame altogether. The focus of this article is essentially on electric instruments.

When researching this article, it became ridiculously clear that I simply can’t do justice to every aspect of this enormous topic. I can only mention a figurative iceberg’s tip of what’s out there and I apologise in advance for the probable monumental omissions herein. Before we get going, none of the guitars covered in this article are part of the CRAVE Guitars’ family. In order to illustrate the diversity, I’ve resorted to using pictures sourced from Google Images – I acknowledge all guitar owners and photographers.

Let’s face it, love them or loathe them, the centre of the guitar universe remains occupied by the American ‘Big Two’, Fender and Gibson, along with their subsidiary companies including, respectively, Epiphone and Squier that concentrate on the budget end of the market. Incidentally, Fender and Gibson also own a number of other iconic brands that come under their wing. For instance, did you know that Fender own Gretsch, Jackson, Charvel, DeArmond and Tacoma, and Gibson own Baldwin, Kramer, Steinberger, Tobias and Wurlitzer? Until the mid-2010s, Fender also owned Guild and Ovation guitar brands.

It would be easy to fall into the trap of thinking that Fender and Gibson are massive multinational industrial giants, but in actuality, they are pretty modest business concerns compared to the sheer scale and scope of some truly global companies. Fender and Gibson are, above all, very successful brands with a strong identity, whose reach extends well beyond the music industry. This general public awareness helps to shield them from some of the economic, social and technological pressures facing them. Business fortunes, however, go in cycles and the ‘Big Two’ have had their ups and downs. Both companies, along with many others, were taken over in the 1960s, leading to a period of corporate complacency and weakness that opportunistic competitors were able to exploit. While they have been able to rejuvenate their image, they are now dealing with a radically different global context.

While the ‘Big Two’ are fortunate to have genuinely iconic products including Fender’s Stratocaster, Telecaster and Precision bass, and Gibson’s Les Paul, SG and ES-335 (among others), this otherwise enviable position can also constrain them operationally. It has proved very difficult for them to innovate and stretch too far from the proverbial straightjacket imposed by their core instruments. Existing models are scrutinised minutely and often face intense criticism if they move away from the accepted recipe. At the same time, it is difficult for them to introduce all-new models, as they are often compared unfavourably with the classic mould. Without sustainable growth in a finite market, these companies are commercially vulnerable and their potential success is increasingly limited by their past. This strategic conundrum for Fender and Gibson actually creates fertile ground for other smaller firms to grasp opportunity to enter the market through differentiation, diversification and innovation, as well as imitation.

Circling around the ‘star’ of the Big Two, there are the other recognisable brands such as Rickenbacker, Danelectro, Guild, Ovation, Music Man (now part of the Ernie Ball corporation), G&L, and, as well as the aforementioned Gretsch (the Gretsch family retains major influence as part of Fender) and relative newcomers such as PRS. There are other companies that don’t immediately spring to mind but which have enormous presence in the industry. I include Peavey here, as one of the world’s largest musical manufacturing company. Then there are the other recognisable ‘independent’ American manufacturers that tend to focus on niche markets, such as BC Rich, Dean, Jackson, Alembic, Carvin, Schecter, Steinberger, Suhr, Parker, Heritage, etc. At the same time, some major US guitar companies focus predominantly on acoustic guitars, such as Martin and Taylor.

There is an incredible history surrounding brands that have either disappeared completely or those that have gone, some of which have now been resurrected, e.g. Supro, Airline, National, Dobro (acoustic, now part of Epiphone), Bigsby, D’Angelico, D’Aquisto, Silvertone, Kalamazoo, etc. American guitar manufacturers suffered particularly badly in the 1960s and 1970s as a result of multiple pressures including falling production quality, increasing manufacturing costs (including union labour), and hostile competition from high quality cheap imports from the Far East.

As you might expect, the history of many of the brands already mentioned goes back to the early-mid 1900s (or even further), which means that there are plenty of very cool vintage guitars floating around. In the guitar world, age doesn’t mean valuable – it is the combination of age, rarity, quality originality and current condition that matter for those with an eye on the dollar value. While the Big Two tend to command the premium prices, pretty much across the board, there are plenty of bargains to be had by looking more broadly at these, sometimes ephemeral makes. I recently come across an early 1960s U.S. Airline in all‑original clean condition that went for a little over £300GBP. These never were top‑of‑the‑range instruments back in the day, and they can be picked up as bargain vintage instruments now. Some of these leftfield guitars present low-risk options for entry into the vintage market if you research carefully and don’t expect too much. History suggests that, in all likelihood, they won’t accumulate vintage value very quickly without major artist association. Look around and there are gems to be found from under-the-radar guitar makers. Some are very nice, including Washburn, Hondo (mainly copies), Mosrite, Harmony, Kay, Valco (maker of a number of other brands), etc.

Moving away from the American continent, Europe also has a long tradition of great musical instrument manufacture, with brands such as Vox, Höfner, Baldwin, Burns, Watkins, Framus, Hagstrom, Hohner, Shergold, Hoyer, Wandre, Bartolini, Levin, Goya, Welson, along with newer entrants such as Warwick, Duesenberg and Vigier, Some of these were prolific during the ‘golden years’, capitalising on the rapidly moving musical paradigms of the 1960s and 1970s. A post-war embargo on American guitar imports certainly helped European brands (and bands) get a foothold and to prosper up to the early-mid 1960s. While, as in other markets, the quality of European guitars varied considerably, many models have become synonymous with the period and, as a result, highly collectable, for instance, the teardrop Vox guitar used by Brian Jones of The Rolling Stones or the Höfner violin bass used by Paul McCartney of The Beatles.

Even further away from America, the Japanese companies competed head on with the American brands in the 1970s. Plenty of the budget guitars were blatant copies of American guitars, which resulted in protracted litigation to protect U.S. patents and trademarks. Many ‘older’ guitarists may remember copies from the likes of CSL and Columbus, as well as Ibanez. Japanese firms didn’t just replicate American designs; some also produced original designs and have retained a credible reputation over time for quality and consistency, including their dominant brands – Yamaha and Ibanez. Takamine, which focuses predominantly on acoustic guitars, is also Japanese. There have been plenty of Japanese names that are or have been familiar, including ESP (and subsidiary LTD), Roland, Italia, Aria, Tokai, Teisco, Greco, Guyatone, Apollo, Kawai, Kent, Westone, etc. Many of the instruments made by Japanese companies in the 1960s and 1970s (including some copies) are now becoming very collectable in the off‑the‑beaten‑track vintage niches. If you want some truly whacky vintage designs at reasonable prices, take a look at Japanese guitars. Plenty of people now specialise in conserving these vintage Japanese/Asian instruments.

The old Eastern Bloc countries have also produced a wide range of brands catering for home-grown musicians. The strategy of government-owned manufacture was partly nationalistic, in that they were required to protect their home market from capitalist imports from both the west and east. Many of these guitars were typically utilitarian with little in the way of flamboyance. Many of these brands will be little known in the western world, even now. As you might expect, there are experts who concentrate on collecting these communist bloc guitars for posterity. The ones that have penetrated the western markets offer something different from, and cheaper than, the mainstream names. Look out for names like Aelita, Elgava, Formanta, Migma, Musima, Odessa, Stella, Tonika, Marma (East Germany), Jolana (Czechoslovakia), etc.

There are a few other territories that have developed their own guitar manufacturing, including Godin and Eastwood in Canada and Maton in Australia. In addition, there are a large number of unmarked guitars out there with no means of identifying age or source. Some can be traced back to similar designs by known manufacturers while the creators of others are lost in the mists of time and geography. These ‘pawn shop’ guitars are often poorly made and may be considered curios, although, there are aficionados looking to conserve the more vernacular heritage.

The modern-world picture is far more complicated and can’t be talked about in terms of familiar regional territories. Some multi-national companies, including Fender and Both Fender and Gibson have their headquarters in the US and produce large numbers of their subsidiary ranges in other countries. Some brands are designed in the US and constructed offshore. Some are assembled and quality checked in the US from parts made elsewhere. Larger companies have international distribution operations that channel product to dealership networks within economic regions, e.g. Fender UK servicing the European Union (at the moment!). Others have to manage distribution through networks of independent dealers. Some smaller companies have to rely either on local markets or alternative methods of distribution, direct or indirect. Some companies make instruments that are branded by one or more retail chains. A classic example is Silvertone whose instruments were made by Danelectro, Kay and others, sold through Sears & Roebuck department stores and mail order (remember that?). Similarly, many of the diverse Japanese brand names were actually made by a relatively small number of manufacturers, e.g. Kawai and Teisco.

Another feature of new millennium guitar building is the explosion in bespoke guitar building, either by small specialist companies or individual luthiers. Low volumes, creative designs, alternative materials, custom features, and high quality tend to characterise the sub-industry but there are always exceptions to the rule. There have, pretty obviously, always been bespoke builders catering for the well‑heeled or professional musicians’ need and this has led to further opportunities that are difficult for the mass manufacturers to match. In response, the larger manufacturers, including Fender and Gibson, created custom shop operations to provide tailored services for individual clients. Custom shops also heralded the explosion in vintage-styled recreations and the more recent craze for relic finishes, both building on the growth of interest in vintage guitars.

Remember, even the (now) big companies had to start somewhere, usually with an inspirational leader, visionary pioneer or commercial entrepreneur at the helm, often working on their own or in a small workshop. Many of today’s big brands started out with some names you might just recognise, including Friedrich Gretsch and son, Fred Gretsch Jr, Orville H. Gibson, Christian Frederick Martin, Adolph Rickenbacker, Nathan Daniel (Danelectro), Epaminondas Stathopoulo (Epiphone), and one Clarence Leonidas ‘Leo’ Fender. More recently, Paul Reed Smith has earned a place amongst this exlusive group. Even these industry giants relied on other key individuals and their skills including John Dopyera, George Beauchamp, Lloyd Loar, F.C. Hall, Les Paul, Ted McCarty, George Fullerton, Ray Dietrich, Roger Rossmeisl, etc.

Other well-known names span out of larger companies, for instance, Travis Bean, well known for metal-neck guitars, split from Kramer. Kiesel Custom Guitars is another example, producing some astounding instruments having been formed following the splitting up of American company Carvin in 2015. Perhaps the most successful modern entrepreneur is Paul Reed Smith of PRS Guitars, based in Maryland USA since 1985. While growing his reputation, Smith wisely sought advice from Gibson’s ex‑president Ted McCarty to mentor him, and several PRS models now proudly bear McCarty’s name. The tradition continues with renowned luthier Joe Knaggs setting up his own prestigious guitar company after leaving PRS, producing some wonderful instruments in relatively small numbers.

One of the most celebrated and influential craftsmen to exploit niche demand in the 1960s was Lithuanian immigrant to the UK, Tony Zemaitis who made some very remarkable guitars for some very remarkable guitarists. Zemaitis’ legacy can clearly be seen in other current models from the likes of Duesenberg and Teye, as well as the Japanese company that currently carries on Zematis’ illustrious name.

There have been many excursions into the application of alternative materials to wood. The use of metal in guitar production was pioneered by the likes of National and Dobro in their resonator guitars as a means of producing more volume from acoustic guitars in the pre‑electric era of the 1920s and 1930s. In the 1960s, Valco used fibreglass (coined Res‑o‑Glas) for futuristic designs in the 1960s, such as the stunning National Newport. More recently, acoustic maker, Ovation, used a variation of fibreglass (lyrachord) on its bowlback instruments. Zemaitis experimented with other materials in his guitar construction and many others have followed suit, including the aforementioned Kramer/Travis Bean. Around the same time, there was a ‘fad’ for acrylic guitar bodies, perhaps the most well-known proponent being Dan Armstrong who used acrylic for parent company Ampeg.

On this side of the Atlantic, another luthier has set the bar for innovative use of metal; French luthier, James Trussart, Italian company XoX Audio are making some nice instruments out of carbon fibre. 3D printing also presents opportunities for greater use of plastics and metals in guitar production. Some luthiers have experimented with stone as part of the construction but it is not common – or very practical. With ever increasingly stringent restrictions on sourcing, use, sale and movement of hardwoods commonly used in guitar production, expect wider use of alternative sustainable materials in the future.

There are hundreds if not thousands or even tens of thousands of guitar makers out there, all wanting a proportion of the overall demand for great guitars. Here are a very few notable names from all around the world to keep an eye on, including (in no particular order); Collings, Stone Wolf, Flaxwood, Palm Bay, Hutchinson, Emerald, Ed Roman, Suhr, Mayones, Nik Huber, Matt Artinger, Tom Anderson, Patrick James Eggle, Fano, Gus, Goulding, Prisma, Frank Hartung, Michael Spalt, Michihiro Matsuda, TK Smith, Rick Toone, Carillion, McSwain, John Backlund, Reverend, Ron Thorn, John Ambler, Mule, Tony Cochran, Walla Walla, Ezequiel Galasso, Langcaster… The list could be endless as there are just too many great guitar buillders out there to mention and apologies to those I’ve left out and, sorry, I can’t post pictures of every one – I wish I could. The point, I guess, is to broaden one’s perspective and perhaps open one’s mind to a wide range of other possibilities beyond the obvious in-your-face guitar shop fare. I don’t usually proffer advice but on this occasion, I would simply just say, take a look out there and you might just find something weird and wonderful that you probably didn’t know existed. I regularly feature some of this wonderland of goodies on Twitter for those that may want to take a look (@CRAVE_guitars).

For the amateur hobbyist or artisans with aspirations of becoming the next notable designer, there are now plenty of DIY kits for everything from generic product to some quite fancy customised guitar construction. Access to information the Internet provides plenty of plans and specifications for people to design and build almost any type of instrument without the need to track down books or luthiers willing to share their knowledge. Experimenting in this way can present all sorts of opportunities to be taken. What about you?

Renovation ‘husk’ projects are probably best avoided unless you really know what you’re doing, as there’s probably a reason why they are in that state to begin with. For some, though. a ‘bitsa’ guitar may make an ideal low cost player’s guitar. My lack of practical skills prevents me from trying out a DIY (re-)build beyond my limited capabilities. Besides, given CRAVE Guitars’ fundamental raison d’être, I simply can’t create an authentic American vintage guitar.

I hope that this article has given a tiny indication of the beauty and multiplicity of guitars out there. That’s without going into oddities with unconventional string configurations, double (or more) necks, hybrid instruments, etc. It is this fascination with making things different while also keeping things the same that is quite inspirational and, I think, pretty unique to guitars, at least on this sort of scale. We are blessedly spoilt for choice and there are some ridiculously good guitars out there for very reasonable prices without experiencing the diminishing returns associated with esoteric exotica. Ultimately, this clearly indicates that there is something for everyone with an interest in the world’s favourite musical instrument.

So… you may ask… what’s my favourite out of everything covered here? Truthfully, I can’t say; I find guitars endlessly beguiling and preferences vary continuously. It would be unfair to single any one brand or model from the others. As my obsessive quest for ‘Cool & Rare American Vintage Electric Guitars’ continues, the CRAVE name gives a hint of bias but that is not so dogmatic that I can’t appreciate all aspects of the luthier’s art and craftsmanship. MY position is firmly ‘on the fence’. If any of the names mentioned wish to persuade me off the fence with a prime example of their product(s), I am more than happy to accommodate them (f.o.c. of course!). I optimistically await a swathe of e-mails to that effect (hint, hint).

Me? I’m off to plink a new CRAVE Guitars’ plank. The new addition to the family is something both very recognisable and very unusual at the same time. All being well, I’ll try to cover it in next month’s article. All I’ll say at this juncture is that it is definitely one that fits the Cool & Rare American Vintage Electric Guitar bill very aptly while also strongly dividing opinion. Intrigued? The lengths we go to, to bring you guitar ‘stuff’. Watch this space…

CRAVE Guitars ‘Quote of the Month’: “There is a finite limit to the amount you can know, there is no limit to the amount you can imagine.”

© 2017 CRAVE Guitars – Love Vintage Guitars.

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